Ivy Mobility

What Ivy Mobility does

Ivy Mobility is a Singapore-headquartered SaaS company that provides a unified Route-to-Market (RTM) platform purpose-built for the consumer packaged goods (CPG) industry. Founded in 2002 and operating as a privately held company with a 501-1000 employee workforce, it combines sales force automation, distribution management, retail execution, image recognition, AI-driven recommendation engines, and dynamic route optimization into a single solution deployed across 57+ countries for 100+ CPG brands. The platform processes 1.2 billion+ transactions per month across 14 million retailers and 55,000+ distributors, with 155,000+ CPG users and 10,000+ field sales representatives running daily operations through it. Customers include Procter & Gamble, Reckitt, L'Oréal, BAT, Nestle, Heineken, Coca-Cola HBC, Mars, Carlsberg, Danone, FrieslandCampina, Bimbo, ITC, Syngenta, and Bajaj, among other large multinational and regional consumer goods manufacturers.

The core technology stack runs on AWS, Salesforce, and Microsoft Azure, giving customers a cloud-agnostic deployment path. The product set spans four foundational offerings—Direct Store Delivery (DSD/SFA), Retail Execution, Distribution Management System (i-CloudDMS), and Route Accounting—augmented by a layered suite of AI-enabled modules: Ivy Eye image recognition (95-97% shelf analysis accuracy), Ivy Recommender (ML SKU recommendation), Ivy Compass (route optimization), AI Sales Coach (agentic execution inside SFA), Agentic Tele-caller (multilingual voice AI for autonomous order capture), AI Store 360 (retailer attrition prediction), Retail Radar AI (untapped retailer discovery), Ivy Insights (predictive analytics), Ivy Command Center (cross-functional real-time visibility), Ivy Marketplace (B2B ordering), Trade Promotion Management, and Ivy Pay (in-app payments via RazorPay/PayU). The platform holds SOC 2 Type 2, GDPR, and ISO 27001 certifications, and integrates with Tally ERP and Google Maps.

The business model is sales-led enterprise SaaS with custom, quote-based pricing under multi-year contracts; revenue is generated primarily through SaaS subscriptions tiered by company size, user count, and deployment complexity, supplemented by implementation and professional services. Distribution occurs through direct enterprise field sales, cloud platform marketplaces (AWS Marketplace, Salesforce AppExchange, Azure Marketplace), and a network of implementation partners. The company's vertical specialization and operational depth in CPG make it a category-defined player for global brand owners navigating complex distributor-led markets.

Name

Ivy Mobility

Legal name

Ivy Mobility, Inc.

Website

https://ivymobility.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ivy Mobility is a Singapore-headquartered SaaS company providing a unified AI-powered route-to-market platform for consumer packaged goods companies. The platform combines sales force automation, distribution management, retail execution, and computer vision across 57+ countries for 100+ global CPG brands.

Ownership category

akta.pro rank

Product category

Consumer Goods Route-to-Market (RTM) SaaS

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

akta.pro secondary industry

Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Route-to-market software
• Sales force automation
• Distribution management
• Retail execution
• CPG cloud platform

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Cloud-based Software as a Service (SaaS) subscription model for the Ivy Mobility route-to-market platform. Customers pay subscription fees for access to the platform, mobile apps, and cloud infrastructure. Pricing is customized based on company size, number of users, and deployment complexity.
2. Implementation and Professional Services: Professional services including implementation, data migration, training, and ongoing support during deployment phases. Companies like AWS partners and implementation experts facilitate onboarding and system integration.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Ivy Mobility sells a cloud-based, AI-powered Route-to-Market (RTM) SaaS platform purpose-built for the Consumer Packaged Goods (CPG) industry. The suite unifies Sales Force Automation (Direct Store Delivery), Distribution Management (i CloudDMS), Retail Execution and Route Accounting, augmented by AI modules for image recognition, SKU recommendation, route optimization, voice-based order capture, sales coaching, retail attrition detection, and analytics. It targets enterprise CPG brands operating complex distributor-led markets globally and is delivered on AWS, Salesforce and Microsoft Azure.

Product overview

Ivy Mobility is a cloud-based SaaS platform for Consumer Packaged Goods (CPG) companies offering a unified Route-to-Market (RTM) solution. The core platform consists of Direct Store Delivery (DSD), Retail Execution, Distribution Management System (i CloudDMS), and Route Accounting as foundational products. These are augmented by AI-powered add-on modules including Ivy Recommender (SKU recommendations), Ivy Eye (image recognition), Dynamic Route Optimization, Ivy Command Center (real-time visibility), Marketplace (retailer self-service), Ivy Insights (analytics), and Trade Promotion Management. The company also offers specialized AI capabilities including AI Store 360 (retailer attrition detection), Retail Radar AI (store discovery), Ivy Compass (route optimization), Agentic Tele-caller (autonomous order taking), and AI Sales Coach (field execution guidance). The platform is built on AWS, Salesforce, and Azure cloud infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Ivy Eye: AI-powered image recognition solution for retail execution with 97% accuracy for shelf analysis and planogram compliance.
• Ivy Recommender
• Ivy Insights
• Ivy Command Center
• Ivy Compass
• AI Store 360
• Retail Radar AI
• Agentic Tele-caller
• AI Sales Coach
• Ivy Pay

Products and services

• Direct Store Delivery (DSD) / i-SFA Sales Force Automation An all-in-one Sales Force Automation app for CPG field representatives that supports online, offline and disconnected modes, covering order taking, van sales, delivery management, digital payments (Ivy Pay) and DEX EDI integration; offered to enterprise CPG manufacturers and their sales operations teams.
• Retail Execution / i-PerfectStore AI-powered retail execution solution for CPG brands that combines image recognition, augmented reality and smart recommendations to deliver shelf perfection, automated store audits, asset management, planogram compliance and merchandising; targeted at CPG manufacturers managing field reps and retail merchandising teams.
• Distribution Management System (i CloudDMS) All-in-one cloud-based solution for sales, marketing and supply chain management aimed at distributors and manufacturers, automating activities, route management, out-of-stock reduction, master data management, financial reporting, inventory management and trade promotions.
• Route Accounting System Streamlines distribution processes with route planning across cities, languages and currencies, optimizing inventory and warehouse planning to reduce overhead, with a unified transaction database and integration with analytics tools; built for CPG distribution operations.
• Ivy Command Center Unified real-time monitoring platform for distributors and manufacturers, providing visibility across sales, logistics, finance and store operations, including delivery outcomes, invoice collections and retailer activity insights.
• Ivy Recommender AI-powered SKU recommendation engine that guides field sales teams on next-best SKU to sell, predicts order quantities, ensures optimal stock levels and provides promotions and pricing insights to boost same-store sales.
• Ivy Eye Image Recognition Image recognition technology for retail execution that captures shelf photos, automatically measures KPIs and provides actionable insights on stockouts, planogram compliance and share of shelf with 97% accuracy.
• Dynamic Route Optimization AI-powered route optimization module that generates the fastest and most cost-effective delivery routes based on service needs, order history and vehicle constraints, integrating with the Distribution Management Solution to reduce idle time and operational costs.
• Ivy Marketplace Store CRM and retailer self-service B2B ordering platform that connects retailers, manufacturers and distributors on a single marketplace, enabling faster ordering, delivery scheduling, retailer performance tracking, digital marketing tools and gamification features.
• Ivy Insights Fully integrated cloud data analytics solution offering dynamic dashboards, configurable reports, AI-powered insight generation and predictive analytics, with open APIs for custom visualizations and integration with other solutions.
• Trade Promotion Management Solution Strategic solution for planning, execution and analysis of trade promotions, including customizable trade calendars, automated claims management, budget tracking, scheme execution, payout management and real-time performance monitoring.
• AI Store 360 AI-powered retail attrition detection tool that identifies early signs of retailer disengagement and enables proactive measures by evaluating store health metrics such as order value, lines per call and order frequency with real-time alerts.
• Retail Radar AI AI-powered recommendation engine that helps sales reps and distributors discover untapped retailers and unlock growth opportunities by ranking outlets by revenue potential using validated data from search engines and third-party sources.
• Ivy Compass AI-driven route optimization feature that generates the fastest and most cost-effective routes with intelligent geo-clustering, providing a centralized dashboard with real-time oversight of delivery operations and configurable KPIs.
• Agentic Tele-caller AI-powered autonomous voice agent for CPG order taking that handles both outbound and inbound calls, speaks to retailers in their preferred language, captures orders instantly and integrates with DMS, ERP or SFA systems, supporting multilingual conversations with 1000+ concurrent calls.
• AI Sales Coach Always-on agentic sales mentor embedded inside the SFA that prepares sellers for the day, guides execution in real time, and provides AI briefings, instant store snapshots, post-visit feedback and end-of-day summaries to continuously improve performance.

Quantifiable outcome

• 55% improvement in field productivity
• +9 more outcomes

Named customers24 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability17 records

Feature8 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• FrieslandCampinaflagshipStrategic or Co-development Partner · 1 January 2022Strategic partnership since 2022 for large-scale route-to-market transformation across complex distributor-led markets in Asia and Africa. The partnership addresses challenges in General Trade markets characterized by fragmented distribution networks, serving over a million small retail outlets through thousands of field sales representatives. Both companies pursue digital transformation in emerging markets through this multi-year strategic relationship.
• AWS (Amazon Web Services)coreTechnology or IntegrationIvy Mobility platform runs on AWS cloud infrastructure providing enhanced scalability, customizability, data protection, and faster implementation. AWS offers cost-effective cloud solutions with easy data migration and implementation support.
• SalesforcecoreTechnology or IntegrationIvy on Salesforce provides industry cloud for CPG companies built on the Salesforce platform. Offers single source of truth, end-to-end digitization of secondary sales, industry-specific workflows and automation, and seamless integration with 3000+ apps on Salesforce AppExchange.
• Microsoft AzurecoreTechnology or IntegrationIvy on Azure powers innovative solutions for CPG companies helping them scale and modernize supply chains. Azure provides security and compliance (50+ offerings), enterprise-grade scalability, cost efficiency with pay-as-you-go model, and smooth transition support from existing RTM solutions.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• StayinFront: StayinFront delivers cloud CRM, retail execution, and image recognition solutions specifically for consumer goods and life sciences. It directly overlaps with Ivy Mobility on CPG field sales automation, retail execution, and image-based shelf analytics.
• Repsly: Repsly offers a field activity management and retail execution platform used by CPG brands for store audits, merchandising, and field team coordination. It targets the same CPG field-sales and retail-execution buyer as Ivy Mobility and competes on mobile-first retail execution.
• Aforza: Aforza is a Salesforce-native CPG industry cloud offering retail execution, trade promotion, and field sales workflows on the AppExchange. It competes directly with Ivy's Salesforce-deployed offering for CPG customers standardized on Salesforce.
• AFS Technologies: AFS Technologies provides trade promotion management, direct store delivery, and retail execution solutions purpose-built for consumer goods manufacturers. It competes head-to-head with Ivy Mobility for enterprise CPG logos and overlaps on DSD, retail audit, and trade promotion workflows.
• RELEX Solutions (Spring Retail): RELEX Solutions acquired Spring Retail to extend its unified retail planning platform into in-store execution and merchandising for CPG and grocery. It is a direct competitor in retail execution, store-level analytics, and CPG-supplier collaboration.

Emerging players

• Premise Data: Premise Data provides crowdsourced retail and market intelligence using computer vision and field data collection across emerging and developed markets. It overlaps with Ivy's image recognition and retail intelligence modules as an emerging alternative for shelf and market data.

Broad incumbents

• SAP Customer Experience: SAP CX and SAP's consumer products industry solutions offer trade promotion, retail execution, and customer engagement capabilities within a broader enterprise suite. It is a broad incumbent that competes with Ivy at large CPGs already standardized on SAP ERP.
• Salesforce Industry Clouds (CPG): Salesforce's Industry Clouds include purpose-built CPG capabilities on the same platform Ivy Mobility deploys on. As Salesforce deepens native CPG workflows, it becomes both a partner (via AppExchange) and a broad incumbent competitor for unified RTM deals.
• Microsoft Dynamics 365: Microsoft Dynamics 365 offers CRM and ERP capabilities increasingly tailored to consumer goods through industry accelerators and partner solutions. It is a broad incumbent competitor in enterprise CPG field sales and distribution deployments.
• Oracle Retail: Oracle Retail offers merchandising, planning, and supply chain solutions for retailers and consumer goods suppliers. As a broad incumbent in CPG technology, it competes with Ivy at Tier 1 customers seeking integrated retail and supplier collaboration workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ivymobility
• YouTubeyoutube.com/channel/UCBf5pViojSDgYBJ9rLOvWeg
• Facebookfacebook.com/ivymobility
• LinkedInlinkedin.com/company/ivy-mobility-solutions
• Instagraminstagram.com/ivymobility

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ivy Mobility