What Interactive Edge does

Interactive Edge is a B2B SaaS provider, operating today through the Nuqleous brand and post-merger under the Engine brand, that sells retail-analytics, space-planning, and presentation-automation software to consumer packaged goods (CPG) manufacturers. The company's platform is built around four integrated modules: Nuqleous Present IQ®, an AI-assisted PowerPoint storytelling tool that converts raw retail data into category reviews, joint business plans, and sales decks; Retail Analytics, which surfaces performance insights across major U.S. retailers including Walmart, Target, Sam's Club, Kroger, Amazon, and Dollar General; Shelf Analytics, a newer module for shelf-level performance intelligence; and Shelf IQ / Space Planning, which automates store-specific planogram generation. Underlying these modules is a shared data layer that aggregates multi-retailer data sources and feeds them into templates and dashboards, with a Microsoft Office add-in for PowerPoint and Excel that anchors workflow integration inside the productivity tools CPG category and sales teams already use.

The company generates revenue through enterprise SaaS subscriptions sold via a consultative, demo-driven direct sales motion targeted at CPG category management, sales, supply chain, and agency buyers. Pricing is quote-based rather than self-serve, consistent with an enterprise GTM model. The named customer base of more than 200 logos includes Ghirardelli, Kraft Heinz, Coca-Cola (via Swire Coca-Cola), PepsiCo, Danone, Kellanova, Mars Petcare, Duracell, Jack Links, Wise, T. Marzetti, and Fruit of the Earth. Marketing channels center on case studies, an industry blog, webinars, and events, with ISO certification and Inc. 5000 recognition cited as credibility markers.

Ownership and corporate structure have shifted materially in the last year. In July 2025, middle-market private equity firm Rubicon Technology Partners acquired a majority stake in Nuqleous. In April 2026, Nuqleous merged with Arkansas-based Engine under the Engine brand, with Engine CEO Nick Dozier leading the combined entity and Rubicon remaining the majority investor. The firm was originally founded in 1996 by Zel Bianco (founder, president, and CEO) and Cynthia Carnesi (COO and co-founder), is headquartered in Bentonville, Arkansas, and operates with a headcount of 11–50 employees.

Name

Interactive Edge

Legal name

Nuqleous

Website

https://interactiveedge.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Interactive Edge, operating through the Nuqleous brand and post-merger under Engine, sells a cloud-based SaaS platform that provides retail analytics, AI-assisted presentation building, and planogram automation for consumer packaged goods manufacturers serving major U.S. retailers.

Ownership category

akta.pro rank

Product category

CPG Retail Analytics Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Data Platform (Unified Data & Analytics) Suites (HDAEABAD)

Keywords

• Retail analytics software
• Space planning platform
• CPG presentation builder
• Planogram automation
• Shelf intelligence

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Cloud-based software platform delivered as subscription service, providing access to retail analytics, space planning, and presentation builder tools for CPG companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Interactive Edge (operating as Nuqleous) provides a cloud-based SaaS platform for Consumer Packaged Goods companies. The platform combines retail analytics, multi-retailer performance insights, automated space planning and planogram generation (Shelf IQ), and an AI-powered presentation builder (Nuqleous Present IQ®) that transforms raw retail data into retailer-specific business narratives for category reviews, joint business plans, and sales decks. It serves CPG manufacturers including Coca-Cola, Kraft Heinz, Ghirardelli, PepsiCo, Duracell, and Mars Petcare.

Product overview

Interactive Edge operates through a unified SaaS platform (following the merger of Engine and Nuqleous in April 2026) that serves Consumer Packaged Goods (CPG) companies. The platform consists of multiple integrated modules: Nuqleous Present IQ® presentation builder for automated PowerPoint storytelling and business narratives; Retail Analytics for multi-retailer performance insights; Shelf Analytics for shelf intelligence; and Space Planning/Shelf IQ for planogram automation. These modules share a common data infrastructure and are designed to work together across category management, sales, supply chain, and agency workflows for major CPG brands.

Differentiator

Problem solved

Functional benefit

Brands

• Nuqleous Present IQ®: A presentation builder tool that transforms raw data into compelling business narratives, enabling teams to create retailer-specific presentations.
• Shelf IQ
• XP3 Presentation Builder

Products and services

• Nuqleous Present IQ® Presentation Builder

Quantifiable outcome

• Ghirardelli automates seven seasonal deployments and 50+ category reviews across multiple retail channels

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• InContext Solutions: Shopper insights and 3D store simulation platform serving CPG and retail. Adjacent to Engine's shelf analytics and space planning, focused on virtual shopper research rather than live data integration.
• Repsly: Retail execution and field merchandising software for CPG brands. Adjacent to Engine's space planning and shelf analytics for in-store execution workflows, with a more SMB-leaning customer base.
• InsightsNow: CPG analytics and category insights consultancy with proprietary research platforms. Competes with Engine for the same CPG category management buyer, though delivered more as advisory plus analytics rather than enterprise SaaS.

Broad incumbents

• SAP (RETAIL / CAR): Enterprise software giant whose retail and assortment planning suites compete with Engine's analytics and space planning modules. Overlaps in CPG planning use cases but as part of a much broader enterprise portfolio.
• NielsenIQ: Global leader in CPG retail measurement and analytics. Overlaps directly with Interactive Edge/Engine in retail analytics, shelf data, and category insights for CPG manufacturers, but at far greater scale and with a much broader data footprint.
• Circana: Formed from the merger of IRI and NPD, Circana is a dominant CPG retail analytics provider. Competes head-on with Interactive Edge in category management, shelf intelligence, and point-of-sale analytics for CPG suppliers.
• SymphonyAI Retail: AI-driven retail and CPG analytics platform offering category management, assortment, and space planning. Comparable to Engine's shelf analytics and space planning modules with a broader enterprise suite.

Direct peers

• AFS Technologies: Provider of retail execution, planogram automation, and category management software for CPG and retail. Closely comparable to Engine's Shelf IQ space planning and category review capabilities for similar CPG customers.
• Spins: CPG-focused analytics platform delivering retail measurement and category insights for natural and specialty product brands. Comparable buyer (CPG manufacturers) and overlapping analytics use cases, though more limited shelf/planogram depth.

Others

• Oracle Retail: Broad enterprise platform offering category management, space planning, and analytics for retail and CPG. Comparable to Engine's modules but bundled into a much larger enterprise software suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/interactiveedge

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interactive Edge