What Haley Marketing Group does

Haley Marketing Group is a privately held, vertically specialized marketing firm founded in 1996 and headquartered in Williamsville, New York, that serves exclusively the staffing and recruiting industry. The company provides a full-stack marketing offering organized around four pillars — Staffing Websites, Digital Marketing (SEO/AIO, PPC, blog writing, social media, reputation management), Branded Content (email, direct mail, magazines, sales funnel automation), and Recruitment Marketing (career sites, programmatic job advertising, Bullhorn automation) — alongside a Marketing Technology layer that includes Career Portal Software with 35+ ATS integrations, an AI Chatbot, IP Lead Tracking, NetSocial, and Talent Showcase Software. The core technology stack is WordPress with the Elementor page builder and a proprietary HMG Plugin Suite, augmented by a flagship AI product called RogIQ launched in March 2026 via subsidiary Rogue Active Intelligence, Inc. — an AI Marketing Operating System that orchestrates 137 third-party LLM models for research, persona development, content creation, image generation, SEO scoring, and automated publishing.

The firm's primary customer segment is small to midsize staffing and recruiting firms globally, with secondary segments including multi-divisional companies and staffing industry associations. Haley Marketing makes money through a mix of one-time website development fees (Value, Starter, and Custom tiers) and recurring subscriptions across digital marketing, branded content, recruitment marketing, marketing technology modules, and the RogIQ platform, sold primarily through direct sales with quote-based pricing and an enterprise field-sales motion for larger clients; RogIQ introduces a complementary product-led growth motion via the "First 100 Rebels" founding offer. As of post-acquisition headcount, the firm employs approximately 80 people across multiple U.S. states, including a 50+ person marketing professional team. Growth has been driven by organic operations and two acquisitions: Recruiters Websites (September 2022) and Polaris Recruitment (May 2025). The company is led by Co-CEOs David Searns and Victoria Kenward (also co-founder and COO), with sister company BARQAR serving non-staffing industries.

Name

Haley Marketing Group

Legal name

Haley Marketing Group, Inc.

Website

https://haleymarketing.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Haley Marketing Group is a specialized marketing firm founded in 1996 that exclusively serves the staffing and recruiting industry, offering websites, digital marketing, branded content, recruitment marketing, and AI-powered marketing technology including its RogIQ platform to small and midsize staffing firms globally.

Ownership category

akta.pro rank

Product category

Staffing and Recruiting Marketing Services

NAICS

Advertising Agencies (541810), Direct Mail Advertising (54186), Marketing Consulting Services (541613), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Employer Brand & Recruitment Marketing Creative Agencies (MPAAAAAM)

akta.pro secondary industries

Market Research, Analytics & Consumer Insights (BPAFAAAM), Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ)

Keywords

• Staffing marketing services
• Recruitment marketing
• Digital marketing services
• Staffing websites
• Marketing technology

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Staffing Website Development: Custom website development services for staffing companies including Value Sites, Starter Sites, and Custom Sites. One-time and subscription-based pricing models.
2. Digital Marketing Services: Ongoing digital marketing services including SEO, PPC, social media management, blog writing, and reputation management for staffing firms.
3. Branded Content Services: Content marketing including email marketing (HaleyMail), direct mail campaigns (Door Openers), magazines (Insights), and sales funnel automation.
4. Recruitment Marketing Services: Career sites, programmatic job advertising, social recruiting, employment branding, and automation services (Sense & Bullhorn).
5. Marketing Technology Products: Software products including career portal software, chatbot, IP tracking, and NetSocial offered on subscription basis.
6. RogIQ AI Marketing Platform: AI-powered marketing operating system with tiered pricing including Rogue Accelerator Platform (one brand, three user licenses, every tool) with concierge onboarding and unlimited usage credits.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Haley Marketing Group is a vertically specialized marketing firm that designs, builds, and markets staffing and recruiting firms. It delivers custom WordPress-based staffing websites (Value, Starter, Custom tiers), digital marketing services (SEO, PPC, blog writing, managed social media, reputation management), branded content (HaleyMail email, Door Openers direct mail, Insights magazines, sales funnel automation), and recruitment marketing (career sites, programmatic job advertising, Bullhorn automation). It also licenses marketing technology including Career Portal Software, AI Chatbot, NetSocial, IP Lead Tracking, Talent Showcase Software, ROI Dashboards, and the RogIQ AI Marketing Operating System.

Product overview

Haley Marketing Group is a specialized marketing firm serving exclusively the staffing and recruiting industry, offering a portfolio of products and services organized around four pillars: Staffing Websites (built on WordPress + Elementor with the HMG Plugin Suite), Digital Marketing (SEO, PPC, social media, blog content, reputation management), Branded Content (email marketing, direct mail, magazines), and Recruitment Marketing (career sites, programmatic advertising, Bullhorn automation). The company also operates a Marketing Technology layer including Career Portal Software with 35+ ATS integrations, an AI Chatbot, NetSocial, IP Lead Tracking, and Talent Showcase Software. Its flagship AI product is RogIQ, an AI Marketing Operating System launched via subsidiary Rogue Active Intelligence, Inc. in 2026, which combines 137 LLM models to automate content creation and publishing workflows. The product ecosystem is supplemented by free content resources including eBooks, webinars, podcasts, and a weekly SMART Ideas Newsletter. The company acquired Recruiters Websites in September 2022.

Differentiator

Problem solved

Functional benefit

Brands

• RogIQ: AI-powered marketing operating system for staffing companies, designed to streamline strategy, content planning, creation, review, approvals, publishing, and execution through a human-guided workflow. Launched by Rogue Active Intelligence, Inc.
• Rogue Active Intelligence
• BARQAR
• HaleyMail
• NetSocial
• Door Openers

Products and services

• Staffing Websites Custom, WordPress-based staffing and recruiting firm websites with ADA compliance, SEO optimization, conversion rate optimization, and mobile-responsive design. Built using Elementor page builder and the HMG Plugin Suite.
• Starter Sites (Value, Starter, and Custom tiers) Pre-designed website templates offered in three tiers (Value, Starter, Custom) for staffing firms ranging from solo recruiters to multi-national organizations, including 17 design options such as Luna, Juniper, Austera, Diamond, Rose, Bonanza, Twin, Goode, Vesper, Logan, Gardner, Mazama, Eldorado, Shasta, Lassen, Glacier, and Rainier.
• Digital Marketing Services Suite of digital marketing services including blog writing, SEO/AIO, talent pages, PPC advertising, managed social media (Social Pro), and online reputation management, sold as a recurring service to staffing firms.
• Branded Content Services Content marketing products including Sales Funnel Automation, HaleyMail email marketing, Door Openers 13-Week Direct Mail campaigns, custom integrated direct marketing, Insights print and digital magazines, and identity and design services.
• Recruitment Marketing Services Recruitment-focused marketing services including career sites, programmatic job advertising management, social recruiting, employment branding, reputation management, and Sense & Bullhorn Automation.
• Career Portal Software Industry-leading career portal and job board software with Google for Jobs integration, free job distribution, talent re-engagement, job performance metrics, and native integration with 35+ Applicant Tracking System platforms.
• AI Chatbot AI-powered chatbot for staffing websites that provides 24/7 automated support to clients and candidates and operates autonomously for non-stop sales lead generation.
• NetSocial Social recruiting and team-sharing software enabling staffing firms to manage their social media presence and amplify job listings and employer branding across social channels.
• IP Lead Tracking IP-based visitor tracking software that provides daily reports identifying which companies are visiting a staffing firm's website, enabling proactive B2B sales outreach.
• Talent Showcase Software Software enabling staffing firms to proactively market available candidates on their website by showcasing candidate skills and talent profiles to attract employer clients.
• RogIQ AI Marketing Operating System SaaS AI Marketing Operating System that combines 137 LLM models to analyze companies and competitors, create buyer personas, generate marketing content (blogs, SEO articles, social posts), and automate publishing workflows for staffing firms. Includes human-guided review and approval built into the workflow.
• Programmatic Job Advertising Management Managed service that automates and optimizes job advertising campaigns across multiple platforms and job boards using programmatic buying to maximize candidate reach and return on job ad spend.
• Sense & Bullhorn Automation Automation integration that connects Haley Marketing's recruitment marketing tools with Bullhorn ATS to streamline candidate and client workflow processes for staffing firms.

Quantifiable outcome

• 61% increase in applications with 13% decrease in job spend
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature8 records

Partnerships

One partnership is on record.

• Recruiters WebsitescoreStrategic or Co-development Partner · 13 September 2022Acquired Recruiters Websites, a Missouri-based digital agency serving the staffing and recruiting industry. The acquisition expands Haley Marketing's service offerings and international reach, employing 80 people across multiple U.S. states. Combined strengths enable better service to small to midsize staffing and recruiting firms globally.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• PandoLogic: PandoLogic is a programmatic job advertising and recruitment marketing platform powered by AI, serving employers and staffing agencies. It directly competes with HMG's programmatic job advertising management and broader recruitment marketing offerings in the staffing vertical.
• Recruitics: Recruitics is a recruitment marketing analytics and media buying agency serving employers and staffing firms. Its data-driven media buying and analytics capabilities directly overlap with Haley Marketing's programmatic job advertising and ROI dashboard offerings.
• Marketing Refresh: Marketing Refresh is a digital marketing agency that specializes exclusively in the staffing and recruiting industry, offering services very similar to Haley Marketing including website development, SEO/PPC, content marketing, and recruitment marketing for staffing firms. They compete head-to-head for the same small-to-midsize staffing customer base.
• Appcast: Appcast is a leading programmatic job advertising platform used heavily by staffing firms, competing directly with Haley Marketing's Programmatic Job Advertising Management service. Both target the same staffing industry buyers seeking automated, data-driven candidate attraction.

Emerging players

• JobAdX: JobAdX is a programmatic job advertising platform serving staffing firms and employers with AI-driven campaign management. It overlaps with Haley Marketing's programmatic job advertising service line for staffing clients seeking automated candidate sourcing.
• Symba: Symba is an employer branding and employee referral platform that serves employers including staffing firms. It competes in the employment branding and social recruiting space where HMG offers Recruitment Marketing and NetSocial solutions.
• Sense: Sense is an AI-powered talent engagement platform for staffing firms that integrates with Bullhorn. It overlaps with Haley Marketing's recruitment marketing automation, candidate re-engagement, and workflow capabilities, increasingly competing for the same mid-market staffing tech budget.

Broad incumbents

• Bullhorn: Bullhorn is the dominant ATS/CRM platform for the staffing industry and an integration partner of Haley Marketing via the Sense & Bullhorn Automation offering. As the de facto system of record for staffing firms, Bullhorn is a broader incumbent whose expanding marketing automation features overlap with HMG's recruitment marketing services.
• LinkedIn Talent Solutions: LinkedIn Talent Solutions is the dominant broad incumbent for recruitment marketing, social recruiting, and employment branding, including staffing firms. It competes with HMG across paid social, employment branding, and recruitment marketing services but operates at much greater scale globally.

Regional players

• Staffing Industry Analysts (SIA): Staffing Industry Analysts is the leading research and advisory firm for the staffing industry, providing benchmarking, research, and consulting. While primarily research-focused, SIA competes for mindshare with HMG's content engine (podcasts, eBooks, webinars) targeting the same staffing executive buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights8 records

Customer concentration

• Xx.com/haleymarketing
• YouTubeyoutube.com/user/HaleyMarketingGroup
• Facebookfacebook.com/haleymarketing
• LinkedInlinkedin.com/company/haley-marketing-group
• Instagraminstagram.com/haleymarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haley Marketing Group