Frozen Garden

What Frozen Garden does

Frozen Garden is a Valparaiso, Indiana-based direct-to-consumer frozen food company founded in 2016 by Allyson Straka, a former software developer who transitioned into nutrition and holistic health coaching. The company produces and sells flash-frozen, ready-to-blend whole-food smoothie packs, overnight oats, vegan garden bowls, "Delites" healthy dessert smoothies, and "Fusions" flavor cubes. Its core technical process is same-day harvest flash-freezing, intended to preserve nutrient density and peak-ripeness flavor; the company cites research that spinach loses up to 47% of nutrients after four days at 68°F to substantiate the approach.

The company operates a hybrid one-time and subscription e-commerce model on Shopify, with a minimum order of 8 items, a free-shipping threshold at 15+ items, and tiered subscription discounts of 15-25%. Pricing per smoothie pack ranges from $7.13 (subscription) to $9.39 (one-time); garden bowls range from $8.92 to $10.49. Beyond direct e-commerce, the company runs Corporate Wellness, Wholesale, Fundraising, and Affiliate programs, and sells gift cards in denominations from $15 to $500. Ingredients are sourced from local Midwest farmers (including Organic Blueberry Ranch), with non-regional items like pineapples and avocados sourced commercially. Shipping is nationwide to the lower 48 states only.

Frozen Garden serves health-conscious consumers, specialty dieters (keto, vegan, gluten-free, paleo), and corporate wellness buyers. Marketing relies on content-driven demand generation (blog, SEO, social, doctor endorsements from Dr. Ryan Greiner, MD) rather than paid acquisition at scale. The company employs 11-50 people, is privately held and founder-owned, and raised $540,000 in seed funding in 2025 from a syndicate including Sequel Holdings, Air Venture Partners, Lumina Growth Partners, Elevate Ventures, and Spacestation Investments. No revenue is publicly disclosed, no AI/ML capabilities are evident, and the company has no patents, no M&A activity, and no public regulatory milestones.

Name

Frozen Garden

Legal name

Frozen Garden

Website

https://thefrozengarden.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Frozen Garden is a Valparaiso, Indiana-based direct-to-consumer frozen food company that sells flash-frozen smoothie packs, overnight oats, vegan garden bowls, and desserts to health-conscious consumers, specialty dieters, and corporate wellness buyers via its Shopify e-commerce site and subscription program.

Ownership category

akta.pro rank

Product category

Frozen Ready Meals

NAICS

Frozen Specialty Food Manufacturing (311412), Frozen Fruit, Juice, and Vegetable Manufacturing (311411)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Frozen prepared meals & entrées manufacturing (AFAKAHAA)

akta.pro secondary industries

Frozen Fruits & Vegetables Manufacturing (AFAKACAF), Frozen Plant-Based & Vegetarian Meals (CRADADAF)

Keywords

• Frozen smoothie packs
• Vegan grain bowls
• Frozen ready meals
• Smoothie delivery service
• Healthy frozen foods

Headquarters

HQ city

Valparaiso

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct Product Sales: One-time purchases of frozen smoothie packs, overnight oats, garden bowls, and delites through the company's e-commerce platform. Customers can build custom boxes with volume discounts ranging from 5% to 10% off for orders of 24+ items.
2. Subscription Revenue: Recurring subscription model offering 15-25% discounts plus free shipping on larger orders. Subscribers automatically join the Smoothie Squad rewards program. Subscriptions can be paused, skipped, or canceled anytime for maximum flexibility.
3. Gift Cards: Digital and physical gift cards sold in denominations from $15 to $500. Gift cards can be applied to one-time purchases or initial subscription orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Frozen Garden manufactures and ships flash-frozen, ready-to-blend whole-food smoothie packs, premade overnight oats, microwaveable vegan grain bowls, healthy dessert smoothies (Delites), and pureed fruit and herb flavor cubes (Fusions) directly to consumers across the lower 48 United States via one-time purchases and a flexible, no-lock-in subscription. Orders are assembled into custom boxes with volume-based discounts and free shipping on 15+ items.

Product overview

Frozen Garden is a direct-to-consumer frozen food company offering a portfolio of five core product lines: frozen ready-to-blend Smoothie Packs (including green, fruit, keto, and protein varieties), premade Overnight Oats, microwave-ready Garden Bowls (vegan grain bowls), Delites (healthy dessert smoothies), and Fusions (flavor cubes for beverages). The company sells primarily through subscription or one-time orders via Shopify, with additional programs for Corporate Wellness, Wholesale, Fundraising, and an Affiliate Program. Founded in 2016 in Indiana, products are flash-frozen at peak ripeness and shipped nationwide to the lower 48 states.

Differentiator

Problem solved

Functional benefit

Products and services

• Smoothies Frozen, ready-to-blend whole-food smoothie packs containing fruits, vegetables, seeds, and spices; consumers add liquid and blend in 60 seconds. Targets health-conscious consumers and busy adults seeking convenient meal solutions.
• Overnight Oats Premade overnight oats pouches with gluten-free oats, real fruit, and seeds; users add milk and refrigerate overnight for a protein-packed breakfast. For consumers seeking convenient, gluten-free, ready-to-prep breakfasts.
• Garden Bowls Plant-based, vegan frozen grain bowls that microwave in 2–5 minutes; globally inspired flavors with grains, veggies, and bold sauces. Targets consumers seeking quick, plant-based lunches or dinners without meal prep.
• Delites Healthy dessert smoothies made from whole fruits, nuts, and spices with zero added sugar; blendable treats positioned as guilt-free desserts. For consumers and families wanting healthier dessert alternatives.
• Fusions Frozen pureed fruit and herb blends in single-serve cubes; each pouch contains 12 cubes for flavoring water or other beverages. For consumers wanting portion-controlled flavor add-ins.
• Digital Gift Cards Digital gift cards available in denominations from $15 to $500, redeemable on one-time purchases or initial subscription orders. For gift-givers purchasing for existing or new Frozen Garden customers.
• Corporate Wellness Program Bulk ordering program for corporate wellness initiatives, allowing employers to provide healthy meal and snack options to employees. For HR and people-ops teams at small and mid-sized companies.
• Wholesale Program Wholesale program for retailers and businesses to carry Frozen Garden products. For third-party retailers and resellers.
• Fundraising Program Fundraising program for schools and community organizations to sell Frozen Garden products as a healthier fundraising alternative to candy or baked goods. For PTA organizers, school administrators, and community groups.
• Affiliate Program Partnership program for affiliates to earn commissions by promoting Frozen Garden products. For content creators, influencers, and referral partners.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Organic Blueberry RanchcoreOthersLocal Midwest partner farm that grows blueberries specifically for Frozen Garden. Blueberries are flash-frozen at peak ripeness for maximum nutrition and flavor.
• Local Midwest FarmerscoreOthersMultiple farmers in the Midwest who grow produce specifically for Frozen Garden. The company sources ingredients from farmers they know personally, with some produce frozen on the same day as harvest to preserve nutrients. Items not locally available (pineapples, avocados) are sourced commercially.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Daily Harvest: DTC frozen food brand offering ready-to-blend smoothies, harvest bowls, and plant-based meals shipped nationwide. Frozen Garden explicitly positions itself as a 'Daily Harvest alternative' in its SEO content, making this the closest direct competitor in product, channel, and target customer.
• Splendid Spoon: DTC plant-based meal delivery service offering frozen grain bowls, soups, and smoothies on subscription. Closely matches Frozen Garden's Garden Bowls and Smoothies lines in both product format and subscription-driven business model.
• Thistle: DTC plant-forward meal delivery brand offering prepared meals, juices, and frozen options. Comparable target customer (health-conscious urban professionals) and overlapping product categories with Frozen Garden's wellness positioning.
• Sakara Life: Premium DTC plant-based meal delivery service with strong content, nutrition storytelling, and subscription model. Comparable to Frozen Garden in target customer (wellness-focused women), content-marketing approach, and ready-to-eat format.
• Mosaic Foods: DTC plant-based frozen meal company offering single-serve frozen entrées including veggie bowls, soups, and smoothies. Direct overlap with Frozen Garden's Garden Bowls and Smoothies product format and DTC shipping model.
• Hungryroot: AI-driven healthy grocery and meal delivery service combining recipes with pre-portioned ingredients and ready-made items. Targets the same health-conscious consumer seeking convenience, with overlapping meal-replacement use cases.
• Purple Carrot: Plant-based meal kit and prepared meal delivery service. Shares Frozen Garden's vegan/plant-based positioning and DTC subscription model, though it leans more toward meal kits than fully-prepared frozen items.
• Fresh n Lean: Prepared meal delivery service with organic, vegan, and paleo options shipped nationwide. Comparable to Frozen Garden in wellness positioning, ready-to-eat format, and DTC subscription model.
• Veestro: Plant-based frozen prepared meal delivery service. Directly comparable to Frozen Garden's Garden Bowls in being 100% plant-based, fully-prepared, and frozen-shipped to consumers via subscription.

Broad incumbents

• Factor: Large prepared meal delivery brand offering chef-prepared frozen and fresh meals. Broader incumbent with mass-market positioning; overlaps with Frozen Garden's Garden Bowls in the frozen ready-meal category, though less plant-based focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thefrozengarden
• Instagraminstagram.com/thefrozengarden
• Pinterestpinterest.com/thefrozengarden
• TikToktiktok.com/@thefrozengarden
• Xx.com/thefrozengarden

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frozen Garden