Fast Pace Health

What Fast Pace Health does

Fast Pace Health is a privately held, multi-state urgent care and primary care operator headquartered in Franklin, Tennessee, running 288+ walk-in clinic locations across Alabama, Arkansas, Indiana, Kentucky, Louisiana, Mississippi, North Carolina, and Tennessee. The company delivers non-emergency medical care to consumers in rural and suburban markets, with extended hours 7 days a week and no-appointment walk-in access. Sub-brands include First Care, Reelfoot Family Walk-in Clinics, and Christian Family Medicine & Pediatrics, each operated under dedicated PLLC or LLC subsidiaries to comply with state clinical ownership rules.

The core offering is in-clinic urgent care augmented by a HIPAA-compliant telehealth platform that supports virtual urgent care, virtual primary care, and virtual dermatology visits. On-site capabilities at most clinics include digital x-ray, lab testing, and prescription transmission. Service lines have expanded beyond acute urgent care into primary care (chronic disease management, wellness, GLP-1 weight loss), behavioral health (depression, anxiety, ADHD, PTSD, stress/burnout), in-person and teledermatology, non-surgical orthopedics, and occupational health (workers' compensation, DOT physicals, drug testing). Supporting technology comprises EHR, online scheduling with location/state-specific landing pages, and a self-serve check-in platform.

Revenue is generated through four streams: fee-for-service billing across commercial insurance, Medicaid, and Medicare with patient co-pays at time of service; transparent self-pay pricing ($25 sports physicals, $85 telehealth visits, upfront office visit fees covering many in-house tests); subscription membership plans for individuals, families, and employers priced as low as $0 per employee; and employer-paid occupational health services. Marketing is multi-channel and local, combining SEO-optimized health content, location-based landing pages, paid search, and a clinic location finder to drive direct patient acquisition without intermediary distribution partners.

Name

Fast Pace Health

Legal name

Fast Pace Health

Website

https://fastpacehealth.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Fast Pace Health operates 288+ walk-in urgent care, primary care, behavioral health, dermatology, and orthopedic clinics across 8 southeastern and mid-southern U.S. states, with telehealth and subscription membership programs serving rural and suburban consumers.

Ownership category

akta.pro rank

Product category

Urgent Care Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

After-Hours & Walk-In Primary Care Clinics (HLAFADAH)

akta.pro secondary industry

Retail & Walk-In Primary Care Clinics (HLAFAGAC)

Keywords

• Urgent care services
• Walk-in clinics
• Telehealth services
• Primary care
• Occupational health

Headquarters

HQ city

Waynesboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fee-for-Service Healthcare Visits: Traditional fee-for-service billing for urgent care, primary care, behavioral health, dermatology, and orthopedic visits. Revenue generated through insurance billing (commercial, Medicaid, Medicare) and patient co-pays/deductibles at time of service.
2. Self-Pay Patient Services: Upfront office visit fees for uninsured/self-pay patients. Specific pricing tiers: $25 sports physicals, $85 telehealth urgent care visits. Includes in-house testing options with additional fees for COVID-19 and Flu testing.
3. Membership Program: Monthly subscription membership plans for individuals and employer groups providing discounted access to urgent care services for a flat monthly fee.
4. Occupational Health Services: Employer-paid occupational health services including workers' compensation injuries, pre-employment physicals, drug testing, and workplace wellness programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Fast Pace Health operates a network of 288+ walk-in urgent care and primary care clinics across eight U.S. states, delivering non-emergency medical services including urgent care, primary care, behavioral health, dermatology, orthopedics, occupational health, and telehealth visits. The clinics target rural and underserved communities with extended hours and same-day access, and operate through regional PLLC and LLC entities.

Product overview

Fast Pace Health operates as a multi-service healthcare platform offering both in-clinic and virtual care across 288+ walk-in locations in 9 states (Tennessee, Kentucky, Mississippi, Louisiana, Arkansas, Alabama, North Carolina, Indiana, and Missouri). The platform is organized around a core urgent care network with extended specialty services including primary care (in-person and virtual), behavioral health, dermatology (in-person and virtual), orthopedic care, and occupational health. The company also operates branded sub-networks including First Care, Reelfoot Family Walk-in Clinics, and Christian Family Medicine & Pediatrics. Supporting services include weight loss programs (GLP-1 medications), sports physicals, STD testing, and mental health specialty programs (stress/burnout, depression, anxiety). The platform offers membership and self-pay pricing programs alongside insurance acceptance to serve both insured and uninsured patients. Care is delivered through telehealth video visits and in-person clinic visits, with appointment scheduling available online.

Differentiator

Problem solved

Functional benefit

Brands

• UC Telehealth: Virtual urgent care telehealth service offering video-based medical consultations for urgent care needs
• Virtual Primary Care
• Behavioral Health
• Virtual Dermatology
• Fast Pace Orthopedics

Products and services

• Urgent Care Walk-in treatment for non-life-threatening illnesses and injuries (e.g., colds, flu, sprains, minor fractures, lacerations) for patients of all ages, with extended hours and same-day access.

Quantifiable outcome

• Open 7 days a week with extended hours and short wait times
• +1 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CVS MinuteClinic: Retail-based walk-in clinic inside CVS Pharmacy locations offering urgent care, primary care, vaccinations, and chronic care. Comparable to Fast Pace on accessible walk-in primary/urgent care delivery and insurance acceptance, with national pharmacy integration.
• MedExpress Urgent Care: Optum/UnitedHealth Group-affiliated urgent care and occupational medicine platform with broad geographic coverage. Comparable to Fast Pace on urgent care, occupational health, and employer services, but benefits from national payer integration and parent-company scale.

Direct peers

• CareNow Urgent Care: HCA Healthcare-owned urgent care network with hundreds of walk-in clinics offering urgent care, primary care, occupational health, and telehealth. Directly comparable to Fast Pace in service scope and walk-in delivery model, though backed by a national health system.
• GoHealth Urgent Care: Tech-enabled urgent care operator with hundreds of co-branded clinics inside retail partner locations. Comparable to Fast Pace on core walk-in urgent care and telehealth services, with similar employer and consumer direct-to-patient GTM motion.
• WellNow Urgent Care: Multi-state walk-in urgent care operator offering treatment for non-life-threatening conditions, occupational health, and telehealth. Directly comparable to Fast Pace in service mix, walk-in model, and rural/suburban market orientation.
• Concentra: Largest US occupational health provider with extensive urgent care and employer services. Directly comparable to Fast Pace on the occupational health, workers' compensation, and employer membership components, with similar walk-in delivery model.
• Patient First: Walk-in urgent and primary care chain operating ~80 clinics across the mid-Atlantic and Southeast. Comparable to Fast Pace in walk-in primary/urgent care services, on-site lab and x-ray, and extended-hours accessibility.
• CityMD (VillageMD): Large urgent care network acquired by Walgreens/VillageMD offering walk-in urgent and primary care with integrated primary care follow-up. Comparable to Fast Pace on urgent care core and multi-channel (in-person + virtual) delivery, though more metro-focused.
• American Family Care (AFC): Franchised network of 200+ urgent care, primary care, and occupational health clinics across the US. Closely comparable to Fast Pace in multi-state walk-in footprint, fee-for-service plus employer-paid occupational health revenue mix, and rural/small-metro presence.

Emerging players

• Carbon Health: Tech-forward primary and urgent care provider with in-person clinics and a strong virtual care platform. Comparable to Fast Pace on integrated urgent care, primary care, and behavioral health delivery, with a differentiated technology-forward model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fastpacehealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fast Pace Health