Digital Edge Marketing

What Digital Edge Marketing does

Digital Edge Marketing, now operating as Go Fish Tourism + Business Events following a February 2026 rebrand, is a U.S. B2B marketing agency founded in 2010 that specializes in integrated marketing services for destination marketing organizations (DMOs), convention and visitors bureaus, tourism brands, and business events clients. The firm is headquartered in Raleigh, NC (with operations listed in Jacksonville, FL) and maintains offices in Boston, Washington, Phoenix, San Diego, and Jacksonville. Since 2024 it has operated as part of the Agital marketing collective, which provides cross-industry strategy, creative, and performance media capabilities that augment the core tourism and events specialization.

The service portfolio spans strategy (integrated marketing, research, brand, content, go-to-market, analytics); owned and earned media (SEO, generative engine optimization, digital PR, online reputation management, email marketing, conversion rate optimization); paid media (paid search, paid social across Meta/TikTok/LinkedIn, programmatic & CTV, TikTok Shop, social commerce, offline media); creative (brand identity, campaign development, design, performance creative, website design and development, photo and video); and a specialized B2B sales enablement practice for DMOs and meeting planners. Supporting tools include AI, SEO, paid media, social commerce, ecommerce, and brand impact audits, plus Chrome extensions and Google Sheets optimizations. Leadership is composed of former DMO executives and hotel sales professionals, including founder Mya Surrency and VP of Brand Strategy Amy Boek, a former CMO of Amelia Island CVB.

The business model is professional services — custom project and retainer engagements sold through direct field sales to enterprise buyers (DMO leadership, convention center sales teams, hospitality brand marketers) with inside-sales support via a website Request Proposal CTA and a direct phone line. Revenue is not publicly disclosed; the firm is privately held, with no venture capital or private equity involvement noted in available sources. Named enterprise clients include Atlanta CVB, Choose Chicago, Destination Toronto, LA Tourism & Convention Board, Meet Hawaii, San Francisco Travel, Visit Phoenix, Visit Savannah, Marriott, Airbnb, and American Express.

Name

Digital Edge Marketing

Legal name

Go Fish

Website

https://digitaledge.marketing

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Digital Edge Marketing (now Go Fish Tourism + Business Events) is a U.S. B2B marketing agency providing integrated digital marketing services — strategy, SEO, generative engine optimization, paid media, creative, and B2B sales enablement — to destination marketing organizations, tourism brands, and business events clients.

Ownership category

akta.pro rank

Product category

Destination and tourism marketing services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industry

Technology & B2B PR (MPAAADAC)

Keywords

• Destination marketing services
• Business events marketing
• Integrated marketing agency
• Tourism demand generation
• Digital marketing services

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Integrated Marketing Services: Go Fish generates revenue through fees for integrated marketing services including strategy, creative marketing, B2B sales enablement, SEO, AI optimization, paid search, paid social, digital PR, online reputation management, and email marketing. These are billed as professional services engagements, typically on a project or retainer basis, tailored to tourism and business events clients. The company operates as part of the Agital marketing collective, suggesting a shared services model across the collective.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Digital Edge Marketing (now Go Fish Tourism + Business Events) is a specialized B2B marketing agency that sells integrated marketing services to destination marketing organizations (DMOs), convention and visitors bureaus, hotels, hospitality brands, and business events clients. Core deliverables include strategy (integrated marketing, research, brand, content, go-to-market, analytics), owned and earned media (SEO, generative engine optimization, digital PR, ORM, email, CRO), paid media (PPC, paid social, TikTok Shop, programmatic and CTV, social commerce, offline media), creative services (brand identity, campaigns, design, performance creative, websites, photo and video), and B2B sales enablement for the tourism and business events vertical.

Product overview

Digital Edge Marketing (now Go Fish Tourism + Business Events) operates as part of the Agital marketing collective, offering integrated marketing services specifically designed for destination marketing organizations (DMOs), tourism brands, and business events clients. The portfolio includes core services spanning strategy (integrated marketing, research, brand, content, go-to-market, analytics), owned and earned media (SEO, generative engine optimization, digital PR, online reputation management, email marketing, conversion rate optimization), paid media (paid search/PPC, paid social across Meta/TikTok/LinkedIn, TikTok Shop, programmatic & CTV, social commerce, offline media), and creative services (brand identity, campaign development, design, performance creative, website design & development, photo & video). Supporting tools include AI audit, SEO audit, paid media audit, social commerce audit, ecommerce audit, and brand impact scorecard, along with Chrome extensions and Google Sheets optimizations. The company also provides B2B sales enablement services for DMOs and event marketers.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Marketing Strategy Strategic direction combining integrated and account-based marketing approaches with research, brand, content, go-to-market planning, and measurement for tourism and business events clients.
• Research Data-driven research services informing marketing strategy with audience insight and performance context for tourism and business events clients.
• Brand Strategy Strategic guidance for brand positioning and identity development for tourism and business events clients.
• Content Strategy Content planning and development aligned with audience engagement and marketing objectives for tourism and business events clients.
• Go-To-Market Strategy Market entry and expansion planning for tourism destinations and events clients.
• Analytics & Measurement Performance tracking and measurement solutions for marketing campaign evaluation across tourism and business events engagements.
• Search Engine Optimization (SEO) Visibility improvement across Google and beyond through site structure, content, and authority optimization for tourism and business events clients.
• Generative Engine Optimization (GEO) Brand presence optimization across AI-driven platforms like ChatGPT and Google AI Mode through smart content and digital authority signals, tailored for DMOs and event marketers.
• Digital PR High-authority coverage acquisition through journalist-targeted content designed to amplify reach and earn quality backlinks for destination clients.
• Online Reputation Management Digital footprint control through management of search results, reviews, and brand sentiment across all major platforms for tourism and hospitality clients.
• Email Marketing Targeted, personalized campaign creation for lead nurturing, repeat purchases, and funnel support for tourism and hospitality clients.
• Conversion Rate Optimization Website and landing page optimization to improve visitor-to-lead conversion rates for tourism and business events clients.
• Paid Search (PPC) High-intent traffic capture through precision-built PPC campaigns designed to convert without wasted spend for tourism and business events clients.
• Paid Social Campaign management across Meta, TikTok, LinkedIn, and other platforms to drive awareness and results for tourism and business events clients.
• TikTok Shop Social commerce solutions specifically for TikTok Shop platform integration, including case studies of revenue growth for clients.
• Programmatic & CTV Automated advertising across programmatic networks and connected TV platforms for tourism and business events clients.
• Social Commerce Comprehensive social media commerce strategies across multiple platforms for tourism and business events clients.
• Offline Media Traditional and offline media buying and planning services for tourism and business events clients.
• Brand Identity Visual identity creation and development including logos, color systems, and brand guidelines for tourism and business events clients.
• Campaign Development End-to-end marketing campaign conceptualization, execution, and management for tourism and business events clients.
• Design Visual design services spanning digital and traditional media channels for tourism and business events clients.
• Performance Creative Results-driven creative assets optimized for campaign performance metrics for tourism and business events clients.
• Website Design & Development Full-service website creation from design through development and deployment for tourism and business events clients.
• Photo & Video Visual content production including photography and video production for marketing use by tourism and business events clients.
• B2B Sales Enablement Specialized deliverables created by former destination and hotel sales leaders, including tools and insight to strengthen how sales teams prepare, present, and close deals for DMOs and business events marketers.
• AI Audit Free audit service for reviewing AI integration and optimization capabilities, used as a lead magnet to qualify prospective clients.
• SEO Audit Comprehensive search engine optimization assessment and recommendations offered as a free audit lead magnet.
• Paid Media Audit Review and optimization analysis for paid advertising campaigns offered as a free audit lead magnet.
• Social Commerce Audit Assessment of social commerce performance and optimization opportunities offered as a free audit lead magnet.
• Ecommerce Audit Comprehensive ecommerce platform and performance evaluation offered as a free audit lead magnet.
• Brand Impact Scorecard Measurement tool for evaluating brand performance and impact offered as a free audit lead magnet.
• Chrome Extensions Browser-based productivity tools for digital marketing workflows, available as standalone offerings on the technology tools page.
• Google Sheets Optimizations Spreadsheet-based tools and templates for marketing analytics and reporting, available as standalone offerings on the technology tools page.
• Semantic Content Audit Content analysis tool for evaluating semantic relevance and optimization opportunities, available as a standalone offering on the technology tools page.

Named customers21 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Partnerships

One partnership is on record.

• AgitalcoreStrategic or Co-development Partner · 1 January 2024Digital Edge joined the Agital marketing collective in 2024, gaining access to a broader portfolio of marketing capabilities, shared intelligence, and cross-industry expertise. This partnership provides the depth behind Go Fish's team, enabling stronger strategy and research, cross-industry creative perspective, performance media strength across SEO, GEO, and paid channels, and the flexibility to scale from targeted efforts to fully integrated programs. The rebranding to Go Fish Tourism + Business Events reflects this strategic evolution within the Agital ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Miles Partnership: Miles Partnership is a U.S. marketing agency purpose-built for destination marketing organizations, with deep roots in tourism strategy, media, and content. It directly competes with Go Fish for the same DMO client base and uses a comparable integrated-services model.
• MMGY Global: MMGY Global is a long-established integrated marketing firm dedicated to the travel, tourism, and hospitality industry. It serves destinations, hotels, and travel brands with strategy, digital, creative, and research services comparable to Go Fish's tourism vertical offering.
• Development Counsellors International (DCI): DCI specializes in economic-development and tourism marketing for destinations, states, and regions, with a strong DMO client roster. Its positioning around destination economic outcomes overlaps directly with Go Fish's value proposition to CVBs and tourism authorities.
• Barker (Barker/DCRP): Barker is a PR and integrated communications firm with a long-standing destination and hospitality practice serving DMOs and tourism boards. It competes directly for digital PR, content, and integrated marketing mandates in the same vertical.
• MGH (MGH Agency): MGH is a full-service marketing and PR agency with a dedicated tourism and hospitality practice serving destinations and attractions on the U.S. East Coast. Its integrated paid, earned, and owned services overlap with Go Fish's offering to DMOs.

Emerging players

• Tourism Tiger: Tourism Tiger is a digital agency focused on websites, SEO, and digital marketing for the tourism industry, primarily serving tour operators, attractions, and DMOs. It is a smaller, niche competitor with overlapping digital services but narrower scope than Go Fish.

Broad incumbents

• Dentsu Travel & Hospitality: Dentsu operates a global travel and hospitality practice within its media and creative networks (including Carat and Merkle), serving major destinations, airlines, and hotel chains. It competes with Go Fish for large enterprise DMO accounts but does not specialize exclusively in tourism.
• Ogilvy PR: Ogilvy's global network includes travel, tourism, and hospitality practices across PR, advertising, and digital. It pursues large destination clients and competes for the same integrated mandates that Go Fish targets, though as part of a broader portfolio.

Others

• Simpleview: Simpleview is the dominant CRM, website, and digital-marketing technology provider to U.S. DMOs. It is a complementary ecosystem participant whose client base heavily overlaps with Go Fish's, and it occasionally competes on adjacent services such as paid media.
• Zartico: Zartico is a destination intelligence and data platform used by DMOs to measure visitation, marketing attribution, and economic impact. It is a complementary technology partner whose customers are also Go Fish's primary buyers of integrated marketing services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/digitaledgepro
• YouTubeyoutube.com/user/GoFishDigital
• Facebookfacebook.com/digitaledgemarketing.pro
• LinkedInlinkedin.com/company/go-fish-digital
• Instagraminstagram.com/gofishdigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Edge Marketing