Ocean Outdoor

Name

Ocean Outdoor

Legal name

Ocean Outdoor UK Limited

Website

http://www.oceanoutdoor.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. DOOH Media Space Sales: Primary revenue stream from selling advertising space on premium digital out-of-home screens. Ocean Outdoor operates a network of large-format digital screens in prime urban and retail locations, monetising inventory through direct brand and agency sales.
2. Asset Management Services: Turnkey asset development and management services for property owners and landlords, covering strategic site selection, tailored commercial terms, planning approval, bespoke design and construction, quality assurance, and sales and marketing. Revenue generated through fixed rent or profit-share models with asset owners.
3. Creative Production Services: In-house creative production services through Ocean Studio, including artwork repurposing, full-service artworking for DeepScreen® 3D, videography, photography, and social media content creation. Services offered to help brands maximize impact from their OOH campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Ocean Outdoor owns and operates a premium Digital Out-of-Home (DOOH) advertising network of large-format digital screens across the UK and Northern Europe, monetising inventory by selling media space to brands, agencies, rights holders, and broadcast partners. The company also provides in-house creative production through Ocean Studio, long-term asset development and management services for property owners, and exclusive broadcast content partnerships. Ocean's network includes The Loop (174 screens), The Grid, the XL Network, and iconic locations such as Piccadilly Lights in London.

Product overview

Ocean Outdoor is a Digital Out of Home (DOOH) advertising company operating premium screens across the UK and Europe. The portfolio combines core DOOH advertising with technology-driven brand experiences through Ocean Labs products including Ocean Portal, Ocean Creator, Ocean AI, Ocean DeepScreen (with DeepScreen Alive for real-time interactivity), Ocean Mixed Reality, Ocean Mobile AR, Ocean Play, Ocean React, Ocean Live, Ocean Projections, Ocean Murals, Ocean Special Builds, Ocean Takeover, and Ocean Vehicle React. Ocean Studio provides in-house creative production, while Ocean Partnerships offers broadcast content and event activations. The Digital Creative Competition is their annual innovation programme. Key networks include The Loop (174 screens), The Grid, XL Network, and iconic locations such as Piccadilly Lights. The company operates across 17 UK cities and 7 European countries.

Differentiator

Problem solved

Functional benefit

Brands

• Ocean Studio: In-house creative production team for OOH campaigns offering design, artworking, coding, and videography services.
• Ocean Partnerships
• Ocean Labs

Products and services

• The Loop Network

Quantifiable outcome

• 5x greater attention levels than digital online formats
• +9 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature12 records

Partnerships

25 partnerships are on record, tiered core and minor.

• GB SnowsportcoreStrategic or Co-development Partner · 1 January 202512-month official outdoor media partnership for promoting winter sports ahead of 2026 Winter Olympics and Paralympics. Follows previous successful collaborations.
• Women's Super League FootballcoreStrategic or Co-development Partner · 1 January 2025Three-year partnership announced in 2025 for promoting women's football across Ocean Outdoor's UK network.
• England Rugby (Red Roses)coreStrategic or Co-development Partner · 1 January 2025Three-year partnership announced in 2025 for women's rugby team (Red Roses) as well as men's senior team, England A Men, and under 20s and Pathway teams.
• UK Deaf SportcoreStrategic or Co-development Partner · 1 January 2024Partnership since 2024 supporting deaf athletes. Ocean Outdoor is the only brand to partner with all four major UK sports organisations simultaneously as part of the Level Playing Field campaign.
• World RugbycoreStrategic or Co-development Partner · 1 January 2024Appointed as Women's Rugby World Cup 2025 DOOH media partner, with official fan zones at Battersea Power Station broadcasting 300+ hours of rugby action.
• ParalympicsGBcoreStrategic or Co-development Partner · 1 January 2022Partnership since 2022 for promoting Paralympic athletes. Ocean Outdoor is the only brand to partner with all four major UK sports organisations simultaneously.
• Special Olympics GBcoreStrategic or Co-development Partner · 1 January 2021Partnership since 2021 supporting athletes with intellectual disabilities. Ocean Outdoor is the only brand to partner with all four major UK sports organisations simultaneously.
• All England Lawn Tennis Club (Wimbledon)coreStrategic or Co-development Partner · 1 January 20178-year partnership since 2017 featuring Wimbledon highlights and fan zones from Westfield London and Battersea Power Station. Ocean presents The Wimbledon Experience.
• Team GBcoreStrategic or Co-development Partner · 1 January 2015Partnership since 2015 for promoting British Olympic athletes and achievements. Ocean Outdoor is the only brand to partner with all four major UK sports organisations (Team GB, Special Olympics GB, ParalympicsGB, UK Deaf Sport) simultaneously.
• British Fashion CouncilcoreStrategic or Co-development Partner · 1 January 201410-year partnership since 2014 for London Fashion Week and related fashion events, extending fashion content across premium screens at Battersea Power Station and other locations.
• Discovery+coreStrategic or Co-development PartnerBroadcast partner for 2026 Olympic Winter Games, extending streaming content to Ocean Outdoor's premium DOOH screen network for live event coverage and highlights.
• ITVcoreStrategic or Co-development PartnerBroadcast partner for FIFA World Cup, extending television coverage to Ocean Outdoor's DOOH screens for integrated cross-media campaigns.
• Sky SportsminorStrategic or Co-development PartnerBroadcast partner for sports content extension to DOOH environments.
• Channel 4minorStrategic or Co-development PartnerBroadcast partner for content amplification on DOOH screens.
• TNT SportsminorStrategic or Co-development PartnerBroadcast partner for sports content extension.
• ESPNminorStrategic or Co-development PartnerBroadcast partner for sports content on DOOH network.
• Samsung ElectronicscoreStrategic or Co-development PartnerDeveloped landmark data-driven experience at Piccadilly Circus using real-time data (crowd density, weather, time-of-day) to generate mood-based creative. Supported by Landsec and Ocean Outdoor.
• Manchester City CouncilcoreStrategic or Co-development PartnerLong-term large format OOH contract covering Chester Road Roundabout redevelopment (replacing 4 traditional billboards with 3 digital screens) and 16 existing sites across Manchester.
• Manchester ArndalecoreStrategic or Co-development PartnerLong-term sales and marketing contract for all OOH advertising formats at UK's largest inner-city retail centre. Covers 37 internal D6 screens, new 108sqm Arndale Media Wall, and experiential activations including projections on the Arndale skyscraper.
• LandseccoreStrategic or Co-development PartnerPartnership for Piccadilly Lights operations and Samsung Piccadilly Circus data-driven experience. Ocean Outdoor operates screens at Landsec properties including Piccadilly Lights.
• WestfieldcoreStrategic or Co-development PartnerPartnership for screens at Westfield London and Westfield Stratford City, including The Loop network (174 screens) and fan zone activations for major sporting events.
• SAMH (Scottish Association for Mental Health)minorGTM or Marketing PartnerCharity partnership with £300,000 media space donation for 12-week digital billboard campaign supporting The Nook mental health hub in Glasgow.
• Bauer Media OutdoorminorGTM or Marketing PartnerPartner with K-Supermarket AI-powered recipe OOH pilot at shopping malls in Finland, working alongside Ocean Outdoor on digital billboard technology.
• Lumen ResearchminorStrategic or Co-development PartnerResearch partner for attention measurement, with Lumen managing director Mike Follet providing commentary on DOOH attention performance vs digital channels.
• Neuro-InsightminorStrategic or Co-development PartnerNeuroscience research partner for 10+ years of DOOH effectiveness studies, presenting findings at Frameless London.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• JCDecaux: JCDecaux is the world's largest outdoor advertising company, operating street furniture, transport, and billboard advertising across 80+ countries. It is the most direct competitor to Ocean Outdoor in the UK and European premium DOOH space, with overlapping access to landlords, agencies, and brand budgets, but at much greater global scale.
• Clear Channel Outdoor Holdings: Clear Channel Outdoor is one of the largest global OOH media operators with presence across the Americas, Europe, and Asia-Pacific. It directly competes with Ocean Outdoor for premium DOOH budgets and inventory in the UK and Northern Europe, though its portfolio spans broader outdoor formats including traditional and transit advertising.
• Lamar Advertising Company: Lamar Advertising is a major US-based outdoor advertising operator with a large portfolio of billboards, transit displays, and digital signs. While primarily US-focused, Lamar is comparable to Ocean Outdoor in its premium-format DOOH operating model, programmatic capabilities, and landlord relationships.
• OUTFRONT Media: OUTFRONT Media is a leading US outdoor advertising company with a strong focus on transit-adjacent and digital OOH formats. It is comparable to Ocean Outdoor through its digital screen portfolio, programmatic capabilities, and direct sales to premium brand advertisers, although its geographic focus is North American.

Direct peers

• Ströer SE & Co. KGaA: Ströer is a leading German outdoor and digital out-of-home advertising company with a strong portfolio across Germany and other European markets. It is a direct competitor to Ocean Outdoor in the European premium DOOH space, with similar focus on digital screens, programmatic DOOH, and landmark site monetisation.
• Global Media & Entertainment: Global (previously Global Radio / Global Media) operates DAX, a leading digital audio and DOOH advertising exchange, and is a direct UK competitor to Ocean Outdoor in the digital out-of-home advertising market, with comparable programmatic and premium inventory offerings.
• Bauer Media Outdoor: Bauer Media Outdoor operates a major UK and European outdoor advertising portfolio spanning roadside, transport, and digital OOH formats. It is already a known partner of Ocean Outdoor on the K-Supermarket pilot in Finland, and is a direct competitor in UK and Northern European DOOH inventory and brand relationships.
• Signature Outdoor: Signature Outdoor is a UK premium out-of-home advertising company that was acquired by Ocean Outdoor in 2014. It operates within the same UK premium DOOH market, with comparable large-format digital inventory and brand-advertiser customer base.

Others

• Talon Outdoor: Talon Outdoor is a leading independent UK out-of-home agency specialising in OOH planning, buying, and analytics for advertisers. While not a media owner like Ocean Outdoor, Talon is a comparable ecosystem participant serving the same brand and agency customers and operates in the same OOH value chain.
• VIOOH: VIOOH is a leading global programmatic digital out-of-home advertising platform connecting DOOH media owners with digital buyers. It is an enabling platform for the same advertisers Ocean Outdoor serves and represents the programmatic channel Ocean's premium inventory competes against for budget allocation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ocean-outdoor
• Instagraminstagram.com/oceanoutdooruk/?hl=en-gb
• Xx.com/OceanOutdoorUK

Revenue estimate

Valuation estimate

Number of profiles

Profiles26 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ocean Outdoor