What GB Snowsport does

GB Snowsport is the National Governing Body (NGB) for skiing and snowboarding in Great Britain, operating as GB Snowsport Limited, a private limited company headquartered at 101 New Cavendish Street, London. The organisation succeeded the prior British Ski and Snowboard (BSS) body, with the current legal entity established in 2017 and a formal rebrand to GB Snowsport in 2021. Its stated mission is to manage and develop the World Class Programme to put British elite athletes onto World Cup podiums and win Olympic and Paralympic medals. It oversees 11 disciplines: Alpine, Freeski, Freestyle Snowboard, Moguls/Aerials, Nordic, Para Alpine, Para Nordic, Para Snowboard, Snowboard Cross, Ski Cross, and Speed/Telemark. Elite athletes (skiers and snowboarders pursuing World Cup, Olympic, and Paralympic selection) are the primary stakeholder group, with grassroots participants, member clubs, and the wider UK snowsports community as secondary audiences.

GB Snowsport does not sell commercial software or services to the public; its underlying 'technology' is a sports-governance and athlete-development platform comprising talent identification (Grom Camps and youth pathways), training and competition support, FIS licence administration, athlete welfare (including an independent Safeguarding and Welfare Officer and partnership with the English Institute of Sport for mental health and sport psychology), and anti-doping compliance via UK Anti-Doping. Revenue is not commercially productised but is assembled from UK Sport grants (primary), membership fees, a merchandise e-commerce operation (store.gbsnowsport.com), the GB Alpine Foundation, and approximately 20 disclosed commercial partnerships spanning apparel (Fusalp, UYN), equipment (Leki, Tenzing), media (Ocean Outdoor, Financial Times), legal (Gateley), consumer goods (Prime, AA), and technology (Williams Advanced Engineering).

The organisation is governed by a Board chaired by Jason Cobbold (CEO of advertising agency BMB), with CEO Victoria Gosling OBE — a former Royal Air Force Group Captain and Invictus Games organiser — leading executive operations. In June 2026, Gosling became the first British representative elected to the FIS Council. At the Milan-Cortina 2026 Winter Olympics, Team GB recorded its most successful Winter Games in history with three gold medals and five total medals, including golds for Matt Weston (skeleton), Charlotte Bankes (snowboard cross), and Huw Nightingale (snowboard). The strategic ambition is to be a top-five Olympic and Paralympic snowsport nation by 2030.

Name

GB Snowsport

Legal name

GB Snowsport Limited

Website

https://gbsnowsport.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

GB Snowsport is Great Britain's National Governing Body for skiing and snowboarding, managing the World Class Programme to develop elite athletes across 11 disciplines for World Cup, Olympic, and Paralympic competition. It is funded primarily by UK Sport and commercial partnerships.

Ownership category

akta.pro rank

Product category

National Snowsports Governing Body Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

akta.pro secondary industry

Olympic & Multi-Sport Governing Bodies (IOC/IPC, Continental Games Federations) (MPAKAFAA)

Keywords

• National sports governance
• Winter sports federation
• Athlete development programme
• Olympic paralympic training
• Snowsport competition licensing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels3 records

Marketing channels7 records

Core offering

GB Snowsport is the National Governing Body for snowsports in Great Britain, responsible for selecting, developing, and supporting elite British skiers and snowboarders across Olympic and Paralympic disciplines on the World Cup circuit. It administers FIS competition licences, regulates the sport domestically, and runs grassroots development pathways including Grom Camps to build the talent pipeline toward elite squads. The organisation is funded primarily through UK Sport grants, commercial partnerships, memberships, and merchandise sales.

Product overview

GB Snowsport is a National Governing Body (NGB) for skiing and snowboarding in Great Britain, not a software product company. Its offering consists of sports programme management — specifically the World Class Athlete Programme that develops elite skiers and snowboarders for World Cup, Olympic, and Paralympic competition across 11 disciplines (Alpine, Freeski, Freestyle Snowboard, Moguls/Aerials, Nordic, Para Alpine, Para Nordic, Para Snowboard, Snowboard Cross, Ski Cross, Speed/Telemark). Supporting programmes include Grom Camps (youth development), the GB Alpine Foundation, a merchandise store, and FIS licence management services. There are no software products, platforms, or technology modules.

Differentiator

Problem solved

Functional benefit

Products and services

• World Class Athlete Programme Flagship high-performance programme delivering coaching, sport science, performance lifestyle, and competition deployment support to elite British athletes targeting World Cup, World Championship, Olympic and Paralympic selection.
• World Class Paralympic Programme High-performance Para-snowsport pathway delivering coaching, equipment, and competition support to British Para snowboarders and adaptive skiing athletes targeting World Cup, World Championship, and Paralympic competition.
• Grom Camps Grassroots youth development camps that introduce children and young athletes to snowsports and serve as the entry point to the British snowsport talent progression pathway.
• FIS Licence Administration Administration of FIS competition licences for British athletes, granting them eligibility to compete in sanctioned international ski and snowboard events.
• GBS Merch Store Online retail channel selling official GB Snowsport branded merchandise and supporter products to the snowsport community and general public.
• GB Alpine Foundation Foundation supporting amateur alpine racing in Britain and backing infrastructure initiatives including the development of the new Cherwell artificial ski slope.

Quantifiable outcome

• Three gold medals and five total medals at the Milan-Cortina 2026 Winter Olympics — GB's most successful Winter Olympics ever and the first time winning more than one gold
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered core and minor.

• Ocean OutdoorcoreGTM or Marketing Partner · 31 October 2025Ocean Outdoor, a London-based media company, has become the official outdoor media partner for GB Snowsport in a 12-month deal to promote winter sports across its UK network. The collaboration aims to celebrate British winter sports achievement and build anticipation for the 2026 Winter Olympic and Paralympic Games. This partnership follows previous successful collaborations and aims to boost visibility of British snow athletes and their achievements.
• Enzymatica (ColdZyme)minorGTM or Marketing Partner · 30 October 2025Enzymatica AB formed partnerships with the Swedish Biathlon Federation and GB Snowsport as part of its elite sport partnerships strategy in Sweden and the United Kingdom. ColdZyme, Enzymatica's product line, aims to support elite athletes and bolster market presence through these partnerships.
• FusalpcoreGTM or Marketing Partner · 1 January 2021French luxury ski and streetwear brand Fusalp has maintained an active partnership with GB Snowsport and the British alpine ski team since 2021. Fusalp provides technical ski apparel and collaborates on brand activations. Fusalp's CEO Pascal Conte-Jodra outlined the brand's remarkable growth from €5 million in 2013 to €65 million currently, with ambitions to double within five years. The partnership supports British alpine ski athletes with high-performance apparel.
• Williams Advanced EngineeringcoreTechnology or IntegrationWilliams Advanced Engineering joined forces with GB Snowsport ahead of the Paralympic Winter Games to apply F1 and motorsport technology to improve the design of sit skis used by Paralympic athletes. Innovations include lightweight composite materials and aerodynamics derived from motorsport engineering to enhance performance for disabled athletes.
• Active NationminorStrategic or Co-development PartnerActive Nation is a leisure charity partner with GB Snowsport for the operation of a snowsports club for 11-18 year olds at Alpine Snowsports in Southampton. The club offers skiing and snowboarding taster sessions alongside race and freestyle demonstrations as part of the Snowsport England's '30 Days of Snowsport' campaign.
• McGillminorGTM or Marketing PartnerMcGill is listed as a partner of GB Snowsport on the organization's website partners page.
• CMCminorGTM or Marketing PartnerCMC is listed as a partner of GB Snowsport on the organization's website partners page.
• FT (Financial Times)minorGTM or Marketing PartnerFT (Financial Times) is listed as a partner of GB Snowsport on the organization's website partners page.
• GateleyminorGTM or Marketing PartnerGateley is listed as a partner of GB Snowsport on the organization's website partners page.
• LOOKBOOK_H18minorGTM or Marketing PartnerLOOKBOOK_H18 is listed as a partner of GB Snowsport on the organization's website partners page.
• UYNminorGTM or Marketing PartnerUYN (a sports apparel brand) is listed as a partner of GB Snowsport on the organization's website partners page.
• LekiminorGTM or Marketing PartnerLeki (ski pole manufacturer) is listed as a partner of GB Snowsport on the organization's website partners page.
• TenzingminorGTM or Marketing PartnerTenzing is listed as a partner of GB Snowsport on the organization's website partners page. Tenzing is the title sponsor of the Tenzing GB Snowsport Alpine Team.
• AAminorGTM or Marketing PartnerAA is listed as a partner of GB Snowsport on the organization's website partners page.
• LifeJacketminorGTM or Marketing PartnerLifeJacket is listed as a partner of GB Snowsport on the organization's website partners page.
• PrimeminorGTM or Marketing PartnerPrime (energy drink brand) is listed as a partner of GB Snowsport on the organization's website partners page.
• LSHminorGTM or Marketing PartnerLSH is listed as a partner of GB Snowsport on the organization's website partners page.
• Maison (maison_stacked)minorGTM or Marketing PartnerMaison is listed as a partner of GB Snowsport on the organization's website partners page.
• 1minorGTM or Marketing Partner1 (partner brand) is listed as a partner of GB Snowsport on the organization's website partners page.
• CrystalminorGTM or Marketing PartnerCrystal is listed as a partner of GB Snowsport on the organization's website partners page.
• Disability Snowsport UK (DSUK)coreStrategic or Co-development PartnerDSUK has been helping disabled people to realise their full potential in snowsports for almost 50 years. The organization supports all disabled people to learn to ski or snowboard and works with GB Snowsport on para snowsport development and athlete pathways.
• Snow-CampminorStrategic or Co-development PartnerSnow-Camp is a charity that uses snowsports to engage young people and has launched mental health campaigns including Stop.Breathe.Think offering free counselling support. GB Snowsport supports Snow-Camp's initiatives and promotes their services.
• UK Anti-Doping (UKAD)coreStrategic or Co-development PartnerGB Snowsport works in partnership with UK Anti-Doping to ensure the integrity of the sport is protected, with anti-doping rules consistent with the World Anti-Doping Code.
• English Institute of Sport (EIS)coreStrategic or Co-development PartnerGB Snowsport works with the English Institute of Sport for athlete mental health support, performance lifestyle advisory, sport psychology services, and medical support. EIS established a dedicated mental health team in 2018 supporting Olympic and Paralympic sports.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Italian Winter Sports Federation (FISI): Italy's NGB for winter sports, particularly relevant given GB Snowsport's strong showing at the Milan-Cortina 2026 Olympics hosted by Italy. Direct functional peer operating at a comparable scale within a major winter sport market.
• Austrian Ski Federation (ÖSV): Austria's NGB for ski and snowboard, the most successful winter sports federation historically. Comparable governance role to GB Snowsport but operating at the apex of the sport with vastly larger athlete pools and sponsorship base.
• Ski and Snowboard Australia: Australian NGB for snowsports, comparable in mission, funding structure (government-backed via Australian Institute of Sport), and athlete development model to GB Snowsport, but serving a larger winter sports market in Australia.
• Norwegian Ski Federation (NSF): Norway's national ski federation, the global benchmark for cross-country and alpine winter sport success. Same functional role as GB Snowsport but with significantly deeper resources and a far more embedded national sporting culture.
• Swiss-Ski: Swiss national ski federation — a dominant Olympic winter sport NGB with deep historical pedigree and very high funding. Comparable to GB Snowsport in role and structure, though at much greater scale and competitive depth.
• US Ski and Snowboard (USSA): The US NGB for skiing and snowboarding — a much larger and better-funded counterpart that manages the full elite-to-grassroots pipeline for American athletes. Direct functional peer to GB Snowsport as an Olympic Winter sport federation.
• Canadian Ski and Snowboard: Canadian NGB for snowsports, structurally and functionally similar to GB Snowsport as a publicly funded federation delivering Olympic and Paralympic pathways. Comparable in mission but with a larger domestic talent base.

Direct peers

• Snowsport England: Home nation snowsport governing body within the UK that works alongside GB Snowsport on grassroots and participation pathways. Directly comparable as an NGB operating the same sport in an overlapping UK territory, with a federation-style relationship to GB Snowsport for elite athlete handoff.
• Disability Snowsport UK (DSUK): UK charity that has supported disabled participation in snowsports for nearly 50 years, with a formal partnership with GB Snowsport on Para snowsport development. Direct peer in the para-snowsport governance and pathway space.
• Snowsport Scotland: Scottish home nation NGB for snowsports, parallel in structure and mission to GB Snowsport but focused on Scottish territory and grassroots development. Feeder organisation for GB Snowsport's elite pathway.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzpTC7Ps_MNSumivnuI_M9g
• Facebookfacebook.com/GBSnowsport
• Instagraminstagram.com/gbsnowsport
• TikToktiktok.com/@gbsnowsport?

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GB Snowsport