Horizon Commercial Pool

What Horizon Commercial Pool does

Horizon Commercial Pool (legally Horizon Chemical LLC, dba Horizon Commercial Pools) is a Midwest-based distributor and service provider specializing in commercial and public swimming pool chemicals, equipment, parts, and integrated maintenance solutions. Founded in 1993 and headquartered in Arden Hills, Minnesota, the company operates four regional branch offices across Minnesota, Wisconsin, and Ohio, with its own truck delivery network covering Minnesota, Wisconsin, Michigan, Illinois, Iowa, North Dakota, and South Dakota. It serves commercial pool operators in hotels, municipal facilities, health clubs, schools, YMCAs, swim schools, and waterparks through a combination of an online storefront, House Account commercial contracts, and direct field sales.

The company's offering combines a comprehensive product catalog (sanitizers, water balancers, algae control products, chemical controllers, pumps, filters, heaters, UV systems, ADA lifts, safety equipment, and facility accessories) with professional services including daily maintenance, repair, renovation, leak detection, and a recurring-revenue Smart Pool Care / Water Quality Management subscription that bundles chemical automation, remote monitoring, and on-site visits. It also runs Certified Pool & Spa Operator (CPO) and Aquatic Facility Operator (AFO) certification programs in Wisconsin and Minnesota, building a pipeline of trained operators who constitute a recurring demand base for its chemicals and equipment. All employees are CPO-trained, enabling free technical support across the customer base.

Horizon is a privately held portfolio company of Northrim Horizon and has pursued an acquisition-driven growth strategy, completing six deals over the past decade including Valley Aquatic Solutions (February 2024) and Aqua Source, Inc. (August 2025). The Aqua Source transaction marked the company's first material expansion outside the Midwest. Revenue is generated through unit-priced catalog and online sales, time-and-materials service work, subscription-based water quality management, and training program fees, with House Account commercial customers receiving contracted pricing, bulk chemical access, and priority truck delivery.

Name

Horizon Commercial Pool

Legal name

Horizon Chemical LLC

Website

https://horizonpoolsupply.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Horizon Commercial Pool (Horizon Chemical LLC) is a Midwest-based distributor and service provider of commercial swimming pool chemicals, equipment, and maintenance solutions, serving hotels, municipalities, schools, YMCAs, and waterparks across seven states since 1993.

Ownership category

akta.pro rank

Product category

Commercial Pool Supplies & Services

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industries

Pool Draining, Refill & Water Exchange Services (HSAIALAK), Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL), Water Testing & Chemical Balancing (HSAIALAB)

Keywords

• Commercial pool supplies
• Pool water management
• Pool operator training
• Pool equipment distribution
• Commercial pool service

Headquarters

HQ city

Hills

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Pool Products and Supplies: Sale of commercial swimming pool chemicals, equipment, parts, play features, and supplies through a physical catalog and online storefront. Products include sanitizers, oxidizers, water balancers, algae control products, filters, pumps, heaters, safety equipment, and facility equipment. Pricing is market-based per the catalog.
2. Pool Service, Repair, and Renovation: Professional repair and maintenance services for commercial pools, spas, and aquatic facilities including equipment repair and replacement, spring start-up, winterization, leak detection, plumbing, and renovation/modernization work. Billed as time and materials at current labor and material rates. Quotations and bids available upon request.
3. Training and Certification Programs: Revenue from Certified Pool & Spa Operator (CPO) seminars and Aquatic Facility Operator (AFO) training programs. CPO courses available in 2-day initial, 1-day renewal formats, online or in-person, with course materials included.
4. Water Quality Management / Smart Pool Care: Monthly subscription-style fee covering chemical automation, remote access and monitoring, and monthly on-site visits for water quality management.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Horizon Commercial Pools is a Midwest-based distributor and service provider for the commercial and public swimming pool industry. The company sells commercial pool chemicals (sanitizers, balancers, algaecides), equipment (pumps, filters, heaters, UV systems, chemical controllers), safety and facility equipment through its catalog and online store, and provides professional services including daily maintenance, water quality management with chemical automation, repair, renovation/modernization, and certified pool operator (CPO/AFO) training.

Product overview

Horizon Commercial Pools is a commercial swimming pool products and services company operating as a distributor and service provider. The portfolio consists of three interconnected components: (1) a comprehensive product catalog offering pool chemicals (sanitizers, oxidizers, water balancers, algae control), pool equipment (pumps, filters, heaters, UV systems, chemical feeders/controllers), safety equipment (ADA lifts, safety covers, rescue equipment), and facility equipment (lifeguard chairs, diving boards, starting blocks, racing lanes); (2) service offerings including daily maintenance, water quality management with automation, repair, and renovation/modernization; and (3) professional training programs (CPO and AFO certifications). The products work together as an integrated ecosystem for commercial pool operations, with automation controllers managing chemical feeders and pumps to maintain water quality. The company was founded in 1993 and has completed multiple acquisitions including Aqua Source (August 2025) and Valley Aquatic Solutions (February 2024).

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Pool Chemicals
• Pool Equipment and Parts
• Safety and Facility Equipment
• Horizon Daily Maintenance Service
• Smart Pool Care / Water Quality Management
• Pool Service, Repair, and Renovation
• Certified Pool & Spa Operator (CPO) Training
• Aquatic Facility Operator (AFO) Training

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Aqua Source, Inc.minorOthers · 12 August 2025Aqua Source, Inc. was acquired by Horizon Commercial Pool Supply on August 12, 2025, completing a strategic acquisition. Aqua Source specializes in aquatic solutions and was based in California. The acquisition expands Horizon's product and service capabilities as part of its ongoing growth strategy.
• Valley Aquatic SolutionsminorOthers · 21 February 2024Horizon Commercial Pools acquired Valley Aquatic Solutions, a Wisconsin-based business, to expand its services across the Midwest. This acquisition is part of Horizon's ongoing growth strategy, contributing to the company's tally of five acquisitions over the past decade.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Aqua Logic: Commercial and public-pool water quality, automation, and aquatic facility management provider offering chemical automation, remote monitoring, and consulting services. Comparable overlap with Horizon's Water Quality Management and chemical automation offering as a competing focused commercial pool technology and service player.

Direct peers

• Mortex Manufacturing: Manufacturer and supplier of specialty commercial pool, spa, and water-treatment chemicals serving operators and service companies. Comparable as a competing specialty pool-chemical supplier with overlapping SKU coverage to Horizon's sanitizers, oxidizers, balancers, and algaecides lines.
• Heritage Pool Supply Group: Multi-branch commercial and residential pool products distributor operating a similar regional branch-and-delivery model across multiple U.S. regions. Highly comparable business model to Horizon, built around branch coverage, in-house truck delivery, and training partnerships.
• SCP Pool Corporation (legacy SCP Distributors): Wholesale pool supply distributor (now part of Pool Corporation) operating branch-based distribution serving pool builders and service companies. Operates a near-identical branch-and-delivery model to Horizon and historically called out as the most directly analogous commercial-side pool distributor.
• Poolsure: Provider of commercial pool water quality management programs, including chemical supply, on-site service, and regulatory compliance documentation across multiple U.S. regions. Directly comparable to Horizon's Smart Pool Care / Water Quality Management subscription offering and commercial chemical service business.
• Recreational Water Products: Regional distributor of commercial swimming pool products, equipment, parts, and chemicals serving operators in multiple U.S. regions. Closely comparable branch-based distribution and customer base to Horizon's commercial pool operator focus.
• Superior Pool Products: Long-standing commercial swimming pool equipment and supplies distributor with regional U.S. coverage, serving pool builders and commercial operators. Directly comparable distribution model, product mix, and customer base to Horizon Commercial Pools.

Others

• Chemtrol (a Sentry Pool & Spa brand / Pentair): Manufacturer of automated chemical controllers and water management equipment (now part of Pentair) whose products Horizon resells and integrates into its Smart Pool Care solution. Comparable as a participant in the same commercial pool water-management value chain, though as an upstream equipment vendor versus a distributor/service provider.

Broad incumbents

• Leslie's: Largest U.S. specialty retailer of pool supplies, primarily residential but with growing commercial exposure through LesliesPro and service offerings. Comparable in category (pool chemicals, equipment, service) and recurring-revenue model, though predominantly retail and residential versus Horizon's commercial/public emphasis.
• Pool Corporation: Largest publicly-traded wholesale distributor of swimming pool supplies, parts, equipment, and related leisure products in North America. Comparable as the dominant broadline pool distributor competing for the same commercial and residential pool operator customers, with much greater scale and product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/horizonpoolsupply
• LinkedInlinkedin.com/company/horizon-commercial-pool-supply
• Instagraminstagram.com/horizoncommercialpools
• Xx.com/horizonpool

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horizon Commercial Pool