What Costa Oil does

Costa Oil is a privately held, family-owned drive-thru quick-lube franchise headquartered in Hanover, Pennsylvania. The company's core offering is a 10-minute, stay-in-your-vehicle oil change service completed without an appointment at 70+ franchise and corporate-owned retail locations across the United States. The service format uses underbody pit access rather than traditional lifts, enabling the no-exit customer experience that distinguishes the brand from conventional quick-lube operators. Each service includes an 18-point inspection covering key fluids, filters, lights, and wipers, and the company explicitly markets an oil-change-only model with no high-pressure upselling. Customer segments are primarily individual vehicle owners, with a secondary commercial fleet program offering corporate accounts, invoice billing, and dedicated account management.

Costa Oil operates primarily as a franchisor, generating revenue from franchise fees and royalties, supplemented by direct-to-consumer branded products through costafilters.com (general oil filters) and racing.costafilters.com (racing-specific filters). The brand portfolio extends to Costa Tire - Total Car Care, a sub-brand for expanded automotive services. Marketing centers on NASCAR sponsorships with Rick Ware Racing, including primary and associate sponsorships at Daytona, Bristol, and Iowa Speedway events, plus local SEO, social media, and community engagement (Hoops For Kindness anti-bullying initiative). Industry partnerships include Chevron as a trusted oil supplier, Square and Stripe for payments, Service Champ, and TrueBrand. Multiple office locations are confirmed in IA, VA, MI, with ongoing expansion into San Antonio, Texas, and a stated target of exceeding 100 locations nationwide. Leadership is Costa Kapothanasis as President and CEO.

Name

Costa Oil

Legal name

Costa Oil – 10 Minute Oil Change

Website

https://costaoils.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Costa Oil is a privately held, family-owned drive-thru quick-lube franchise operating 70+ US locations under a 10-minute, stay-in-your-vehicle oil change service model, serving individual vehicle owners and commercial fleet accounts with franchise fees, branded filter products, and NASCAR-driven consumer marketing.

Ownership category

akta.pro rank

Headquarters

HQ city

Hanover

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Oil Change Services: Core revenue from providing quick oil change services to individual consumers at retail locations. Customers pay per-service with no appointment required, pricing varies by vehicle type and oil selection.
2. Franchise Fees: Revenue from franchisee partnerships. Costa Oil actively recruits franchisees and provides training, branding, and operational guidance. The company holds annual conventions for franchise network (Black and Yellow Convention).
3. Oil Filter Products: Costa Oil has expanded into manufacturing/selling its own oil filter brand (costafilters.com), with racing-specific filter products (racing.costafilters.com). The filter brand was showcased alongside quick-lube operations in NASCAR sponsorships.
4. Fleet Services: Commercial fleet account services allowing businesses to manage oil changes for multiple vehicles under corporate accounts with invoicing and payment processing options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Costa Oil operates a network of drive-thru quick-lube service centers delivering 10-minute, stay-in-vehicle oil changes with no appointment required and a complimentary 18-point service inspection. The company also offers commercial fleet maintenance accounts, a Costa Oil Filters product line (including racing filters), and Costa Tire total car care services, while licensing its operating model to franchisees nationwide.

Product overview

Costa Oil is a drive-thru quick-lube oil change service business with a signature 10-minute, stay-in-your-vehicle model. The core offering is the Costa Oil 10 Minute Oil Change service, supplemented by Costa Oil Filters (automotive and racing oil filters), Costa Tire - Total Car Care (full car care including tires), fleet service programs, and franchise opportunities. The company operates over 70 locations nationwide and is expanding through franchising. The brand maintains a motorsports presence through NASCAR sponsorships and partnerships with Rick Ware Racing.

Differentiator

Problem solved

Functional benefit

Brands

• Costa Oil Filters: Automotive oil filters branded for racing applications and consumer markets, including a 'Drive With Respect' anti-bullying awareness campaign.

Products and services

• Costa Oil - 10 Minute Oil Change

Quantifiable outcome

• Oil change completed in approximately 10 minutes
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Rick Ware RacingcoreGTM or Marketing Partner · 4 August 2026Costa Oil serves as primary sponsor for Rick Ware Racing teams in NASCAR competitions. Sponsored driver Cody Ware and the No. 51 Chevrolet for Iowa Corn 350 at Iowa Speedway. Also sponsored Carson Ware for United Rentals 300 at Daytona and as associate sponsor in O'Reilly Auto Parts Series races. Partnership showcases Costa Oil Filters brand alongside quick-lube operations.
• ChevroncoreTechnology or IntegrationListed as a trusted partner and trusted oil supplier. Costa Oil is powered by Chevron products. Featured as convention vendor (Powered by Chevron at 2024 Sarasota convention).
• NASCARcoreGTM or Marketing PartnerCosta Oil has an established presence in NASCAR racing through multiple sponsorship activations with Rick Ware Racing. The company is one of the fastest-growing oil change brands in motorsports, with branding on vehicles at major tracks like Bristol Motor Speedway and Daytona International Speedway.
• TrueNorth Wellness ServicesminorGTM or Marketing PartnerCommunity partner for Hoops For Kindness anti-bullying initiative. Costa Oil raises funds for TrueNorth through basketball shooting events at Costa Oil kiosks.

Scale indicators3 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Take 5 Oil Change: Drive-thru focused quick-lube chain owned by Driven Brands (Roark Capital). Operates a stay-in-vehicle service model that closely mirrors Costa Oil's core format, and represents the most direct format competitor in the U.S. market.
• Grease Monkey: Mid-size U.S. quick-lube and light auto-service franchise chain with hundreds of franchised locations. Targets the same convenience-oriented customer and competes for the same franchisee talent as Costa Oil.
• Valvoline Instant Oil Change: The largest U.S. pure-play quick-lube franchise with approximately 1,800 company-owned and franchised locations. Operates a similar stay-in-vehicle, no-appointment service model and competes directly with Costa Oil for convenience-driven oil-change customers.
• Jiffy Lube: Shell-owned quick-lube chain with roughly 2,000 franchised locations across North America. The category-defining player in 15-20 minute drive-through oil changes and Costa Oil's largest national competitor in the same end-customer segment.
• Tuffy Tire & Auto Service: Franchised quick-lube and full-service auto repair chain operating across the U.S. with a similar franchise model and overlap into tires and general maintenance, comparable to Costa Oil's combined quick-lube and Costa Tire positioning.
• Express Oil Change & Tire Engineers: Multi-service chain combining quick-lube with tire and light repair services, founded and headquartered in Alabama. Comparable to Costa Oil in oil-change core while extending into the tire and auto-service categories Costa Oil is pursuing via Costa Tire.
• Meineke Car Care Centers: Established franchised auto-service chain offering oil changes, brakes, tires, and exhaust alongside broader repair services. Competes for the same franchisee pool and overlaps with Costa Oil's total-car-care extension strategy.
• SpeeDee Oil Change & Auto Service: Franchised quick-lube chain specializing in drive-thru oil changes with expanded auto services. Closely comparable to Costa Oil in service model, franchise structure, and customer value proposition.

Broad incumbents

• Driven Brands: Public franchisor (Roark Capital-affiliated) that owns Take 5 Oil Change, Meineke, and several other auto-service brands. Sets the playbook for franchise-system consolidation in the categories Costa Oil operates in.
• Midas: Established franchised auto-service chain with thousands of locations offering oil changes alongside brakes, tires, and exhaust. Competes for similar franchisees and customers and represents a broader-services competitor Costa Oil would encounter as it expands Costa Tire.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/costaoils
• YouTubeyoutube.com/channel/UCAVOe2tmSTK_CXnAK49Pz7g
• Facebookfacebook.com/costaoils
• LinkedInlinkedin.com/company/costaoils
• Instagraminstagram.com/costaoils

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Costa Oil