SpeeDee
SpeeDee Oil Change & Auto Service is a franchise-based quick-lube and full-service auto care operator with nearly 100 locations across 13 U.S. states, serving individual vehicle owners via walk-in retail and commercial fleets via a dedicated fleet program under parent FullSpeed Automotive.
- Company typePrivate
- Founded1980
- HeadquartersPalm Beach Gardens, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What SpeeDee does
SpeeDee Oil Change & Auto Service is a U.S. quick-lube and automotive service franchise operating nearly 100 locations across 13 states (California, Colorado, Georgia, Illinois, Louisiana, Massachusetts, Minnesota, Nebraska, North Carolina, Oklahoma, Rhode Island, South Carolina, Texas, Virginia). Founded in 1980 in Metairie, Louisiana, the company began franchising in 1982 and is privately held under FullSpeed Automotive, alongside sister brands Grease Monkey and Kwik Kar. Its core product is the signature 17-Point Oil Change, with a broad ancillary service portfolio covering alignments, brakes, fluid exchanges, filters, tune-ups, tires, A/C, radiator, lighting, wiper blades, smog checks, state inspections, brake tags, and check-engine diagnostics.
The business operates a dual GTM: a walk-in retail model for individual vehicle owners emphasizing speed and no-appointment convenience, and a Fleet Program serving commercial accounts with digital maintenance records and dedicated account management. Technology is limited to standard automotive service equipment, diagnostic scanners, and basic digital recordkeeping for fleet clients; no proprietary technology platforms, AI capabilities, or mobile applications are disclosed. Revenue is generated primarily through unit-priced service transactions at franchise locations, supplemented by franchise fees and royalties flowing to the franchisor SpeeDee Worldwide, LLC, with shared back-office services provided by affiliate Grease Monkey International, LLC under the FullSpeed Automotive parent. The Total Trust Guarantee and Midas co-branding arrangements at select sites represent the primary brand differentiation mechanisms.
SpeeDee firmographics
Firmographics- Name
- SpeeDee
- Legal name
- SpeeDee Worldwide, LLC
- Website
- https://speedeeoil.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- SpeeDee Oil Change & Auto Service is a franchise-based quick-lube and full-service auto care operator with nearly 100 locations across 13 U.S. states, serving individual vehicle owners via walk-in retail and commercial fleets via a dedicated fleet program under parent FullSpeed Automotive.
- Ownership category
- akta.pro rank
SpeeDee industry classification
Industry- Product category
- Automotive Maintenance Services
- NAICS
- Automotive Repair and Maintenance (8111), Automotive Oil Change and Lubrication Shops (811191)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- General Automotive Repair & Maintenance (TLAKAAAA)
Keywords
Where SpeeDee is headquartered
LocationHeadquarters
- HQ city
- Palm Beach Gardens
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SpeeDee business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Automotive Service and Maintenance: One-time service transactions for oil changes, brake repairs, fluid exchanges, alignments, tune-ups, tire services, and general auto maintenance. Revenue generated per service visit with no recurring subscription component for individual consumers.
- Fleet Maintenance Services: Commercial fleet maintenance program offering preventive maintenance and service for company vehicles. Includes digital record tracking for entire fleet. Revenue generated through service contracts or per-vehicle maintenance visits.
- Franchise Fees: Revenue from franchise owners who operate SpeeDee locations. Franchisor is SpeeDee Worldwide, LLC with support services provided by Grease Monkey International, LLC.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | $10 OFF 17-Point Synthetic Blend Oil Change |
| Unit Pricing | Pay-as-you-go | $15 OFF 17-Point Full Synthetic Oil Change |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
SpeeDee product offering
Product offeringCore offering
SpeeDee is a franchise-based automotive service company operating nearly 100 walk-in retail locations across the United States, providing oil changes and general auto maintenance. Its signature 17-Point Oil Change bundles a multi-point inspection with conventional, synthetic blend, high-mileage, or full synthetic oil, and is supported by brake services, wheel alignments, fluid exchanges, tire services, tune-ups, filter replacement, A/C service, state inspections, smog checks, brake tag inspections, and a Fleet Program for commercial customers.
Product overview
SpeeDee Oil Change & Auto Service is a quick lube and automotive care franchise operating nearly 100 locations across the United States. The company offers a unified service model built around its signature 17-Point Oil Change as the core product, supplemented by an extensive portfolio of automotive maintenance and repair services. The service portfolio includes alignment, brake, tire, fluid exchange, filter, tune-up, A/C, radiator, and lighting services, along with state emissions testing, smog checks, and brake tag inspections. SpeeDee also provides a Fleet Program for commercial customers and a Total Trust Guarantee for service transparency. The company operates as part of the FullSpeed Automotive umbrella alongside sister brands Grease Monkey and Kwik Kar, with its first shop opening in Metairie, LA in 1980.
Differentiator
Problem solved
Functional benefit
Products and services
- 17-Point Oil Change SpeeDee's signature oil change service that includes a comprehensive 17-point inspection covering fluid levels, filters, belts, hoses, battery, brakes, and more, with options for conventional, synthetic blend, high-mileage, and full synthetic oils. Offered to walk-in retail customers at nearly 100 franchise locations.
- Alignment Services Wheel alignment and suspension services that check and correct camber, caster, and toe angles to ensure proper steering, tire longevity, and driving safety for individual vehicle owners.
- Brake Services Comprehensive brake system services including brake pad replacement, rotor resurfacing or replacement, caliper and master cylinder service, and brake line repair and fluid exchange for individual vehicle owners.
- Tire Services Tire inspection, rotation, flat tire repair, and replacement services to ensure proper tire condition, handling, and safety for individual vehicle owners.
- Tune-Up Services Engine performance services including ignition system inspection, spark plug replacement, fuel system service, and inspection of fuel injectors and throttle body for individual vehicle owners.
- Fluid Exchange and Leak Diagnostics Fluid flush and replacement services for transmission, brake, radiator, power steering, and coolant systems, along with leak detection using UV dye and pressure testing.
- Filter Services Replacement services for engine air filters, cabin air filters, fuel filters, and oil filters to maintain engine performance and air quality for individual vehicle owners.
- A/C Services Air conditioning inspection, repair, recharge, and refrigerant recycling services to maintain cabin cooling and system functionality for individual vehicle owners.
- Manufacturer's Maintenance Services Maintenance services following manufacturer-recommended schedules for 30k, 60k, and 90k mile milestones, including basic maintenance (oil changes, rotations, filters) and major maintenance (spark plugs, fuel system cleaning, belt replacements).
- Brake Tag Services (Louisiana State Inspection) Louisiana state-required vehicle safety inspection and emissions testing services to ensure legal compliance for vehicle registration.
- Smog Check Emissions testing and smog certification services using state-approved equipment to ensure vehicles meet local and state air quality standards.
- State Inspection Services Annual vehicle safety and emissions inspections covering brakes, lights, seatbelts, mirrors, suspension, tires, and exhaust systems per state requirements.
- Check Engine Light Service Diagnostic services using advanced scanners to identify and resolve check engine light issues, from simple fixes like loose gas caps to complex engine component failures.
- Lighting Services Exterior and interior lighting services including bulb replacement, lens restoration, and electrical system diagnostics for headlights, brake lights, and turn signals.
- Windshield Wiper Blade Replacement Wiper blade inspection and replacement services to ensure clear visibility during rain, snow, and other weather conditions.
- Radiator Services Cooling system services including coolant flush, radiator repairs, hose and cap replacement, and diagnostic checks to prevent engine overheating.
- Car Maintenance and Repair Services General automotive repair and maintenance services covering oil changes, engine diagnostics, suspension work, and comprehensive vehicle checkups.
- Fleet Program Commercial fleet maintenance program offering priority service, digital maintenance records tracking, and comprehensive vehicle servicing for businesses with multiple vehicles.
Quantifiable outcome
- Quick oil changes completed in approximately 15 minutes for fleet services
- +1 more outcomes
Companies that use SpeeDee
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
SpeeDee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SpeeDee partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- FullSpeed AutomotivecoreFullSpeed Automotive is the parent company of SpeeDee Oil Change & Auto Service. SpeeDee operates as part of the FullSpeed family alongside sister brands Grease Monkey and Kwik Kar. The corporate headquarters is located at 5575 DTC Parkway, Suite 100, Greenwood Village, CO.
- Grease MonkeyminorSister brand under FullSpeed Automotive portfolio. Grease Monkey International, LLC is an affiliate of SpeeDee Worldwide, LLC and has been engaged to provide support services including website management for SpeeDee.
- Kwik KarminorSister brand under FullSpeed Automotive portfolio, alongside SpeeDee and Grease Monkey.
- SpeeDee Worldwide, LLCcoreThe franchisor of SpeeDee Oil Change & Auto Service. SpeeDee Worldwide, LLC owns the franchise brand and licenses it to franchisees operating individual locations.
- MidasminorCo-branding partnerships at select locations where SpeeDee and Midas operate together at the same facility. Examples include locations in Brentwood, CA (SPEEDEE & MIDAS), Davis, CA (Midas & SpeeDee), and other joint operations.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
SpeeDee competitors and assessment
Company assessmentDirect peers
- Take 5 Oil Change: Fast-growing drive-through quick-lube chain owned by Driven Brands. Same stay-in-your-car service model and signature oil change format, targeting the same consumer occasion as SpeeDee.
- Midas: TJI Inc.-franchised auto service brand with co-branding arrangements already in place at select SpeeDee locations. Overlaps directly on brakes, tires, alignments, and general maintenance.
- Grease Monkey: Sister brand under FullSpeed Automotive offering the same quick-lube and auto service franchise model. Operates as a near-clone competitor inside the parent company's portfolio.
- Valvoline Instant Oil Change: Largest U.S. quick-lube franchise network (~1,800 locations) with the same signature 15-minute oil change model and 18-point inspection. Closest direct comparable on customer experience and unit economics.
- Jiffy Lube: Backed by Shell, ~2,000 North American quick-lube locations offering oil changes, brakes, tires, and fleet service. Directly competes with SpeeDee on walk-in service, fleet programs, and consumer promotions.
- Christian Brothers Automotive: Franchised full-service auto repair brand with a similar trust/transparency positioning, ASE-certified technicians, and customer-experience-led marketing. Closest peer on brand tone if not on service format.
- Meineke Car Care Centers: Franchised full-service auto care chain (~900 locations) offering oil changes, brakes, tires, and exhaust. Competes with SpeeDee on franchise economics, service breadth, and consumer trust positioning.
Broad incumbents
- Pep Boys: Owned by Icahn Automotive Group, Pep Boys operates ~1,000 service centers plus retail parts stores, offering a much broader portfolio (tires, parts, full repair) that overlaps SpeeDee's expanded service menu.
- Firestone Complete Auto Care: Bridgestone-owned service network of ~2,200 U.S. locations offering tires, alignments, brakes, and oil changes. Competes with SpeeDee especially on tires and fleet accounts.
- Monro Muffler/Auto Service: Publicly-traded parent of Monro Auto Service and Tire Choice with ~1,300 locations across the U.S. Northeast and Midwest. Competes with SpeeDee on tires, brakes, alignments, and undercar services.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SpeeDee social profiles
Digital presenceSpeeDee financial estimates
Financial estimateRevenue estimate
Valuation estimate
SpeeDee leadership team
Management profileNumber of profiles
SpeeDee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SpeeDee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SpeeDee
What does SpeeDee do?
SpeeDee is a franchise-based automotive service company operating nearly 100 walk-in retail locations across the United States, providing oil changes and general auto maintenance. Its signature 17-Point Oil Change bundles a multi-point inspection with conventional, synthetic blend, high-mileage, or full synthetic oil, and is supported by brake services, wheel alignments, fluid exchanges, tire services, tune-ups, filter replacement, A/C service, state inspections, smog checks, brake tag inspections, and a Fleet Program for commercial customers.
Is SpeeDee a public or private company?
SpeeDee is a private company. It is classified as corporate owned and is currently operating.
When was SpeeDee founded?
SpeeDee was founded in 1980. It employs 5,001 to 10,000 people.
Where is SpeeDee based?
SpeeDee is headquartered in Palm Beach Gardens, United States, in the North America region.
How does SpeeDee make money?
Three revenue lines are on record. Automotive Service and Maintenance is the primary driver. The others are fleet Maintenance Services and franchise Fees.
Who are SpeeDee's main competitors?
Direct peers on record are Take 5 Oil Change, Midas, Grease Monkey, Valvoline Instant Oil Change, Jiffy Lube, Christian Brothers Automotive and Meineke Car Care Centers. Broad incumbents are Pep Boys, Firestone Complete Auto Care and Monro Muffler/Auto Service.
Does SpeeDee have an API?
No public API is recorded for SpeeDee.
What industry is SpeeDee in?
SpeeDee's product category is Automotive Maintenance Services. Its primary akta.pro industry code is TLAKAAAA, General Automotive Repair & Maintenance. Its NAICS code is 8111 and its SIC code is 7500.