What CPR Savers & First Aid Supply does

CPR Savers & First Aid Supply is a specialty wholesale e-commerce retailer headquartered in Scottsdale, Arizona, that has operated continuously since 2003, distributing first aid supplies, CPR training equipment, automated external defibrillators (AEDs), medical simulators, tactical and military medical gear, and survival preparedness products to a broad mix of healthcare, training, workplace, government, military, and consumer buyers. The catalog pulls from dozens of manufacturers across price points ranging from under $5 (CPR face shields, keychains) to over $100,000 (TOMManikin tactical simulators, X-ray and imaging phantoms), with thousands of active SKUs organized into roughly a dozen top-line categories spanning CPR manikins, ALS and nursing manikins, medical simulators, anatomical models (335+ SKUs), immobilization, oxygen supplies, AED units and accessories, first aid kits (including ANSI/OSHA compliant lines), tactical equipment, and survival/emergency kits.

The underlying technology stack is a direct-to-consumer and B2B e-commerce platform (cpr-savers.com) layered with phone-based ordering through a U.S. toll-free line and a Spanish-language support channel, live chat, email newsletter capture, multi-currency pricing (USD, GBP, CAD, AUD, EUR, UAE Dirham), and a third-party Shopper Approved review integration. Recent catalog additions reflect the shift toward connected simulation: the PRESTAN 2000 Series Professional Adult Manikin ships with a Bluetooth-enabled CPR feedback app; the Brayden OBI Pro and Big Red Pro provide multi-manikin Bluetooth and LED-based performance feedback; the PROMPT Flex birthing simulator and AR training mats integrate the Limbs AR app for 3D anatomical overlays from MRI/CT data.

CPR Savers monetizes through one-time unit-priced product sales with a $99 free-shipping threshold; there is no disclosed subscription or licensing model. Its go-to-market is fundamentally DTC-plus-SMB-phone-orders, augmented by a GSA Schedule contract that grants direct access to U.S. federal agency procurement. Customer segments are diverse and roughly equally weighted: healthcare providers and first responders, CPR and medical training organizations, businesses needing OSHA/ANSI workplace compliance kits, military and tactical operators (served via the TOMManikin line and Stop the Bleed kits), and individual consumers purchasing home safety and survival products. The firm is privately held with no disclosed institutional ownership, funding history, or management team publicly listed, and operates with a headcount band of 11-50 employees.

Name

CPR Savers & First Aid Supply

Legal name

CPR Savers & First Aid Supply

Website

https://cpr-savers.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

CPR Savers & First Aid Supply is a Scottsdale-based e-commerce retailer founded in 2003 that sells first aid kits, CPR training equipment, AEDs, medical simulators, tactical and survival gear to healthcare providers, training organizations, workplaces, military, and consumers domestically and internationally.

Ownership category

akta.pro rank

Product category

First Aid & Medical Training Supplies Retail

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345), Other Professional Equipment and Supplies Merchant Wholesalers (423490)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

First Aid & Wound Care (Bandages, Dressings, Antiseptics, Burn Care) (CRADAMAB)

akta.pro secondary industry

Personal Protective Equipment (PPE) (Gloves, Masks/Respirators, Gowns, Face Shields) (HLAHANAF)

Keywords

• First aid supplies
• CPR training equipment
• AED defibrillators
• Medical training simulators
• Tactical medical gear

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of first aid kits, CPR training supplies, AED units, medical simulators, manikins, survival equipment, and tactical gear to businesses, training centers, healthcare facilities, and individual consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

CPR Savers & First Aid Supply is a wholesale-direct online retailer that sells first aid kits, CPR training supplies, AED units, medical training manikins and simulators, anatomical models, X-ray and imaging phantoms, medical oxygen equipment, tactical/military medical gear, and survival/emergency preparedness supplies. Products are sourced from major manufacturers (Philips, ZOLL, PRESTAN, Brayden, Gaumard, Laerdal, etc.) and sold to healthcare providers, first responders, CPR training organizations, workplaces, federal agencies (via GSA), military/tactical operators, and individual consumers.

Product overview

CPR Savers & First Aid Supply is a wholesale e-commerce platform offering a comprehensive portfolio of medical training equipment and emergency supplies. The product portfolio centers on CPR training manikins (PRESTAN Series 2000 with Bluetooth app feedback, Brayden OBI Pro and Big Red Pro with LED indicators and mobile connectivity), advanced medical simulators including Gaumard patient care simulators and NOELLE birthing simulators, the TOMManikin tactical operations medical manikin series for military training, and the PROMPT Flex birthing simulator with AR augmentation. Additional core offerings include AED units from major brands, extensive first aid kit lines, anatomical models (335+ products), X-ray and imaging phantoms for diagnostic training, medical oxygen equipment, tactical trauma supplies, and survival/emergency preparedness kits. The company also offers specialized sub-products including the Limbs & Things surgical training trainers, injection trainers with tablet feedback, AR training mats, and choking/airway management manikins. Products are sold primarily to healthcare educators, emergency responders, military, and businesses requiring CPR/first aid training equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• TOMManikin Series (Tactical Operations Medical Manikin) Advanced Tactical Operations Medical Manikin (TOMM) series for Tactical Combat Casualty Care (TCCC) training from point of injury through higher levels of care. Features rugged construction, remote control, realistic wound patterns, and operational medical procedure simulation for military and tactical responders.
• PRESTAN CPR Manikins Professional CPR training manikins including the PRESTAN Series 2000 with Bluetooth-enabled CPR feedback via dedicated mobile app for Apple and Android devices, providing rate, depth, recoil, ventilation, and hands-off time feedback.
• Brayden OBI Pro CPR Manikin Professional CPR training manikin with Bluetooth connectivity sending live data to Brayden OBI Pro App for real-time CPR performance feedback. Supports up to 6 manikins connected simultaneously for group training, with quantitative debriefing and performance analysis.
• Big Red Pro by Brayden Advanced CPR training manikin with a patented LED lighting system for instant CPR feedback; can connect via Bluetooth to dedicated app for recording and exporting CPR metrics. Supports up to 6 students training simultaneously.
• Gaumard CPR Susie Advanced Patient Care Simulator Full-body patient care simulator for CPR instruction fundamentals and patient care exercises including cardiopulmonary resuscitation, catheterization, injection training, and anatomical landmark training.
• PROMPT Flex Birthing Simulator Modular birthing simulator for obstetric training including normal and complicated deliveries such as shoulder dystocia and breech births. Available with Augmented Reality via Limbs AR app for interactive anatomy overlays and procedure animations.
• X-Ray and Imaging Phantoms Range of imaging phantoms for CT, X-ray, MRI, and radiation therapy training including full body phantoms, anatomical regions (head, abdomen, pelvis), and specialized phantoms for various diagnostic imaging modalities.
• Human Anatomical Models Selection of anatomical models including body fat replicas, organ models, skeleton models, animal anatomy models, full body models, and specialized models for anatomy and physiology education across 335 products and 14 subcategories.
• AED Units and Accessories Automated External Defibrillator units from major brands including Philips, ZOLL, Heartsine Samaritan, Defibtech, Physio Control, and Cardiac Science, along with AED trainers, cabinets, management programs, and response kits.
• First Aid Kits and Supplies Complete range of first aid kits including ANSI/OSHA compliant kits, workplace kits, sports kits, marine kits, travel kits, trauma kits, and first aid cabinet stations with refill supplies.
• Medical Oxygen Supplies Full line of medical oxygen equipment including oxygen tanks, regulators, masks, cannulas, nebulizers, concentrators, finger pulse oximeters, and oxygen storage and transport bags.
• Tactical and Military Equipment Tactical gear including trauma kits, tourniquets, tactical vests, military gear bags, Stop the Bleed kits, and tactical trauma supplies for military and first responder applications.
• Survival Kits and Emergency Supplies Emergency survival kits, shelter-in-place kits, emergency blankets, fire blankets, fire extinguishers, radiation protection, chemical protection, emergency communication equipment, and survival food and water supplies.
• Choking Torso Adult Training Manikin Life-size torso manikin for practicing abdominal/chest thrust back blow procedures (Heimlich maneuver) and mouth sweep for clearing blocked airways, featuring anatomical landmarks including ribcage, xiphoid process, and jugular notch.
• Head and Neck Phantom CT/X-ray phantom simulating contrast medium enhanced head in arterial phase for CT angiography training, including realistic vascular structures, calcifications, and soft and bone tissues for imaging performance evaluation.
• Surgical Female Pelvic Trainer (SFPT) Laparoscopic gynecological surgical trainer for practicing salpingectomy, myomectomy, cystectomy, hysterectomy, and oophorectomy, including a replaceable anatomically accurate uterus and pathologies for hands-on skill acquisition.
• Hand & Wrist Injection Trainer Palpation-guided trainer for injection practice in five locations including carpal tunnel, De Quervain's sheath, trigger finger, and first carpometacarpal joint, with Android tablet providing sensory-technology-based real-time wireless feedback.
• AR Augmented Reality Mats Augmented reality training mats compatible with PROMPT Flex birthing simulators and chest drain trainers, using the Limbs AR app with 3D anatomical overlays from MRI/CT data for enhanced visualization of procedures and anatomy.

Named customers3 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• U.S. General Services Administration (GSA)coreChannel Partner/ Reseller/ DistributorGSA contract holder enabling CPR Savers to supply products to federal government agencies through the GSA Schedule program. This partnership grants access to government procurement channels and validates the company's standing as a qualified supplier.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Henry Schein: Large medical and dental supply distributor serving healthcare providers, government, and emergency services — operates broadly in the same medical/dental/wholesale space with overlapping CPR and first aid categories but at vastly larger scale.
• McKesson Medical-Surgical: National wholesaler of medical-surgical supplies, first aid, and emergency products serving hospitals, clinics, and government — comparable as a broad medical/durable equipment wholesaler that absorbs emergency preparedness category sales.
• Medline Industries: Major manufacturer and distributor of medical supplies including first aid, PPE, and exam-room products — broader portfolio but overlapping in workplace first aid, gloves, and clinical disposables sold to similar institutional buyers.

Direct peers

• Emergency Medical Products: Wholesale distributor of EMS, first aid, and CPR supplies to first responders and workplaces with GSA contract capability — comparable B2B wholesale model serving government and healthcare buyers.
• First Aid Only: Manufacturer and supplier of ANSI/OSHA-compliant first aid kits, cabinets, and refills sold through distribution and online channels — directly comparable in workplace first aid compliance products sold to businesses.
• Rescue Essentials: Online retailer of tactical medical and trauma kits, IFAKs, tourniquets, and Stop the Bleed supplies to first responders, military, and law enforcement — highly comparable niche in tactical/trauma medical equipment.
• Bound Tree Medical: Distributor of emergency medical supplies, including first aid, CPR, and tactical/EMS equipment to first responders, hospitals, and government agencies — comparable customer mix (first responders, government, healthcare) with overlapping CPR/first aid/trauma catalog.
• AED Superstore: Online retailer specializing in AED units, accessories, and first aid supplies to businesses and schools — directly comparable e-commerce model and core product focus (AEDs, CPR, first aid kits) to CPR Savers.

Others

• ZOLL Medical: Manufacturer of AED units and resuscitation devices carried by CPR Savers — overlapping product line but acting as a brand supplier sold through resellers like CPR Savers rather than as a competing storefront.
• Laerdal Medical: Manufacturer of CPR training manikins (Resusci Anne, QCPR) and medical simulators carried by CPR Savers — comparable technology/product category but as an upstream brand supplier rather than direct retail competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cprsavers
• Facebookfacebook.com/cprsavers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CPR Savers & First Aid Supply