M3 Group
M3 Group is a Michigan-based, full-service branding and advertising agency offering advertising, branding, marketing automation, PR, video, and web services to mid-market and enterprise clients under its trademarked M3 Method™ framework.
- Company typePrivate
- Founded2002
- HeadquartersLansing, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What M3 Group does
M3 Group (legal name Motion Marketing & Media, LLC) is a full-service branding and advertising agency founded in 2002 by Tiffany Dowling and headquartered in East Lansing, Michigan, with a second office in Auburn Hills near Detroit. The agency delivers integrated marketing services across six core practice areas: advertising (TV and digital), branding, marketing automation, PR and communications, video and photography, and web design. Its operations are organized around the trademarked M3 Method™, a three-phase framework (understand, build, execute) that the firm markets as a systematic approach to brand strategy and creative execution.
M3 Group serves a horizontal mix of mid-market and enterprise clients across Michigan and surrounding markets. Disclosed enterprise customers include AAA, Two Men and a Truck, American Asset Management, Urban Science, Dean Transportation, Lume, and Detroit Children's Fund, alongside its former parent-affiliate Michigan State University Federal Credit Union. The agency employs 35+ professionals across strategy, creative, digital, media, events, and operations functions, with an explicit team-continuity model in which account teams are kept stable to retain institutional client knowledge.
M3 Group generates revenue through professional-services fees on client engagements, with pricing described as custom and quote-based rather than published. The firm also owns and operates 517 Business, a regional Lansing-area publication that functions as both an advertising channel and a content-marketing asset. M3 Group became part of Reseda Group, a wholly owned subsidiary of Michigan State University Federal Credit Union, in 2022; acquired Detroit agency Roundtable6 in late 2024; and on December 2, 2025, was acquired by Mutares' portfolio company GDL Anläggning & Miljö, completing a transition to European portfolio ownership.
M3 Group firmographics
Firmographics- Name
- M3 Group
- Legal name
- Motion Marketing & Media
- Website
- https://m3group.biz
- Company type
- Private
- Founded year
- 2002
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- M3 Group is a Michigan-based, full-service branding and advertising agency offering advertising, branding, marketing automation, PR, video, and web services to mid-market and enterprise clients under its trademarked M3 Method™ framework.
- Ownership category
- akta.pro rank
M3 Group industry classification
Industry- Product category
- Advertising and Marketing Services
- NAICS
- Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand Campaign & Integrated Communications Agencies (MPAAAAAC)
Keywords
Where M3 Group is headquartered
LocationHeadquarters
- HQ city
- Lansing
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
M3 Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising Services: Traditional and digital advertising services including TV and targeted digital campaigns. Revenue generated through creative and media services fees.
- Branding Services: Brand creation and development services. Revenue from branding strategy and design engagements.
- Marketing Automation Services: Blending human insight with technology for personalized marketing communications. Revenue from implementation and management services.
- PR and Communication Services: Media relations, community engagement, and authentic storytelling. Revenue from PR strategy and communication consulting.
- Video and Photography Services: Visual content creation for marketing purposes. Revenue from production and post-production services.
- Web Design and Development: Website design and development services with analytics integration. Revenue from design, development, and ongoing maintenance.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
M3 Group product offering
Product offeringCore offering
M3 Group is a full-service branding, advertising, and public relations agency delivering integrated marketing services across advertising, branding, marketing automation, PR and communications, video and photography, and web design. The agency organizes its work around the trademarked M3 Method™, a three-phase approach that moves from deep brand understanding to motivating strategy to consistent creative execution.
Product overview
M3 Group is a full-service marketing and advertising agency offering an integrated portfolio of services under its trademarked M3 Method™ framework. The agency provides six core service areas: Advertising (TV to digital), Branding, Marketing Automation, PR & Communication, Video & Photography, and Web Design—all designed to work together as a unified system. The M3 Method™ serves as the operational methodology connecting all services through a three-phase approach of understanding brands, building motivating strategies, and executing with consistent creative output. M3 Group also acquired Detroit agency Roundtable6 to expand regional capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Advertising Services
Companies that use M3 Group
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
M3 Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
M3 Group partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
M3 Group competitors and assessment
Company assessmentBroad incumbents
- McCann Detroit: McCann is a global advertising network with a Detroit office focused on automotive and brand marketing. Comparable to M3 as a broader incumbent in the same Michigan geography and enterprise client pool, competing for similar mid-market and enterprise engagements.
- Leo Burnett Detroit: Leo Burnett is a global creative agency network with a Detroit office serving major automotive and consumer brands. It is comparable as a broader incumbent competing for the same Michigan enterprise marketing budgets that M3 targets, though with substantially larger scale and a global portfolio.
- Publicis Groupe (Detroit operations): Publicis operates multiple agency brands (e.g., Publicis Sapient, Leo Burnett) in the Detroit area serving enterprise marketing needs. Comparable to M3 as a broader incumbent competing for the same enterprise marketing budgets in Michigan, with global scale and cross-channel capabilities.
- Team Detroit (WPP): Team Detroit was a WPP-owned integrated agency in the Detroit metro serving major automotive clients. Comparable to M3 as a broader incumbent in the same regional client pool; relevant as a benchmark for the kind of national accounts and scale M3 may pursue under Mutares ownership.
Direct peers
- The Yaffe Group: The Yaffe Group is a Michigan-based full-service marketing and advertising agency serving regional and national brands. Comparable to M3 in mid-market/enterprise focus, full-service integrated capabilities, and Midwest regional positioning.
- GDC Marketing & Ideation: GDC is a Michigan-based full-service advertising, branding, and digital agency. Comparable to M3 in regional Michigan positioning, full-service integrated offerings, and a mid-market/enterprise client base across multiple verticals.
- Martin Waymire: Martin Waymire is a Lansing, Michigan-based public relations, advocacy, and integrated marketing firm. Directly comparable to M3's Lansing base and to its PR/communications service line, serving similar state-wide and regional enterprise and association clients.
- Lambert: Lambert is a Michigan-based (Grand Rapids) integrated marketing, PR, and communications agency serving mid-market and enterprise clients. Directly comparable to M3 in its regional Midwest base, integrated service mix, and emphasis on full-service brand and communications work.
- Re:Group: Re:Group is a Michigan-based integrated marketing agency offering branding, advertising, digital, and PR services. Comparable to M3 in regional Michigan positioning, full-service integrated service mix, and mid-market enterprise client focus.
- Doner: Doner is a full-service advertising and marketing agency headquartered in Southfield, Michigan, serving national and regional brands with integrated campaign, branding, digital, and media services. Directly comparable to M3 Group in geography, mid-market/enterprise client focus, and full-service integrated offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
M3 Group social profiles
Digital presenceM3 Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
M3 Group leadership team
Management profileNumber of profiles
Profiles6 records
M3 Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
M3 Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M3 Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M3 Group
What does M3 Group do?
M3 Group is a full-service branding, advertising, and public relations agency delivering integrated marketing services across advertising, branding, marketing automation, PR and communications, video and photography, and web design. The agency organizes its work around the trademarked M3 Method™, a three-phase approach that moves from deep brand understanding to motivating strategy to consistent creative execution.
Is M3 Group a public or private company?
M3 Group is a private company. It is classified as corporate owned and is currently acquired.
When was M3 Group founded?
M3 Group was founded in 2002. It employs 11 to 50 people.
Where is M3 Group based?
M3 Group is headquartered in Lansing, United States, in the North America region.
How does M3 Group make money?
Six revenue lines are on record. Advertising Services are the primary driver. The others are branding Services, marketing Automation Services, PR and Communication Services, video and Photography Services and web Design and Development.
Who are M3 Group's main competitors?
Broad incumbents on record are McCann Detroit, Leo Burnett Detroit, Publicis Groupe (Detroit operations) and Team Detroit (WPP). Direct peers are The Yaffe Group, GDC Marketing & Ideation, Martin Waymire, Lambert, Re:Group and Doner.
Does M3 Group have an API?
No public API is recorded for M3 Group.
What industry is M3 Group in?
M3 Group's product category is Advertising and Marketing Services. Its primary akta.pro industry code is MPAAAAAC, Brand Campaign & Integrated Communications Agencies. Its NAICS code is 54182 and its SIC code is 7311.