Name

re:group

Legal name

REGROUP, INC.

Website

https://regroup.us

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613), Management Consulting Services (54161), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

CRM Strategy & Consulting (BPAFAFAA), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)

Keywords

• Brand strategy services
• Integrated marketing agency
• Creative design services
• Digital media campaigns
• Advertising and media planning

Headquarters

HQ city

Ann Arbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing and Advertising Services: As a full-service marketing agency, re:group generates revenue through professional services fees for brand strategy, creative design, advertising campaigns, media planning and placement, and technology/analytics services. Revenue is derived from client engagements spanning strategy consulting, creative development, and integrated media execution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

re:group is a full-service, independent, woman-owned brand transformation agency that provides integrated marketing, advertising, creative, and technology/analytics services. The agency sells strategy consulting (brand narrative, visual identity, GTM, lead generation), creative design and content production, advertising and media planning/buying across digital and traditional channels, and website/analytics implementation for complex enterprise and mid-market clients. Engagement is delivered through direct, principal-led client relationships rather than through a proprietary software platform.

Product overview

re:group is a full-service, independent, woman-owned brand transformation agency offering a comprehensive suite of marketing services. The agency's core offerings include Marketing Strategy on Brand Growth (brand narrative development, visual identity, inbound/outbound marketing, go-to-market strategy, lead generation, naming, customer experience, and persona creation), Creative Design and Content Creation (brand identity packages, digital media assets, video production, marketing collateral, content strategy, and graphic design), Advertising and Media (integrated campaigns, media placement, digital/traditional media, OTT/programmatic, SEM/SEO, social media, and direct marketing), and Technology and Analytics (website design/development, UX strategy, content mapping, and performance optimization). The agency also produces proprietary thought leadership content including 'The Hive' (brand experience series) and 'Connecting the Dots' (cross-industry research series). The agency offers free one-hour consultations as an entry point for client engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategy on Brand Growth Strategic consulting service for enterprise and mid-market clients covering brand narrative development, visual identity systems, inbound and outbound marketing strategy, go-to-market strategy, lead generation strategy, naming and taglines, customer experience strategy, and persona creation.
• Creative Design and Content Creation Creative services for brand identity packages, digital media asset creative development, video production and execution, marketing collateral, content strategy, and graphic design, delivered to complex enterprise clients across multiple verticals.
• Advertising and Media Media campaign management services including integrated media campaigns, media channel selection and placement, digital and traditional media strategy and execution, OTT and programmatic advertising, SEM and SEO, social media strategy and execution, and direct marketing strategy.
• Technology and Analytics Technical services for clients including website design, website development and hosting, UX strategy, content mapping, KPIs and tracking, and continuous review and optimization of marketing results.
• Free One-Hour Consultation Complimentary one-hour consultation with the re:group leadership team covering marketing strategy, behavior change, creative development, integrated media campaigns, and pivoting for future success for prospective enterprise and mid-market clients.

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Doner Company: Michigan-based independent creative agency with similar mid-market positioning and multi-vertical service mix including retail, healthcare, and consumer brands.
• TEAM Marketing: Independent mid-size agency with comparable full-service brand and performance capabilities serving healthcare, financial services, and franchise clients — closely matching re:group's positioning and scale.
• Brogan & Partners: Mid-size independent Michigan-based full-service agency serving healthcare, financial services, and public-sector clients — closely comparable to re:group in scale, ownership profile, and vertical mix.
• Burrell Communications: Mid-size independent full-service agency known for cultural expertise and multi-vertical work including healthcare and consumer — comparable independent ownership and enterprise client base.
• Latcha+Associates: Michigan-based full-service agency with comparable size and integrated brand/media capabilities serving enterprise clients — overlapping geographic and competitive footprint with re:group.
• Eric Mower + Associates: Independent mid-size agency with multi-vertical expertise across B2B, healthcare, financial services, and consumer — directly comparable scale and service model to re:group.

Broad incumbents

• Digitas: Publicis-owned digital-first agency with strong healthcare, financial services, and brand transformation offerings — competes for the same integrated AOR engagements as re:group at a larger scale.
• Ogilvy Health: WPP-owned global healthcare communications network — overlaps with re:group's healthcare vertical and broader brand transformation work but operates at network scale with global delivery.
• McCann Health: Global network healthcare-specialist agency serving pharma, health systems, and consumer health — overlaps directly with re:group's healthcare vertical but operates at vastly greater scale as part of McCann Worldgroup.

Emerging players

• R/GA: Tech-forward creative and consulting agency overlapping on brand strategy, digital experience, and performance — competes for the same brand-plus-performance integrated mandates as re:group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/regroupinc
• Facebookfacebook.com/regroupinc
• LinkedInlinkedin.com/company/re_group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about re:group