High Street Insurance Partners
High Street Insurance Partners is a privately held, employee-owned U.S. insurance brokerage operating 350+ offices across 35 states, providing personal, commercial, employee benefits, and specialty insurance through systematic acquisition of independent agencies.
- Company typePrivate
- Founded2018
- HeadquartersTraverse City, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What High Street Insurance Partners does
High Street Insurance Partners is a privately held U.S. insurance brokerage founded in June 2018 by Scott M. Wick in Traverse City, Michigan. The firm operates as a partnership-based retail and wholesale insurance platform built through the systematic acquisition of independent agencies, completing 200+ partnerships since inception and reaching 350+ offices across 35 states with 3,000+ employees. It is ranked #24 among the 100 largest brokers of U.S. business. A distinctive feature is its broad-based colleague ownership, with 74% of company equity held by employees and 33% of colleagues as shareholders, providing a partnership-style acquisition currency.
The company sells personal insurance, business insurance (BOP, commercial property, general liability, professional liability, workers' compensation, cyber, executive liability, commercial auto, surety bonds, captives), employee benefits (medical, dental, vision, disability, life, mental health, voluntary, benefits administration, compliance, PEO), financial services, and specialty coverage across verticals including Marine, Transportation, Real Estate, Legal, Aviation, Aerospace, Agribusiness, Healthcare, Construction, Manufacturing, and Public Entity. Distribution is centered on local licensed agents in 350+ offices, supplemented by a website-based agency locator and direct agent contact; coverage must be placed by speaking with a licensed producer — no digital self-service binding exists.
Highstreet's revenue is generated primarily through standard commissions paid by carriers as a percentage of placed premium, supplemented by contingent commissions (book-level volume, profitability, retention, growth), supplemental/guaranteed commissions, client fees (in lieu of commission in certain permitted scenarios), and wholesale agency operations placing hard-to-risk specialty coverage through third-party brokers. GTM is enterprise field sales via local agents plus a dedicated Mergers & Acquisitions team recruiting agency partners. Recent acquisitions (Flagler, Columbia, Dudek, Mitchell, H.G. Ellis, Rise Partners, Collum, Winder, Siebert) and senior hires in 2024–2026 (CFO, CHRO, CBO, CGO) indicate continued scaling investment, funded in part by an ~$83.7M capital raise across August–September 2025.
High Street Insurance Partners firmographics
Firmographics- Name
- High Street Insurance Partners
- Legal name
- High Street Insurance Partners Inc.
- Website
- https://myhighstreet.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- High Street Insurance Partners is a privately held, employee-owned U.S. insurance brokerage operating 350+ offices across 35 states, providing personal, commercial, employee benefits, and specialty insurance through systematic acquisition of independent agencies.
- Ownership category
- akta.pro rank
High Street Insurance Partners industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Commercial Lines Insurance Brokerage (FSAEADAB)
- akta.pro secondary industries
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA), Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
Keywords
Where High Street Insurance Partners is headquartered
LocationHeadquarters
- HQ city
- Traverse City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
High Street Insurance Partners business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Standard Commissions: Most commonly paid a commission by the insurance carrier with which it places an insurance policy or product on behalf of the client. The commission is typically calculated as a percentage of the premium paid by the client and is paid as compensation for traditional agent or broker placement services and servicing performed by Highstreet prior to and during the applicable policy period.
- Contingent Commissions: Many insurance carriers pay additional commissions contingent upon certain prospective factors including volume, profitability, retention and/or growth metrics applied to the book of business maintained by an agent or broker with the applicable carrier during the relevant time period.
- Supplemental Commissions: Additional commissions paid based on an agent or broker's performance or commitment during or for a prior time period. Factors include volume, profitability, retention and growth metrics throughout the book of business.
- Client Fees: At times permitted by applicable insurance industry law, when a client or prospect requests an alternative payment arrangement, the client and Highstreet agree to a fee paid by the client in lieu of all or a portion of the standard commission that Highstreet would have otherwise received from the applicable insurance carrier.
- Wholesale Agency Operations: Highstreet owns several insurance agencies that function as wholesale agencies through which other brokers access carriers and place coverage. These agencies maintain particular expertise or access to certain carriers for hard-to-place or industry-specific risks. Both the wholesale agent and the client's agent or broker receive commissions for their roles.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
High Street Insurance Partners product offering
Product offeringCore offering
High Street Insurance Partners is a multi-line insurance brokerage that places personal insurance, business insurance, employee benefits, and financial services policies on behalf of clients by working with multiple unaffiliated insurance carriers. It earns revenue primarily through carrier-paid standard, contingent, and supplemental commissions, supplemented by client fees and wholesale-agency commissions. The firm distributes these services through 350+ local licensed-agent offices across 35 U.S. states and serves individuals, small to mid-sized businesses, large enterprises, public sector entities, and specialized industry verticals.
Product overview
High Street Insurance Partners operates as a comprehensive insurance brokerage and financial services platform providing personal insurance, business insurance, employee benefits, and financial services through a network of 350+ local offices across 35 states. The product portfolio centers on core offerings of Business Insurance (including BOP, Commercial Auto, Property, Liability, Cyber, Workers' Comp, Surety Bonds, and Captives & Alternative Risk) and Employee Benefits (Medical, Dental, Vision, Life, Disability, Mental Health, Wellness, and Voluntary options). The company differentiates through specialized industry verticals covering Marine, Transportation, Real Estate, Legal Services, Aviation, and Agribusiness sectors. Wholesale agencies provide access to carriers for hard-to-place and specialty risks. The platform serves entrepreneurs, growing companies, large enterprises, nonprofits, and public sector organizations with coordinated, bundled insurance programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Insurance Personal insurance coverage protecting individuals' assets, homes, vehicles, and belongings.
- Business Insurance Comprehensive business insurance coverage including Business Owner's Policy, Commercial Property, General Liability, Professional Liability, Workers' Compensation, Cyber Liability, Environmental Liability, Executive Liability, Commercial Auto, Surety Bonds, and Captives & Alternative Risk solutions for businesses of various sizes.
- Employee Benefits Full suite of employee benefits including Medical, Dental, Vision, Prescription Drug, Disability, Life, Mental Health, Wellness, and Voluntary Benefits for employer clients.
- Financial Services Financial planning and advisory services for both personal and business clients.
- Real Estate Insurance Specialized insurance coverage for real estate investors, developers, property managers, agencies, and associations, including commercial condo associations, residential condo associations, homeowner associations, and common area associations.
- Marine Insurance Coverage for boat rentals, commercial vessels, inspected passenger vessels, six-pack OUPV charters, and marine facilities including hull insurance, protection & indemnity, and marina coverage.
- Transportation Insurance Insurance for owner-operators, commercial trucking, last-mile delivery, movers, and auto & truck dealers including Commercial Auto, Motor Truck Cargo, General Liability, Property, and Workers' Compensation.
- Legal Services Insurance Professional liability and related coverage for law firms, accounting firms, and marketing firms including Errors & Omissions, General Liability, Property, Cyber Liability, and Management Liability.
- Rideshare Insurance Specialized coverage for rideshare drivers, covering gaps in personal auto policies during business use, with liability, collision, comprehensive, and personal injury options.
- Wholesale Agencies Wholesale insurance agencies operated by Highstreet that provide access to carriers for hard-to-place risks and specialty coverage, typically working through retail agents and brokers. Both the wholesale agent and the client's agent or broker receive commissions for their roles.
- Benefits Administration & Technology Technology solutions and support for streamlining benefits enrollment, billing, reporting, and HR task management.
- Employee Benefits Compliance Compliance support services helping employers meet regulatory requirements such as ACA, ERISA, and HIPAA, including documentation, reporting, and governance assistance.
- Professional Employer Organization PEO services for businesses seeking comprehensive HR solutions integrated with employee benefits administration.
Quantifiable outcome
- 200+ partnerships completed since 2018
- +2 more outcomes
Companies that use High Street Insurance Partners
Customer profileSegments5 records
Ideal customer profiles5 records
High Street Insurance Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
High Street Insurance Partners partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Insurance CarrierscoreHighstreet maintains relationships with numerous insurance carriers for placing client policies. They are not affiliated with any insurance carrier and work with multiple carriers to provide clients with appropriate coverage options. Carriers pay standard commissions, contingent commissions, and supplemental commissions based on business volume and performance metrics.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
High Street Insurance Partners competitors and assessment
Company assessmentDirect peers
- Hub International: Large North American insurance brokerage and the former employer of Highstreet's founder/CEO Scott Wick. Operates a similar roll-up model with regional offices across the U.S. and Canada, making it a direct comparable in scale and GTM.
- USI Insurance Services: PE-backed brokerage platform with deep middle-market and employee benefits practices. Comparable in size, regional office model, and benefits-heavy product mix to Highstreet.
- Brown & Brown: Publicly-traded insurance brokerage built largely through decentralized acquisitions of independent agencies. Directly comparable business model, geographic spread, and M&A-driven growth strategy to Highstreet.
- Acrisure: PE-backed global insurance brokerage that grew aggressively through acquisition, including specialty practices. Highly comparable rapid roll-up playbook and mix of retail/wholesale/specialty distribution.
- Lockton: Largest privately-held global insurance brokerage. Comparable independent, partner-led culture and emphasis on specialty industry verticals, though significantly larger and more international.
- PCF Insurance Services: PE-backed national insurance brokerage pursuing a similar rapid acquisition strategy across the U.S. Strong overlap in target market (independent agency sellers) and decentralized regional model.
- AssuredPartners: PE-backed national insurance brokerage focused on middle-market commercial and specialty lines. Comparable acquisition-driven model and mid-market commercial emphasis.
- Truist Insurance Advisors (formerly McGriff): U.S. insurance brokerage owned by Truist, providing commercial, personal, and benefits solutions through a regional office network. Comparable mid-market commercial and benefits mix.
Broad incumbents
- Arthur J. Gallagher: Global publicly-traded insurance brokerage and risk management firm serving mid-market through enterprise. Overlaps with Highstreet's commercial brokerage and employee benefits offerings but operates at materially larger scale.
- Marsh McLennan: Global insurance brokerage and consulting giant (Marsh, Mercer, Oliver Wyman). Overlaps with Highstreet on commercial brokerage but serves predominantly large enterprise and multinational accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
High Street Insurance Partners social profiles
Digital presenceHigh Street Insurance Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
High Street Insurance Partners leadership team
Management profileNumber of profiles
Profiles18 records
High Street Insurance Partners subsidiaries and ownership
Company hierarchySubsidiaries14 records
High Street Insurance Partners funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
High Street Insurance Partners M&A and investment
M&A and investmentM&A10 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about High Street Insurance Partners
What does High Street Insurance Partners do?
High Street Insurance Partners is a multi-line insurance brokerage that places personal insurance, business insurance, employee benefits, and financial services policies on behalf of clients by working with multiple unaffiliated insurance carriers. It earns revenue primarily through carrier-paid standard, contingent, and supplemental commissions, supplemented by client fees and wholesale-agency commissions. The firm distributes these services through 350+ local licensed-agent offices across 35 U.S. states and serves individuals, small to mid-sized businesses, large enterprises, public sector entities, and specialized industry verticals.
Is High Street Insurance Partners a public or private company?
High Street Insurance Partners is a private company. It is classified as management employee owned and is currently operating.
When was High Street Insurance Partners founded?
High Street Insurance Partners was founded in 2018. It employs 1,001 to 5,000 people.
Where is High Street Insurance Partners based?
High Street Insurance Partners is headquartered in Traverse City, United States, in the North America region.
How does High Street Insurance Partners make money?
Five revenue lines are on record. Standard Commissions are the primary driver. The others are contingent Commissions, supplemental Commissions, client Fees and wholesale Agency Operations.
Who are High Street Insurance Partners's main competitors?
Direct peers on record are Hub International, USI Insurance Services, Brown & Brown, Acrisure, Lockton, PCF Insurance Services, AssuredPartners and Truist Insurance Advisors (formerly McGriff). Broad incumbents are Arthur J. Gallagher and Marsh McLennan.
Does High Street Insurance Partners have an API?
No public API is recorded for High Street Insurance Partners.
What industry is High Street Insurance Partners in?
High Street Insurance Partners's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAB, Commercial Lines Insurance Brokerage, with a secondary code of FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 52421 and its SIC code is 6411.