Mojo Power
Mojo Power is an Australian solar-focused electricity retailer founded in 2015, headquartered in Sydney, serving residential and small business customers across deregulated Australian energy markets via comparison platforms such as GoSwitch.
- Company typePrivate
- Founded2015
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Mojo Power does
Mojo Power is an Australian solar-focused electricity retailer founded in 2015 and headquartered in Sydney. The company supplies electricity and gas to residential and small business customers across Australia's deregulated energy markets, with an explicit emphasis on solar and renewable energy positioning. Its core offering is energy retail — purchasing wholesale electricity and reselling it under competitive retail plans — rather than generation, storage, or proprietary hardware. Mojo Power distributes its services through comparison platforms such as GoSwitch, which operates across New South Wales, Victoria, Queensland, South Australia, and Tasmania, enabling customer acquisition via third-party switching channels rather than direct brand-led sales.
The company's business model follows standard energy retail economics: margin on the spread between wholesale acquisition costs and retail tariffs, plus feed-in tariff arrangements for solar customers. Mojo Power raised $3.6 million in February 2016 from the Australian Renewable Energy Agency (ARENA), SBCVC, and Southern Cross Venture Partners (lead investor), and no subsequent funding rounds are recorded in the available data. The company operates with 51–100 employees and has no disclosed mobile application, public API, or proprietary technology features beyond standard retail operations. There are no patents, certifications, regulatory actions, or M&A activities documented.
Mojo Power competes against major Australian retailers including AGL, Origin Energy, and Energy Australia, as well as second-tier providers such as Blue NRG, Momentum, Powershop, and Dodo Power and Gas, all of which are also listed on the GoSwitch comparison platform. Its scale and funding base are markedly smaller than the top-tier incumbents, positioning Mojo Power as a niche, solar-oriented challenger in a competitive market. Management team details, customer logos, and revenue figures are not available in the supplied data.
Mojo Power firmographics
Firmographics- Name
- Mojo Power
- Legal name
- GoSwitch Services Pty Ltd
- Website
- https://mojopower.com.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mojo Power is an Australian solar-focused electricity retailer founded in 2015, headquartered in Sydney, serving residential and small business customers across deregulated Australian energy markets via comparison platforms such as GoSwitch.
- Ownership category
- akta.pro rank
Mojo Power industry classification
Industry- Product category
- Retail Electricity
- NAICS
- Electric Power Generation, Transmission and Distribution (2211), Electric Power Transmission, Control, and Distribution (22112)
- SIC
- Electric Services (4911), Electric, Gas & Sanitary Services (4900)
- akta.pro primary industry
- Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR) (EUAGABAI)
Keywords
Where Mojo Power is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Mojo Power business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Distribution channels1 record
Mojo Power product offering
Product offeringCore offering
Mojo Power is a solar-focused electricity retailer operating in Australia, supplying electricity and gas to residential and small business customers. The company operates as an energy retail platform in Australia's deregulated energy markets across NSW, Victoria, Queensland, South Australia, and Tasmania, and distributes its offerings through comparison channels such as GoSwitch.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Electricity Supply Electricity supply plans for individual households in Australia's deregulated energy markets (NSW, Victoria, Queensland, South Australia, Tasmania). Customers compare and switch to Mojo Power's residential electricity plans via comparison platforms such as GoSwitch.
- Business Electricity Supply Electricity supply plans for small businesses operating in Australia's deregulated energy markets. Comparable and accessible via energy comparison platforms like GoSwitch's Business Energy service.
- Gas Supply Gas supply plans for residential and small business customers in Australia's deregulated energy markets, distributed via comparison platforms such as GoSwitch.
Companies that use Mojo Power
Customer profileIdeal customer profiles2 records
Mojo Power technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mojo Power partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GoSwitchcoreGoSwitch is an energy comparison platform in Australia that enables customers to compare electricity and gas deals from multiple providers. Mojo Power is listed among the energy providers featured on the GoSwitch platform. The partnership allows Mojo Power to reach customers seeking to switch energy providers or find better energy deals. GoSwitch operates in NSW, Victoria, Queensland, South Australia, and Tasmania - states with deregulated energy markets.
Recent moves2 records
Expansion highlights2 records
Mojo Power competitors and assessment
Company assessmentBroad incumbents
- EnergyAustralia: Major Australian electricity and gas retailer active in the same deregulated markets with solar feed-in tariff offerings. EnergyAustralia competes directly with Mojo Power for residential and SMB customers but with a far larger customer base and brand presence.
- Origin Energy: One of Australia's largest energy retailers offering electricity and gas plus solar plans across NSW, Vic, Qld, SA, and Tas. Origin is a direct substitute for Mojo Power's offering but operates at significantly larger scale with vertically integrated generation assets.
- AGL Energy: Australia's largest integrated electricity and gas retailer, serving residential and business customers across the same deregulated states. AGL is the benchmark incumbent that Mojo Power competes against for solar-focused customers, but with vastly larger scale and proprietary generation.
Direct peers
- Dodo Power and Gas: Australian retail electricity and gas provider distributed through comparison sites including GoSwitch. Dodo Power and Gas competes with Mojo Power for price-sensitive residential switchers in the same deregulated geographies.
- Powershop: Smaller Australian energy retailer focused on digital-first, greener electricity plans, frequently featured on comparison platforms like GoSwitch. Powershop is one of the closest small-scale comparables to Mojo Power's solar-friendly residential positioning.
- 1st Energy: Smaller Australian retail energy provider serving residential and business customers via comparison platforms. 1st Energy is a like-for-like niche competitor to Mojo Power in the challenger-retailer segment.
- Momentum Energy: Australian retail energy provider competing for residential and small business customers in deregulated states. Momentum is listed alongside Mojo Power on GoSwitch and serves a comparable mid-size challenger-retailer profile.
- OVO Energy Australia: Renewable-energy focused electricity retailer operating in the same Australian deregulated markets and listed on GoSwitch. OVO shares Mojo Power's green-energy customer proposition and similar challenger scale.
- Blue NRG: Australian electricity and gas retailer listed on the GoSwitch platform, competing in the same deregulated states. Blue NRG overlaps directly with Mojo Power in SMB and residential retail energy supply.
Emerging players
- Discover Energy: Australian retail energy provider operating in deregulated markets, often listed on comparison platforms. Discover Energy is a comparable emerging challenger in residential and small business retail supply with a similar scale profile to Mojo Power.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights5 records
Customer concentration
Mojo Power social profiles
Digital presenceMojo Power financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mojo Power leadership team
Management profileNumber of profiles
Mojo Power funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mojo Power M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mojo Power
What does Mojo Power do?
Mojo Power is a solar-focused electricity retailer operating in Australia, supplying electricity and gas to residential and small business customers. The company operates as an energy retail platform in Australia's deregulated energy markets across NSW, Victoria, Queensland, South Australia, and Tasmania, and distributes its offerings through comparison channels such as GoSwitch.
Is Mojo Power a public or private company?
Mojo Power is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mojo Power founded?
Mojo Power was founded in 2015. It employs 51 to 100 people.
Where is Mojo Power based?
Mojo Power is headquartered in Sydney, Australia, in the Oceania region.
Who are Mojo Power's main competitors?
Broad incumbents on record are EnergyAustralia, Origin Energy and AGL Energy. Direct peers are Dodo Power and Gas, Powershop, 1st Energy, Momentum Energy, OVO Energy Australia and Blue NRG. Discover Energy is listed as an emerging player.
Does Mojo Power have an API?
No public API is recorded for Mojo Power.
What industry is Mojo Power in?
Mojo Power's product category is Retail Electricity. Its primary akta.pro industry code is EUAGABAI, Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR). Its NAICS code is 2211 and its SIC code is 4911.