GoSwitch Holdings

What GoSwitch Holdings does

GoSwitch Holdings Pty Ltd is an Australian consumer price-comparison platform headquartered in South Melbourne, Victoria, with a workforce of 101–250 employees. The company operates a free, direct-to-consumer website (goswitch.com.au) and a phone-based support line (1300 107 074) that allow Australian households and small businesses to compare electricity and gas plans from more than 18 partnered energy retailers — including the major incumbents (AGL, Origin Energy, EnergyAustralia) and a long tail of challenger and renewable-focused brands (OVO, Momentum, Powershop, Dodo Power and Gas, Alinta, Red Energy, Blue NRG, Diamond Energy, and others). Coverage spans the six Australian jurisdictions with deregulated retail energy markets: NSW, Victoria, Queensland, South Australia, Tasmania, and the ACT. The platform has accumulated approximately 9,762 TrustPilot reviews with an 'Excellent' aggregate rating, indicating established consumer trust in the category.

The underlying product is a postcode- and usage-driven comparison engine that generates side-by-side, personalized quotes from partnered retailers and facilitates the switching process — including paperwork and connection logistics — on the customer's behalf. Beyond core energy, GoSwitch has extended the platform into adjacent household verticals: internet plans, solar panels and feed-in tariff comparisons, private health insurance, dedicated business energy comparison, and electricity connections for movers. The underlying technology is described as an 'energy price comparison technology platform' with customisable quote generation and broad retailer integration; there is no indication of AI/ML-driven personalization, predictive pricing, or proprietary models.

GoSwitch is monetized entirely through affiliate/referral commissions paid by energy retailers when customers complete a switch via the platform. The service is positioned and priced as 100% free to consumers, with the company explicitly stating that commission payments do not influence the comparison results displayed. There is no disclosed revenue, no external funding or investor backing identified, and no recorded M&A or leadership changes in the available source material. The company is led by CEO Clint Robinson and operates as an independent, privately held Australian company.

Name

GoSwitch Holdings

Legal name

GoSwitch Holdings Pty Ltd

Website

https://goswitch.com.au

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

GoSwitch Holdings operates a free Australian consumer price-comparison platform that helps residential customers and small businesses compare and switch electricity, gas, internet, solar, and health insurance plans from 18+ partnered providers across deregulated states, earning revenue via retailer referral commissions.

Ownership category

akta.pro rank

Product category

Energy Comparison Services

akta.pro primary industry

Auto-Switching & Price Comparison Platforms (EUAGAEAD)

akta.pro secondary industry

Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)

Keywords

• Energy comparison platform
• Electricity plan comparison
• Gas plan switching
• Utility price comparison
• Energy switching service

Headquarters

HQ city

South Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Referral commissions from energy retailers: GoSwitch earns commissions from energy providers when customers switch to their services through the GoSwitch platform. The company explicitly states: 'We may receive a fee from some of the providers that you determine to switch to by using the Site.' The payment of a fee does not influence comparison results generated for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

GoSwitch operates a free, consumer-facing comparison platform that lets Australian households and small businesses compare electricity and gas plans from multiple energy retailers based on postcode and usage, and supports switching between retailers. The platform extends to adjacent household categories including internet, solar, and health insurance comparisons, and includes business energy comparison and electricity connection services for movers.

Product overview

GoSwitch Holdings operates a multi-category price comparison platform focused primarily on utility services for Australian consumers. The core product is an energy comparison service encompassing electricity and gas plan comparisons from multiple retailers. The platform extends to adjacent verticals including internet, solar, and health insurance comparisons. Additional services include business energy comparison and electricity connection assistance for customers moving properties. The unified offering combines a free comparison tool with expert consultation support, allowing customers to enter their postcode and receive side-by-side plan comparisons with no obligation or cost. The company acts as a neutral facilitator, earning commissions from energy retailers when customers switch providers through the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Electricity Comparison Service A free comparison tool that allows Australian residential and small business customers to compare electricity plans from multiple energy retailers side-by-side, helping users find cheaper rates based on their postcode and usage profile.
• Gas Comparison Service A comparison tool enabling customers to compare natural gas plans from various Australian energy providers, with options to bundle gas with electricity for combined household comparisons.
• Business Energy Comparison A tailored comparison service for small and medium business customers to compare electricity and gas plans suited to commercial energy needs and competitive commercial rates.
• Electricity Connection Service A service assisting customers with electricity connections when moving home, including new connections, transfers, and same-day connection options.
• Solar Comparison Service A comparison tool helping customers evaluate solar panel options, solar plans, and feed-in tariffs from energy retailers to maximize solar returns.

Quantifiable outcome

• Potential savings of hundreds of dollars annually on electricity and gas bills
• +1 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

18 partnerships are on record, tiered core.

• AGLcoreChannel Partner/ Reseller/ DistributorMajor Australian energy retailer partnered with GoSwitch for electricity and gas plan comparisons. AGL is one of Australia's largest energy providers with 184-year history offering gas, electricity and telecommunications services.
• Origin EnergycoreChannel Partner/ Reseller/ DistributorLeading Australian energy company partnered for electricity and gas comparisons. Origin is one of the 'big three' energy retailers in Australia offering diverse energy plans and solutions.
• EnergyAustraliacoreChannel Partner/ Reseller/ DistributorMajor energy provider partnered for comparisons, serving residential and business customers in South-East Australia with over 150,000 customers helped to lower electricity bills.
• Dodo Power and GascoreChannel Partner/ Reseller/ DistributorLeading Australian energy retailer fully integrated with electricity, gas, and internet services. Major retailer offering competitive energy deals through GoSwitch platform.
• OVO EnergycoreChannel Partner/ Reseller/ DistributorEnergy retailer launched in 2009 offering 100% renewable energy as standard. Popular for carbon-neutral green energy options with competitive pricing.
• 1st EnergycoreChannel Partner/ Reseller/ DistributorEnergy provider operating since 2014 offering competitive power deals in Victoria and other Australian states. Known for straightforward plans and customer service.
• Blue NRGcoreChannel Partner/ Reseller/ DistributorEnergy provider providing tailored energy services for small and medium-sized businesses. Offers cost-effective energy solutions through GoSwitch comparisons.
• Momentum EnergycoreChannel Partner/ Reseller/ DistributorEnergy retailer with strong commitment to renewable energy and community initiatives. Offers competitive rates in Victoria and other Australian markets.
• PowershopcoreChannel Partner/ Reseller/ DistributorEnergy retailer known for innovative energy plans and competitive pricing in Australian energy markets.
• Alinta EnergycoreChannel Partner/ Reseller/ DistributorAustralian energy retailer offering competitive gas and electricity plans across multiple states including South Australia, Queensland, and NSW.
• GloBird EnergycoreChannel Partner/ Reseller/ DistributorEnergy retailer operating in Victoria, Queensland, and South Australia with competitive pricing and flexible energy plans.
• Red EnergycoreChannel Partner/ Reseller/ DistributorEnergy retailer known for straightforward plans, no-frills approach, and competitive rates in Victoria and other markets.
• NectrcoreChannel Partner/ Reseller/ DistributorEnergy retailer offering competitive plans in Queensland's South East Queensland market.
• Lumo EnergycoreChannel Partner/ Reseller/ DistributorEnergy retailer operating in Victoria and South Australia offering competitive electricity and gas plans.
• Engie EnergycoreChannel Partner/ Reseller/ DistributorEnergy retailer (formerly Simply Energy) operating in South Australia and other markets with various incentive-based plans.
• Diamond EnergycoreChannel Partner/ Reseller/ DistributorEnergy retailer offering competitive plans with focus on renewable energy options in Victoria and other markets.
• Tango EnergycoreChannel Partner/ Reseller/ DistributorEnergy retailer in Victoria offering competitive pricing and flexible energy plans.
• CovaU EnergycoreChannel Partner/ Reseller/ DistributorEnergy retailer offering competitive plans in Victoria with focus on customer flexibility and value.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Origin Energy: Major Australian energy retailer (one of the "big three") and a GoSwitch channel partner. Comparable in that it is a principal supplier on the GoSwitch platform and a potential competing direct-acquisition channel.
• AGL Energy: One of Australia's largest integrated energy retailers. Both a key GoSwitch partner and a potential disintermediation threat — AGL invests heavily in direct customer acquisition and could in principle build competing comparison tools.
• EnergyAustralia: Major Australian energy retailer serving over 1.6 million customers and a core GoSwitch partner. Comparable as a principal on the comparison platform and as a vertically integrated incumbent investing in direct digital channels.

Emerging players

• Canstar: Australian financial product research and comparison business with an energy comparison offering. Overlaps with GoSwitch's energy and insurance comparison but emphasizes ratings and editorial content rather than direct switching facilitation.

Direct peers

• Compare the Market Australia: Australian energy and insurance comparison platform owned by the Compare the Market global group. Directly competes with GoSwitch in residential energy comparison with strong brand recognition and a similar commission-based model.
• Finder: Australian comparison and consumer finance platform covering energy, internet, insurance, and financial products. Competes with GoSwitch in residential energy switching and uses a similar affiliate/referral revenue model.
• Mozo: Australian comparison service focused on energy, banking, and insurance products. Directly comparable to GoSwitch on energy comparison mechanics and target consumer base.
• iSelect: Australia's largest multi-vertical comparison service, comparing energy, insurance, and financial products directly to consumers via phone and web. Closest direct competitor to GoSwitch across energy and adjacent verticals.

Regional players

• uSwitch: UK-based energy and broadband comparison platform owned by RVU. Operates an almost identical business model to GoSwitch in a different geography — useful comparable for the UK reference case and potential expansion benchmark.
• Selectra: International energy and telecom comparison group with an Australian operation. Directly comparable business model to GoSwitch — free consumer comparison funded by retailer commissions — operating in the same Australian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoSwitch Holdings