Delek Group

What Delek Group does

Delek - Israel Fuel Company Ltd. (דלק - חברת הדלק הישראלית) operates as Israel's vertically integrated energy and convenience retail platform, anchored by approximately 250 fuel stations and 220 Joe (ג'ו) convenience stores nationwide. The company was founded in December 1951 by the Israeli government, privatized in 1998 under Yitzhak Tshuva, and today sits within the publicly traded Delek Group on the Tel Aviv Stock Exchange (US OTC: DGRLY). Core fuel offerings include gasoline 95/98, diesel, heating oil, automotive LPG, and Delek Urea (AdBlue), with pricing publicly disclosed and regulated (as of 02/06/2026: ₪8.05/liter for Benzine 95, ₪10.10/liter for Benzine 98, ₪10.45/liter for diesel full-service).

The business model extends well beyond fuel retail into a platform-plus-modules architecture. Joe convenience stores and acquired F&B brands (Joe Coffee since 2011, Burger King Israel since 2022) co-locate at stations to capture travel-stop wallet share. The Deleken (דלקן) fleet management system provides B2B enterprise services including monthly billing, fuel cards, online reporting, license-plate-recognition car wash, and fuel excise refund processing. Strategic infrastructure includes the Pi Glilot terminals (won in a 2007 privatization tender for ₪800M, providing 600 million liters of storage), Delek Shinua for hazardous-materials transport, Delek Unex for marine fueling (75/25 with Bazan/Paz), and Delek Gas for LPG distribution. A 2023 partnership with ZEN ENERGY introduced ultra-fast EV charging at Joe Delek locations, signaling energy-transition repositioning.

Delek generates revenue through transaction fees on fuel and convenience sales (consumer), subscription/recurring fleet management fees (enterprise), and usage-based EV charging. Consumer acquisition uses a multi-channel approach combining physical stations, the Joe Delek mobile app with 10 agorot/liter loyalty cashback, social media presence, and a Waze-integrated station locator. Enterprise fleet sales operate via dedicated account management. For the most recent reporting period, the company disclosed approximately $1.20B in revenue and $379.36M in net income.

Name

Delek Group

Legal name

Delek - Israel Fuel Company Ltd. (דלק - חברת הדלק הישראלית בע"מ)

Website

https://delek.co.il

Company type

Public

Founded year

1951

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Delek - Israel Fuel Company Ltd. operates approximately 250 fuel stations and 220 Joe convenience stores across Israel, selling gasoline, diesel, LPG, and AdBlue alongside fleet management (Deleken), F&B (Burger King Israel, Joe Coffee), and EV charging, serving Israeli consumers and business fleet operators.

Ownership category

akta.pro rank

Product category

Fuel Retail and Energy Services

NAICS

Gasoline Stations with Convenience Stores (45711), Gasoline Stations and Fuel Dealers (457), Convenience Retailers and Vending Machine Operators (44513)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB)

akta.pro secondary industries

Fleet Fuel & Energy Management (Fuel Programs, EV Charging Ops) (TLABAIAI), Fleet Fuel, Toll & Expense Management Programs (TLABAHAL), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ)

Keywords

• Fuel retail network
• Convenience stores
• Fleet management software
• LPG distribution
• Marine fuel bunkering

Headquarters

HQ city

Netanya

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Fuel Sales: Sale of petroleum products (gasoline 95, gasoline 98, diesel, heating oil, LPG) at ~250 retail fuel stations across Israel. Revenue generated per liter sold with prices updated regularly.
2. Convenience Store Sales: Revenue from ~220 Joe convenience stores within fuel station premises, offering coffee (Joe Cafe), food, snacks, beverages, and convenience services including cash withdrawal and mobile top-up.
3. Fleet Management Services (Delekn): Monthly fleet management services including fuel cards, online reporting, car wash access, and fuel excise refunds for business customers.
4. Urea (AdBlue) Sales: Sales of Delek Urea (AdBlue) product for diesel vehicles with SCR systems, provided at dedicated pumps at fuel stations nationwide.
5. Electric Vehicle Charging: EV charging services at Joe Delek stations in partnership with ZEN ENERGY, with 10% cashback to digital wallet.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Delek Group operates Israel's largest integrated downstream energy and convenience retail platform, anchored by ~250 Delek-branded fuel stations, ~220 Joe convenience stores co-located with many of those stations, and the proprietary Deleken B2B fleet management platform. Adjacent revenue-generating operations include the Burger King Israel franchise, Joe Coffee cafés, Delek Gas LPG distribution, UNEX marine fuel bunkering, Delek Shinua fuel transportation logistics, Delek Kuliot fuel sales agency, Delek Car vehicle services, and an emerging EV charging service delivered with ZEN ENERGY.

Product overview

Delek Group is an Israeli energy and retail conglomerate operating primarily in fuel distribution, convenience retail, and related services. The core offering consists of approximately 250 fuel stations across Israel, supplemented by the Joe (ג'ו) convenience store chain (approximately 209 stores), Joe Coffee coffee chain, and Burger King Israel franchise (17 stores acquired in 2022). The company offers fleet management through its Deleken (דלקן) system including fuel cards, Delekena Online fleet management portal, car wash services (Shtifomat), and Urea/AdBlue products. Supporting operations include Delek Gas (LPG), Delek Shinuv (fuel transportation), Unex (marine fuel supply), and Delek Kuliot (fuel sales agency). The company has expanded into electric vehicle charging via partnership with ZEN ENERGY and offers mobile application services for customer loyalty and payment. The portfolio follows a platform-plus-modules architecture where the fuel station network is the core channel, supported by convenience retail (Joe), fleet management (Deleken system), transportation/logistics services, and emerging EV charging services.

Differentiator

Problem solved

Functional benefit

Brands

• Joe (ג'ו): Convenience store chain operating within Delek fuel stations offering coffee, pastries, sandwiches, ice cream, snacks, and beverages. Founded in 1997 as a boutique coffee brand.
• Delek Gas (דלק-גז)
• Delken (דלקן)
• UNEX (דלק יונקס)
• Delek Urea (דלק אוריאה)

Products and services

• Delek fuel station network Retail fuel stations under the Delek brand (Israel Fuel Company Ltd.) operating ~250 sites across Israel, providing gasoline and diesel refueling for consumer motorists and serving as the physical backbone for the broader Delek/Joe ecosystem, in-station Delek Car services, and EV charging via the ZEN ENERGY partnership.
• Joe convenience stores Convenience store chain of approximately 220 Joe-branded stores, many co-located with Delek fuel stations, offering snacks, beverages, and everyday items to Israeli consumers including on-the-go purchases during fuel stops.
• Deleken (Delekn) Fleet Management Platform B2B fleet management SaaS-style platform targeted at Israeli businesses operating vehicle fleets. Combines the Delek Card payment instrument (driver/vehicle-linked), GPS tracking, automated refuel authorization via smart fuel stations, driver behavior reports, fuel and km-per-liter analytics, manager dashboards for expense and budget control, refuel and service order workflows, authorization interfaces, business intelligence reports, pooling systems (Shtifomat), tax refund handling for businesses, a driver mobile app, a station locator map, and vehicle maintenance reminders. Pricing is per-driver / per-vehicle.
• Burger King Israel franchise Burger King quick-service restaurant franchise operated in Israel under the Delek Group umbrella, co-located with and extending the consumer food and beverage offering at Delek fuel stations and Joe convenience sites.
• Joe Coffee Joe Coffee branded coffee shop offering within Delek's fuel-and-convenience ecosystem, serving consumers at Delek/Joe sites in Israel.
• Delek Gas (LPG distribution) LPG (liquefied petroleum gas) distribution business under Delek Gas, operating bottling plants and home delivery service for Israeli LPG consumers and small commercial customers.
• Delek Shinua (fuel transportation) Fuel transportation and logistics subsidiary of Delek Group, responsible for moving fuel to Delek stations and serving third-party logistics customers.
• UNEX marine fuel bunkering Marine fuel bunkering (UNEX) supplied at Israeli ports for international and domestic shipping operators, leveraging Delek Group's downstream infrastructure.
• Delek Kuliot (fuel sales agency) Fuel sales agency operating under the Delek Kuliot banner, extending Delek Group's fuel distribution and sales reach.
• Delek Car vehicle services In-station vehicle services and maintenance offered at Delek fuel stations under the Delek Car brand, providing drivers with maintenance and basic automotive services alongside refueling.

Quantifiable outcome

• 10% cashback on EV charging to digital wallet
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Shelby GroupminorStrategic or Co-development PartnerDelek partnered with Shelby Group in conjunction with Coupa for supply chain/procurement solutions.
• ZEN ENERGYcoreTechnology or IntegrationJoe Delek and ZEN ENERGY offer advanced ultra-fast electric vehicle charging services at Joe Delek stations at important junctions across Israel. Customers can charge while shopping at convenience stores.
• Joe (קפה ג'ו)coreChannel Partner/ Reseller/ DistributorJoe Cafe coffee chain founded in 1997, supplying coffee, capsules, beans, and machines to Joe Delek convenience stores nationwide. Joe brand leads the rebranding of Delek's convenience stores from 'Manta' to 'Joe'.
• Burger KingcoreChannel Partner/ Reseller/ DistributorBurger King franchise operating within Joe Delek fuel station premises. Delek acquired control of Burger King Israel in 2022. Currently operates 17 branches with plans to open ~100 locations in Joe Delek stations.
• Delek Shinua (דלק שינוע)coreStrategic or Co-development PartnerOne of Israel's largest fuel transport companies, handling transportation of hazardous materials via truck fleet including gasoline, diesel, heating oil, bitumen, and lubricant products.
• Delek Unex (יונקס)coreStrategic or Co-development PartnerJointly owned with Paz Oil (75% Delek, 25% Paz) since 1959. Provides marine fuel services to vessels at Israeli ports.
• Delek Gas (דלק גז)coreStrategic or Co-development PartnerLPG energy company providing green, efficient, and economical energy from LPG with high safety standards for home and business use.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• 7-Eleven: Largest global convenience chain with significant co-located fuel operations. Comparable to Delek through the integrated Joe convenience store / fuel station model and the focus on maximizing in-store and non-fuel revenue per site visit.
• Casey's General Stores: U.S. operator of fuel stations combined with convenience stores and prepared food (pizza, kitchens). Directly comparable to Delek's strategy of using fuel traffic to drive higher-margin in-store food and beverage sales under the Joe / Burger King banner.
• Murphy USA: U.S. operator of low-cost fuel stations, predominantly co-located with Walmart. Closely matches Delek's high-volume, lean-cost forecourt model and the focus on converting fuel customers into in-store convenience purchases.
• Sonol: The third major Israeli fuel retailer alongside Delek and Paz, operating a nationwide network of fuel stations and convenience retail. Directly comparable on station count, customer segments, and the integrated fuel-and-convenience model.
• Sunoco LP: U.S. fuel distribution and station operator with a focus on retail fuel sales. Comparable to Delek on core fuel retail mechanics, including motor fuel volume economics and the importance of distribution scale.
• Paz Oil Company: Israel's other major fuel retailer and Delek's principal domestic competitor. Paz operates a parallel network of fuel stations, owns related logistics and storage assets, and competes head-to-head with Delek for the same Israeli retail and fleet customers.
• Alimentation Couche-Tard (Circle K): Global leader in fuel and convenience retail under the Circle K banner, with a comparable forecourt-plus-C-store model. Closely mirrors Delek's integration of fuel, loyalty, and food service and serves as a relevant international benchmark for non-fuel revenue mix.

Broad incumbents

• TotalEnergies SE: Global integrated energy company expanding its fuel retail and EV charging footprint worldwide. Comparable to Delek for the energy-transition narrative and the integration of charging infrastructure with legacy fuel retail sites.
• Shell plc: Global integrated energy company with a leading fuel retail network and convenience partnerships. Comparable to Delek on the fuel-plus-convenience proposition; relevant given Delek Europe previously acquired 869 stations from Chevron Texaco in 2000, linking Delek's history to Shell-adjacent retail playbooks.
• BP plc: Integrated global oil major with a substantial downstream retail network. Comparable in fuel retail execution and brand standards but operates at vastly larger scale and is exposed across the entire value chain rather than focused on a single country.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/delek_il
• YouTubeyoutube.com/channel/UCwWRHtRludki0WW1bIChXBw
• Facebookfacebook.com/Delek.il
• Instagraminstagram.com/delek.il
• LinkedInlinkedin.com/company/delek

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Delek Group