Lucet

What Lucet does

Lucet is a privately held behavioral health services company (Lucet, LLC) headquartered in the Kansas City metropolitan area (Leawood, KS), operating as a tech-enabled care-navigation and care-management platform for health plans, employers, providers, and members. The company partners with more than 125 health plans — including multiple BlueCross BlueShield regions (Arkansas, Alabama, Kansas, Louisiana, Florida, Kansas City), Guidewell, Florida Blue, USPS, SCAN, and Imperial Health Plan — to deliver behavioral health access across the full acuity spectrum, from preventive and EAP services through intensive treatment for substance use disorders and autism. Its core platform, Lucet Care Solutions, combines clinical experts available 24/7 (Clinical 365), automated provider matching and scheduling, and member/provider portals (including WebPass for authorizations) to reduce time-to-care and fragmentation in behavioral health delivery.

The product portfolio spans Lucet Care Solutions (platform for payers), Lucet at Home (home-based behavioral health), a multi-payer Employee Assistance Program, WellConnect (student assistance), an Autism Resource Program, a Substance Use Disorders Center with MAT resources, and a Provider Portal for network management. In June 2025 Lucet acquired Emcara Health and PopHealthCare to extend into home-based and population-health services, and in March 2026 established a flagship partnership with Guidewell and Grow Therapy to deepen care-navigation capability. Lucet reports HIPAA and ACA Section 1557 compliance and maintains a privacy infrastructure appropriate to handling protected health information.

The business model is anchored in managed-services contracts with health plans and subscription/recurring EAP engagements with employers, monetized per covered member or per employee rather than via consumer pricing. Go-to-market is exclusively B2B2C through payer and employer channels; members access services at no cost for navigation/referral, with provider visit costs governed by their insurance plan's copay/deductible/coinsurance terms. Headcount of 501–1,000 employees supports a national footprint across multiple U.S. states.

Name

Lucet

Legal name

Lucet, LLC

Website

https://lucethealth.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Lucet is a tech-enabled behavioral health services company partnering with 125+ health plans, including multiple BlueCross BlueShield regions and Guidewell, to connect over 220 million covered Americans to providers, EAP services, and home-based care across the acuity spectrum.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Other Individual and Family Services (624190), Individual and Family Services (6241)

SIC

Services-Health Services (8000), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Behavioral Health Provider Network Management & Credentialing (HLAEAHAC)

akta.pro secondary industry

Behavioral Health PPO Networks (HLAEANAG)

Keywords

• Behavioral health services
• Mental health care
• Employee assistance program
• Behavioral health network
• Health plan solutions

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Health Plan Services: Lucet provides behavioral health services as a partner to health insurance plans, facilitating access to therapy and psychiatric care for covered members
2. Employee Assistance Program (EAP): EAP services offered through employer partnerships, providing employees access to behavioral health support and resources

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Lucet is a behavioral health services company that connects health plan members to therapy, psychiatric care, substance use treatment, and autism support through a tech-enabled platform and clinical care coordination. It operates as a managed behavioral health partner to health insurers and employers, delivering care navigation, an Employee Assistance Program (EAP), home-based services (Lucet at Home), and 24/7 clinical support across the acuity spectrum. Its distribution is anchored by partnerships with BlueCross BlueShield plans across multiple U.S. states and Guidewell/Florida Blue.

Product overview

Lucet is a behavioral health services and solutions company that provides a comprehensive platform connecting people to behavioral health care through a combination of technology and human expertise. The core offerings include Lucet Care Solutions (a platform for health plans to transform their behavioral health ecosystems), Lucet™ at Home (home-based services), and the Employee Assistance Program (EAP). Supporting products include WellConnect for students, the Autism Resource Program, Clinical 365 (24/7 support team), a Provider Portal with WebPass for authorization management, and a Substance Use Disorders Center with MAT resources. The company also acquired Emcara in 2025 to enhance integrated health care services. Services are delivered through partnerships with major health insurers including BlueCross BlueShield across multiple regions, Guidewell, and other regional health plans.

Differentiator

Problem solved

Functional benefit

Brands

• Lucet at Home: Home-based behavioral health care services
• Lucet Care Solutions
• WellConnect
• Lucet EAP

Products and services

• Lucet Care Solutions A comprehensive platform for health plans that transforms behavioral health ecosystems and delivers real-time access across the acuity spectrum, including integrations with health plans, health systems, and employers. Target customers are health insurance plans seeking behavioral health benefits for their members.
• Lucet at Home Home-based behavioral health services providing members with access to care in their homes as part of Lucet's integrated health care offerings, intended for health plan members requiring in-home behavioral health support.
• Employee Assistance Program (EAP) A comprehensive employee assistance program offering access to a dedicated helpline, tools, and resources to improve well-being, delivered through employer partnerships and health plan-administered benefit programs.
• WellConnect Student assistance program providing behavioral health services and resources to students, accessible through a dedicated student portal at wellconnect.lucethealth.com.
• Autism Resource Program A specialized program providing support to individuals with autism and their families through a dedicated helpline (877-563-9347), part of Lucet's behavioral health offerings.
• Clinical 365 A 24/7 clinical support team available around the clock to assist members with substance use disorders and behavioral health needs, accessible via the Substance Use Disorder Hotline (877-326-2458).
• Provider Portal An online platform for providers to manage their practice, submit authorizations, access resources, and interact with Lucet's behavioral health provider network.
• WebPass An online service from Lucet which allows providers and office staff to submit requests for authorizations for eligible members in the network.
• Substance Use Disorders Center A comprehensive resource center providing information on substance use disorders including FAQs, medication-assisted treatment (MAT) resources, alcohol, drug, and nicotine support materials, and recovery tools.
• Emcara An acquired platform/service that enhances Lucet's integrated health care services following the company's acquisition of Emcara in June 2025, focused on integrated health care delivery.

Quantifiable outcome

• 80% of clients see measurable symptom improvement within 30 days

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Grow TherapyflagshipStrategic or Co-development Partner · 3 March 2026Flagship partnership with Grow Therapy as part of Guidewell's care navigation strategy. The partnership aims to improve clinical outcomes and expand employer mental health benefits. Grow Therapy provides a platform connecting providers with clients for therapy and psychiatric care.
• EmcaracoreStrategic or Co-development Partner · 4 June 2025Acquisition of Emcara to enhance integrated health care services. The transaction was aimed at boosting Lucet's capabilities in delivering comprehensive behavioral health solutions.
• BlueCross BlueShieldcoreChannel Partner/ Reseller/ DistributorPrimary channel partnership with BlueCross BlueShield across multiple U.S. regions including Arkansas, Alabama, Arkansas-Walmart, Kansas, Louisiana, and Kansas City (Blue KC). Lucet serves as the behavioral health partner providing access to therapy, psychiatric care, and EAP services for covered members.
• GuidewellflagshipChannel Partner/ Reseller/ DistributorFlagship partnership with Guidewell and its care navigation partner Lucet to improve clinical outcomes and expand employer mental health benefits through the Grow Therapy integration.
• Florida BluecoreChannel Partner/ Reseller/ DistributorHealth plan partnership providing behavioral health services to Florida Blue members through Lucet's platform and provider network.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Lyra Health: Lyra Health provides virtual mental health care, EAP, and coaching to employers and health plans — an emerging peer that competes with Lucet for employer-sponsored EAP and behavioral health benefits business.
• Spring Health: Spring Health is a fast-growing digital mental health platform offering EAP, therapy, and coaching to employers and health plans — an emerging competitor with overlapping EAP and care-navigation offerings to Lucet, though more digitally native.
• Headspace Health: Headspace Health (the combined Headspace and Ginger entity) delivers mental health, coaching, and EAP services to employers and payers — an emerging player with overlapping employer-channel behavioral health offerings to Lucet's EAP business.

Direct peers

• Carelon Behavioral Health: Carelon Behavioral Health (Elevance Health's health-services arm) manages behavioral health networks and utilization management for BCBS plans nationwide — directly competing with Lucet for BCBS regional contracts and representing the most strategically relevant peer.
• Quest Behavioral Health: Quest Behavioral Health provides managed behavioral health services to health plans and employer groups with a focus on technology-enabled care navigation — closely aligned with Lucet's tech-enabled MBHO positioning.
• Magellan Health: Magellan Health, now part of Centene, is one of the largest pure-play MBHOs in the U.S., providing behavioral health managed care, EAP, and integrated specialty management to health plans and employers — directly comparable to Lucet's MBHO business model.

Broad incumbents

• Evernorth Behavioral Health: Evernorth, the health-services division of Cigna, offers behavioral health management, EAP, and care navigation across commercial and government populations — a broad incumbent peer that competes with Lucet in payer-outsourced behavioral services.
• Aetna Behavioral Health: Aetna (CVS Health) operates an in-house behavioral health network and care management business, comparable to Lucet's payer-partner MBHO model but with the strategic advantage of being vertically integrated with a major national insurer.
• Optum Behavioral Health: Optum Behavioral Health, part of UnitedHealth Group, is the largest U.S. behavioral health platform with extensive provider networks and utilization management — a broad incumbent competing with Lucet for enterprise payer contracts.

Others

• Grow Therapy: Grow Therapy is Lucet's flagship care-navigation partner within the Guidewell relationship, providing a therapist/client-matching platform — an ecosystem partner rather than direct competitor, but with growing payer-side behavioral health ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lucethealth

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lucet