What Firefly Partners does

Firefly Partners is a B Corp-certified, women-led digital agency founded in 2007 by Jen Frazier, headquartered in Boulder, Colorado, and operating with a fully remote team across the United States. The firm exclusively serves nonprofit organizations, providing professional services across three pillars: People (team alignment, change management, training), Process (marketing automation, personalization, conversion optimization), and Technology (CRM and MarTech optimization, automation setup, analytics). Its core service offerings include strategic MarTech audits, website design and development (often WCAG 2.1 AA accessibility compliant), CRM and digital ecosystem overhauls, marketing automation implementation, and AI adoption advisory.

The company does not build proprietary software; instead, it implements, configures, and optimizes third-party platforms on behalf of clients, including Salesforce (CRM, Marketing Cloud, Marketing Cloud Account Engagement/Pardot), Raiser''s Edge NXT, Engaging Networks, EveryAction, DonorDrive, Tribe, and Google Analytics 4. Domain depth is built through a workforce where 80%+ have prior nonprofit experience and 90% have tech/analytics experience.

Firefly generates revenue through project-based professional services engagements, scoped via statements of work and priced on a quote basis. There is no public pricing, no self-serve or marketplace channel, and no reseller model; all client relationships begin through direct outreach via website inquiry, email, phone, or LinkedIn, supplemented by inbound interest from the UnTangled podcast, content marketing, case studies, and conference appearances (NTC, Good Tech Summit). The firm is privately held with no disclosed funding rounds or institutional investors.

Name

Firefly Partners

Legal name

Firefly Partners LLC

Website

https://fireflypartners.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Firefly Partners is a B Corp-certified, women-led digital agency that exclusively serves nonprofit organizations. It provides MarTech audits, website design, CRM optimization, marketing automation, and AI adoption advisory, implementing third-party platforms such as Salesforce, Engaging Networks, and Google Analytics 4.

Ownership category

akta.pro rank

Product category

Nonprofit Digital Marketing Services

NAICS

Direct Mail Advertising (54186), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Offshore Development Center (ODC) / Dedicated Team Services (BPAEAMAL)

Keywords

• Nonprofit digital agency
• MarTech consulting
• CRM optimization
• Marketing automation
• Website redesign

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Consulting & Strategy Services: Project-based professional services including MarTech audits, digital strategy development, website redesigns, CRM/MarTech optimization, and marketing automation implementation. Engagements are scoped as statements of work, typically serving individual nonprofit clients over weeks to months.
2. Training & Change Management: Technical training services for nonprofit staff on platforms such as Salesforce, Engaging Networks, Google Analytics 4, and WordPress, often delivered as part of broader implementation engagements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Firefly Partners is a B Corp-certified, women-led digital agency that delivers professional services exclusively to nonprofit organizations. Its offerings are organized around three pillars — People (team alignment, change management, training), Process (marketing automation, personalization, conversion optimization), and Technology (CRM & MarTech optimization, automation setup, analytics) — and include MarTech audits, website design and development, CRM migrations, marketing automation implementation, and AI adoption advisory, delivered as project-based consulting engagements.

Product overview

Firefly Partners is a B Corp-certified, women-led digital agency offering a portfolio of professional services organized around three pillars: People (team alignment, change management, training), Process (marketing automation, personalization, conversion optimization), and Technology (CRM & MarTech optimization, automation setup, analytics). Their core offerings include strategic MarTech audits, website design and development, CRM and digital ecosystem overhauls, email marketing automation, and AI adoption guidance for nonprofits. They do not offer a standalone software product but rather provide implementation, configuration, and advisory services across platforms including Salesforce, Raiser’s Edge NXT, Engaging Networks, EveryAction, Salesforce Marketing Cloud, and Google Analytics.

Differentiator

Problem solved

Functional benefit

Brands

• UnTangled: Firefly's podcast series exploring AI for social good, featuring conversations with experts in technology, philanthropy, and digital strategy.

Products and services

• MarTech Audit Strategic review of a nonprofit's digital marketing tools, applications, and technologies to identify redundancies, underutilized tools, and integration gaps. Includes a step-by-step audit process covering inventory, effectiveness evaluation, gap analysis, integration assessment, and optimization planning.
• Website Design & Development End-to-end website redesign and development for nonprofits with focus on user experience, accessibility (WCAG 2.1 AA compliance), SEO and content strategy, and modern visual design tailored to each organization's brand and community.
• CRM & MarTech Optimization Assessment and optimization of CRM systems (e.g., Salesforce, Raiser's Edge NXT) and broader marketing technology stacks to improve data accuracy, reduce manual work, and align tech with mission goals.
• Digital Transformation Comprehensive overhaul of a nonprofit's digital ecosystem, including platform migration, data governance framework creation, and staff training to unify digital operations.
• Marketing Automation Email marketing platform configuration and automation setup (including Salesforce Marketing Cloud, Engaging Networks, Luminate Online) to support donor communication, segmentation, and campaign workflows.
• Personalization & Segmentation Audience analysis and segmentation strategy that leverages first-party data to deliver personalized content and donor experiences while adapting to privacy-focused regulations.
• AI Adoption Services Guided adoption of AI tools for nonprofits and social good organizations, structured around starting with the problem and organizational values before selecting tools; includes AI governance framework development.
• Analytics & Data-Driven Insights Digital analytics setup and reporting using Google Analytics 4 and custom BI dashboards; helps nonprofits set meaningful KPIs and connect digital efforts to real-world impact.
• Change Management & Staff Training Technical training services for nonprofit staff on platforms such as Salesforce, Engaging Networks, Google Analytics 4, and WordPress, often delivered as part of broader implementation engagements, focused on change management and adoption.

Quantifiable outcome

• 60% increase in average engagement time per page for Can Do MS
• +10 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

One partnership is on record.

• PledgeNoHate.techcoreStrategic or Co-development PartnerFirefly Partners is a founding member and sponsor of PledgeNoHate.tech, a movement advocating for equity, justice, and civil liberties in technology. The partnership reflects Firefly's commitment to working only with organizations that respect civil liberties and promote inclusivity, and serves as a values alignment mechanism for client and partner selection.

Scale indicators11 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• LSG Fundraising: LSG is a fundraising consulting and digital agency that helps nonprofits with donor acquisition, online giving, and integrated campaigns. It overlaps with Firefly Partners on nonprofit fundraising strategy and digital execution.
• M+R: M+R is a nonprofit marketing and fundraising agency that provides digital strategy, advocacy, and creative services to nonprofits and advocacy organizations. It competes with Firefly Partners in the same nonprofit digital and fundraising space, serving many of the same types of clients.
• Wired Impact: Wired Impact is a digital agency specializing in website design, online donations, and email communications for nonprofits. It competes head-to-head with Firefly on nonprofit website redesign and digital engagement work.
• Whole Whale: Whole Whale is a digital agency that exclusively serves nonprofits with digital strategy, data, and technology services. It directly competes with Firefly Partners for nonprofit digital transformation, analytics, and MarTech optimization engagements.
• Big Duck: Big Duck is a communications firm that helps nonprofits develop branding, messaging, and digital strategy. It is comparable to Firefly Partners as a similarly-sized nonprofit-specialized digital and creative agency serving mission-driven clients.
• BWF: BWF (formerly Blue Water Friends) is a fundraising and digital agency serving nonprofits with donor engagement, digital campaigns, and creative services. It is comparable to Firefly Partners as a similarly-positioned nonprofit fundraising and digital agency.

Broad incumbents

• Blackbaud: Blackbaud is a large established software provider offering CRM, fundraising, marketing, and analytics solutions purpose-built for nonprofits. It is comparable to Firefly Partners because it sells into the same nonprofit buyers, although Firefly is an implementation partner that often configures Blackbaud-adjacent and competing platforms.
• Salesforce.org: Salesforce.org is the nonprofit arm of Salesforce, providing CRM, marketing cloud, and program management tools tailored to nonprofits. It is comparable to Firefly Partners because Firefly is a major implementation partner for Salesforce Nonprofit Cloud and Marketing Cloud in the social-good sector.

Emerging players

• Watershed: Watershed is a software platform for measuring and reporting on the impact of social-good programs, including carbon and ESG. It is adjacent to Firefly Partners as an analytics tool used by some of the same nonprofit clients, with overlapping go-to-market in the social-impact sector.
• Attentive.ly by Blackbaud: Attentive.ly (acquired by Blackbaud) is a donor and supporter engagement platform that uses social data to score and segment nonprofit constituents. It overlaps with Firefly Partners' personalization and segmentation work for nonprofits, representing an emerging productized alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fireflypartners
• Xx.com/FireflyPartners

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firefly Partners