What Attentive.ly does

Attentive.ly is an AI-augmented social media management SaaS platform that helps social media managers and businesses of all sizes automate posting, generate content, and analyze performance across Instagram, Twitter, LinkedIn, and Facebook from a single dashboard. The platform's core product combines an intelligent timing optimizer, AI content and hashtag generation, predictive analytics on engagement and audience growth, and team collaboration with approval workflows; it is delivered via a self-serve, product-led motion with a 14-day free trial and freemium tier, with named integrations into Mixpanel, Zapier, and IFTTT that extend workflow automation beyond native social channels. The portfolio extends to two sub-brands — GoTo.now (a URL shortener with analytics and QR-code generation, used in 180+ countries) and Bio.now (a link-in-bio tool for consolidating social links) — which together form a link-management and social-presence ecosystem around the core platform. The company holds SOC 2 Type II and ISO 27001 certifications and is GDPR- and CCPA-compliant, positioning it for enterprise procurement, and it operates from San Francisco with offices in London and Singapore. Revenue mechanics rely on SaaS subscription tiers (specific pricing not publicly disclosed), and the company is privately held with no public funding rounds since 2016, with a stated headcount of 11-50 employees. Named customer logos on the marketing site include Slack, Airtable, and Octopus.

Name

Attentive.ly

Legal name

Attentive.ly

Website

https://attentive.ly

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Attentive.ly is a SaaS social media management platform that uses AI to automate posting, generate content, and analyze engagement across Instagram, Twitter, LinkedIn, and Facebook for social media managers and businesses of all sizes.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: SaaS subscription model with multiple plan tiers. Platform offers free trial period of 14 days with premium features. Subscription plans vary by number of accounts, features, and support levels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Attentive.ly is an AI-powered social media management platform that enables businesses and social media managers to automate post scheduling, generate content with AI, and analyze performance across Instagram, Twitter, LinkedIn, and Facebook from a single dashboard. The platform offers intelligent timing optimization, AI content generation with hashtag recommendations, predictive analytics, and team collaboration tools with approval workflows.

Product overview

Attentive.ly is a unified social media management platform that serves as the core product, offering AI-powered analytics, automated scheduling, and content generation tools across Instagram, Twitter, LinkedIn, and Facebook. The product portfolio includes two complementary sub-brands: GoTo.now (a URL shortening service with analytics and QR code generation) and Bio.now (a link-in-bio tool for consolidating social media links). These products work together to provide a comprehensive social media management ecosystem, with the core Attentive.ly platform serving as the central hub while the sub-brands extend functionality for link management and social media presence optimization.

Differentiator

Problem solved

Functional benefit

Brands

• Bio.now: Link in bio platform enabling users to consolidate and share multiple online links through a single customizable bio page.
• GoTo.now

Products and services

• Attentive.ly AI-powered social media management platform enabling automated posting, analytics, and content generation across multiple social networks including Instagram, Twitter, LinkedIn, and Facebook, with smart scheduling, engagement tracking, and team collaboration tools.
• GoTo.now Modern URL shortening service for professionals providing link management with advanced analytics, QR code generation, smart tagging, multi-domain support, privacy protection, and smart redirects. Tracks visits, locations, devices, and referrers in real-time across 180+ countries.
• Bio.now Link-in-bio platform enabling individuals and businesses to consolidate and share multiple online links through a single customizable bio page with unified link management, custom branding, analytics tracking, and responsive design for social media influencers, entrepreneurs, and professionals.

Quantifiable outcome

• Engagement rate increased by 24% with scheduled posts
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and secondary.

• InstagramcoreTechnology or IntegrationNative integration enabling users to schedule posts, analyze engagement, and manage comments directly from Attentive.ly dashboard. Supports Instagram Business accounts only.
• TwittercoreTechnology or IntegrationIntegration providing advanced Twitter scheduling with AI-powered timing optimization, thread creation, media management, and real-time engagement analytics.
• LinkedIncoreTechnology or IntegrationProfessional content scheduling and analytics integration supporting personal profiles and company pages with B2B-focused engagement metrics.
• MixpanelsecondaryTechnology or IntegrationIntegration for advanced user journey tracking, real-time analytics, custom event tracking, and behavioral segmentation for social media campaigns.
• ZapiersecondaryTechnology or IntegrationZapier integration enabling connection with 5000+ apps and services for workflow automation, supporting triggers for new posts, comments, mentions, and custom events.
• IFTTTsecondaryTechnology or IntegrationIFTTT integration for if-this-then-that automation rules, smart home integration, cross-platform actions, and real-time automation execution.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Agorapulse: Agorapulse is a social media management platform with scheduling, inbox, and reporting for SMBs and agencies — closely comparable to Attentive.ly's feature set and target buyer.
• Buffer: Buffer is a self-serve, PLG-friendly social media scheduling and analytics tool serving SMBs and creators — directly overlapping with Attentive.ly's ICP and free-trial-led motion.
• Hootsuite: Hootsuite is one of the most established social media management platforms, offering scheduling, analytics, and content workflows across the same major social networks (Instagram, Twitter/X, LinkedIn, Facebook) that Attentive.ly targets.
• Loomly: Loomly offers social media scheduling, content creation, and analytics for SMBs and agencies — overlapping with Attentive.ly's core scheduling/content/analytics triad and SMB customer base.
• Later: Later is a social media scheduling and analytics platform particularly strong on Instagram and visual content workflows, directly comparable to Attentive.ly's Instagram-focused scheduling and timing-optimization features.
• Sendible: Sendible is a social media management tool focused on agencies and SMBs with multi-network scheduling and reporting — comparable to Attentive.ly's horizontal SMB-and-agency positioning.
• Sprout Social: Sprout Social is a publicly traded mid-market and enterprise social media management suite with scheduling, analytics, and social CRM — overlapping deeply with Attentive.ly's workflow and enterprise aspirations.
• Zoho Social: Zoho Social is part of Zoho's broader business app suite, providing social scheduling, monitoring, and analytics — comparable offering to Attentive.ly with the added advantage of bundle pricing inside Zoho.

Broad incumbents

• HubSpot Marketing Hub: HubSpot includes social media management and content tools as part of a much broader marketing/CRM platform — comparable capability but not a specialist in social scheduling.
• Salesforce Marketing Cloud (Social Studio): Salesforce Marketing Cloud offers enterprise-grade social media publishing, listening, and analytics as part of a broader marketing suite — comparable to Attentive.ly at the enterprise end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/attentive_ly
• Facebookfacebook.com/getattentively
• LinkedInlinkedin.com/company/good-geek

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Attentive.ly