IDN Media
IDN Media is an Indonesian digital media and entertainment technology company operating a multi-brand content network (IDN Times, Popbela, Popmama, GGWP), the IDN App, live streaming, creator payment tools, and signature events targeting Indonesian Millennials and Gen Z.
- Company typePrivate
- Founded2015
- HeadquartersJakarta, Indonesia
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What IDN Media does
IDN Media is an Indonesia-headquartered, privately held consumer digital media and entertainment technology company targeting Millennials and Gen Z. Founded around 2014–2015 and headquartered in Jakarta, the company operates a multi-brand content network — IDN Times (news), Popbela (women and lifestyle), Popmama (parenting), and GGWP (gaming) — together with the IDN App aggregator, a live-streaming capability, creator-economy tools, and recurring signature events such as BeautyFest Asia, the FORTUNE Indonesia Summit, and the FORTUNE Indonesia 100 Gala. Following the Series D in mid-2022, the company has accelerated a platform consolidation strategy, acquiring Saweria (creator payments, August 2023), Boss Creator (music festivals including Pestapora, October 2023), and M Bloc Group (creative-music community and venue, May 2026), and earlier acquiring GGWP (2019).
The business operates as a community-led consumer-tech platform serving a horizontal segment of Indonesian youth, with aggregate reach cited at over 70 million Monthly Active Users across the ecosystem and a 501–1,000 employee base. Revenue is generated through digital advertising across owned media properties, live streaming and event/festival transactions (including ticketed events via Boss Creator and venue operations via M Bloc Group), and creator-monetization transaction fees through the Saweria payment platform. The GTM motion is principally direct-to-consumer through owned digital surfaces (websites, mobile app, social channels on LinkedIn, Instagram, TikTok, and YouTube), supplemented by signature physical events that drive engagement and brand visibility.
The company has raised at least six funding rounds from Seed through Series D, with the June 2022 Series D exceeding US$23 million at a post-money valuation of approximately US$338 million; core investors include East Ventures (multi-round, founding backer), Mayapada Group, KMIF (Keppel Media Infrastructure Fund), OCBC Ventura, Dentsu, and XRM Media, alongside a 2022 strategic transaction involving Tokopedia. Ownership structure is otherwise not publicly disclosed, and IDN Media operates as an independent entity with no parent company and no public listing.
IDN Media firmographics
Firmographics- Name
- IDN Media
- Legal name
- IDN Media
- Website
- https://IDN.media
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- IDN Media is an Indonesian digital media and entertainment technology company operating a multi-brand content network (IDN Times, Popbela, Popmama, GGWP), the IDN App, live streaming, creator payment tools, and signature events targeting Indonesian Millennials and Gen Z.
- Ownership category
- akta.pro rank
IDN Media industry classification
Industry- Product category
- Digital Media and Entertainment
- NAICS
- Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- OTT Platform CMS & Content Operations (Catalog, Scheduling, Workflows) (MPAHAJAA)
- akta.pro secondary industry
- Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation) (MPAHALAG)
Keywords
Where IDN Media is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
IDN Media business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Digital Media Advertising: IDN Media generates revenue through digital advertising across its portfolio of media properties including IDN Times, Popbela, Popmama, and GGWP, reaching over 70 million Monthly Active Users.
- Live Streaming & Entertainment: Revenue generated from live streaming events and entertainment properties, expanded through the acquisition of Boss Creator and its festival portfolio (e.g., Pestapora).
- Creator Payment Platform: Revenue from creator payment and monetization tools through the acquired Saweria platform, enabling creators to receive payments and tips.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
IDN Media product offering
Product offeringCore offering
IDN Media operates a multi-brand digital media and entertainment ecosystem for Indonesian Millennials and Gen Z, publishing original content across IDN Times (news), Popbela (women/lifestyle), Popmama (parenting), and GGWP (gaming). The company complements this media portfolio with a live entertainment business (Boss Creator) and a creator-payment platform (Saweria) that enables direct audience-to-creor monetization.
Product overview
IDN Media operates a multi-platform media and entertainment technology ecosystem for Millennials and Gen Z in Indonesia, reaching over 70 million Monthly Active Users. The portfolio consists of digital media brands (IDN Times, Popbela, Popmama, GGWP), a mobile application (IDN App), signature events (BeautyFest Asia, FORTUNE Indonesia Summit), and live streaming and creators economy services. The company has expanded through acquisitions including Boss Creator (festival and music events) and Saweria (creator payment platform), positioning itself as a comprehensive entertainment technology company that democratizes information and delivers positive societal impact.
Differentiator
Problem solved
Functional benefit
Brands
- IDN Times: Digital media news platform
- Popbela
- Popmama
- GGWP
- IDN App
- Papion
- IDN Foundation
Products and services
- IDN Times
Quantifiable outcome
- Over 70 million Monthly Active Users across IDN ecosystems
Companies that use IDN Media
Customer profileSegments1 record
Ideal customer profiles2 records
IDN Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
IDN Media partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Boss CreatorcoreIDN Media acquired Boss Creator, a leading Indonesian music and festival company known for hosting major festivals like Pestapora. The acquisition expands IDN Media's entertainment ecosystem and revenue streams in entertainment and livestreaming, targeting Millennial and Gen Z audiences.
- SaweriacoreIDN Media acquired Saweria, a creator payment platform, to strengthen its creator economy ecosystem and provide enhanced monetization tools for creators on its platforms.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
IDN Media competitors and assessment
Company assessmentDirect peers
- Kumparan: Kumparan is a leading Indonesian digital news and content platform targeting Millennials and Gen Z, similar to IDN Times. Both compete for the same young Indonesian news consumer with mobile-first digital media properties, advertising-led business models, and creator/journalist-driven content networks.
- Tempo Media (Tempo.co): Tempo is a major Indonesian digital media group operating news, lifestyle, and investigative verticals with significant digital audiences. It competes directly with IDN Times for Indonesian digital news readership and advertising spend across an overlapping content portfolio.
- Detik.com: Detik.com is one of Indonesia's largest digital news portals, also targeting broad Indonesian audiences including younger demographics. It competes directly with IDN Times for news readership, digital advertising budgets, and Indonesian-language content engagement across similar vertical coverage.
- Vidio: Vidio is a leading Indonesian OTT streaming platform (part of EMTEK Group) offering live TV, sports, and on-demand video. It is comparable to IDN Media's live streaming and IDN App offerings, competing for the same Indonesian video-consumption audience with overlapping streaming and content distribution models.
- Noice: Noice is an Indonesian audio streaming and podcast platform targeting Millennials and Gen Z with ad-supported and creator-economy monetization. It competes for the same young Indonesian audience as IDN Media's audio/digital media properties and shares the digital advertising plus creator monetization business model.
Regional players
- Dailyhunt (VerSe Innovation): Dailyhunt is a leading India-focused digital news and content aggregation platform for regional-language audiences with a strong creator monetization layer. It is a regional peer sharing IDN Media's emerging-market, mobile-first, ad-plus-creator monetization playbook but operating in India rather than Indonesia.
Broad incumbents
- Vox Media: Vox Media is a US digital media conglomerate operating multi-vertical content brands (Vox, The Verge, SB Nation) plus live events and commerce. It is a broad incumbent peer to IDN Media's multi-brand portfolio model, with comparable diversification across editorial verticals, events, and commerce.
- BuzzFeed: BuzzFeed is a US-listed digital media company producing viral, list-style, and lifestyle content primarily targeting younger demographics. It is a broad incumbent peer sharing IDN Media's digital-native, youth-focused editorial model and ad-driven revenue approach, though operating in English-speaking global markets.
- VICE Media: VICE Media is a global youth-oriented digital media company producing news, entertainment, and lifestyle content for Millennials and Gen Z. It is a broad incumbent peer sharing the same demographic targeting, digital-first editorial approach, and ad-supported plus branded content business model that IDN Media uses in Indonesia.
- Kompas Gramedia Digital: Kompas Gramedia is Indonesia's largest legacy media conglomerate, with Kompas.id and affiliated digital properties competing for Indonesian news readers across generations. It is a broad incumbent with deeper resources and broader demographic reach than IDN Media, operating overlapping news verticals but with a wider portfolio beyond youth-focused content.
Market position
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
IDN Media social profiles
Digital presenceIDN Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
IDN Media leadership team
Management profileNumber of profiles
Profiles2 records
IDN Media subsidiaries and ownership
Company hierarchySubsidiaries2 records
IDN Media funding detail
Funding detailFunding overview
Funding rounds6 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IDN Media M&A and investment
M&A and investmentM&A4 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IDN Media
What does IDN Media do?
IDN Media operates a multi-brand digital media and entertainment ecosystem for Indonesian Millennials and Gen Z, publishing original content across IDN Times (news), Popbela (women/lifestyle), Popmama (parenting), and GGWP (gaming). The company complements this media portfolio with a live entertainment business (Boss Creator) and a creator-payment platform (Saweria) that enables direct audience-to-creor monetization.
Is IDN Media a public or private company?
IDN Media is a private company. It is classified as venture growth investor backed and is currently operating.
When was IDN Media founded?
IDN Media was founded in 2015. It employs 501 to 1,000 people.
Where is IDN Media based?
IDN Media is headquartered in Jakarta, Indonesia, in the Asia region.
How does IDN Media make money?
Three revenue lines are on record. Digital Media Advertising is the primary driver. The others are live Streaming & Entertainment and creator Payment Platform.
Who are IDN Media's main competitors?
Direct peers on record are Kumparan, Tempo Media (Tempo.co), Detik.com, Vidio and Noice. Dailyhunt (VerSe Innovation) is listed as a regional player. Broad incumbents are Vox Media, BuzzFeed, VICE Media and Kompas Gramedia Digital.
Does IDN Media have an API?
No public API is recorded for IDN Media.
What industry is IDN Media in?
IDN Media's product category is Digital Media and Entertainment. Its primary akta.pro industry code is MPAHAJAA, OTT Platform CMS & Content Operations (Catalog, Scheduling, Workflows), with a secondary code of MPAHALAG, Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation). Its NAICS code is 516 and its SIC code is 7311.