IDN Media

What IDN Media does

IDN Media is an Indonesia-headquartered, privately held consumer digital media and entertainment technology company targeting Millennials and Gen Z. Founded around 2014–2015 and headquartered in Jakarta, the company operates a multi-brand content network — IDN Times (news), Popbela (women and lifestyle), Popmama (parenting), and GGWP (gaming) — together with the IDN App aggregator, a live-streaming capability, creator-economy tools, and recurring signature events such as BeautyFest Asia, the FORTUNE Indonesia Summit, and the FORTUNE Indonesia 100 Gala. Following the Series D in mid-2022, the company has accelerated a platform consolidation strategy, acquiring Saweria (creator payments, August 2023), Boss Creator (music festivals including Pestapora, October 2023), and M Bloc Group (creative-music community and venue, May 2026), and earlier acquiring GGWP (2019).

The business operates as a community-led consumer-tech platform serving a horizontal segment of Indonesian youth, with aggregate reach cited at over 70 million Monthly Active Users across the ecosystem and a 501–1,000 employee base. Revenue is generated through digital advertising across owned media properties, live streaming and event/festival transactions (including ticketed events via Boss Creator and venue operations via M Bloc Group), and creator-monetization transaction fees through the Saweria payment platform. The GTM motion is principally direct-to-consumer through owned digital surfaces (websites, mobile app, social channels on LinkedIn, Instagram, TikTok, and YouTube), supplemented by signature physical events that drive engagement and brand visibility.

The company has raised at least six funding rounds from Seed through Series D, with the June 2022 Series D exceeding US$23 million at a post-money valuation of approximately US$338 million; core investors include East Ventures (multi-round, founding backer), Mayapada Group, KMIF (Keppel Media Infrastructure Fund), OCBC Ventura, Dentsu, and XRM Media, alongside a 2022 strategic transaction involving Tokopedia. Ownership structure is otherwise not publicly disclosed, and IDN Media operates as an independent entity with no parent company and no public listing.

Name

IDN Media

Legal name

IDN Media

Website

https://IDN.media

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

IDN Media is an Indonesian digital media and entertainment technology company operating a multi-brand content network (IDN Times, Popbela, Popmama, GGWP), the IDN App, live streaming, creator payment tools, and signature events targeting Indonesian Millennials and Gen Z.

Ownership category

akta.pro rank

Product category

Digital Media and Entertainment

NAICS

Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

OTT Platform CMS & Content Operations (Catalog, Scheduling, Workflows) (MPAHAJAA)

akta.pro secondary industry

Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation) (MPAHALAG)

Keywords

• Digital media platform
• Youth media network
• Creator economy
• Live entertainment streaming
• Mobile content publishing

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Digital Media Advertising: IDN Media generates revenue through digital advertising across its portfolio of media properties including IDN Times, Popbela, Popmama, and GGWP, reaching over 70 million Monthly Active Users.
2. Live Streaming & Entertainment: Revenue generated from live streaming events and entertainment properties, expanded through the acquisition of Boss Creator and its festival portfolio (e.g., Pestapora).
3. Creator Payment Platform: Revenue from creator payment and monetization tools through the acquired Saweria platform, enabling creators to receive payments and tips.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

IDN Media operates a multi-brand digital media and entertainment ecosystem for Indonesian Millennials and Gen Z, publishing original content across IDN Times (news), Popbela (women/lifestyle), Popmama (parenting), and GGWP (gaming). The company complements this media portfolio with a live entertainment business (Boss Creator) and a creator-payment platform (Saweria) that enables direct audience-to-creor monetization.

Product overview

IDN Media operates a multi-platform media and entertainment technology ecosystem for Millennials and Gen Z in Indonesia, reaching over 70 million Monthly Active Users. The portfolio consists of digital media brands (IDN Times, Popbela, Popmama, GGWP), a mobile application (IDN App), signature events (BeautyFest Asia, FORTUNE Indonesia Summit), and live streaming and creators economy services. The company has expanded through acquisitions including Boss Creator (festival and music events) and Saweria (creator payment platform), positioning itself as a comprehensive entertainment technology company that democratizes information and delivers positive societal impact.

Differentiator

Problem solved

Functional benefit

Brands

• IDN Times: Digital media news platform
• Popbela
• Popmama
• GGWP
• IDN App
• Papion
• IDN Foundation

Products and services

• IDN Times

Quantifiable outcome

• Over 70 million Monthly Active Users across IDN ecosystems

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Boss CreatorcoreStrategic or Co-development Partner · 1 October 2023IDN Media acquired Boss Creator, a leading Indonesian music and festival company known for hosting major festivals like Pestapora. The acquisition expands IDN Media's entertainment ecosystem and revenue streams in entertainment and livestreaming, targeting Millennial and Gen Z audiences.
• SaweriacoreStrategic or Co-development Partner · 1 August 2023IDN Media acquired Saweria, a creator payment platform, to strengthen its creator economy ecosystem and provide enhanced monetization tools for creators on its platforms.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kumparan: Kumparan is a leading Indonesian digital news and content platform targeting Millennials and Gen Z, similar to IDN Times. Both compete for the same young Indonesian news consumer with mobile-first digital media properties, advertising-led business models, and creator/journalist-driven content networks.
• Tempo Media (Tempo.co): Tempo is a major Indonesian digital media group operating news, lifestyle, and investigative verticals with significant digital audiences. It competes directly with IDN Times for Indonesian digital news readership and advertising spend across an overlapping content portfolio.
• Detik.com: Detik.com is one of Indonesia's largest digital news portals, also targeting broad Indonesian audiences including younger demographics. It competes directly with IDN Times for news readership, digital advertising budgets, and Indonesian-language content engagement across similar vertical coverage.
• Vidio: Vidio is a leading Indonesian OTT streaming platform (part of EMTEK Group) offering live TV, sports, and on-demand video. It is comparable to IDN Media's live streaming and IDN App offerings, competing for the same Indonesian video-consumption audience with overlapping streaming and content distribution models.
• Noice: Noice is an Indonesian audio streaming and podcast platform targeting Millennials and Gen Z with ad-supported and creator-economy monetization. It competes for the same young Indonesian audience as IDN Media's audio/digital media properties and shares the digital advertising plus creator monetization business model.

Regional players

• Dailyhunt (VerSe Innovation): Dailyhunt is a leading India-focused digital news and content aggregation platform for regional-language audiences with a strong creator monetization layer. It is a regional peer sharing IDN Media's emerging-market, mobile-first, ad-plus-creator monetization playbook but operating in India rather than Indonesia.

Broad incumbents

• Vox Media: Vox Media is a US digital media conglomerate operating multi-vertical content brands (Vox, The Verge, SB Nation) plus live events and commerce. It is a broad incumbent peer to IDN Media's multi-brand portfolio model, with comparable diversification across editorial verticals, events, and commerce.
• BuzzFeed: BuzzFeed is a US-listed digital media company producing viral, list-style, and lifestyle content primarily targeting younger demographics. It is a broad incumbent peer sharing IDN Media's digital-native, youth-focused editorial model and ad-driven revenue approach, though operating in English-speaking global markets.
• VICE Media: VICE Media is a global youth-oriented digital media company producing news, entertainment, and lifestyle content for Millennials and Gen Z. It is a broad incumbent peer sharing the same demographic targeting, digital-first editorial approach, and ad-supported plus branded content business model that IDN Media uses in Indonesia.
• Kompas Gramedia Digital: Kompas Gramedia is Indonesia's largest legacy media conglomerate, with Kompas.id and affiliated digital properties competing for Indonesian news readers across generations. It is a broad incumbent with deeper resources and broader demographic reach than IDN Media, operating overlapping news verticals but with a wider portfolio beyond youth-focused content.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@idnmedia
• YouTubeyoutube.com/channel/UC0SBx6HO9jchvh0etdtL8Ug
• LinkedInlinkedin.com/company/idn-media
• Instagraminstagram.com/idn.official?igsh=MnhyNjJ6eTVvOWM1
• Facebookfacebook.com/idntimes

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds6 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDN Media