Gieves & Hawkes

What Gieves & Hawkes does

Gieves & Hawkes is a 253-year-old British luxury menswear house headquartered at No. 1 Savile Row, London, operating as a wholly-owned subsidiary of Frasers Group since November 2022. The company runs a four-tier platform-plus-services model spanning Ready-to-Wear (suits $1,550–$6,450, shirts, knitwear, outerwear, accessories), Made-to-Measure (house patterns adjusted to customer measurements), Bespoke (individual paper patterns cut and retained on file, two-to-three fittings, hand-finished), and Military (ceremonial and dress uniforms for the Royal Navy, British Army, and Royal Air Force).

The business is distributed through a Shopify-powered direct e-commerce storefront and six UK retail locations (London flagship, Bath, Birmingham, Chester, Winchester, and Leeds inside Flannels). No third-party wholesale or international retail channels are identified. Bespoke and made-to-measure services operate on appointment at No. 1 Savile Row, with the flagship currently under renovation (closure from 29 June 2026, reopening AW26).

The customer base comprises affluent professional men seeking formal and business attire, luxury bespoke clients, and military personnel requiring regulated ceremonial wear. Revenue is undisclosed; the company employs 51–100 people. Jason Basmajian serves as Chief Creative Officer. The technology stack is limited to the Shopify storefront — no proprietary platforms, AI/ML systems, or API integrations are disclosed.

Name

Gieves & Hawkes

Legal name

Gieves & Hawkes

Website

https://gievesandhawkes.com

Company type

Private

Founded year

1771

Operating status

Operating

Headcount range

51–100 employees

Short description

Gieves & Hawkes is a heritage British luxury menswear house founded in 1771, headquartered at No. 1 Savile Row, offering Ready-to-Wear, Made-to-Measure, Bespoke tailoring, and ceremonial military uniforms to affluent professionals and the British armed forces.

Ownership category

akta.pro rank

Product category

Luxury Menswear and Bespoke Tailoring

NAICS

Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Apparel & Accessory Stores (5600), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

Ties, Bow Ties & Pocket Squares (CRAAAJAH)

Keywords

• Bespoke tailoring
• Luxury menswear
• Savile Row tailoring
• Made-to-measure suits
• Military ceremonial uniforms

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ready-to-Wear Apparel Sales: Direct retail sales of suits, jackets, shirts, knitwear, outerwear, and accessories through e-commerce and physical stores. One-time purchase model with prices ranging from approximately $61 for accessories to $6,450 for luxury suits.
2. Made to Measure Services: Bespoke tailoring services offered at No. 1 Savile Row with appointment-based fittings. Custom garment creation with house patterns adjusted to individual measurements.
3. Bespoke Tailoring: Full bespoke service with paper patterns cut for individual customers, kept on file. Two to three fittings with hand-finished garments.
4. Military Uniform Services: Supply of ceremonial and dress uniforms for Royal Navy, Army, and Royal Air Force. Includes mess dress, service dress, and ceremonial wear.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Gieves & Hawkes is a heritage British tailoring house operating from No. 1 Savile Row, London. The company designs, manufactures, and retails luxury men's clothing, offering Ready-to-Wear, Made-to-Measure, and full Bespoke tailoring services, alongside ceremonial and dress uniforms supplied to the British armed forces.

Product overview

Gieves & Hawkes is a heritage British tailoring house founded in 1771, headquartered at No. 1 Savile Row, London. The company operates a platform-plus-services model consisting of four distinct tiers: Ready to Wear (off-the-rack luxury garments), Made to Measure (house pattern adjusted to individual measurements), Bespoke (paper pattern cut exclusively for each customer), and Military (ceremonial uniforms for Royal Navy, Army, and RAF). The product portfolio spans suits, jackets, trousers, shirts, knitwear, outerwear, waistcoats, and accessories including ties, pocket squares, cufflinks, belts, gloves, scarves, and umbrellas. The company maintains retail locations in London, Bath, Birmingham, Chester, Winchester, and Leeds.

Differentiator

Problem solved

Functional benefit

Products and services

• Ready to Wear
• Made to Measure
• Bespoke Tailoring
• Military and Ceremonial Uniforms

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Brioni: Italian luxury menswear house known for made-to-measure suiting and ready-to-wear at comparable premium price points, competing for the same international executive clientele.
• Burberry: Iconic British luxury house with a global menswear and outerwear offering that overlaps Gieves & Hawkes' British heritage tailoring positioning at a much larger international scale.

Direct peers

• Henry Poole & Co: Founded in 1806 on Savile Row, Henry Poole is a direct bespoke tailoring peer serving the same affluent professional and ceremonial clientele from the same street as Gieves & Hawkes.
• Anderson & Sheppard: Savile Row bespoke and ready-to-wear tailor with a comparable house style, customer profile, and product mix in soft tailoring and suiting.
• Holland & Holland: Heritage British luxury outfitter offering country clothing, leather goods and tailored attire to a similar high-net-worth gentleman's wardrobe customer, with comparable British craftsmanship positioning.
• Huntsman: Savile Row bespoke tailor founded 1849, offering the same ready-to-wear, made-to-measure and bespoke tier structure as Gieves & Hawkes to an overlapping international luxury menswear clientele.
• Cad & The Dandy: Savile Row bespoke tailor offering a similar made-to-measure and full-bespoke service model, competing directly for the same affluent professional customer in London.
• Turnbull & Asser: Jermyn Street / Savile Row heritage shirtmaker and luxury menswear brand with overlapping accessories, shirts, ties and made-to-measure offerings for the same British formalwear customer.
• Chester Barrie: Savile Row tailoring house offering ready-to-wear and made-to-measure suiting, directly comparable to Gieves & Hawkes' mid-market bespoke tier and contemporary tailoring line.

Emerging players

• Suitsupply: Modern made-to-measure menswear retailer with a digitally native store model, competing with Gieves & Hawkes' ready-to-wear and made-to-measure tiers on price, convenience and configurator experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gieveslondon
• Facebookfacebook.com/Gieveslondon
• LinkedInlinkedin.com/company/gieves-hawkes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gieves & Hawkes