Henry Poole & Co.
Henry Poole & Co., founded 1806, is the first tailor on Savile Row and the oldest bespoke tailoring house in the world. It serves ultra-high-net-worth individuals, royalty, and aristocratic households with hand-made bespoke suits, ceremonial dress, and heritage accessories.
- Company typePrivate
- Founded1806
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Henry Poole & Co. does
Henry Poole & Co. is the oldest bespoke tailoring house on Savile Row, founded in 1806 by James Poole and relocated to Savile Row in 1846 by his son Henry, where it became the first tailor on what is now the world's most concentrated luxury menswear street. The business is in its seventh generation of family ownership under the Cundey family, led by Managing Director Simon Cundey and Chairman Angus Cundey, and operates from a single flagship at 15 Savile Row with a workforce of 11–50. Core output consists of fully hand-made bespoke garments — suits, dinner jackets, morning coats, ceremonial dress, and household liveries — produced to individual client patterns stored on premises, with access to over 6,000 fabric choices from heritage mills including Fox Brothers, Vitale Barberis Canonico, and Standeven.
Revenue is generated through three streams: bespoke commissions (quote-based, individually fitted), ready-to-wear accessories (ties from £120.83, cufflinks from £40, wallets from £125, umbrellas from £287.50) sold via the online shop and showroom, and made-to-order technical outerwear from a GORE-TEX partnership (£1,740 Travel Reefer). The customer base spans wealthy private individuals, royalty (over 40 Royal Warrants held worldwide, including the British Royal Household continuously since Queen Victoria), aristocratic households requiring livery, and selected commercial partners such as Coutts Bank, Jaguar TCS Racing, and Goodwood Estate. The go-to-market combines flagship showroom sales, an international trunk show programme across Europe, the Americas, and the Far East, retail presence in Paris, Beijing, and Hangzhou, and a Japan distribution partnership via Matsazukaya.
The company's proprietary assets include a 220-year historic ledger archive (120+ books from 1846), exclusive house fabrics (Cundey Weave since 1953, registered House Check 1985, Lonsdale Check 2025, Napoleon III Superfine Blue 2026), and a multi-generational apprenticeship programme that has produced Golden Shears and SRB Diploma winners. The company holds no external funding, is privately held, and derives its competitive position from heritage, brand, and craft rather than from scale or technology.
Henry Poole & Co. firmographics
Firmographics- Name
- Henry Poole & Co.
- Legal name
- Henry Poole and Company (Savile Row) Limited
- Website
- https://henrypoole.com
- Company type
- Private
- Founded year
- 1806
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Henry Poole & Co., founded 1806, is the first tailor on Savile Row and the oldest bespoke tailoring house in the world. It serves ultra-high-net-worth individuals, royalty, and aristocratic households with hand-made bespoke suits, ceremonial dress, and heritage accessories.
- Ownership category
- akta.pro rank
Henry Poole & Co. industry classification
Industry- Product category
- Luxury Bespoke Tailoring
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL)
- akta.pro secondary industries
- Luxury Accessories (Scarves, Belts, Gloves, Hats) (CRAKAFAF), Ties, Bow Ties & Pocket Squares (CRAAAJAH), Men’s Styling & Tailoring Coordination (HSACAJAG)
Keywords
Where Henry Poole & Co. is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Henry Poole & Co. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Bespoke Tailoring: Core revenue stream: fully bespoke garments hand-made by master craftspeople on Savile Row to each client's individual pattern. Includes suits, dinner jackets, morning coats, overcoats, blazers, sports jackets, and ceremonial/livery dress.
- Henry Poole Collection Accessories: Sale of ready-to-wear accessories including ties, cufflinks, braces, pocket squares, wallets, umbrellas, scarves, bow ties, collar stiffeners, and luxury suit bags through the online shop and in-store.
- GORE-TEX Travel Outerwear: Made-to-order outerwear (Travel Trench and Travel Reefer) created in partnership with GORE-TEX brand, combining historical design with functional modern capabilities.
- Swatch Service: Fabric swatch samples sold or provided to clients to aid fabric selection for bespoke commissions, supporting the core tailoring revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Bespoke tailoring — fully bespoke, hand-made garments to individual client pattern. Price not publicly disclosed; prospective clients must contact or visit the showroom. |
| Unit Pricing | One time/ perpetual license | GORE-TEX Travel Reefer — made-to-order coat, priced at £1,740.00 including VAT with standard lining. Available in chest sizes 36"–50" in short, regular, or long lengths. Navy blue, racing green, or burgundy. |
| Unit Pricing | Pay-as-you-go | Henry Poole Collection — ties from £120.83, cufflinks from £40.00, braces from £95.00, wallets from £125.00, umbrellas from £287.50. |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Henry Poole & Co. product offering
Product offeringCore offering
Henry Poole & Co. is a hand-made bespoke tailoring house producing custom suits, dinner jackets, morning coats, overcoats, blazers, sports jackets, ceremonial dress, and liveries cut and made at 15 Savile Row to each client's individual pattern. It also sells a ready-to-wear accessories collection (ties, cufflinks, braces, pocket squares, wallets, umbrellas, scarves, bow ties, collar stiffeners) through its in-store and online shop, and produces made-to-order technical outerwear (GORE-TEX Travel Trench and Travel Reefer) in partnership with GORE-TEX.
Product overview
Henry Poole & Co. offers bespoke tailoring as its core product, with garments hand-made by master craftsmen at its Savile Row premises. The company operates a dual offering: (1) bespoke tailoring services for suits, coats, dinner jackets, and ceremonial dress, and (2) the Henry Poole Collection of ready-to-wear accessories including ties, cufflinks, braces, wallets, and umbrellas. The company also produces exclusive house fabrics through partnerships with heritage mills—Cundey Weave (with Fox Brothers), Lonsdale Check (with Standeven), and Napoleon III Superfine Blue (with Vitale Barberis Canonico). Travel outerwear branded under the GORE-TEX partnership includes the Travel Trench and Travel Reefer. Additional services include the Swatch Service for fabric selection, Trunk Shows for overseas fittings, Court & Ceremonial Dress, and a Virtual Tour experience.
Differentiator
Problem solved
Functional benefit
Brands
- Cundey Weave: Exclusive house fabric weave designed in 1953 by Samuel Cundey, featuring a distinctive tie pattern now available in multiple colors with matching accessories.
Products and services
- Bespoke Tailoring Hand-made bespoke garments including suits, dinner jackets, morning coats, overcoats, blazers, sports jackets, ceremonial dress, and livery, crafted to each client's individual pattern by master tailors at 15 Savile Row. Pricing is quote-based and provided upon inquiry or showroom visit.
- Henry Poole Collection (Ready-to-Wear Accessories) Ready-to-wear accessories line including ties (from £120.83), cufflinks (from £40.00), braces, pocket squares, wallets (£125.00+), umbrellas (£287.50+), scarves, bow ties, collar stiffeners, and luxury suit bags, sold online at henrypoole.com and in-store at 15 Savile Row.
- GORE-TEX Travel Outerwear Made-to-order technical travel outerwear produced in partnership with GORE-TEX brand, combining historical Savile Row design with modern functional capabilities. The line includes the GORE-TEX INFINIUM WINDSTOPPER Travel Trench (2021) and the GORE-TEX Travel Reefer (2025, £1,740.00 incl. VAT, sizes 36\"–50\" in short, regular or long lengths, in navy blue, racing green, or burgundy).
- Swatch Service Fabric sampling service allowing clients to browse and order from over 6,000 fabric choices filtered by cloth weight, season, and type, available by email, online, or telephone. Supports the bespoke tailoring commission process.
- Trunk Shows (Europe, Americas, Far East) Overseas bespoke service programme bringing Henry Poole fabric collections to clients in Europe, the Americas, and the Far East. Clients can examine samples, discuss options, and receive fittings at nearby hotels without travelling to London.
- Court and Ceremonial Dress Specialised bespoke ceremonial and court dress tailoring service for official occasions, state functions, and royal warrant clients, including morning dress, court dress, and state liveries.
- Livery Department Bespoke service for ceremonial dress and household liveries for aristocratic and royal household clients, incorporating household colours and heraldic devices. Reopened in 2003 and located below ground level at 15 Savile Row.
Quantifiable outcome
- Garments made entirely by hand on Savile Row premises — no mass production.
- +4 more outcomes
Companies that use Henry Poole & Co.
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Henry Poole & Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Henry Poole & Co. partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered notable, core and minor.
- StandevennotableOriginal mill behind the 5th Earl of Lonsdale's tweed (1912). Henry Poole returned to Standeven 113 years later to faithfully recreate the Lonsdale Check, reducing weight from 16oz to 11oz and adding cashmere for modern comfort.
- Fox Brothers & Co.notableCollaboration to create a Spring Summer weight 9-10oz travel suiting in mid-grey and dark blue as part of the Cundey Weave 70th anniversary celebration in 2023. Fox Brothers & Co. is a renowned mill producing luxury flannels and suitings.
- Jaguar TCS Racing TeamnotableCollaboration to create bespoke garments for Team Principal James Barclay — a dinner jacket in midnight blue Barathea 120s worsted wool and a dark blue midweight suit in 100s wool and cashmere. Demonstrates synergy between luxury, style, performance, and heritage. Jaguar competes in the all-electric ABB FIA Formula E World Championship.
- Goodwood EstatenotableGoodwood commissioned Henry Poole to create bespoke linen suits for the Duke of Richmond and his two sons (the Earl of March and Kinrara, and Lord William Gordon Lennox) for the Qatar Goodwood Festival. Suits crafted from finest Irish buttermilk linen with crimson and yellow lining reflecting Goodwood racecourse colours. King Edward VII regularly dressed at Goodwood and influenced the more informal dress code.
- GORE-TEX (W.L. Gore & Associates)corePartnership to create made-to-order outerwear merging historical elegance with modern functional capabilities. First product was the GORE-TEX INFINIUM WINDSTOPPER Travel Trench (2021), inspired by historic carriage liveries, frock coats, and dress coats. Extended in 2025 with the GORE-TEX Travel Reefer — a shorter, versatile double-breasted jacket with underarm ventilation zip and ergonomic hand warmer pockets.
- Coutts BanknotableBanking partnership since 1819. In 2019, co-designed a limited-edition ink-blue house special cloth with double-pinstripe to celebrate two centuries of partnership. Coutts issued a new Business Debit Card echoing the dinner jacket design, made from 86% recycled materials. Both companies are on track for Planet Mark sustainability certification.
- Canada GooseminorCollaboration to create the W1 Blazer, combining Canada Goose's expertise in outerwear with Henry Poole's tailoring heritage.
- Adidas & SizeminorCollaboration to create two NMD (Nike adidas) designs, bringing together Henry Poole's bespoke tailoring with contemporary streetwear aesthetics.
- Matsazukaya Company of JapancoreFirst agreement with Matsazukaya Company of Japan in 1964, making Henry Poole the first Savile Row tailor to enter the Japanese market. Introduced signature bespoke process to Japan and designed a complete range of exclusive made-to-measure garments sold in luxury department stores across Japan.
- Vitale Barberis CanonicocoreItaly's oldest mill (founded 1663) and Henry Poole's oldest surviving cloth partner. Collaboration for the Napoleon III Superfine Blue exclusive cloth for the 220th anniversary in 2026. Mill's records from 1859 correspond directly with entries in Henry Poole's ledgers from the same year. Both companies remain proudly family owned and share commitment to sustainability.
Scale indicators6 records
Recent moves13 records
Expansion highlights6 records
Henry Poole & Co. competitors and assessment
Company assessmentEmerging players
- Cad & The Dandy: Modern Savile Row tailor offering bespoke and made-to-measure suiting with a more contemporary, accessible positioning. Emerging competitor targeting younger professionals and a partial overlap with Henry Poole's entry-tier bespoke clients.
Direct peers
- Turnbull & Asser: Heritage British shirtmaker and outfitter on Jermyn Street with Royal Warrants, offering shirts, ties and accessories alongside bespoke services. Directly comparable in accessories (ties, cufflinks, scarves) and HNW positioning.
- Dege & Skinner: Fifth-generation Savile Row tailor (founded 1865) specialising in bespoke tailoring, shirts and military/civilian uniforms with Royal Warrants. Closely comparable on bespoke model, livery services and Savile Row heritage positioning.
- Kiton: Naples-based luxury tailoring house renowned for hand-made suits and Neapolitan craftsmanship, serving the same ultra-wealthy bespoke-and-ready-to-wear market as Henry Poole. A leading international peer in luxury tailoring.
- Huntsman: Savile Row bespoke tailor (founded 1849) serving ultra-high-net-worth clients and offering made-to-measure and bespoke services alongside a ready-to-wear line. Competes directly for Henry Poole's HNW bespoke and ceremonial-dress clients.
- Anderson & Sheppard: Historic Savile Row bespoke tailor founded 1906, offering hand-made suits and tailoring with a similarly craft-led, appointment-based model. Direct competitor for the same affluent patron base on the same street.
- Kilgour (Savile Row Bespoke): Heritage Savile Row bespoke house now operating as Savile Row Bespoke, offering made-to-measure and fully bespoke suiting. Competes for the same bespoke gentleman client on Savile Row.
- Gieves & Hawkes: Savile Row tailor and outfitter with multiple Royal Warrants and a strong heritage in bespoke tailoring, military dress and accessories. Overlaps directly with Henry Poole on livery, ceremonial dress and bespoke suiting.
Broad incumbents
- Brioni: Global Italian luxury menswear house (Kering) with a heritage in bespoke tailoring now operating at much larger scale across ready-to-wear, made-to-measure and bespoke. Comparable in luxury positioning and ceremonial/bespoke services but a much broader, scaled incumbent.
- Stefano Ricci: Italian luxury menswear maison producing tailored clothing, ties, leather goods and accessories with a heritage and HNW focus similar to Henry Poole. Comparable accessories offering (ties, scarves, leather goods) and ultra-premium client base.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Henry Poole & Co. social profiles
Digital presenceHenry Poole & Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Henry Poole & Co. leadership team
Management profileNumber of profiles
Profiles5 records
Henry Poole & Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Henry Poole & Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Henry Poole & Co.
What does Henry Poole & Co. do?
Henry Poole & Co. is a hand-made bespoke tailoring house producing custom suits, dinner jackets, morning coats, overcoats, blazers, sports jackets, ceremonial dress, and liveries cut and made at 15 Savile Row to each client's individual pattern. It also sells a ready-to-wear accessories collection (ties, cufflinks, braces, pocket squares, wallets, umbrellas, scarves, bow ties, collar stiffeners) through its in-store and online shop, and produces made-to-order technical outerwear (GORE-TEX Travel Trench and Travel Reefer) in partnership with GORE-TEX.
Is Henry Poole & Co. a public or private company?
Henry Poole & Co. is a private company. It is classified as family owned and is currently operating.
When was Henry Poole & Co. founded?
Henry Poole & Co. was founded in 1806. It employs 11 to 50 people.
Where is Henry Poole & Co. based?
Henry Poole & Co. is headquartered in London, United Kingdom, in the Europe region.
How does Henry Poole & Co. make money?
Four revenue lines are on record. Bespoke Tailoring is the primary driver. The others are henry Poole Collection Accessories, GORE-TEX Travel Outerwear and swatch Service.
Who are Henry Poole & Co.'s main competitors?
Cad & The Dandy is listed as an emerging player. Direct peers are Turnbull & Asser, Dege & Skinner, Kiton, Huntsman, Anderson & Sheppard, Kilgour (Savile Row Bespoke) and Gieves & Hawkes. Broad incumbents are Brioni and Stefano Ricci.
Does Henry Poole & Co. have an API?
No public API is recorded for Henry Poole & Co..
What industry is Henry Poole & Co. in?
Henry Poole & Co.'s product category is Luxury Bespoke Tailoring. Its primary akta.pro industry code is IMAOAEAL, Luxury & Couture / Small-Batch Cut & Sew, with a secondary code of CRAKAFAF, Luxury Accessories (Scarves, Belts, Gloves, Hats). Its NAICS code is 315 and its SIC code is 2320.