What Gourmia does

Gourmia is a Brooklyn, NY-based designer and marketer of countertop kitchen appliances, founded in 2018 and operating as a privately held corporation. The company sells through major US retail partners (Walmart, Costco, Target, Best Buy, Kohl's, Bed Bath & Beyond, Macy's, Sam's Club, and others), Amazon, and its own direct-to-consumer e-commerce site. Its portfolio spans air fryers, indoor grills, espresso and coffee makers, ice cream and frozen-drink makers, pizza ovens, dehydrators, blenders, sous vide devices, and pressure cookers. Gourmia self-reports as the #1 US air fryer brand based on 2022 NPD Group data.

The company's product engineering centers on proprietary technologies including the patented FryForce 360° heated-air circulation system, a Smoke Extracting Technology for indoor grilling, a Smart Finish dual-basket cooking synchronization system, a folding Fry 'N Fold air fryer form factor, integrated temperature probes with auto-shutoff, and guided cooking prompts. Sub-brands include FoodStation (smokeless grill/air fryer), Versia (multi-function air fryer/grill/panini/multicooker), Panorama (windowed air fryer), SoftSnap (home soft-serve ice cream maker), and Pizzeria (800°F indoor pizza oven). Companion mobile apps exist for WiFi-enabled air fryer and sous vide products. The company claims several high-profile media placements, including Oprah's Favorite Things in 2017.

Gourmia generates revenue entirely through one-time hardware sales at price points ranging from sub-$50 entry-level air fryers up to ~$200 specialty soft-serve machines and higher-priced pizza ovens. Distribution is anchored in retail-exclusive product launches at major US mass merchants, with recent expansion into Europe via the Ambiente 2025 Frankfurt trade fair. Marketing combines PR Newswire press distribution, YouTube product videos, recipe resources, and direct-to-consumer apps. The company has not disclosed funding rounds, leadership team details, or financial results, and operates with a reported 11–50 employees.

Name

Gourmia

Legal name

Gourmia, Inc.

Website

https://gourmia.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Small Kitchen Appliances

NAICS

Small Electrical Appliance Manufacturing (33521), Small Electrical Appliance Manufacturing (335210), Household Appliance Manufacturing (3352)

SIC

Household Appliances (3630), Electric Housewares & Fans (3634)

akta.pro primary industry

Cooking Appliances Retail (Air Fryers, Microwaves, Toasters) (CRACADAE)

akta.pro secondary industry

Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF)

Keywords

• Small kitchen appliances
• Air fryers
• Coffee machines
• Indoor pizza ovens
• Ice cream makers

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: Gourmia generates revenue through the sale of kitchen appliances and gadgets. Products include air fryers, espresso makers, food dehydrators, ice cream makers, blenders, and other kitchen appliances sold at various retail price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Gourmia designs, manufactures, and sells a broad portfolio of countertop small kitchen appliances for home cooks, with a flagship focus on air fryers, indoor grills, coffee machines, pizza ovens, ice cream makers, dehydrators, blenders, sous vide devices, and multi-function combination appliances. Products are sold under its own brand across major US retailers, Amazon, and gourmia.com, with proprietary technologies such as FryForce 360°, Smoke Extracting Technology, and Smart Finish differentiated cooking.

Product overview

Gourmia is a Brooklyn, NY-based kitchen appliance company offering a diverse portfolio of countertop cooking appliances. The product lineup centers on air fryers (their claimed #1 US brand) with FryForce 360° technology, complemented by coffee machines, the FoodStation™ smokeless grill/air fryer combo, ice cream makers, pizza ovens, blenders, dehydrators, sous vide devices, and pressure cookers. Key product lines include the versatile Fry 'N Fold air fryer series (folds for storage), French Door Digital Air Fryer Ovens with integrated temperature probes, the Versia™ multi-function appliance combining air fryer/grill/panini/multicooker, and the GAF1290S 14-quart all-in-one unit with air fryer/oven/rotisserie/dehydrator functions. Coffee offerings span 8-in-1 espresso machines to programmable drip makers. Ice cream makers range from soft-serve makers to frozen dessert makers. The company positions itself around easy, healthy cooking with smart features and guided cooking prompts across its appliance ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• FoodStation: A product line combining smokeless indoor grill and air fryer with smoke extracting technology.
• Fry 'N Fold
• Panorama
• SoftSnap
• Versia
• Pizzeria

Products and services

• FoodStation™ Smokeless Indoor Grill & Air Fryer Countertop combination appliance that functions as a smokeless indoor grill and air fryer, featuring Smoke Extracting Technology, FryForce 360°, and multiple one-touch cooking functions for home cooks.
• Air Fryers Digital air fryers using FryForce 360° Technology that circulates heated air for crispy results with up to 80% less fat, available in 3- to 14-quart capacities for home cooks.
• Coffee Machines Espresso makers, cappuccino/latte machines, and drip coffee makers including 8-in-1 one-touch espresso machines with automatic frothing for home coffee drinkers.
• Kettles & Tea Brewers Electric kettles with programmable temperature controls and built-in tea infusers for home tea and hot-water preparation.
• Ice Cream Makers Automatic ice cream makers for hard/soft-serve ice cream, gelato, sorbet, frozen yogurt, and frozen fruit treats, including self-cooling models that eliminate 24-hour pre-freezing.
• Food Dehydrators Food dehydrators with digital touch temperature control, multiple drying trays, and accessories for making beef jerky and dried snacks.
• Juicers & Blenders Digital blenders with multiple blend programs, speeds, and ice-crushing capabilities, plus slow juicers and juice extractors for home use.
• Pizza Ovens Indoor pizza ovens capable of reaching up to 800°F for authentic Neapolitan-style pizzas, with dual adjustable burners and pizza stone.
• GCM4240 8-in-1 One-Touch Espresso Maker 8-in-1 one-touch espresso, cappuccino, latte, and americano maker with automatic frothing, 15-bar pump, and 1.9L reservoir for home baristas.
• GAF789 Fry 'N Fold Digital Air Fryer 7-quart digital air fryer with patented Fry 'N Fold design that nests within itself for easy storage, featuring FryForce 360° Technology and 10 one-touch cooking presets.
• GPM1260 Pizzeria Indoor Pizza Oven Indoor pizza oven that makes 12-inch pizzas, reaching 800°F with dual adjustable burners and 6 one-touch presets for various pizza styles.
• GAF1290S All-in-One Air Fryer, Oven, Rotisserie, Dehydrator 14-quart multi-function appliance combining air fryer, oven, rotisserie, and dehydrator functions with 28 cooking presets and integrated temperature probe.
• GMC7060 Versia™ All-in-One Cooker All-in-one air fryer, grill, panini press, and multicooker with 14 one-touch cooking functions, 7-quart air fryer basket, and 6-quart multicooker pot.
• GTF2480 French Door Digital Air Fryer Oven 6-slice French door digital air fryer oven with integrated temperature probe, 12 cooking functions, and single-pull French doors.
• GPB3125 Digital Blender Digital blender with 8 total blend programs, 4 speeds, 1,250 watts peak power, and round-plated tamper for blending results.
• Sous Vide Immersion Circulators Sous vide immersion circulators and water ovens for precision temperature cooking of proteins and other foods at home.
• Pressure Cookers Multi-function pressure cookers for fast cooking with multiple preset programs for home meal preparation.
• Kitchen Gadgets & Accessories

Quantifiable outcome

• Up to 80% less fat in fried foods using FryForce 360° technology
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Ambiente 2025 (Frankfurt Trade Fair)coreStrategic or Co-development Partner · 6 February 2025Gourmia showcased cutting-edge kitchen electrics at Ambiente 2025 in Frankfurt, marking its expansion into European markets. This was described as bringing innovation, efficiency, and smart cooking solutions to a new market.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Philips: Original air fryer category creator under its domestic appliances division. Competes with Gourmia in air fryers globally, particularly relevant given Gourmia's European expansion.
• Instant Brands: Maker of Instant Pot pressure cookers and a growing air fryer line. Overlaps directly with Gourmia in multi-function countertop appliances and shares the same mass-retail distribution channels.
• Breville: Premium kitchen appliance maker with overlapping products in espresso machines, blenders, and countertop ovens. Competes with Gourmia at the higher end of the price spectrum and in specialty cooking categories.
• SharkNinja: Publicly listed parent of the Ninja brand, the most direct competitor in countertop air fryers, blenders, and multi-function cooking appliances. Competes head-to-head with Gourmia at Walmart, Costco, Target, and Amazon across overlapping SKUs.
• Cosori: Direct-to-consumer and Amazon-native air fryer brand competing in the same countertop cooking category. Frequently cited as a top competitor in the air fryer segment at similar price points.
• Cuisinart: Established kitchen appliance brand offering air fryers, coffee makers, blenders, and food processors. Competes with Gourmia across multiple categories in department-store and mass-retail channels.
• Hamilton Beach: Long-standing kitchen appliance brand covering air fryers, coffee makers, blenders, and slow cookers. Direct overlap with Gourmia's mass-market countertop appliance portfolio at comparable price points.
• Ninja (SharkNinja brand): Flagship countertop appliance brand of SharkNinja, including the Ninja Creami soft-serve competitor. Most direct head-to-head with Gourmia's Soft Serve Ice Cream Maker and air fryer SKUs.

Broad incumbents

• De'Longhi: Global kitchen and coffee appliance incumbent with espresso machines, kettles, and countertop ovens. Overlaps with Gourmia's coffee machine and small appliance portfolio at premium price points.
• KitchenAid (Whirlpool): Iconic US kitchen appliance brand under Whirlpool, with countertop appliances, mixers, and cooking tools. Competes with Gourmia in select premium segments and shares major retail distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/gourmia

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gourmia