What Aon does

Aon is a global professional services firm and one of the world's largest insurance brokers, with roots tracing to 1688 and a corporate history evolving through Hudig-Langeveldt Groep to today's Aon plc, listed on the NYSE under ticker AON and domiciled in Ireland. The company operates in 120 countries with more than 60,000 colleagues, serving large enterprises, mid-market clients, and SMBs across risk advisory, insurance brokerage, reinsurance intermediation, and human capital consulting. In the Netherlands, Aon is the largest independent insurance broker, operating 8 offices with 1,600 employees and a sector-specialized insurance product portfolio distributed through the MijnAon customer portal under the Aon Verzekeringen brand. Revenue is generated primarily through commissions and fees on placed insurance policies, reinsurance brokerage commissions, and professional services consulting fees, with multi-year contracts and pricing tied to client risk profile and coverage scope.

Aon's product and technology ecosystem centers on AI-embedded proprietary platforms: Aon Broker Copilot combines large language models and predictive analytics to structure submission data and provide real-time intelligence on pricing, carrier appetite, and market sentiment; Aon Claims Copilot integrates Broker Copilot with risk analysis tools to serve 1,800 claims professionals across 50 countries; and Aon Digital Placement Exchange (Aon DPX) uses structured data and algorithmic trading to modernize London Market placement. The company has invested over $1 billion in data, analytics, and AI through its 3x3 Plan, and runs specialty programs including the $3.5 billion Data Center Lifecycle Insurance Program and a €260 million emerging markets climate transition fund in partnership with Irish Life. Distribution relies on direct enterprise field sales with dedicated account managers and sector-specialized teams, complemented by regional office networks and broker partnerships. The most recent transformative move was the $13 billion acquisition of NFP, extending U.S. middle-market P&C and benefits administration capabilities.

Name

Aon

Legal name

Aon plc

Website

https://aonverzekeringen.nl

Company type

Public

Founded year

1928

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Aon is a global professional services firm and one of the world's largest insurance brokers, offering risk advisory, reinsurance brokerage, and human capital solutions to enterprises across 120 countries through proprietary AI-embedded platforms including Broker Copilot, Claims Copilot, and Aon DPX.

Ownership category

akta.pro rank

Product category

Insurance Brokerage and Risk Advisory Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE)

akta.pro secondary industries

Technology Errors & Omissions (Tech E&O) / Professional Liability (FSAJAOAC), Directors & Officers (D&O) Liability (FSAJADAF)

Keywords

• Commercial insurance brokerage
• Risk advisory services
• Reinsurance intermediary
• Human capital consulting
• Claims management solutions

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Risk Solutions: Commercial risk brokerage and advisory services providing risk consulting, insurance placement, and risk management solutions to enterprises globally. Revenue generated through commissions and fees on placed insurance policies.
2. Reinsurance Brokerage: Reinsurance intermediary services placing reinsurance coverage for insurers. Revenue generated through reinsurance brokerage commissions.
3. Health and Wealth Solutions: Human capital consulting including health benefits administration, retirement consulting, and talent solutions. Revenue includes consulting fees and administration fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Aon is a global professional services firm providing commercial insurance brokerage, reinsurance intermediary services, and risk advisory to enterprises across 120 countries. The firm also delivers human capital consulting including health benefits administration, retirement consulting, and talent solutions, supplemented by proprietary AI-embedded analytics platforms (Broker Copilot, Claims Copilot, DPX) for placement, claims, and trading workflows. Revenue is generated through commissions on placed insurance, reinsurance brokerage commissions, and consulting/administration fees in human capital.

Product overview

Aon is a global professional services firm and insurance broker offering a comprehensive portfolio of risk management, reinsurance brokerage, health and wealth consulting, and analytics-backed platforms. The company's product ecosystem includes AI-powered platforms like Aon Broker Copilot (combining LLMs and predictive analytics for commercial insurance placement) and Aon Claims Copilot (AI-driven claims resolution and analytics), along with the Aon Digital Placement Exchange for digital trading in the London Market. Specialty programs include the Data Center Lifecycle Insurance Program ($3.5 billion capacity) and the Emerging Markets Climate Transition Fund. The Dutch operations (Aon Verzekeringen) provide sector-specific insurance products including liability (Bedrijfsaansprakelijkheid, Beroepsaansprakelijkheid), property (Gebouwen, Inventaris), cyber, absence management (Verzuim), legal expenses, environmental liability, construction all-risk, and business interruption insurance. Services are delivered through client portals (MijnAon), partnerships with actuarial platforms (PathWise), and strategic technology integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Aon Broker Copilot
• Aon Claims Copilot
• Aon Digital Placement Exchange (Aon DPX)
• Data Center Lifecycle Insurance Program (DCLP)
• Emerging Markets Climate Transition Fund
• Bedrijfsaansprakelijkheidsverzekering (Business Liability Insurance)
• Beroepsaansprakelijkheidsverzekering (Professional Liability Insurance)
• Cyberverzekering (Cyber Insurance)
• Gebouwenverzekering (Building Insurance)
• Verzuimverzekering (Absence Insurance)
• Rechtsbijstandverzekering (Legal Expenses Insurance)
• Inventaris en Goederenverzekering (Contents and Goods Insurance)
• CAR-verzekering (Construction All Risk Insurance)
• Milieuschadeverzekering (Environmental Damage Insurance)
• Bedrijfsschadeverzekering (Business Interruption Insurance)

Quantifiable outcome

• $1 billion in transaction solutions policy recoveries for North American clients in 2025
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Wren SterlingminorStrategic or Co-development Partner · 5 June 2026Aon plc launched a partnership with UK-based financial planning group Wren Sterling enabling mutual client referrals. Aon refers private and SME clients to Wren Sterling for financial planning services, while Wren Sterling directs clients to Aon for risk management and insurance advice. The partnership allows complementary services for clients needing expertise beyond core capabilities.
• Cover-MoreminorChannel Partner/ Reseller/ Distributor · 7 April 2026Cover-More became the provider of travel insurance products to Aon's Australian retail customers and workforce. The agreement allows Aon to distribute Cover-More's travel cover through Australian retail channels and internal programs.
• Achmea Pension & Life InsurancecoreStrategic or Co-development Partner · 20 March 2026Aon advised Achmea Pension & Life Insurance on €8 billion longevity reinsurance transactions with Munich Re and Pacific Life Re. The transactions cover about half of Achmea's pension liabilities and aim to support the company's strategic growth in pension buyouts and investment portfolio optimization.
• ICICI Prudential Life InsurancecoreTechnology or Integration · 3 February 2026Aon partnered with ICICI Prudential Life Insurance to implement the PathWise actuarial platform in India. The project aims to improve modelling speed, regulatory compliance, and operational efficiency amid India's rapidly expanding life insurance market.
• Irish LifeminorStrategic or Co-development Partner · 1 February 2026Aon launched a €260 million emerging markets climate transition fund in partnership with Irish Life, aiming to expand climate-focused investment strategies to over €1 billion. The fund aligns with Aon's advisory role and investment capabilities in climate and ESG themes.
• Generali and QBE VenturescoreStrategic or Co-development Partner · 9 September 2025Aon joined The Spark, a global prevention laboratory bringing together major re/insurers and brokers including Generali and QBE Ventures to shift the industry from reacting to losses toward preventing them before they occur. Industry forecasts project U.S. fee-based prevention revenues for property and casualty insurers to grow from $21.6 billion in 2023 to $49.5 billion by 2030.

Scale indicators18 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Willis Towers Watson (WTW): WTW is a top-three global insurance broker and risk advisor with a similarly diversified risk and human capital franchise, directly competing with Aon for large enterprise and reinsurance clients.
• Arthur J. Gallagher & Co. Gallagher is a major U.S. and global insurance brokerage and risk management firm, directly competing with Aon and Aon's NFP subsidiary in middle-market and large commercial P&C and benefits placement.
• Acrisure: Acrisure is a fast-growing, PE-backed insurance brokerage that competes directly with Aon in commercial and reinsurance brokerage, with a heavy emphasis on technology-enabled distribution.
• Lockton: Lockton is the world's largest privately held insurance brokerage, directly competing with Aon in commercial risk, reinsurance, and human capital advisory for large and middle-market clients globally.
• Marsh & McLennan: Marsh is Aon's closest direct competitor as the other global 'Big Two' insurance brokerage and risk advisory firm, offering nearly identical commercial risk, reinsurance, and human capital services to large enterprises worldwide.
• Brown & Brown: Brown & Brown is a top U.S. insurance brokerage competing with Aon's NFP in middle-market P&C and benefits, with comparable revenue scale in the U.S. retail brokerage segment.
• Hub International: Hub International is a large North American insurance brokerage that competes with Aon's NFP subsidiary in middle-market P&C, employee benefits, and specialty personal lines.
• Alliant Insurance Services: Alliant is a major U.S. specialty insurance brokerage competing with Aon's NFP for middle-market and large commercial accounts, particularly in construction, energy, and public entity segments.

Emerging players

• Lemonade: Lemonade is an AI-native insurtech that overlaps with Aon's Broker Copilot and Claims Copilot strategy, representing an emerging digital distribution model that could eventually encroach on traditional brokerage in simpler commercial and personal lines.

Broad incumbents

• Chubb: Chubb is one of the largest global P&C insurance carriers; while Aon is a broker and Chubb is a carrier, they are deeply interconnected as Chubb is a key capital provider placed through Aon's brokerage, making it a strategic counterpart and adjacent player in the insurance value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aon
• Facebookfacebook.com/aonnederland

Revenue estimate

Valuation estimate

Number of profiles

Profiles31 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aon