Groove
- Company typePrivate
- Founded2025
- HeadquartersNewport, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Groove firmographics
Firmographics- Name
- Groove
- Legal name
- Helply, Inc.
- Website
- https://groovehq.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Groove industry classification
Industry- Product category
- Customer Support Software (AI-Native B2B Helpdesk)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
- akta.pro secondary industry
- Data/Apps Connectivity & Adapters (Connectors, Drivers, SDKs) (HDAEAIAK)
Keywords
Where Groove is headquartered
LocationHeadquarters
- HQ city
- Newport
- HQ country
- United States
- HQ region
- North America
Markets served
Groove business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Outcome-Based Pricing: Charges only for successful AI outcomes - resolved tickets, churn alerts fired, upsell opportunities surfaced. No charges if AI cannot handle the task. Free platform with unlimited seats.
- Free Support Platform: Base platform is free with unlimited seats, no credit card required, no time limit. Revenue generated from outcome-based charges when AI delivers results.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Platform - Unlimited seats with full features |
| Outcome Based/ Performance | Pay-as-you-go | Outcome-Based Pricing - Pay only for AI results |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Groove product offering
Product offeringCore offering
Groove provides an AI-native B2B customer support platform (delivered under the Helply brand) that unifies email, chat widget, in-app, Slack Connect, and WhatsApp into a single threaded inbox and uses an autonomous AI Agent and AI Assistant to resolve or draft replies to tickets. The platform's Data Layer connects knowledge bases, CRM, billing, product analytics, and call intelligence so support conversations can also surface churn, upsell, competitor, and feature-request signals that are routed to CSMs, AEs, and product teams. The base platform is offered free with unlimited seats, with revenue generated through outcome-based pricing on AI results.
Product overview
Helply is an AI-native B2B support platform structured as a unified core platform plus modular AI outcome capabilities. The core platform provides a free omnichannel support inbox (email, chat widget, in-app, Slack Connect, WhatsApp) powered by The Data Layer that connects knowledge bases, CRM systems (HubSpot, Attio), product analytics (PostHog), call intelligence (Gong), payment data (Stripe), and communication tools (Slack). The AI Agent operates autonomously on the frontend, while the AI Assistant acts as a co-pilot drafting replies for human agents. Modular outcome capabilities include Churn Detection, Upsell Opportunities, Competitor Monitoring, and Feature Flags for revenue intelligence, plus Article Creation and Support Intelligence (ask-ai) for knowledge management. The platform follows an outcome-based pricing model (no seat fees, pay only for successful AI outcomes) and targets B2B companies with $1M to $50M ARR.
Differentiator
Problem solved
Functional benefit
Products and services
- Help Desk / Support Platform (Helply) Free omnichannel B2B customer support platform (Helply brand) that unifies email, chat widget, in-app, Slack Connect, and WhatsApp into a single AI-native inbox with unlimited seats; targets B2B SaaS companies in the $1M to $50M ARR range.
- AI Agent (including AI agent for any support platform / Zendesk) Autonomous AI agent that loads full account context (knowledge base, CRM, Stripe, product usage) and resolves tickets when it has high confidence in a complete, correct answer; also sold as a standalone integration for Zendesk and other support platforms.
- Omnichannel Support Unified omnichannel inbox that threads email, chat widget, in-app, Slack Connect, and WhatsApp into a single inbox with the same automations, SLAs, and AI agent across every channel.
- Enterprise Tier Enterprise offering with advanced security, safety, and custom capabilities, delivered via dedicated direct sales with hands-on onboarding for larger B2B companies.
- Helply Community Free-to-join community of B2B support leaders who share playbooks, metrics, and live problem-solving; positioned as part of the Helply brand.
Quantifiable outcome
- 30-35% of conversations resolved automatically
- +3 more outcomes
Companies that use Groove
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles3 records
Groove technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability6 records
Feature8 records
Groove partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- ZendeskcoreAI agent integration available for Zendesk platform, allowing customers to use Helply's AI capabilities within their existing Zendesk environment. This is a key integration partnership for customers migrating or wanting to enhance their Zendesk setup.
- SlackcoreSlack Connect integration for omnichannel support, allowing support conversations to route through Slack alongside email, chat, in-app, and WhatsApp. Deep integration pulling Slack conversations into account context.
- StripecoreIntegration with Stripe for account context and billing information, enabling AI to have payment and subscription data for churn detection and upsell opportunity identification.
- HubSpotcoreCRM integration with HubSpot for account intelligence, pulling customer data and history into support context for better AI-powered resolution.
- GongcoreIntegration with Gong for sales call intelligence, pulling conversation data into account context to inform AI agent responses and identify customer sentiment.
- PostHogcoreProduct analytics integration connecting product usage data to support context, enabling AI to understand how customers use the product when providing support.
- AttiocoreCRM integration with Attio for account data and intelligence, complementing HubSpot integration for broader CRM coverage.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Groove competitors and assessment
Company assessmentBroad incumbents
- Freshdesk (Freshworks): Freshdesk is a long-established helpdesk platform with Freddy AI for automated resolution, serving SMB through enterprise. Helply explicitly lists Freshdesk as a comparison target in its competitive content.
- Intercom: Intercom is a major customer support and messaging platform with its Fin AI agent for autonomous resolution. Helply's comparison pages explicitly benchmark against Intercom Fin, and both compete in the AI-native support inbox category.
- Zendesk: Zendesk is the largest incumbent in customer support software, offering ticketing, helpdesk, and now AI agent capabilities (Zendesk AI). Helply explicitly targets Zendesk migrations and offers an AI agent integration for Zendesk, making Zendesk the primary displacement target.
- Kustomer: Kustomer is a CRM-focused customer support platform (now part of Salesforce) offering AI agents and omnichannel support for B2B. It competes with Helply for mid-market and enterprise B2B support workloads with deeper CRM integration.
Direct peers
- Ada: Ada is an AI-native customer service automation platform with autonomous AI agents for resolving customer inquiries. Both Ada and Helply compete for the AI agent frontline resolution workload at mid-market and enterprise customers.
- Help Scout: Help Scout is a customer support platform focused on SMB and mid-market B2B, with AI features for drafting and summarization. Helply directly compares against Help Scout and serves overlapping customer segments.
- Front: Front is a shared inbox and customer operations platform with omnichannel support and AI assistant capabilities. Helply explicitly targets Front in comparison pages for the mid-market B2B support category.
- Pylon: Pylon is a modern B2B customer support platform built natively for AI and account-context resolution, targeting similar mid-market B2B SaaS customers. It is one of Helply's most direct competitors in the AI-native post-sales support category.
- Plain: Plain is a modern, API-first customer support platform with shared mailboxes and AI features, targeting developer-led and SaaS companies. Helply directly competes against Plain in the modern B2B support platform category.
Emerging players
- Forethought: Forethought offers AI-native customer support solutions including Triage, Autoflows, and agent-facing copilots. It overlaps with Helply's AI Agent and AI Assistant capabilities for B2B support teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Groove social profiles
Digital presenceGroove financial estimates
Financial estimateRevenue estimate
Valuation estimate
Groove leadership team
Management profileNumber of profiles
Profiles1 record
Groove funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Groove M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Groove
What does Groove do?
Groove provides an AI-native B2B customer support platform (delivered under the Helply brand) that unifies email, chat widget, in-app, Slack Connect, and WhatsApp into a single threaded inbox and uses an autonomous AI Agent and AI Assistant to resolve or draft replies to tickets. The platform's Data Layer connects knowledge bases, CRM, billing, product analytics, and call intelligence so support conversations can also surface churn, upsell, competitor, and feature-request signals that are routed to CSMs, AEs, and product teams. The base platform is offered free with unlimited seats, with revenue generated through outcome-based pricing on AI results.
Is Groove a public or private company?
Groove is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Groove founded?
Groove was founded in 2025. It employs 51 to 100 people.
Where is Groove based?
Groove is headquartered in Newport, United States, in the North America region.
How does Groove make money?
Two revenue lines are on record. Outcome-Based Pricing is the primary driver. The others are free Support Platform.
Who are Groove's main competitors?
Broad incumbents on record are Freshdesk (Freshworks), Intercom, Zendesk and Kustomer. Direct peers are Ada, Help Scout, Front, Pylon and Plain. Forethought is listed as an emerging player.
Does Groove have an API?
No public API is recorded for Groove.
What industry is Groove in?
Groove's product category is Customer Support Software (AI-Native B2B Helpdesk). Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration), with a secondary code of HDAEAIAK, Data/Apps Connectivity & Adapters (Connectors, Drivers, SDKs). Its NAICS code is 51821 and its SIC code is 7372.