ALIGNERCO
ALIGNERCO is a private DTC company founded in 2019 that sells custom at-home clear aligners directly to consumers in 11 countries at roughly 60% less than traditional dentist prices, with treatment remotely supervised by US-licensed orthodontists.
- Company typePrivate
- Founded2019
- HeadquartersWest Hempstead, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What ALIGNERCO does
ALIGNERCO (legal entity ALIGNERCO CORP, domiciled in New York) is a direct-to-consumer clear aligner company founded in 2019 that sells custom at-home teeth straightening solutions at price points significantly below traditional orthodontic treatment. The core product is a set of plastic aligners manufactured from dental impressions (taken at home via a Kit First Plan impression kit or in-person at Smile Studios and partner scan centers) and treatment-planned remotely by US-licensed dentists and orthodontists. The company claims 100,000+ smiles transformed and operates across the USA, Canada, and 9 international markets in Europe and Asia Pacific.
The technology stack is consumer-facing rather than proprietary-AI: a 3D smile projection tool previews treatment outcomes, the AlignerTracker mobile app provides progress reminders, and gumline-trimmed aligners are produced as standard custom thermoformed appliances. Manufacturing and treatment planning appear to follow established clear aligner industry practices rather than novel AI-driven systems — no patents, proprietary models, or AI capabilities are disclosed.
ALIGNERCO's business model is DTC e-commerce on Shopify with tiered pricing: $725 for the SmileAdvantage one-time payment plan, $60/month for SmileFlex (12-month installment), and night-only variants (NightAdvantage $925, NightFlex $77/month). Financing is enabled through Affirm, Shop Pay Installments, and Partially, with HSA/FSA acceptance. Beyond aligners, the company generates incremental revenue from retainers (one-time $125 or subscription $100 every 6 months), custom-fit night guards ($100-$120), sports mouth guards ($125), and a wide accessories catalog. The GTM motion is product-led and self-serve — free online assessment, free e-consultation, and $29.99 impression kit as a low-friction entry point — supplemented by referral programs, content marketing, and PR features in Forbes, CNET, and Health. Customer support operates 24/7 throughout the treatment journey.
ALIGNERCO firmographics
Firmographics- Name
- ALIGNERCO
- Legal name
- ALIGNERCO CORP
- Website
- https://alignerco.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ALIGNERCO is a private DTC company founded in 2019 that sells custom at-home clear aligners directly to consumers in 11 countries at roughly 60% less than traditional dentist prices, with treatment remotely supervised by US-licensed orthodontists.
- Ownership category
- akta.pro rank
ALIGNERCO industry classification
Industry- Product category
- Clear Aligners
- NAICS
- Dental Equipment and Supplies Manufacturing (339114), Dental Laboratories (339116)
- SIC
- Dental Equipment & Supplies (3843), Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- Clear Aligner Orthodontics (HLABABAD)
- akta.pro secondary industries
- Orthodontic Appliances & Aligners Fabrication (HLABAJAD), Orthodontic & Aligner Care (Cleaners, Cases, Wax) (CRABAFAH), Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)
Keywords
Where ALIGNERCO is headquartered
LocationHeadquarters
- HQ city
- West Hempstead
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
ALIGNERCO business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Clear Aligners: One-time payment and installment plans for clear aligner treatment including SmileAdvantage, SmileFlex, NightAdvantage, and NightFlex options. Includes impression kit, aligners, and retainers.
- Retainers: Post-treatment retainers available as one-time purchase or subscription. Subscription offers recurring deliveries every 6 months at discounted rate.
- Night Guards: Custom-fit hybrid night guards for teeth grinding protection available as one-time purchase or subscription
- Mouth Guards: Custom-fit sports mouth guards for athletes available as one-time purchase
- Accessories: Aligner cleaning products, whitening kits, chewies, cases, and other dental care accessories
- Impression Kit: Home dental impression kit for treatment initiation, available as one-time purchase
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | SmileAdvantage - One-time payment for all-day aligners |
| Subscription | Monthly | SmileFlex - Monthly installments for all-day aligners |
| Subscription | Pay-as-you-go | SmileFlex Easy - Short-term installment plan |
| One time/ perpetual license | Pay-as-you-go | NightAdvantage - One-time payment for night-only aligners |
| Subscription | Monthly | NightFlex - Monthly installments for night-only aligners |
| Subscription | Pay-as-you-go | NightFlex Easy - Short-term installment for night-only |
| Subscription | Monthly | Retainers - Post-treatment teeth alignment maintenance |
| Subscription | Monthly | Night Guards - Teeth grinding protection |
| One time/ perpetual license | Pay-as-you-go | Mouth Guards - Sports protection |
| One time/ perpetual license | Pay-as-you-go | Kit First Plan - Starter impression kit |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
ALIGNERCO product offering
Product offeringCore offering
ALIGNERCO designs, manufactures, and sells custom-made clear aligners for at-home teeth straightening, with remote supervision by US-licensed dentists and orthodontists. The product line includes daytime and nighttime aligner treatment plans, a home impression kit for treatment initiation, post-treatment retainers, custom-fit night guards for bruxism, sports mouth guards, and oral care accessories such as cleaning and whitening products.
Product overview
ALIGNERCO is an affordable at-home clear aligner company offering direct-to-consumer teeth straightening solutions. The core product portfolio includes daytime clear aligner plans (SmileAdvantage, SmileFlex, SmileFlex Easy) and NightOnly clear aligner plans (NightAdvantage, NightFlex, NightFlex Easy), all requiring an initial Kit First Plan for dental impressions. Post-treatment products include Retainers and a comprehensive line of accessories including teeth whitening, cleaning solutions, and oral care tools. The company also offers dental protection products including night guards for teeth grinding and sports mouth guards. All treatment plans include professional supervision by US-licensed dentists/orthodontists and feature HSA/FSA financing options. The AlignerTracker App enables customers to monitor their treatment progress.
Differentiator
Problem solved
Functional benefit
Products and services
- SmileAdvantage
Quantifiable outcome
- Teeth straightening completed in 4-6 months on average for day aligners
- +3 more outcomes
Companies that use ALIGNERCO
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles6 records
ALIGNERCO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
ALIGNERCO partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered major, minor and core.
- ForbesmajorMajor media publication featuring ALIGNERCO as an affordable clear aligner option, providing editorial credibility and brand awareness.
- CNETmajorTechnology media outlet featuring ALIGNERCO, providing editorial coverage and product reviews for consumer awareness.
- Health MagazinemajorHealth and wellness publication featuring ALIGNERCO as recommended clear aligner option, providing credibility in health-conscious market.
- AwinminorAffiliate marketing network enabling third-party publishers and influencers to promote ALIGNERCO products for commission-based referrals.
- Scan Centers / Partner ClinicscorePhysical partner locations across Texas and Long Island providing 3D dental scans as alternative to home impression kits for treatment initiation.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
ALIGNERCO competitors and assessment
Company assessmentDirect peers
- NewSmile: Direct-to-consumer clear aligner company offering at-home impression kits with daytime and nighttime aligner options at price points comparable to ALIGNERCO. Operates in similar North American and European markets with a teledentistry-led model.
- Byte: Was a major direct-to-consumer clear aligner competitor offering at-home impression kits and hyper-accelerated treatment plans. Acquired by Align Technology (parent of Invisalign) in 2020 and subsequently shut down, exemplifying competitive risk from the broad incumbent.
- Candid: Direct-to-consumer clear aligner company competing in the same at-home orthodontic space with a hybrid model emphasizing in-person scans at partner studios. Targets the same mild-to-moderate adult misalignment segment as ALIGNERCO.
- SmileDirectClub: Was the original direct-to-consumer clear aligner competitor offering at-home impression kits and remote orthodontist supervision at ~$2,000. Filed Chapter 11 in 2023 and ceased operations, validating ALIGNERCO's core thesis but also illustrating the category's execution risk.
Broad incumbents
- SureSmile: Established clear aligner and orthodontic wire brand owned by Dentsply Sirona. Serves the same orthodontic treatment market but distributed exclusively through dental professionals, representing a different channel model from ALIGNERCO's direct-to-consumer approach.
- ClearCorrect: Clear aligner manufacturer owned by Straumann Group, distributed through dental professionals globally. Competes in the same end market as ALIGNERCO's aligners but via the traditional dentist/orthodontist channel rather than direct to consumer.
- Invisalign (Align Technology): Category-defining clear aligner leader and the dominant premium player. Operates almost entirely through in-office orthodontist/dentist channels at $3,000-$8,000 price points. ALIGNERCO competes directly via the affordable DTC niche that Invisalign is structurally positioned to enter or undercut.
- 3M Clarity Aligners: Clear aligner offering from 3M Oral Care distributed through orthodontic and dental practices. Operates as a broad dental products incumbent with clinical-channel positioning, comparable end-product but materially different go-to-market than ALIGNERCO.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
ALIGNERCO social profiles
Digital presenceALIGNERCO financial estimates
Financial estimateRevenue estimate
Valuation estimate
ALIGNERCO leadership team
Management profileNumber of profiles
ALIGNERCO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ALIGNERCO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ALIGNERCO
What does ALIGNERCO do?
ALIGNERCO designs, manufactures, and sells custom-made clear aligners for at-home teeth straightening, with remote supervision by US-licensed dentists and orthodontists. The product line includes daytime and nighttime aligner treatment plans, a home impression kit for treatment initiation, post-treatment retainers, custom-fit night guards for bruxism, sports mouth guards, and oral care accessories such as cleaning and whitening products.
Is ALIGNERCO a public or private company?
ALIGNERCO is a private company. It is classified as unknown and is currently operating.
When was ALIGNERCO founded?
ALIGNERCO was founded in 2019. It employs 11 to 50 people.
Where is ALIGNERCO based?
ALIGNERCO is headquartered in West Hempstead, United States, in the North America region.
How does ALIGNERCO make money?
Six revenue lines are on record. Clear Aligners are the primary driver. The others are retainers, night Guards, mouth Guards, accessories and impression Kit.
Who are ALIGNERCO's main competitors?
Direct peers on record are NewSmile, Byte, Candid and SmileDirectClub. Broad incumbents are SureSmile, ClearCorrect, Invisalign (Align Technology) and 3M Clarity Aligners.
Does ALIGNERCO have an API?
No public API is recorded for ALIGNERCO.
What industry is ALIGNERCO in?
ALIGNERCO's product category is Clear Aligners. Its primary akta.pro industry code is HLABABAD, Clear Aligner Orthodontics, with a secondary code of HLABAJAD, Orthodontic Appliances & Aligners Fabrication. Its NAICS code is 339114 and its SIC code is 3843.