Moxie Communications Group

What Moxie Communications Group does

Moxie Communications Group is an independent, full-service public relations agency and brand consultancy founded in 2011 and headquartered in New York, with an additional office in Los Angeles and a registered legal entity (Moxie Communications Group of NY LLC) at 389 Ridgewood Ave, Glen Ridge, NJ. The agency serves venture-backed startups and established brands, providing integrated communications services organized into four modules: Fundamentals (messaging, positioning, AI Optimization, strategy, media training), Earned Media (media relations, analyst engagement, crisis communications, thought leadership, conferences, awards), Owned Content (content creation, LinkedIn strategy, events, salon dinners), and Paid Media (affiliate, influencer, branded content, partnerships).

Its business model is retainer- and project-based professional services, with pricing quote-based on client scope and budget. Distribution is direct: prospective clients submit inquiries through a "Become a Client" form on the company website, triggering a direct sales engagement. Moxie's marketing channels are primarily its own earned media footprint and case-study-led website content, supplemented by an active LinkedIn presence. The agency has no disclosed funding rounds, no parent company, and no acquisitions, indicating founder- and management-led ownership under President Taryn Langer.

Its client roster is concentrated in high-visibility consumer, technology, and health-tech brands, including Liquid Death (since 2019), Owl Labs (since 2021), Oura (since January 2020), Industrious, Belkin, K Health (since 2018), GOODLES, Coterie, and WndrCo. Notable documented outcomes include positioning Oura as a category-defining smart-ring brand, supporting Industrious through its $800MM acquisition by CBRE in 2025, and being named to the Agency Elite Top 120 (2026), PR Net Awards (2023, 2024), PR Observer Power List, and Digiday Awards. Recent strategic activity centers on a February 2026 leadership expansion — the appointment of the agency's first COO and multiple partner-level promotions — consistent with a firm scaling beyond founder-led operations.

Name

Moxie Communications Group

Legal name

Moxie Communications Group of NY LLC

Website

https://moxiegrouppr.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Moxie Communications Group is an independent, full-service PR agency and brand consultancy founded in 2011 that provides integrated communications services — messaging, media relations, content, paid media, and AI optimization — to venture-backed startups and established consumer, technology, and health-tech brands across the U.S.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

akta.pro secondary industry

Influencer Marketing Agencies (BPAFAHAA)

Keywords

• Public relations services
• Brand communications strategy
• Media relations agency
• Crisis communications
• Earned media strategy

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR and Communications Services: Moxie operates as a full-service PR agency generating revenue through retainer-based professional services engagements. Services include messaging, positioning, earned media relations, content creation, paid media, events, and strategic communications counsel. Revenue is derived from ongoing client engagements and project-based work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Moxie Communications Group is an independent full-service public relations agency that provides strategic communications, brand positioning, media relations, content creation, paid media, events, and AI-era communications counsel primarily to venture-backed startups and established consumer, technology, and healthcare brands. The firm sells retainer-based and project-based PR engagements organized into four integrated service modules (Fundamentals, Earned, Owned, Paid) to build category-defining brand authority and move markets.

Product overview

Moxie Communications Group is an independent full-service PR agency that functions as a single unified service offering rather than a platform architecture. The agency provides comprehensive communications services organized into four service modules: Fundamentals (Messaging, Positioning, AI Optimization, Strategy, Media Training), Earned Media (Media Relations, New Media, Analyst Engagement, Crisis Comms, Thought Leadership, Conferences, Awards), Owned Content (Content, LinkedIn Strategy, Events + Experiential, Salon Dinners), and Paid Media (Affiliate Marketing, Influencer Marketing, Branded Content, Partnerships). These service modules work together to deliver integrated PR and brand strategy solutions primarily for venture-backed startups and established brands.

Differentiator

Problem solved

Functional benefit

Products and services

• PR and Communications Services Full-service public relations agency offering strategic communications, brand positioning, and media relations services to venture-backed startups and established brands, organized across Fundamentals, Earned, Owned, and Paid service modules and delivered through retainer-based and project-based engagements.

Quantifiable outcome

• Led Liquid Death's communication strategy since 2019 launch, positioning brand as healthy beverage platform
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edelman: Largest global PR holding-company agency with deep tech and consumer practices — competes broadly with Moxie on premium enterprise mandates but operates at vastly larger scale.
• Weber Shandwick: Global holding-company agency with significant consumer technology and health practices — competes with Moxie in the same RFP pool for large venture-backed and enterprise clients.
• The Marketing Arm: Omnicom-owned integrated agency offering PR, influencer, and brand experience services — overlaps with Moxie's earned, paid, and influencer capabilities for large consumer-brand clients.

Direct peers

• Walker Sands: Independent B2B and consumer tech PR and communications agency serving venture-backed and enterprise clients — overlapping target market and service mix with Moxie.
• LaunchSquad: Independent PR agency focused on venture-backed startups and technology brands with a similar full-service earned-media model — directly addresses Moxie's core venture-tech customer segment.
• BerlinRosen: Large independent communications agency with strong venture, tech, and consumer practice — competes with Moxie on retainer mandates for high-growth venture-backed clients and category-creation work.
• 5W Public Relations: Independent, mid-sized US PR agency with comparable consumer-tech and venture-backed client roster and retainer-based revenue model — directly competes with Moxie for similar mandates.
• Allison+Partners: Independent integrated communications agency with practices in consumer technology, health, and corporate — comparable full-service positioning to Moxie's Fundamentals/Earned/Owned/Paid model.
• Zeno Group: Independent global communications agency with technology, consumer, and health practices — comparable in service breadth and orientation to high-growth, multi-vertical clients.

Emerging players

• Day One Agency: Independent creative communications agency with strong consumer-tech and DTC brand orientation — narrower scope than Moxie but directly comparable on the consumer-product client roster.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/moxie-communications-group
• Xx.com/MoxieGroupPR
• Facebookfacebook.com/moxiecommunicationsgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moxie Communications Group