Moxie Communications Group
Moxie Communications Group is an independent, full-service PR agency and brand consultancy founded in 2011 that provides integrated communications services — messaging, media relations, content, paid media, and AI optimization — to venture-backed startups and established consumer, technology, and health-tech brands across the U.S.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Moxie Communications Group does
Moxie Communications Group is an independent, full-service public relations agency and brand consultancy founded in 2011 and headquartered in New York, with an additional office in Los Angeles and a registered legal entity (Moxie Communications Group of NY LLC) at 389 Ridgewood Ave, Glen Ridge, NJ. The agency serves venture-backed startups and established brands, providing integrated communications services organized into four modules: Fundamentals (messaging, positioning, AI Optimization, strategy, media training), Earned Media (media relations, analyst engagement, crisis communications, thought leadership, conferences, awards), Owned Content (content creation, LinkedIn strategy, events, salon dinners), and Paid Media (affiliate, influencer, branded content, partnerships).
Its business model is retainer- and project-based professional services, with pricing quote-based on client scope and budget. Distribution is direct: prospective clients submit inquiries through a "Become a Client" form on the company website, triggering a direct sales engagement. Moxie's marketing channels are primarily its own earned media footprint and case-study-led website content, supplemented by an active LinkedIn presence. The agency has no disclosed funding rounds, no parent company, and no acquisitions, indicating founder- and management-led ownership under President Taryn Langer.
Its client roster is concentrated in high-visibility consumer, technology, and health-tech brands, including Liquid Death (since 2019), Owl Labs (since 2021), Oura (since January 2020), Industrious, Belkin, K Health (since 2018), GOODLES, Coterie, and WndrCo. Notable documented outcomes include positioning Oura as a category-defining smart-ring brand, supporting Industrious through its $800MM acquisition by CBRE in 2025, and being named to the Agency Elite Top 120 (2026), PR Net Awards (2023, 2024), PR Observer Power List, and Digiday Awards. Recent strategic activity centers on a February 2026 leadership expansion — the appointment of the agency's first COO and multiple partner-level promotions — consistent with a firm scaling beyond founder-led operations.
Moxie Communications Group firmographics
Firmographics- Name
- Moxie Communications Group
- Legal name
- Moxie Communications Group of NY LLC
- Website
- https://moxiegrouppr.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Moxie Communications Group is an independent, full-service PR agency and brand consultancy founded in 2011 that provides integrated communications services — messaging, media relations, content, paid media, and AI optimization — to venture-backed startups and established consumer, technology, and health-tech brands across the U.S.
- Ownership category
- akta.pro rank
Moxie Communications Group industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- PR, Reputation Management & Earned Media Platforms (BPAMALAO)
- akta.pro secondary industry
- Influencer Marketing Agencies (BPAFAHAA)
Keywords
Where Moxie Communications Group is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Moxie Communications Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- PR and Communications Services: Moxie operates as a full-service PR agency generating revenue through retainer-based professional services engagements. Services include messaging, positioning, earned media relations, content creation, paid media, events, and strategic communications counsel. Revenue is derived from ongoing client engagements and project-based work.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Moxie Communications Group product offering
Product offeringCore offering
Moxie Communications Group is an independent full-service public relations agency that provides strategic communications, brand positioning, media relations, content creation, paid media, events, and AI-era communications counsel primarily to venture-backed startups and established consumer, technology, and healthcare brands. The firm sells retainer-based and project-based PR engagements organized into four integrated service modules (Fundamentals, Earned, Owned, Paid) to build category-defining brand authority and move markets.
Product overview
Moxie Communications Group is an independent full-service PR agency that functions as a single unified service offering rather than a platform architecture. The agency provides comprehensive communications services organized into four service modules: Fundamentals (Messaging, Positioning, AI Optimization, Strategy, Media Training), Earned Media (Media Relations, New Media, Analyst Engagement, Crisis Comms, Thought Leadership, Conferences, Awards), Owned Content (Content, LinkedIn Strategy, Events + Experiential, Salon Dinners), and Paid Media (Affiliate Marketing, Influencer Marketing, Branded Content, Partnerships). These service modules work together to deliver integrated PR and brand strategy solutions primarily for venture-backed startups and established brands.
Differentiator
Problem solved
Functional benefit
Products and services
- PR and Communications Services Full-service public relations agency offering strategic communications, brand positioning, and media relations services to venture-backed startups and established brands, organized across Fundamentals, Earned, Owned, and Paid service modules and delivered through retainer-based and project-based engagements.
Quantifiable outcome
- Led Liquid Death's communication strategy since 2019 launch, positioning brand as healthy beverage platform
- +4 more outcomes
Companies that use Moxie Communications Group
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
Moxie Communications Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Moxie Communications Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Moxie Communications Group competitors and assessment
Company assessmentBroad incumbents
- Edelman: Largest global PR holding-company agency with deep tech and consumer practices — competes broadly with Moxie on premium enterprise mandates but operates at vastly larger scale.
- Weber Shandwick: Global holding-company agency with significant consumer technology and health practices — competes with Moxie in the same RFP pool for large venture-backed and enterprise clients.
- The Marketing Arm: Omnicom-owned integrated agency offering PR, influencer, and brand experience services — overlaps with Moxie's earned, paid, and influencer capabilities for large consumer-brand clients.
Direct peers
- Walker Sands: Independent B2B and consumer tech PR and communications agency serving venture-backed and enterprise clients — overlapping target market and service mix with Moxie.
- LaunchSquad: Independent PR agency focused on venture-backed startups and technology brands with a similar full-service earned-media model — directly addresses Moxie's core venture-tech customer segment.
- BerlinRosen: Large independent communications agency with strong venture, tech, and consumer practice — competes with Moxie on retainer mandates for high-growth venture-backed clients and category-creation work.
- 5W Public Relations: Independent, mid-sized US PR agency with comparable consumer-tech and venture-backed client roster and retainer-based revenue model — directly competes with Moxie for similar mandates.
- Allison+Partners: Independent integrated communications agency with practices in consumer technology, health, and corporate — comparable full-service positioning to Moxie's Fundamentals/Earned/Owned/Paid model.
- Zeno Group: Independent global communications agency with technology, consumer, and health practices — comparable in service breadth and orientation to high-growth, multi-vertical clients.
Emerging players
- Day One Agency: Independent creative communications agency with strong consumer-tech and DTC brand orientation — narrower scope than Moxie but directly comparable on the consumer-product client roster.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Moxie Communications Group social profiles
Digital presenceMoxie Communications Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moxie Communications Group leadership team
Management profileNumber of profiles
Profiles9 records
Moxie Communications Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moxie Communications Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moxie Communications Group
What does Moxie Communications Group do?
Moxie Communications Group is an independent full-service public relations agency that provides strategic communications, brand positioning, media relations, content creation, paid media, events, and AI-era communications counsel primarily to venture-backed startups and established consumer, technology, and healthcare brands. The firm sells retainer-based and project-based PR engagements organized into four integrated service modules (Fundamentals, Earned, Owned, Paid) to build category-defining brand authority and move markets.
Is Moxie Communications Group a public or private company?
Moxie Communications Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Moxie Communications Group founded?
Moxie Communications Group was founded in 2011. It employs 11 to 50 people.
Where is Moxie Communications Group based?
Moxie Communications Group is headquartered in New York, United States, in the North America region.
How does Moxie Communications Group make money?
One revenue line is on record: PR and Communications Services.
Who are Moxie Communications Group's main competitors?
Broad incumbents on record are Edelman, Weber Shandwick and The Marketing Arm. Direct peers are Walker Sands, LaunchSquad, BerlinRosen, 5W Public Relations, Allison+Partners and Zeno Group. Day One Agency is listed as an emerging player.
Does Moxie Communications Group have an API?
No public API is recorded for Moxie Communications Group.
What industry is Moxie Communications Group in?
Moxie Communications Group's product category is Public Relations Services. Its primary akta.pro industry code is BPAMALAO, PR, Reputation Management & Earned Media Platforms, with a secondary code of BPAFAHAA, Influencer Marketing Agencies. Its NAICS code is 541820 and its SIC code is 7311.