Mindfulness.com
Mindfulness.com is a privately held digital mindfulness platform offering an annual subscription (Mindfulness Plus+, $84.99) plus one-time course purchases, delivering 2,000+ guided meditations, sleep content, and structured courses from named teachers to global individual consumers, families, and corporate wellness buyers via web, iOS, and Android.
- Company typePrivate
- Founded2014
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Mindfulness.com does
Mindfulness.com operates a digital mindfulness and meditation platform distributed globally via a web product and native iOS and Android applications. Its core offering, Mindfulness Plus+, is a subscription service priced at $84.99 USD annually that grants unlimited access to a content library of more than 2,000 guided meditations, sleep meditations, music and soundscapes, talks, mindful exercises, daily coaching, and structured multi-session courses led by a roster of named teachers including Tara Brach, Melli O'Brien, Cory Muscara, Vidyamala Burch, Mark Coleman, Kelly Boys, and Rhonda Magee. The platform supplements the subscription with a one-time-purchase option for individual lifetime courses and operates a freemium entry tier with a 7-day trial and 30-day money-back guarantee to drive conversion.
The business is privately held and uses a product-led growth motion: users self-serve into a free tier through SEO-driven editorial content, mobile app store distribution, and in-product referral/share features, then convert to paid via trial. The platform reports 1M+ users, a 4.8-star app rating, and member-reported outcomes of 75% improved happiness, 84% less anxiety, 91% less stress, and 99% recommendation. Co-founder Melli O'Brien — a speaker, writer, and co-host of The Mindfulness Summit (the world's largest mindfulness conference) — anchors the brand alongside an unnamed co-host.
Customer segments include general wellness consumers (primary), corporate/workplace wellness buyers via the 'For Work' product line, families with children (Kids collection), and individuals managing chronic pain or illness. Distribution is digital-self-serve only, with no disclosed offices, headcount, funding history, revenue figures, or enterprise customer logos in the available source material.
Mindfulness.com firmographics
Firmographics- Name
- Mindfulness.com
- Website
- https://mindfulness.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mindfulness.com is a privately held digital mindfulness platform offering an annual subscription (Mindfulness Plus+, $84.99) plus one-time course purchases, delivering 2,000+ guided meditations, sleep content, and structured courses from named teachers to global individual consumers, families, and corporate wellness buyers via web, iOS, and Android.
- Ownership category
- akta.pro rank
Mindfulness.com industry classification
Industry- Product category
- Mindfulness and Meditation Platform
- NAICS
- Educational Support Services (61171)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
- akta.pro secondary industries
- Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)
Keywords
Where Mindfulness.com is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Markets served
Mindfulness.com business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Mindfulness Plus+ Subscription: Annual subscription providing unlimited access to all content including 2,000+ meditations, daily coaching, sleep content, programs from world-leading teachers, and exclusive community events. Billed at $84.99 USD annually with option to cancel anytime.
- Individual Course Purchase: Lifetime access to individual courses available for one-time purchase, separate from subscription model
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Mindfulness Plus+ Annual Membership |
| One time/ perpetual license | Pay-as-you-go | Individual Course Purchase |
| Freemium | Pay-as-you-go | Free Access |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Mindfulness.com product offering
Product offeringCore offering
Mindfulness.com is a subscription-based digital mindfulness platform offering unlimited access to over 2,000 guided meditations, daily mindfulness coaching sessions, sleep content (meditations, music, soundscapes), structured multi-session courses, mindful exercises, and Mindful Radio through web and mobile apps. The flagship paid tier, Mindfulness Plus+, is billed at $84.99 USD annually with a 7-day free trial and 30-day money-back guarantee, while individual courses can also be purchased for lifetime access.
Product overview
Mindfulness.com is a digital mindfulness and meditation platform offering a subscription-based service (Mindfulness Plus+) with a mobile app and web access. The core product consists of a unified platform featuring over 2,000 guided meditations, sleep content (including music and soundscapes), daily coaching, Mini Mindfulness exercises (brief techniques for in-the-moment support), Mindful Radio, Daily Gratitude practices, and expert-led courses/programs. The company also offers a separate 'For Work' corporate wellness product line. Content is delivered through a library of guided meditations, talks, courses, and audio content, all led by multiple teachers including Melli O'Brien (co-founder), Cory Muscara, Vidyamala Burch, Kelly Boys, Mark Coleman, and others. The platform uses Intercom for customer support and is accessible via iOS and Android apps.
Differentiator
Problem solved
Functional benefit
Brands
- Mindfulness Plus+: Premium subscription tier offering unlimited access to guided meditations, sleep content, talks, mindful exercises, and exclusive events from world-leading mindfulness teachers including Tara Brach, Cory Muscara, Melli O'Brien, Mark Coleman, and Vidyamala Burch. Priced at $84.99 USD annually.
Products and services
- Mindfulness Plus+ Premium Subscription
- Individual Mindfulness Courses
- Mindfulness.com for Work (Corporate Wellness)
- Mindfulness.com Gift Cards
Quantifiable outcome
- 75% of Mindfulness Plus+ members report improved happiness
- +3 more outcomes
Companies that use Mindfulness.com
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Mindfulness.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Mindfulness.com partnerships and signals
Strategic signalScale indicators5 records
Recent moves1 record
Expansion highlights5 records
Mindfulness.com competitors and assessment
Company assessmentDirect peers
- Calm: Calm is the largest direct competitor in the meditation/sleep app space, offering a similar subscription model with guided meditations, sleep stories, and masterclasses. Directly comparable product, pricing model, and consumer target market.
- Headspace: Headspace is a primary direct competitor offering guided meditations, sleep, and mental health content via a subscription app with a parallel B2B (Headspace for Work) offering. Closely aligned on product, business model, and channel strategy.
- Insight Timer: Insight Timer is a large free-tier meditation app with a community and library of teacher-led content, competing head-to-head on content breadth and teacher relationships. Comparable target audience and content-led model.
- Ten Percent Happier: Ten Percent Happier is a subscription meditation app with a similar teacher-led content approach, targeting the same skeptical-but-curious general consumer. Directly comparable on product surface and pricing tier.
- Waking Up: Waking Up is a subscription meditation and mindfulness app led by a single high-profile teacher (Sam Harris). Comparable content-led, subscription model targeting spiritually curious consumers.
Emerging players
- Aura: Aura is a personalized mental wellness app offering guided meditations, life coaching, therapy, and hypnosis via subscription. Comparable on app distribution, freemium model, and consumer wellness positioning, though broader in scope.
- Simple Habit: Simple Habit is a meditation and wellness app offering short guided sessions for busy professionals. Comparable on the short-form/mini-mindfulness positioning and consumer subscription model.
Broad incumbents
- BetterHelp: BetterHelp is the largest online therapy platform, addressing adjacent mental wellness needs with a subscription model and global distribution. Competes for the same consumer wallet share on mental wellness spend.
- Lyra Health: Lyra Health is a leading B2B mental health benefits platform providing therapy, coaching, and self-guided content to enterprise customers. Direct overlap with Mindfulness.com's 'For Work' corporate wellness positioning.
- BetterUp: BetterUp is a broad-coverage enterprise coaching and mental wellness platform serving HR/people teams. Relevant comparability on the corporate wellness/employee well-being segment that Mindfulness.com targets with 'For Work'.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Mindfulness.com social profiles
Digital presenceMindfulness.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mindfulness.com leadership team
Management profileNumber of profiles
Profiles1 record
Mindfulness.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mindfulness.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mindfulness.com
What does Mindfulness.com do?
Mindfulness.com is a subscription-based digital mindfulness platform offering unlimited access to over 2,000 guided meditations, daily mindfulness coaching sessions, sleep content (meditations, music, soundscapes), structured multi-session courses, mindful exercises, and Mindful Radio through web and mobile apps. The flagship paid tier, Mindfulness Plus+, is billed at $84.99 USD annually with a 7-day free trial and 30-day money-back guarantee, while individual courses can also be purchased for lifetime access.
Is Mindfulness.com a public or private company?
Mindfulness.com is a private company. It is classified as unknown and is currently operating.
When was Mindfulness.com founded?
Mindfulness.com was founded in 2014. It employs 11 to 50 people.
Where is Mindfulness.com based?
Mindfulness.com is headquartered in San Diego, United States, in the North America region.
How does Mindfulness.com make money?
Two revenue lines are on record. Mindfulness Plus+ Subscription is the primary driver. The others are individual Course Purchase.
Who are Mindfulness.com's main competitors?
Direct peers on record are Calm, Headspace, Insight Timer, Ten Percent Happier and Waking Up. Emerging players are Aura and Simple Habit. Broad incumbents are BetterHelp, Lyra Health and BetterUp.
Does Mindfulness.com have an API?
No public API is recorded for Mindfulness.com.
What industry is Mindfulness.com in?
Mindfulness.com's product category is Mindfulness and Meditation Platform. Its primary akta.pro industry code is HSADAJAH, Meditation Apps, Digital Courses & Online Communities, with a secondary code of HSADAJAB, Mindfulness-Based Coaching & Training (MBSR/MBCT-style). Its NAICS code is 61171 and its SIC code is 7372.