Mindfulness.com

What Mindfulness.com does

Mindfulness.com operates a digital mindfulness and meditation platform distributed globally via a web product and native iOS and Android applications. Its core offering, Mindfulness Plus+, is a subscription service priced at $84.99 USD annually that grants unlimited access to a content library of more than 2,000 guided meditations, sleep meditations, music and soundscapes, talks, mindful exercises, daily coaching, and structured multi-session courses led by a roster of named teachers including Tara Brach, Melli O'Brien, Cory Muscara, Vidyamala Burch, Mark Coleman, Kelly Boys, and Rhonda Magee. The platform supplements the subscription with a one-time-purchase option for individual lifetime courses and operates a freemium entry tier with a 7-day trial and 30-day money-back guarantee to drive conversion.

The business is privately held and uses a product-led growth motion: users self-serve into a free tier through SEO-driven editorial content, mobile app store distribution, and in-product referral/share features, then convert to paid via trial. The platform reports 1M+ users, a 4.8-star app rating, and member-reported outcomes of 75% improved happiness, 84% less anxiety, 91% less stress, and 99% recommendation. Co-founder Melli O'Brien — a speaker, writer, and co-host of The Mindfulness Summit (the world's largest mindfulness conference) — anchors the brand alongside an unnamed co-host.

Customer segments include general wellness consumers (primary), corporate/workplace wellness buyers via the 'For Work' product line, families with children (Kids collection), and individuals managing chronic pain or illness. Distribution is digital-self-serve only, with no disclosed offices, headcount, funding history, revenue figures, or enterprise customer logos in the available source material.

Name

Mindfulness.com

Website

https://mindfulness.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Mindfulness.com is a privately held digital mindfulness platform offering an annual subscription (Mindfulness Plus+, $84.99) plus one-time course purchases, delivering 2,000+ guided meditations, sleep content, and structured courses from named teachers to global individual consumers, families, and corporate wellness buyers via web, iOS, and Android.

Ownership category

akta.pro rank

Product category

Mindfulness and Meditation Platform

NAICS

Educational Support Services (61171)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industries

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

Keywords

• Guided meditation platform
• Mindfulness subscription app
• Digital wellness content
• Meditation courses online
• Sleep meditation library

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Mindfulness Plus+ Subscription: Annual subscription providing unlimited access to all content including 2,000+ meditations, daily coaching, sleep content, programs from world-leading teachers, and exclusive community events. Billed at $84.99 USD annually with option to cancel anytime.
2. Individual Course Purchase: Lifetime access to individual courses available for one-time purchase, separate from subscription model

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mindfulness.com is a subscription-based digital mindfulness platform offering unlimited access to over 2,000 guided meditations, daily mindfulness coaching sessions, sleep content (meditations, music, soundscapes), structured multi-session courses, mindful exercises, and Mindful Radio through web and mobile apps. The flagship paid tier, Mindfulness Plus+, is billed at $84.99 USD annually with a 7-day free trial and 30-day money-back guarantee, while individual courses can also be purchased for lifetime access.

Product overview

Mindfulness.com is a digital mindfulness and meditation platform offering a subscription-based service (Mindfulness Plus+) with a mobile app and web access. The core product consists of a unified platform featuring over 2,000 guided meditations, sleep content (including music and soundscapes), daily coaching, Mini Mindfulness exercises (brief techniques for in-the-moment support), Mindful Radio, Daily Gratitude practices, and expert-led courses/programs. The company also offers a separate 'For Work' corporate wellness product line. Content is delivered through a library of guided meditations, talks, courses, and audio content, all led by multiple teachers including Melli O'Brien (co-founder), Cory Muscara, Vidyamala Burch, Kelly Boys, Mark Coleman, and others. The platform uses Intercom for customer support and is accessible via iOS and Android apps.

Differentiator

Problem solved

Functional benefit

Brands

• Mindfulness Plus+: Premium subscription tier offering unlimited access to guided meditations, sleep content, talks, mindful exercises, and exclusive events from world-leading mindfulness teachers including Tara Brach, Cory Muscara, Melli O'Brien, Mark Coleman, and Vidyamala Burch. Priced at $84.99 USD annually.

Products and services

• Mindfulness Plus+ Premium Subscription
• Individual Mindfulness Courses
• Mindfulness.com for Work (Corporate Wellness)
• Mindfulness.com Gift Cards

Quantifiable outcome

• 75% of Mindfulness Plus+ members report improved happiness
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Calm: Calm is the largest direct competitor in the meditation/sleep app space, offering a similar subscription model with guided meditations, sleep stories, and masterclasses. Directly comparable product, pricing model, and consumer target market.
• Headspace: Headspace is a primary direct competitor offering guided meditations, sleep, and mental health content via a subscription app with a parallel B2B (Headspace for Work) offering. Closely aligned on product, business model, and channel strategy.
• Insight Timer: Insight Timer is a large free-tier meditation app with a community and library of teacher-led content, competing head-to-head on content breadth and teacher relationships. Comparable target audience and content-led model.
• Ten Percent Happier: Ten Percent Happier is a subscription meditation app with a similar teacher-led content approach, targeting the same skeptical-but-curious general consumer. Directly comparable on product surface and pricing tier.
• Waking Up: Waking Up is a subscription meditation and mindfulness app led by a single high-profile teacher (Sam Harris). Comparable content-led, subscription model targeting spiritually curious consumers.

Emerging players

• Aura: Aura is a personalized mental wellness app offering guided meditations, life coaching, therapy, and hypnosis via subscription. Comparable on app distribution, freemium model, and consumer wellness positioning, though broader in scope.
• Simple Habit: Simple Habit is a meditation and wellness app offering short guided sessions for busy professionals. Comparable on the short-form/mini-mindfulness positioning and consumer subscription model.

Broad incumbents

• BetterHelp: BetterHelp is the largest online therapy platform, addressing adjacent mental wellness needs with a subscription model and global distribution. Competes for the same consumer wallet share on mental wellness spend.
• Lyra Health: Lyra Health is a leading B2B mental health benefits platform providing therapy, coaching, and self-guided content to enterprise customers. Direct overlap with Mindfulness.com's 'For Work' corporate wellness positioning.
• BetterUp: BetterUp is a broad-coverage enterprise coaching and mental wellness platform serving HR/people teams. Relevant comparability on the corporate wellness/employee well-being segment that Mindfulness.com targets with 'For Work'.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/mindfulness_com
• Facebookfacebook.com/mindfulnesscom
• LinkedInlinkedin.com/company/mindfulness-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindfulness.com