Allied Sports

Name

Allied Sports

Legal name

Allied Sports

Website

https://alliedsports.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sports Marketing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)

akta.pro secondary industries

Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL), Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations) (MPAKALAH)

Keywords

• Sports marketing agency
• Sponsorship consulting
• Partnership development
• Brand activation
• Athlete marketing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Sponsorship Strategy & Consulting Services: The company provides strategic consulting services to help clients develop, negotiate, and activate sponsorship deals. Revenue is generated through professional service fees for strategy, advisory, and execution services.
2. Partnership Development & Sales: Allied Sports provides go-to-market sales expertise to maximize partnership revenue, including finding sponsors for teams, brokering deals, and creating new partnership platforms. Revenue likely includes success fees or commissions on completed deals.
3. Creative & Activation Services: The agency offers creative design, events & experiences (through FAVOUR), and premium hospitality services, generating revenue through project-based fees and retainer arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Allied Sports is a boutique sports marketing and sponsorship agency that advises enterprise clients on sponsorship strategy, partnership development, and activation. The firm operates eight integrated service lines — Data & Analytics (DnA), Brand Strategy, Partnership Development, Talent Marketing, Rights Management, Creative Design, Events & Experiences (through in-house brand FAVOUR), and Premium Hospitality — to help sports teams, leagues, brands, and athletes maximize sponsorship value through storytelling-driven campaigns.

Product overview

Allied Sports is a sponsorship strategy and partnership development agency operating a boutique client service model. The company offers a unified portfolio of eight integrated service lines: Allied Sports DnA (Data & Analytics), Brand Strategy, Partnership Development, Talent Marketing, Rights Management, Creative Design, Events & Experiences (operated through the in-house brand FAVOUR), and Premium Hospitality. These services are collectively designed to guide brands and rights holders through the full sponsorship lifecycle — from strategy and selection through negotiation, activation, and performance measurement — anchored by the firm's 'Storyteller' positioning that emphasizes community belonging over traditional sponsorship visibility.

Differentiator

Problem solved

Functional benefit

Brands

• Allied Sports DnA: Data and Analytics process designed to inform selection, negotiation, and performance in sponsorship

Products and services

• Allied Sports DnA (Data & Analytics) A proprietary analytical process designed to inform selection, negotiation, and performance measurement in sponsorship engagements for sports teams, leagues, brands, and athletes.
• Brand Strategy Advisory service that guides clients on where, why, and when to invest in sponsorship, followed by custom activation plans to ensure high-quality engagements.
• Partnership Development Go-to-market sales expertise leveraging an extensive business network and new platform creation to maximize partnership revenue for sports rights holders and brands.
• Talent Marketing Service that amplifies athlete stories through a trusted network to unlock brand-building and partnership opportunities for current and former professional athletes.
• Rights Management Expertise-driven launch, management, and optimization of sponsorship investments through deep industry relationships.
• Creative Design Sponsorship-specific visual design services that help clients present and communicate their brand story in compelling ways.
• Events & Experiences (FAVOUR) In-house activations arm that designs experiences for a diverse range of cultural events, operated through the wholly-owned brand FAVOUR.
• Premium Hospitality Award-winning hospitality practice that creates premium customer experiences with meticulous attention to detail for sponsors and partners.

Named customers27 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Allied Global Marketing (AGM)coreStrategic or Co-development PartnerAllied Global Marketing is part of Allied Sports' global network of trusted allies. AGM shares cultural values with Allied Sports and offers complementary marketing services when needed. The relationship appears to be a sibling company/network affiliation rather than a formal partnership.
• ELEVATEcoreStrategic or Co-development PartnerELEVATE is listed as part of Allied Sports' global network of trusted allies that share cultural values and offer complementary services. ELEVATE provides corporate event services and is a strategic partner for delivering comprehensive client solutions.
• FAVOURcoreStrategic or Co-development PartnerFAVOUR is described as 'An Allied Sports Company' and operates as their in-house activations arm. FAVOUR designs experiences for a diverse range of cultural events and is a wholly-owned component of Allied Sports' service offering.
• Gray WolfminorStrategic or Co-development PartnerGray Wolf is part of Allied Sports' global network of trusted allies that share cultural values and offer complementary services. The relationship appears to be a referral/partnership network rather than deep integration.
• MVT PRminorStrategic or Co-development PartnerMVT PR is listed as part of Allied Sports' global network of trusted allies that share cultural values and offer complementary PR services when needed. The relationship supports comprehensive client communications needs.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Octagon: Octagon is a global sports marketing agency that advises brands and rights holders on sponsorship strategy, partnership sales, and athlete representation — directly overlapping Allied Sports' core offering across NBA, NFL, and soccer properties.
• CAA Sports: CAA Sports, part of Creative Artists Agency, provides sports marketing, athlete representation, and property consulting — closely matching Allied Sports' talent marketing and sponsorship sales work with athletes, leagues, and brands.
• Wasserman: Wasserman is a sports marketing, athlete representation, and sponsorship consulting firm that competes with Allied Sports across strategy, partnership sales, and talent marketing for major US leagues and brands.
• Excel Sports Management: Excel Sports Management is a sports agency focused on athlete representation and brand marketing — directly comparable to Allied Sports' Talent Marketing practice serving current and former professional athletes.
• 160over90: 160over90 is an Endeavor-owned sports and entertainment marketing agency focused on brand storytelling, sponsorship, and experiential work — overlapping with Allied Sports' Storyteller positioning across NCAA, pro league, and brand clients.
• Engine Shop: Engine Shop is a sports and entertainment marketing agency specializing in sponsorship strategy, partnership development, and brand storytelling — a closely comparable boutique-scale peer to Allied Sports in enterprise sports marketing.

Broad incumbents

• MKTG (Dentsu): MKTG is the sports and lifestyle marketing agency within Dentsu that delivers sponsorship strategy, activation, and experiential services to global brands — competing with Allied Sports across enterprise sponsorship mandates with significantly more scale.
• IMG (Endeavor): IMG, owned by Endeavor, is a global sports and entertainment marketing company with rights representation, consulting, and event management — a broader incumbent in the same sponsorship sales and strategy category Allied Sports targets.
• Optimum Sports (Omnicom): Optimum Sports is the sports marketing specialty agency within Omnicom, providing sponsorship consulting and activation services to enterprise brand clients — a scaled incumbent competing for the same brand-side budgets Allied Sports targets.

Others

• Front Office Sports: Front Office Sports is a sports business media platform that covers and recognizes Allied Sports — adjacent ecosystem player rather than a direct competitor, but useful as a comparable for the broader sports business services and media landscape in which Allied operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/alliedsports
• Xx.com/alliedsports_

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allied Sports