OtherLevels

What OtherLevels does

OtherLevels is an AI-powered customer experience platform that converts text-based marketing content into personalized video and rich media experiences for sports betting, iGaming, lottery, and racing operators. The platform is structured around four channel-specific modules (Acquisition, Affiliates, CRM, In-session) and four capability layers (Personalise, Content, Media, Channels), which together use data and machine learning to generate personalized recommendations and then apply Generative AI to transform those recommendations into contextual, live video experiences informed by real-time sports data from providers such as Genius Sports, Opta, and SportRadar.

The business operates as a SaaS subscription model selling to enterprise gaming operators, including named customers OPAP, Caesars Palace, Resorts Casino, Betfred, BetMakers, FireKeepers, Blue Bet, Allwyn, Luckia, Cluthbet, Pennsylvania Lottery, Michigan Lottery, and Betly. Distribution combines direct enterprise sales with channel partnerships through AWS, Salesforce, Optimove, VAIX, and betting platform integrators such as Kambi and OpenBet. The company reports 11-50 employees, was founded in 2010, and is listed on the ASX under the ticker OLV.

OtherLevels has expanded its technology footprint through the 2018 acquisition of XCOM Media and 2024 partnerships with AWS (for Gen AI infrastructure) and BetMakers (for personalized racing bet prompts), reflecting a strategic emphasis on generative AI capabilities and deeper penetration into regulated wagering verticals. Pricing is quote-based and not publicly disclosed.

Name

OtherLevels

Website

https://otherlevels.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

OtherLevels is an AI-powered customer experience platform that transforms text content into personalized video and rich media for sports betting, iGaming, lottery, and racing operators, using generative AI and real-time sports data integrations.

Ownership category

akta.pro rank

Product category

Marketing Technology (AI-powered Customer Experience)

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Gaming & Interactive Entertainment Personalization (HDAAAGAF)

akta.pro secondary industry

Media & Content Personalization (News, Video, Music, Podcasts) (HDAAAGAB)

Keywords

• Customer engagement platform
• Personalized video marketing
• Generative AI content
• Mobile marketing platform
• Sports betting marketing

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Platform Subscription Services: SaaS platform providing AI-powered personalized video experiences to operators on a subscription basis, with services across acquisition, CRM, affiliate, and in-session channels.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

OtherLevels is an AI-powered customer experience SaaS platform that transforms text-based marketing content into on-brand personalized video and rich media experiences at scale. It applies AI/ML for personalization and Generative AI for content transformation, leveraging real-time sports data to deliver contextual experiences across acquisition, affiliate, CRM, and in-session channels for sports betting, iGaming, fan engagement, lottery and racing operators.

Product overview

OtherLevels is an AI-powered customer experience platform that transforms traditional content into personalised video and rich media experiences at scale. The platform operates as a unified system with channel-specific modules (Acquisition, Affiliates, CRM, In-session) and core capability features (Personalise, Content, Media, Channels) that work together to deliver contextual, live experiences for sports, iGaming, fans engagement and lotteries. The platform uses data and ML to personalise content, then Generative AI to transform it into rich media and video, delivered across any channel.

Differentiator

Problem solved

Functional benefit

Products and services

• OtherLevels Customer Experience Platform Unified AI-powered customer experience platform that uses data and ML for personalization and Generative AI to transform text-based content into personalized video and rich media, delivered across acquisition, affiliate, CRM and in-session channels. Targeted at sports, iGaming, fans engagement and lottery operators.
• Acquisition Module Branded video and rich media experiences designed to acquire new customers for gaming and lottery operators.
• Affiliates Module Differentiated rich-media video experiences for affiliate marketing campaigns.
• CRM Module Personalized video and rich media experiences delivered through existing CRM and outbound marketing channels.
• In-Session Module Real-time personalized video and rich media experiences delivered during active user sessions on operator platforms.

Quantifiable outcome

• Case studies show dynamic odds personalization can increase profits by up to 34%

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability7 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• Genius SportscoreTechnology or Integration
• SportRadarcoreTechnology or Integration
• OptacoreTechnology or Integration
• KambicoreTechnology or Integration
• OpenBetcoreTechnology or Integration
• AWScoreTechnology or IntegrationAWS Partner Network member using cloud infrastructure to power Generative AI-powered customer experiences. Cloud computing giant turbocharges development of Gen AI-powered customer experiences.
• SalesforcecoreTechnology or Integration
• OptimovesupportingTechnology or Integration
• VAIXsupportingTechnology or Integration
• BetMakerscoreTechnology or IntegrationPartnership to deliver personalized racing bet prompts. Wagering companies team up to provide AI-generated racing content and betting recommendations.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Optimove: Optimove is a CRM and customer-journey orchestration platform purpose-built for iGaming, sports betting, and lotteries — the same regulated verticals as OtherLevels — with AI-driven personalization at the player level. Both companies go after engagement/lift outcomes for similar enterprise operator buyers.
• Persado: Persado uses Generative AI to produce personalized marketing language and creative at scale across channels, directly comparable to OtherLevels' text-to-video/rich-media transformation. Both compete on AI-driven message generation for enterprise marketing teams.
• XtremePush: XtremePush is a real-time CRM, personalization and messaging platform built specifically for sports betting and iGaming operators. It targets the same buyer, same pain points (in-session engagement, live offers), and competing product modules to OtherLevels.

Broad incumbents

• Braze: Braze is a cross-channel customer engagement platform with personalization, real-time orchestration, and AI features used by gaming operators and broader consumer brands. It competes for the same marketing-technology budget as OtherLevels but operates at much larger scale.
• Iterable: Iterable is a cross-channel marketing and personalization platform with AI capabilities for segmentation, orchestration, and dynamic content — overlapping with OtherLevels' Personalise, Content and Channels modules. It is a broader incumbent without gaming-specific specialization.
• Salesforce Marketing Cloud: Salesforce Marketing Cloud is OtherLevels' deep integration partner (per partnership data) and an incumbent enterprise martech stack with Personalization, Journey Builder, and Einstein AI. It directly overlaps with OtherLevels' CRM and personalization modules.
• Optimizely: Optimizely offers content management, experimentation, and personalization capabilities for digital experiences, used by enterprise marketers to deliver tailored content across channels — overlapping with OtherLevels' Channels, Media and Personalise capabilities.
• Adobe Experience Cloud: Adobe Experience Cloud bundles personalization (Adobe Target), content (AEM), and journey analytics — a broad incumbent that operators use for similar use cases OtherLevels targets, though it is not specialized in regulated gaming.

Emerging players

• Dynamic Yield (Mastercard): Dynamic Yield is a personalization and A/B testing engine (now within Mastercard) that delivers ML-driven content and product recommendations across web, app and email — closely comparable to OtherLevels' Personalise and Content features, though not gaming-specialized.

Others

• Genius Sports: Genius Sports is both a partner and a data/integrator across sports leagues, sportsbooks and media — its official data feeds power the live, contextual experiences OtherLevels enables, making it a key ecosystem participant rather than a direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/otherlevels
• LinkedInlinkedin.com/company/otherlevels

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OtherLevels