Beltone

What Beltone does

Beltone is a US-based hearing care provider founded in 1940 and operated as a subsidiary of Danish conglomerate GN Store Nord A/S (parent of GN Hearing A/S, which also owns ReSound and Interton). The company's operating entity is GN Hearing Care Corporation D/B/A Beltone, headquartered in Chicago, Illinois. Beltone distributes prescription hearing aids and professional audiology services through a network of approximately 1,200 independently owned hearing care centers across all 50 US states, supplemented by a direct-to-consumer e-commerce storefront (shop.beltone.com) and corporate enterprise sales support functions.

Beltone's product portfolio spans six core hearing aid lines — Beltone Envision (premium), Beltone Commence (essential with Auracast wireless In-the-Canal capability), Beltone Boost Max S (high-power for severe-to-profound loss), Beltone Serene, Beltone Achieve, and Beltone Rely — plus legacy models. The technology stack centers on Bluetooth LE Audio, Auracast broadcast audio, and proprietary "Organic Hearing" sound processing, supported by the Beltone HearMax mobile app (with Remote Care Live for virtual adjustments) and the Beltone Tinnitus Calmer app. Accessories include the TV-Streamer+, Multi-Mic+, multiple charger SKUs, remote controls, and phone clips, sold as a coordinated ecosystem.

Beltone generates revenue from hearing aid and accessory hardware sales (through both clinic and e-commerce channels), professional services (evaluations, fittings, follow-up care), and ancillary mobile app services. Pricing is not publicly disclosed and varies by model and patient need; financing and payment plan options are offered to expand accessibility. The primary customer segment is adults with age-related or acquired hearing loss, predominantly older adults and baby boomers. Beltone is BBB A+ rated, holds Newsweek Best Customer Service recognition for four consecutive years and Forbes Best Midsize Employer recognition for three consecutive years, and has accumulated 63,000+ five-star Google reviews.

Name

Beltone

Legal name

GN Hearing Care Corporation D/B/A Beltone

Website

https://beltone.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Beltone is a US hearing care provider founded in 1940 and owned by Danish conglomerate GN Store Nord A/S, distributing prescription hearing aids and professional audiology services through approximately 1,200 independently owned hearing care centers across all 50 states to adults with hearing loss.

Ownership category

akta.pro rank

Product category

Hearing Aids and Hearing Care

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

akta.pro secondary industries

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI), Audiology & Hearing Diagnostic Centers (HLAFAKAH)

Keywords

• Hearing aids
• Hearing care services
• Tinnitus management
• Hearing evaluations
• Hearing aid accessories

Headquarters

HQ city

Glenview

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hearing Aid & Accessory Hardware Sales: Primary revenue stream from the sale of Beltone hearing aids, accessories, and related hardware. Hearing aids are sold through Beltone's network of independently owned hearing care centers as well as direct-to-consumer via shop.beltone.com. Accessories include wireless streaming devices, hearing aid batteries, and connectivity peripherals.
2. Professional Hearing Care Services: Revenue generated through hearing evaluations, hearing aid fittings, follow-up care appointments, and ongoing maintenance services at Beltone hearing care centers.
3. Mobile Application Services: Beltone HearMax and Beltone Tinnitus Calmer mobile applications support hearing aid usage and may generate ancillary revenue through premium app features or in-app purchases related to tinnitus management tools.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Beltone designs, manufactures, and distributes prescription hearing aids and related accessories, and delivers professional hearing care services through a network of approximately 1,200 independently owned hearing care centers across the United States. Offerings span multiple hearing aid product lines (Envision, Commence, Boost Max S, Serene, Achieve, Rely), supporting mobile apps (HearMax and Tinnitus Calmer), connectivity accessories, and clinic-based services such as hearing evaluations, fittings, remote care, and the Belcare ongoing support program.

Product overview

Beltone is a hearing care provider offering a comprehensive portfolio of hearing aids and related services. The product lineup includes six main hearing aid models: Beltone Envision (premium), Beltone Commence (essential with Auracast), Beltone Boost Max S (high-power), Beltone Serene, Beltone Achieve, and Beltone Rely. These span multiple technology tiers from essential to premium, serving different degrees of hearing loss and lifestyle needs. The portfolio includes additional legacy models such as Beltone Imagine, Amaze, Trust, Legend, Origin, True, and Reach. Supporting the hearing aids are mobile applications including Beltone Tinnitus Calmer and HearMax with Remote Care Live functionality. Accessories include TV streamers, multi-mics, various chargers (Premium, Standard, Desktop, Custom), remote controls, and phone clips. Beltone also provides services including approximately 1,200 clinic locations nationwide, online hearing tests, remote care, Belcare support program, and financing options.

Differentiator

Problem solved

Functional benefit

Brands

• Beltone Envision: Premium hearing aids with intelligent technology for exceptional sound in noisy situations.
• Beltone Commence
• Beltone Boost Max S
• Beltone Serene
• Beltone Achieve
• Beltone Rely
• Beltone Tinnitus Calmer
• HearMax
• Beltone Hearing Care Foundation

Products and services

• Beltone Envision
• Beltone Commence Essential hearing aid line with wireless In-the-Canal and Completely-in-Canal custom styles, featuring Auracast broadcast audio capability; the first in the essential segment with future-proof connectivity.
• Beltone Boost Max S High-power hearing aid for severe-to-profound hearing loss, providing maximum amplification and robust sound processing.
• Beltone Serene Hearing aid designed for active lifestyles, offering durability and advanced features for comfortable use throughout daily activities.
• Beltone Achieve Advanced hearing aid offering a balance of technology and value for various listening environments.
• Beltone Rely Reliable hearing aid focused on essential features and ease of use for everyday hearing needs.
• Beltone Tinnitus Calmer App Mobile application offering sound therapy and relaxation exercises to help provide relief from tinnitus symptoms; available on iOS and Android.
• Beltone HearMax App Mobile application featuring Remote Care Live functionality for virtual hearing care appointments and remote adjustments of Beltone hearing aids.
• Beltone TV-Streamer+ Accessory that streams audio from TV and other electronic devices directly to compatible Beltone hearing aids.
• Beltone Multi-Mic+ Wireless microphone accessory that streams the speaker's voice directly to Beltone hearing aids, improving speech understanding in noisy environments and over distance.
• Beltone Premium Charger (C-1) Premium charging solution for Beltone rechargeable hearing aids.
• Online Hearing Test Free online screening tool providing non-clinical information about current hearing ability and enabling appointment booking at a local Beltone hearing care center.
• Remote Care Virtual hearing care service allowing remote adjustments and consultations with Beltone hearing professionals from anywhere.
• Belcare Ongoing care and support program for Beltone hearing aid users throughout their hearing journey.
• In-Office Services Professional hearing care services provided at approximately 1,200 Beltone clinic locations, including hearing evaluations, fittings, and adjustments.
• Financing Options Payment plan options provided to patients to make Beltone hearing aids more affordable.

Quantifiable outcome

• Potential reduction in cognitive decline and dementia risk associated with the use of hearing aids for individuals with hearing loss
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Miracle-Ear: One of Beltone's most direct US competitors, Miracle-Ear operates a similar franchise/independently-owned hearing care center model selling prescription hearing aids. Both compete on local clinic density, professional fitting services, and brand trust in the US hearing aid market.
• Starkey Hearing Technologies: US-based hearing aid manufacturer and one of the Big Five global hearing aid brands. Directly competes with Beltone on prescription hearing aid technology, fitting software, and audiologist channel relationships.
• Phonak (Sonova): Phonak, owned by Sonova, is a leading global hearing aid brand. Directly competes with Beltone on premium hearing aid technology, pediatric and adult segments, and audiology channel distribution.
• Oticon (Demant): Oticon is a flagship hearing aid brand of Danish manufacturer Demant. Directly competes with Beltone across technology tiers and the audiology professional channel, particularly in the US market.
• Widex (WS Audiology): Widex, now part of WS Audiology alongside Signia, is a global hearing aid manufacturer. Directly competes with Beltone on premium and essential prescription hearing aids and audiologist channel relationships.
• ReSound (GN Group): ReSound is a sister brand under GN Store Nord and a direct competitor to Beltone in the prescription hearing aid market. Both share parent-company R&D and technology platforms but compete at retail, particularly in audiologist channels.
• HearUSA: HearUSA is a large US hearing care retailer owned by WS Audiology. Directly competes with Beltone on clinic-based hearing evaluations, fittings, and prescription hearing aid sales, particularly in major US metros.

Emerging players

• Jabra Enhance: Jabra Enhance (formerly Lively) is an online-focused hearing aid brand owned by GN Group, positioned in the OTC and DTC hearing aid space. Represents a direct threat and adjacent opportunity for Beltone's essential tier, particularly with younger, tech-savvy customers.
• Lexie Hearing: Lexie Hearing sells OTC and DTC hearing aids online and through retail partnerships, including with Bose. Competes with Beltone on the lower-priced end of the hearing aid market, particularly for first-time buyers and milder hearing loss cases.

Broad incumbents

• Costco Hearing Aid Center: Costco operates in-store hearing aid centers that sell Kirkland Signature and other prescription hearing aids at deeply discounted prices. Represents a major price-disruptive channel that competes with Beltone's mid-tier products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/beltoneusa
• YouTubeyoutube.com/user/BeltoneCorporate
• Facebookfacebook.com/hearbetter
• LinkedInlinkedin.com/company/beltone
• TikToktiktok.com/@beltoneusa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beltone