Smash Kitchen
Smash Kitchen is a private, celebrity-backed CPG brand selling USDA Organic condiments, cooking oils, snacks, dressings, and sauces across approximately 15,000 US retail stores. Co-founded by actor Glen Powell, the brand pursues mainstream price points within premium clean-label positioning.
- Company typePrivate
- Founded2025
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Smash Kitchen does
Smash Kitchen is a private consumer packaged goods (CPG) brand that develops and sells organic, clean-label pantry staples across eight product categories: condiments (ketchup, mustard, mayonnaise, BBQ sauces), cooking oils (olive, avocado, and coconut oils in spray and bottle formats), snacks (kettle chips, tortilla chips, microwave popcorn), dressings (ranch, Italian, Caesar, balsamic), pasta sauces, pizza sauces, Tex-Mex products (taco sauces, enchilada, salsas, bean dip), and dessert sauces (chocolate, salted caramel). The portfolio carries USDA Organic, Non-GMO Project Verified, and, in select cases, American Humane Certified and Certified Gluten Free designations. The company is co-founded by actor Glen Powell, Sean Kane, and Sameer Mehta, who serves as CEO, with the brand emphasizing clean ingredients free from artificial flavors, high fructose corn syrup, hydrogenated oils, and food dyes.
The business operates on a retail CPG revenue model with unit pricing, generating sales through major US grocery chains and a foodservice partnership. The flagship channel is Walmart, where Smash Kitchen launched in April 2025 and became one of the retailer's biggest condiment launches and fastest-growing pantry brands. Distribution has since expanded to Target, premium grocer Erewhon, and American Airlines for inflight dining, alongside direct-to-consumer e-commerce through the company's Shopify website. Pricing sits in the mainstream organic tier: snack bags retail at approximately $3.47 at Walmart, and cooking oils range from $4.97 to $15.97. Marketing relies on celebrity-driven brand awareness via co-founder Glen Powell, organic social channels (Instagram, TikTok, YouTube, Facebook, Pinterest, LinkedIn, X), recipe content marketing, and earned PR.
By mid-2026, the company had scaled to approximately 60 SKUs across roughly 15,000 stores, growing from a single-category condiment launch to a multi-category pantry brand in approximately 14 months. The company is on track to surpass $100 million in retail sales in 2026, one year after its Walmart debut. The firmographic headcount of 1-10 employees—likely a small core team given an asset-light outsourced manufacturing and broker-driven distribution model typical of celebrity-backed CPG brands—is inconsistent with this revenue scale and likely understated. The company is headquartered in Los Angeles, California, and operates exclusively in the US market.
Smash Kitchen firmographics
Firmographics- Name
- Smash Kitchen
- Legal name
- Smash Kitchen
- Website
- https://smashkitchen.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Smash Kitchen is a private, celebrity-backed CPG brand selling USDA Organic condiments, cooking oils, snacks, dressings, and sauces across approximately 15,000 US retail stores. Co-founded by actor Glen Powell, the brand pursues mainstream price points within premium clean-label positioning.
- Ownership category
- akta.pro rank
Smash Kitchen industry classification
Industry- Product category
- Organic Condiments and Pantry Staples
- NAICS
- Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Other Snack Food Manufacturing (311919), Food Manufacturing (311)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Condiments, Sauces & Dressings (CRADAAAB)
- akta.pro secondary industry
- Crackers & Savory Biscuits Manufacturing (AFAKAIAJ)
Keywords
Where Smash Kitchen is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Smash Kitchen business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Retail CPG Sales: Smash Kitchen generates revenue through the sale of organic condiments, cooking oils, snacks, dressings, and pasta sauces to retail consumers via major grocery chains including Walmart, Target, and specialty retailers like Erewhon. The company reports being on track to surpass $100 million in retail sales in 2026, one year after launching at Walmart.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Snacks - Kettle and Tortilla Chips |
| Unit Pricing | Pay-as-you-go | Cooking Oils |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Smash Kitchen product offering
Product offeringCore offering
Smash Kitchen manufactures and sells USDA Organic, clean-label pantry staples including condiments (ketchup, mustard, mayo, BBQ sauce), cooking oils (olive, avocado, coconut), snacks (kettle chips, tortilla chips, microwave popcorn), salad dressings, pasta and pizza sauces, Tex-Mex products (salsas, dips, taco shells), and dessert sauces. Products are sold under the Smash Kitchen brand through mass-market retail, premium grocery, inflight foodservice, and direct e-commerce channels.
Product overview
Smash Kitchen is a consumer food products company offering a diversified portfolio of organic, clean-label pantry staples. The product line centers on condiments (ketchups, mustards, mayonnaises, BBQ sauces), cooking oils (olive oil, avocado oil, coconut oil in both spray and bottle formats), and has expanded into snacks (kettle chips, tortilla chips, microwave popcorn), dressings (ranch, Italian, Caesar, balsamic), pasta sauces (marinara varieties), pizza sauces, Tex-Mex products (taco sauces, enchilada sauce, salsas, dips), and dessert sauces (chocolate, salted caramel). All products are USDA Organic and/or Non-GMO Project Verified, emphasizing clean ingredients free from artificial colors, flavors, preservatives, high fructose corn syrup, and hydrogenated oils. The brand is co-founded by actor Glen Powell and launched at Walmart in April 2025, expanding to nearly 15,000 stores with approximately 60 SKUs. Distribution includes Walmart, Target, and American Airlines inflight, with products priced from $3.47 for snacks to $15.97 for cooking oils.
Differentiator
Problem solved
Functional benefit
Products and services
- Smash Kitchen Ketchup (Organic Condiments Line) USDA Organic, clean-label ketchup for everyday household use, positioned as a premium organic option at mainstream price.
- Smash Kitchen Mustard (Organic Condiments Line) Organic mustard in the Smash Kitchen condiments line, sold at mass and premium retail.
- Smash Kitchen Mayo (Organic Condiments Line) USDA Organic mayonnaise sold alongside the rest of the Smash Kitchen condiment portfolio.
- Smash Kitchen BBQ Sauce (Organic Condiments Line) Organic, clean-label BBQ sauce for grilling and everyday use, sold through Smash Kitchen retail channels.
- Smash Kitchen Olive Oil (Cooking Oils Line) Organic olive oil positioned as an everyday premium cooking staple.
- Smash Kitchen Avocado Oil (Cooking Oils Line) Organic avocado oil sold as a clean-label high-heat cooking option.
- Smash Kitchen Coconut Oil (Cooking Oils Line) Organic coconut oil for cooking and baking within the Smash Kitchen portfolio.
- Smash Kitchen Kettle Chips (Snacks Line) Organic, clean-label kettle chips sold as a premium everyday snack.
- Smash Kitchen Tortilla Chips (Snacks Line) Organic tortilla chips sold as a clean-label snacking option, complementing the Tex-Mex sauces.
- Smash Kitchen Microwave Popcorn (Snacks Line) Organic, clean-label microwave popcorn sold as a convenient everyday snack.
- Smash Kitchen Salad Dressings (Dressings Line) USDA Organic, clean-label salad dressings for everyday salads and meal prep.
- Smash Kitchen Pasta Sauces (Pasta Sauces Line) Organic, clean-label pasta sauces for everyday Italian cooking.
- Smash Kitchen Pizza Sauces (Pizza Sauces Line) Organic pizza sauces for home pizza preparation under the Smash Kitchen brand.
- Smash Kitchen Black Bean Dip (Tex-Mex Line) USDA Organic black bean dip for Tex-Mex and snacking occasions.
- Smash Kitchen Thick and Chunky Salsa (Tex-Mex Line) Organic, clean-label thick and chunky salsa for dipping and cooking.
- Smash Kitchen Restaurant Style Salsa (Tex-Mex Line) Organic restaurant-style salsa for at-home Tex-Mex meals and snacking.
- Smash Kitchen Taco Shells (Tex-Mex Line) Organic taco shells for at-home taco preparation within the Tex-Mex range.
- Smash Kitchen Dessert Sauces (Dessert Sauces Line) Organic, clean-label dessert sauces for ice cream, desserts, and baking applications.
Quantifiable outcome
- One of Walmart's biggest condiment launches and fastest-growing pantry brand since April 2025 debut
Companies that use Smash Kitchen
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles3 records
Smash Kitchen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Smash Kitchen partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- American AirlinescoreAmerican Airlines partnered with Smash Kitchen to offer premium condiments on select domestic flights, enhancing inflight dining for First Class and Main Cabin customers. The partnership initially featured condiments with Classic American Sliders and Fries for advance-order First Class passengers, and also appeared in seasonal Main Cabin sandwiches. This partnership is part of American Airlines' competitive response to Delta and United's premium cabin investments.
- ErewhonflagshipSmash Kitchen launched at Erewhon, the health-focused grocery chain synonymous with Los Angeles wellness culture. The launch included a limited-edition Hot Honey Barbecue Peaches & Cream Smoothie created exclusively for the partnership, marking a significant retail milestone for the brand.
Scale indicators3 records
Recent moves10 records
Expansion highlights5 records
Smash Kitchen competitors and assessment
Company assessmentEmerging players
- True Made Foods: Veggie-based ketchup, sauces, and condiments targeting the better-for-you segment. Smaller and more niche than Smash Kitchen but overlapping in clean-label ketchup/sauce category.
- Bitchin' Sauce: Clean-label dips, spreads, and chips sold through retail and foodservice. Comparable as a smaller emerging brand in the better-for-you dip/spread/snack space overlapping Smash Kitchen's Tex-Mex and chip categories.
Direct peers
- Sir Kensington's: Premium condiment brand (ketchup, mustard, mayo, BBQ) with clean-label positioning sold across mass and natural channels. Now owned by Unilever. Directly comparable in category focus and channel strategy to Smash Kitchen's condiment core.
- Primal Kitchen: Premium clean-label condiments, dressings, and sauces (mayo, ketchup, BBQ) founded by a celebrity (Mark Sisson) and now owned by Kraft Heinz. Closely comparable to Smash Kitchen in product mix, retail channels (Walmart, Target, Whole Foods), and celebrity-driven brand building.
- Simple Mills: Clean-label snacks (crackers, cookies, baking mixes) sold at Walmart, Target, and natural retailers. Closely comparable to Smash Kitchen's snack expansion into chips and popcorn — same demographic, channels, and ingredient ethos.
- Bragg Live Food Products: Established organic pantry brand spanning dressings, oils, sauces, and seasoning — a long-tenured clean-label CPG with overlapping product categories and natural-foods channel presence.
- Chosen Foods: Clean-label cooking oils (avocado oil), dressings, and condiments sold at Walmart, Target, and natural retailers. Directly overlaps Smash Kitchen's cooking-oil and dressing categories with the same clean-ingredient positioning.
- Tessemae's: Clean-label salad dressings, marinades, and condiments sold through mass and natural grocery. Comparable to Smash Kitchen's dressing line and overall organic/non-GMO positioning.
Broad incumbents
- Kraft Heinz: Legacy condiment manufacturer (Heinz ketchup) and owner of Primal Kitchen. A broad incumbent whose clean-label acquisitions represent the most direct large-scale competitive threat to Smash Kitchen.
- McCormick & Company: Major flavor and condiment manufacturer (sauces, dressings, seasonings). Competes with Smash Kitchen across overlapping categories from a much larger distribution and marketing base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Smash Kitchen social profiles
Digital presenceSmash Kitchen compliance and trust
Trust signalCompliance8 records
Smash Kitchen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smash Kitchen leadership team
Management profileNumber of profiles
Profiles3 records
Smash Kitchen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smash Kitchen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smash Kitchen
What does Smash Kitchen do?
Smash Kitchen manufactures and sells USDA Organic, clean-label pantry staples including condiments (ketchup, mustard, mayo, BBQ sauce), cooking oils (olive, avocado, coconut), snacks (kettle chips, tortilla chips, microwave popcorn), salad dressings, pasta and pizza sauces, Tex-Mex products (salsas, dips, taco shells), and dessert sauces. Products are sold under the Smash Kitchen brand through mass-market retail, premium grocery, inflight foodservice, and direct e-commerce channels.
Is Smash Kitchen a public or private company?
Smash Kitchen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smash Kitchen founded?
Smash Kitchen was founded in 2025. It employs 1 to 10 people.
Where is Smash Kitchen based?
Smash Kitchen is headquartered in Los Angeles, United States, in the North America region.
How does Smash Kitchen make money?
One revenue line is on record: retail CPG Sales.
Who are Smash Kitchen's main competitors?
Emerging players on record are True Made Foods and Bitchin' Sauce. Direct peers are Sir Kensington's, Primal Kitchen, Simple Mills, Bragg Live Food Products, Chosen Foods and Tessemae's. Broad incumbents are Kraft Heinz and McCormick & Company.
Does Smash Kitchen have an API?
No public API is recorded for Smash Kitchen.
What industry is Smash Kitchen in?
Smash Kitchen's product category is Organic Condiments and Pantry Staples. Its primary akta.pro industry code is CRADAAAB, Condiments, Sauces & Dressings, with a secondary code of AFAKAIAJ, Crackers & Savory Biscuits Manufacturing. Its NAICS code is 311941 and its SIC code is 2000.