What 15below does

15below Limited is a Brighton, UK-headquartered SaaS company that provides automated passenger communications software to the travel industry, primarily airlines, rail operators, travel agencies, and travel management companies. Founded in 2006 by Nicholas Key (formerly of SITA and American Express Travel), the platform integrates directly with all major Passenger Service Systems — Navitaire, Sabre, Galileo, SITA, and Amadeus — and connects to more than 100 internal and third-party data sources to deliver hyper-personalised notifications across six channels (email, SMS, WhatsApp, app push, voice, and social messaging). The product portfolio comprises seven core offerings: Disruption, Workflow Manager, Flight Status, IROPS Dashboard, Pre-Departure Communications, Itineraries & Receipts, and Check-in/Boarding Passes, supplemented by Rail Ticketing, Special Service Handling, and the Always-on Passenger Communications module launched in 2024. The platform processes 2.1 million notifications daily (over 1 billion in 2024) with a 98%+ email delivery rate for 70+ customers across 39 countries.

The company operates a quote-based enterprise SaaS model with multi-year contracts priced on passenger volume and selected products. Revenue is generated primarily through recurring subscriptions, with enterprise field sales targeting large carriers and travel operators. Go-to-market emphasises personalised demos, industry conference presence (e.g., APEX FTE EMEA), and content marketing (white papers, webinars, case studies). Key enterprise customers include British Airways, Qantas, Cathay Pacific, JetBlue, Ryanair, Lufthansa, SWISS, Etihad, TUI, Aegean, and WestJet, with quantified outcomes such as NPS improvements of 100+ points (JetBlue), 175,196 vouchers issued in two days (Ryanair), and $1.5M+ annual contact-center cost savings for airlines carrying 10M passengers. In March 2024, LDC (Lloyds Banking Group's private equity arm) invested to fund a five-year growth plan; in July 2025, 15below completed its first acquisition, purchasing Airport AI to extend conversational AI capabilities into the airport vertical.

Name

15below

Legal name

15below Limited

Website

https://15below.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

15below provides enterprise SaaS for automated, multi-channel passenger communications to airlines, rail operators, and travel management companies, integrating with all major reservation systems to deliver personalised notifications and disruption management across 70+ customers in 39 countries.

Ownership category

akta.pro rank

Product category

Passenger Communications Software

NAICS

Support Activities for Transportation (488)

SIC

Communications Services, Nec (4899), Transportation Services (4700)

akta.pro primary industry

Passenger Information, Wayfinding & Signage (THABALAH)

akta.pro secondary industries

Risk Intelligence, Alerts & Traveler Tracking Solutions (THAKANAF), Digital Check-in/Check-out & Keyless Entry (THALACAG), Assistance & Claims Management Platforms (FNOL, TPA Tech) (THALALAF)

Keywords

• Passenger communications software
• Airline disruption management
• Flight status notifications
• Travel industry SaaS
• Reservation system integration

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. SaaS Platform Subscription: Software-as-a-service platform providing passenger communications solutions to airlines and travel companies on a subscription basis. Customers select products from the platform and pay for access to automated notification services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

15below provides a unified passenger communications platform that enables airlines, rail operators, and travel management companies to send hyper-personalized, automated notifications to passengers across six channels (email, SMS, WhatsApp, app push, voice, social messaging, and print). The platform integrates directly with major reservation systems (Amadeus, Navitaire, Sabre, Galileo, SITA) and 100+ data sources to manage disruption, flight status, pre-departure communications, itineraries, check-in, and boarding pass delivery at scale.

Product overview

15below offers a unified passenger communications platform with seven core products. The core platform integrates directly with reservation systems and over 100 data sources to deliver hyper-personalised, automated communications across multiple channels (email, SMS, WhatsApp, app push, voice, social messaging, print). The product portfolio includes Disruption (schedule change and cancellation management), Workflow Manager (PNR queue automation), Flight Status (real-time operational updates), IROPS Dashboard (irregular operations visual management), Pre-Departure Communications (pre-travel messaging), and Itineraries & Receipts (booking confirmations). Additional modules include Check-in and Boarding Passes, Rail Ticketing, and Special Service Handling. The platform also offers an Always-on Passenger Communications solution as a fail-safe against IT outages, and acquired Airport AI in 2025 to expand its unified communications capabilities for airports.

Differentiator

Problem solved

Functional benefit

Brands

• IROPS Dashboard: A dashboard solution for managing irregular operations, providing operations teams with a visual overview of disruption activity, flight status, notification history, and operational checklists.
• Always-on Passenger Communications

Products and services

• Disruption Automated communication solution for airlines that identifies impacted passengers during schedule changes and cancellations, sending personalised notifications and providing self-service options for rebooking, acceptance, refunds, and credits through 15below-hosted microsites.
• Workflow Manager Automation tool that sorts, filters, and categorises PNRs on reservation system queues, executing bespoke workflows, performing automated checks, and flagging cases that need manual intervention to reduce human error.
• Flight Status Real-time flight information notification system that analyses operational flight-feed events to deliver relevant and reliable travel updates to passengers, staff, and subscribers during the operational window.
• IROPS Dashboard Visual operations dashboard for managing irregular operations (IROPS) that overlays real-time flight event data, tracks delays and cancellations, applies delay reason codes, calculates compensation, and gives controllers a single view of disruption activity.
• Pre-Departure Communications Proactive, personalised pre-travel communications that combine dynamic information with ancillary promotions, check-in reminders, and destination-specific details to ensure customers have what they need before departure.
• Itineraries & Receipts Automated booking confirmations and receipts product that extracts complex PNR data, delivers personalised travel information, attaches e-ticket receipts and barcodes, and generates ancillary revenue through in-message promotions.
• Check-in and Boarding Passes Automated web or mobile check-in and boarding pass delivery solution that supports IATA standard 1D/2D barcodes, filters ineligible passengers, and delivers boarding passes directly to mobile devices.
• Rail Ticketing Real-time rail ticket production solution that issues tickets in 1D and 2D barcode formats and delivers them via email, PDF, SMS, and App Push, simplifying back-office operations and reducing queues at stations.
• Special Service Handling Special service communications module for group travel, unaccompanied minors, and advanced passenger information, delivering automated notifications to passengers with special requirements.
• Always-on Passenger Communications Fail-safe passenger communication solution that securely stores up-to-date PNRs (or uses an existing Offline Data Store) to ensure uninterrupted passenger communication when reservation or PSS systems fail.
• Airport AI (Conversational AI for Airports) Conversational AI platform for airports, acquired by 15below in July 2025 and integrated into the broader platform to deliver a unified, two-way communications solution spanning airlines and airports.

Quantifiable outcome

• Reduced disruption response time from 4 hours to under 15 minutes (Swoop)
• +7 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability9 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core.

• Airport AIcoreStrategic or Co-development Partner · 8 July 2025Acquired London-based Airport AI, a conversational AI platform for airports, to create a unified communications solution for air travel. Integration aims to enhance passenger communication, improve operational efficiency, and expand market reach in airport and airline services.
• iCouponcoreTechnology or Integration · 1 June 2024Partnership modernized compensation processes enabling airlines like Ryanair and Wizz to issue instant, cashless digital vouchers during operational delays. Ryanair issued 175,196 digital vouchers during June 2024 disruption.
• Microsoft AzurecoreTechnology or Integration · 1 January 2024Cloud migration partnership with Microsoft Azure enhancing scalability and security of the platform. 26 customers transitioned to next generation platform in 2024 with plans to continue migration throughout 2025.
• AmadeuscoreTechnology or IntegrationOngoing partnership for integration with Amadeus Altéa and other Amadeus systems. Support for airlines preparing for Amadeus Nevio and IATA's ONE Order initiatives.
• NavitairecoreTechnology or IntegrationLong-standing integration partnership with Navitaire for reservation system connectivity. Supports airlines including WestJet and Swoop using Navitaire New Skies.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Amadeus: Amadeus operates the Altéa PSS and a broad portfolio of airline IT and distribution technology, including ancillary retailing and disruption services. It is both an integration partner and a direct competitor on airline passenger communications, especially via Altéa Customer Management.
• Salesforce (Marketing Cloud / Marketing Cloud Account Engagement): Salesforce is a global CRM and customer engagement platform with a Marketing Cloud that handles multi-channel passenger messaging, journey orchestration and personalization at enterprise scale. It serves as a broad incumbent against which airlines may evaluate specialized providers like 15below.
• Adobe Experience Cloud: Adobe's Experience Cloud (including Campaign and Journey Optimizer) provides cross-channel enterprise messaging, personalization and analytics used by large travel brands. Comparable to 15below at the multi-channel orchestration layer, though less airline-specific.
• SITA: SITA is the global IT and communications specialist for air transport, operating messaging, passenger processing and network services used by virtually every airline and airport. SITA competes directly with 15below on passenger communications and is its founder's former employer, making it the most relevant incumbent peer.
• Sabre Corporation: Sabre is a major GDS and passenger service system provider whose platform serves airlines with reservation, retailing and operational tooling. Sabre's airline IT suite overlaps with parts of 15below's workflow and disruption management, and it is also an integration partner, making it an incumbent peer.

Direct peers

• PROS Holdings: PROS provides AI-powered pricing, retailing and offer optimization software widely used by airlines, with overlap into ancillary placement and personalized customer communications. Comparable as an enterprise SaaS vendor monetizing passenger data and offers at the airline level.
• IBS Software: IBS Software sells airline operations, passenger services and loyalty software used by many carriers, including modules that overlap with disruption management and notification workflows. Comparable as a specialist airline IT vendor targeting passenger lifecycle.

Emerging players

• Genesys: Genesys is a leading contact-center and customer experience platform with AI orchestration capabilities increasingly used by airlines for passenger servicing and disruption handling. It addresses overlapping use cases around IROPS and self-service rebooking.
• Netomi: Netomi is an AI customer service platform with verticalized travel and airline deployments, including generative AI agents for handling rebooking and disruption inquiries. Emerging player in the AI-driven passenger communication space that overlaps with 15below's Airport AI capabilities.

Others

• Twilio: Twilio provides communications APIs (SMS, WhatsApp, voice, email) that undergird many enterprise messaging platforms including airline notifications. It is an enabling infrastructure provider for the same multi-channel communications stack 15below orchestrates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/15below_travel
• Facebookfacebook.com/15below
• LinkedInlinkedin.com/company/15below

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 15below