CROWD

What CROWD does

CROWD is a Brazilian enterprise talent platform that connects companies to vetted freelance and PJ (Pessoa Jurídica) professionals in technology and marketing. Founded in 2013 and headquartered in São Paulo (with operational offices in Alphaville, Barueri), the company operates an AI-powered marketplace that cross-references roughly 60,000 professional profiles to deliver curated shortlists within approximately 4 days, with average allocation within 7 days versus an industry-typical 30+ day hiring cycle.

The core product stack comprises four components. The primary CROWD Platform is a two-sided marketplace for on-demand tech and marketing squads (developers, architects, data engineers, UX/UI designers, performance marketers, SEO and content specialists, AI specialists, project managers). CROWD Manage is a subscription add-on that centralizes contracts, NDAs, electronic signatures, and payments into a single CROWD-issued Boleto or PIX invoice, providing legal protection against Brazil's stringent PJ/freelancer reclassification (vínculo empregatício) risk. CROWD Bodyshop is a managed outsourcing product bundling full agile squads with curation, contract, and ongoing support. CROWD Academy operates a parallel educational sub-brand offering courses in AI, marketing, and technology that both trains future talent and reinforces employer brand. CROWD Manage is priced at R$280/month (annual), with the first month waived for clients hiring over R$30k; marketplace revenue is earned via a tiered 6–9% transaction fee on total services volume processed through the platform, dropping as monthly hiring volume rises.

The company targets both growth-stage companies (10–100 employees) needing rapid roadmap acceleration and consolidated enterprises (100+ employees) needing compliant contractor management at scale. GTM is primarily direct enterprise field sales with a 24-hour inbound response SLA, complemented by an inside-sales motion for CROWD Manage and a community-led motion (CROWD Academy blog, CROWD Talks video series, social channels) for talent acquisition. Named customers include Grupo Camil, BrMalls, Suhai, Health4Pet (acquired by Porto Seguro), and Quero Educação; the company claims 400+ client companies, 3,000+ matches performed, and R$12 million paid to professionals via the platform. The company is privately held (Crowd Agency Sistemas e Tecnologia Ltda – ME), apparently bootstrapped aside from two small disclosed rounds totaling roughly $560k in 2017–2018, with co-founders Gabrie Matias (CEO) and Juan Zaragoza (CCO).

Name

CROWD

Legal name

Crowd Agency Sistemas e Tecnologia Ltda – ME

Website

https://crowd.br.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

CROWD is a Brazilian AI-powered marketplace and managed services platform that connects companies to vetted freelance and PJ professionals in technology and marketing, providing compliant contracting, centralized payments, and on-demand agile squads to enterprise and growth-stage clients.

Ownership category

akta.pro rank

Product category

Talent Marketplace & Contractor Management Platform

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

VIP, Backstage & Crowd Management Services (BPAKACAH)

Keywords

• Tech talent marketplace
• Freelance platform
• Contractor management software
• Agile squads outsourcing
• Marketing talent matching

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Recruitment & Talent Placement Commission: CROWD charges a transaction fee (percentage) on the total volume of services transacted through the platform. Fees are tiered based on monthly hiring volume: 9% up to R$29k/month, 8% for R$30k–99k, 7% for R$100k–199k, and 6% for R$200k+. The fee applies to the total project/service value transacted.
2. CROWD Manage Platform Subscription: Annual subscription plan for managing existing PJ and freelancer bases. Priced at R$280/month. Subscription is waived for clients who hire more than R$30k in the first month. Includes recruitment access, standardized contracts, unified payments, and legal protection.
3. Freelancer Registration Fee (Platform Take Rate): Free registration for professionals. CROWD deducts a small percentage from project/contract value as a platform fee. Payment to freelancers is made on the last business day of the month following job approval, contingent on valid invoice submission.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

CROWD is an AI-powered enterprise talent marketplace that connects Brazilian companies with pre-vetted freelance technology and marketing professionals (PJs) for on-demand team assembly. The platform combines semantic AI matching across 60,000+ profiles with human curation, delivering curated shortlists within 4 days and average allocation in 7 days. Complementary offerings include CROWD Manage for centralized contractor compliance, contracts, NDAs, and unified PIX/Boleto payments, plus CROWD Bodyshop for complete agile squad outsourcing under CROWD's legal intermediary structure.

Product overview

CROWD operates as an integrated talent platform ecosystem composed of three core offerings. The primary CROWD Platform serves as an enterprise on-demand talent marketplace for tech and marketing, leveraging AI to match companies with curated professionals from a base of 30,000+ registered specialists within a 7-day average allocation window. CROWD Manage is a compliance and payments add-on module that centralizes contract management, NDA generation, unified invoicing, and legal protection for existing PJ and freelancer bases. CROWD Bodyshop provides agile outsourcing squads assembled under demand with full curation and contract support. CROWD Academy, a distinct sub-brand, extends the ecosystem into professional education with practical courses in marketing, technology, and AI. Together these products form a vertical stack covering talent acquisition, workforce management, and continuous skills development for the Brazilian tech and marketing market.

Differentiator

Problem solved

Functional benefit

Brands

• CROWD Manage: Platform for managing freelancers and PJ professionals, offering centralized contracts, unified payments, and legal protection.
• CROWD Academy

Products and services

• CROWD Platform Enterprise on-demand talent platform connecting companies to the top 3% of tech and marketing specialists in Brazil. Features AI-powered matching across a base of 30,000+ professionals for rapid team assembly, with average 7-day allocation and curated shortlists delivered within 4 days.
• CROWD Manage Annual subscription product (R$280/month) for centralizing PJ and freelancer operations. Standardizes contracts and NDAs, generates electronic signatures, consolidates all contractor payments into a single PIX/Boleto and a single CROWD-issued invoice, and provides legal protection against vínculo empregatício (employment relationship) risk for Brazilian companies.
• CROWD Bodyshop Body-shop outsourcing service providing complete agile squads under demand for Brazilian companies. Includes curation, selection, unified contracts via CROWD Manage, and ongoing support, targeting clients that need full team augmentation rather than individual hires.
• CROWD Academy Educational sub-brand of CROWD offering practical, market-oriented online courses in marketing and technology. Course categories include generative AI, Node.js, React.js, RPA, Growth Marketing, content, paid media, and UX/UI design. Serves both talent upskilling (supply side) and employer brand positioning for CROWD.

Quantifiable outcome

• Companies receive curated talent profiles ready for interview within 4 days
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Crossover: Remote tech talent marketplace with rigorous vetting and full-time contractor engagements. Comparable curated/AI-augmented matching for tech roles with global reach.
• Upwork: Global freelance marketplace connecting companies to tech, marketing, and creative talent. Most comparable in business model (transaction-fee marketplace with AI matching) but operates at global scale rather than Brazil-focused.
• Toptal: Elite freelance marketplace for top tech talent. Directly comparable positioning of 'top 3%' of professionals with rigorous vetting and curated shortlists, though Toptal is global and tech-only.
• 99Freelas: Brazilian freelance platform for tech, design, and marketing projects. Direct domestic competitor with similar target market and freelancer-registration model, though lower emphasis on enterprise compliance.
• Workana: Latin American freelance marketplace focused on Spanish/Portuguese-speaking professionals. Closest direct competitor in geographic focus and language market, with similar marketplace mechanics.

Broad incumbents

• Remote: Global employer-of-record and contractor management platform. Comparable compliance-and-payments functionality to CROWD Manage, but positioned as global HR infrastructure rather than talent sourcing.
• Deel: Global contractor management and compliance platform with strong presence in Brazil. Overlaps with CROWD Manage's value prop of compliant contractor payments and contracts, but Deel is a global incumbent with massive VC backing.
• Fiverr: Global freelance marketplace spanning tech, marketing, and creative services. Overlaps with CROWD on the marketing and tech talent categories, though Fiverr's project-based catalog model differs from CROWD's curated enterprise matching.

Regional players

• BairesDev: Latin American nearshore tech talent provider with deep Brazil/Argentina sourcing. Comparable in providing LatAm tech talent to enterprises but operates as managed outsourced teams rather than a marketplace.
• Revelo: LatAm tech talent marketplace with strong Brazil presence. Comparable in matching Latin American developers to US/European companies, though primarily cross-border rather than domestic-only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCuGauXuinm7tSvkFPW3D-mA
• Facebookfacebook.com/comunidadecrowd
• LinkedInlinkedin.com/company/comunidade-crowd
• Instagraminstagram.com/plataformacrowd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CROWD