The Halo Group
The Halo Group is a New York-based full-service marketing and branding agency (founded 1994) that serves as the influencer marketing division of Didit, specializing in introducing global brands into the U.S. market and expanding U.S. brands internationally for enterprise and mid-market clients.
- Company typePrivate
- Founded1994
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Halo Group does
The Halo Group is a New York-based full-service branding and marketing communications agency founded in 1994, operating as the influencer marketing division of Didit, a parent full-service branding and marketing company. The firm specializes in introducing global brands into the U.S. marketplace and expanding U.S. brands internationally, delivering services across brand strategy, creative development, media planning and buying, public relations, social media, influencer marketing, and analytics. Its core go-to-market combines integrated campaigns spanning PR, influencer partnerships, social media, paid digital, and experiential marketing, supported by a self-described interdepartmental integration model rather than proprietary technology platforms.
The company serves a diverse enterprise and mid-market client base across more than ten industries, including education (NYU Stern, St. George's University), luxury appliances (Liebherr), retail/grocery (ShopRite/Wholesome Pantry), spirits (Speyburn), gaming/hospitality (Mount Airy), insurance/reinsurance (Guy Carpenter, i-aXs), sports/entertainment (Knicks City Dancers), and fashion (Flossy Footwear), as well as trade associations such as the Toy Industry Association. Revenue is generated through professional services fees on a project-based, quote-driven model with no publicly disclosed pricing. The firm accesses international markets through membership in AMIN Worldwide, a network of independent agencies across 50+ nations with 2,300+ professionals, and draws on Didit's 100+ staff for resourcing.
The leadership team is small and stable, with Kevin Lee serving as Executive Chairman of both Halo and Didit, Heidi Zafran as VP of Human Resources, and Mark Sutter as Chief Strategic Officer. The Halo Group is a private, wholly-owned subsidiary of Didit with no disclosed venture or private equity funding, and its only branded product is The Halossary, a 2014 iOS app providing advertising terminology definitions. The firm has received industry recognition including Telly, MarCom Gold, and Davey Silver awards, and has been featured in Adweek for its social-centric approach to international brand introductions.
The Halo Group firmographics
Firmographics- Name
- The Halo Group
- Legal name
- The Halo Group, Inc.
- Website
- https://thehalogroup.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Halo Group is a New York-based full-service marketing and branding agency (founded 1994) that serves as the influencer marketing division of Didit, specializing in introducing global brands into the U.S. market and expanding U.S. brands internationally for enterprise and mid-market clients.
- Ownership category
- akta.pro rank
The Halo Group industry classification
Industry- Product category
- Marketing & Advertising Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Experiential Staffing & Brand Ambassadors (MPAAAGAJ)
Keywords
Where The Halo Group is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Halo Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marketing Services Revenue: Professional services revenue generated from providing integrated marketing services including brand strategy, creative development, media planning/buying, public relations, social media, and influencer marketing programs to enterprise and mid-market clients
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
The Halo Group product offering
Product offeringCore offering
The Halo Group is a New York–based full-service branding and marketing agency that operates as the influencer marketing division of parent company Didit. It sells integrated marketing services spanning brand strategy, creative and technology, production, public relations and social media, media planning and buying, and analytics, with particular specialization in introducing global brands into the U.S. market. Its sole branded product is The Halossary, a mobile iOS app providing definitions of advertising terminology.
Product overview
The Halo Group is a New York-based full-service branding and marketing agency and influencer marketing division of Didit. The company operates as a service-based agency rather than a software product company, offering a portfolio of marketing services including strategy, creative and technology, production, public relations & social media, media planning & buying, and analytics. The sole branded product offering is The Halossary, a mobile application providing advertising terminology definitions available on the Apple App Store. The agency's capabilities are delivered through integrated interdepartmental collaboration across strategy, media, creative, technology, and public relations teams.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Services Brand strategy services including brand positioning, brand identity, competitive audits, consumer research, customer journey development, and messaging hierarchy for enterprise and mid-market clients.
- Creative & Technology Services Campaign concepts, experiential marketing and design, user experience design, package design, websites and mobile apps, and games development for client brands.
- Production Services Execution services spanning video, digital, print, and experiential marketing channels for client campaigns.
- Public Relations & Social Media Services PR strategy, influencer marketing programs, media outreach, proactive reputation management, social media programs, community management and content development, and events for client brands.
- Media Planning & Buying Services Media research and analysis, media strategy, planning and execution across traditional, digital, social media, and search engine marketing channels.
- Analytics Services Metrics reporting and performance management, funnel and conversion analysis, website analytics, KPI analysis, and social media auditing.
- The Halossary A mobile iOS application serving as The Halo Group's guide to advertising terminology, providing definitions of industry terms from A to Z.
Quantifiable outcome
- Liebherr campaign generated over 9.8 million impressions through social campaign with influencers
- +3 more outcomes
Companies that use The Halo Group
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
The Halo Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Halo Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AMIN WorldwidecoreGlobal partnership of independent agencies with affiliates in more than 50 nations around the globe. The partnership provides market-level insights, media access, and public relations capabilities. Network includes 31 countries with 30 headquarters and other offices, connecting 2,300+ professionals worldwide.
Scale indicators4 records
Recent moves4 records
Expansion highlights3 records
The Halo Group competitors and assessment
Company assessmentDirect peers
- Mother New York: An independent, full-service creative agency headquartered in New York. Comparable as a similarly-sized independent agency competing for the same brand strategy, creative, and integrated campaign briefs that Halo pursues, especially with premium and global brands.
- Anomaly: An independent creative and media agency with a strong New York presence. Comparable to Halo as a mid-sized, brand-led agency offering integrated strategy, creative, and content production for global and enterprise clients.
- The&Partnership: A mid-size independent agency network known for integrated brand, advertising, and media services. Comparable to Halo as a similarly-scaled, independent alternative to holding-company networks competing for enterprise clients.
Emerging players
- IZEA Worldwide: An influencer marketing technology platform and services provider. Comparable to Halo as an emerging influencer-marketing specialist that overlaps with Halo's core offering, though with a SaaS-led rather than pure-agency model.
- Vamp: An influencer marketing platform and agency. Comparable to Halo as a specialist influencer-marketing service provider targeting enterprise and mid-market clients, but emerging with a more technology-enabled delivery model.
Broad incumbents
- Publicis Groupe: Global advertising holding company encompassing Leo Burnett, Saatchi & Saatchi, and Publicis Worldwide. Directly comparable to Halo as the dominant enterprise-level competitor for integrated campaigns and brand launches.
- Dentsu Creative: The creative network of Dentsu, one of the largest global advertising holding companies. Comparable as a full-service agency competing for the same enterprise integrated marketing and influencer work, with much broader geographic and capability reach.
- Wieden+Kennedy: Large independent creative agency with global offices. Comparable to Halo as a top-tier creative-led agency competing for the same global-brand launch and integrated campaign work, but at significantly greater scale.
- Omnicom Group (DDB / BBDO): Global advertising holding company with DDB and BBDO networks. Comparable to Halo as a full-service integrated-marketing competitor at much larger scale, frequently pitching for the same global enterprise clients.
- Interpublic Group (McCann / MullenLowe): Global advertising holding company encompassing McCann Worldgroup and MullenLowe. Comparable to Halo as a full-service competitor for enterprise integrated marketing and brand-strategy engagements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
The Halo Group social profiles
Digital presenceThe Halo Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Halo Group leadership team
Management profileNumber of profiles
Profiles3 records
The Halo Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Halo Group M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Halo Group
What does The Halo Group do?
The Halo Group is a New York–based full-service branding and marketing agency that operates as the influencer marketing division of parent company Didit. It sells integrated marketing services spanning brand strategy, creative and technology, production, public relations and social media, media planning and buying, and analytics, with particular specialization in introducing global brands into the U.S. market. Its sole branded product is The Halossary, a mobile iOS app providing definitions of advertising terminology.
Is The Halo Group a public or private company?
The Halo Group is a private company. It is classified as corporate owned and is currently operating.
When was The Halo Group founded?
The Halo Group was founded in 1994. It employs 11 to 50 people.
Where is The Halo Group based?
The Halo Group is headquartered in New York, United States, in the North America region.
How does The Halo Group make money?
One revenue line is on record: marketing Services Revenue.
Who are The Halo Group's main competitors?
Direct peers on record are Mother New York, Anomaly and The&Partnership. Emerging players are IZEA Worldwide and Vamp. Broad incumbents are Publicis Groupe, Dentsu Creative, Wieden+Kennedy, Omnicom Group (DDB / BBDO) and Interpublic Group (McCann / MullenLowe).
Does The Halo Group have an API?
No public API is recorded for The Halo Group.
What industry is The Halo Group in?
The Halo Group's product category is Marketing & Advertising Services. Its primary akta.pro industry code is MPAAAGAJ, Experiential Staffing & Brand Ambassadors. Its NAICS code is 541810 and its SIC code is 7311.