Encircle
Encircle is a cloud-native SaaS platform providing AI-powered field documentation, mitigation scoping, and workflow software to over 3,000 property restoration contractors across North America, integrating with Xactimate, Stripe, and insurance carrier systems.
- Company typePrivate
- Founded2012
- HeadquartersKitchener, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Encircle does
Encircle is a cloud-native SaaS platform founded in 2012 in Kitchener, Ontario, Canada, that provides unified field documentation, AI-powered mitigation scoping, and operational workflow software for the property restoration industry. The platform serves over 3,000 restoration shops ranging from independent SMBs to large enterprise franchises such as PuroClean, ServiceMaster Restore, Belfor, Paul Davis, Restoration 1, and Rainbow Restore, with a secondary user persona of insurance carriers, adjusters, third-party administrators, and public adjusters. Field technicians capture photos, videos, notes, 360-degree imagery, and moisture readings, which Encircle transforms into carrier-ready reports, IICRC-aligned mitigation scopes, water mitigation logs, content inventories, and integrated payment processing.
The platform is built on Microsoft Azure and comprises multiple integrated modules — Field Documentation, Reports, Floor Plan (video-to-sketch via CubiCasa), Scoping (AI-powered), Hydro (water mitigation), Contents (packout inventory), Office Admin Tools, Payments (Stripe), and ROM/Edge (Rough Order of Magnitude estimating, sold as a separate subscription). The "Encircle AI" engine combines computer vision, NLP, and spatial analysis through a multi-step inference pipeline validated against IICRC S500/S520/S700 standards. Deep integrations include Xactimate for estimating workflows, RICOH THETA 360-degree and FLIR thermal cameras for capture, Stripe for payments, and a public REST API for enterprise data extraction into ERPs and BI tools.
Encircle operates a hybrid go-to-market combining product-led growth (free trials, self-serve mobile onboarding for SMBs) with enterprise sales for large restoration franchises and insurance carriers, supplemented by channel partnerships with estimating platforms such as Epic Estimates, Claims Delegates, and QuickCheck. Revenue is generated through quote-based subscription contracts with unlimited user seats per location and annual billing, plus the standalone ROM (Edge) subscription. The company received a FedDev Ontario grant (October 2022) as part of a $7.5M CAD joint funding announcement and operates with approximately 51-200 employees under a remote-first culture anchored at its Kitchener headquarters. Co-founders Paul Donald (CEO), Ronuk Raval, and Christophe Biocca continue to lead the company.
Encircle firmographics
Firmographics- Name
- Encircle
- Legal name
- Encircle Inc.
- Website
- https://getencircle.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Encircle is a cloud-native SaaS platform providing AI-powered field documentation, mitigation scoping, and workflow software to over 3,000 property restoration contractors across North America, integrating with Xactimate, Stripe, and insurance carrier systems.
- Ownership category
- akta.pro rank
Where Encircle is headquartered
LocationHeadquarters
- HQ city
- Kitchener
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Encircle business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Core Platform): Recurring subscription revenue from the core Encircle platform. Subscription includes unlimited seats per location. Sold on a per-location or per-contract basis with annual billing typical for enterprise accounts.
- The Edge (ROM Estimating) Subscription: Separate subscription product for Rough Order of Magnitude estimating capabilities. Positioned as a standalone offering that can complement or precede the full platform subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based subscription with unlimited seats |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels6 records
Encircle product offering
Product offeringCore offering
Encircle is a cloud-native SaaS platform built for property restoration contractors and insurance claims professionals. It captures photos, videos, notes, 360-degree imagery and moisture readings in the field, then transforms that data into carrier-ready reports, AI-generated IICRC-aligned scopes, floor plans, water mitigation logs, contents inventories, ROM budgets and on-site payments. It also offers a public REST API and a separate subscription product, The Edge (ROM estimating).
Product overview
Encircle is a unified field documentation platform for the property restoration and insurance claims industry, built as a platform with multiple integrated modules. The core platform captures field data (photos, videos, notes, 360° imagery, moisture readings) which flows into specialized modules: Encircle Scope (AI-powered mitigation scoping), Floor Plan (video-to-sketch conversion), Hydro (water mitigation documentation), Contents (packout inventory), Reports (carrier-ready documentation), Office Admin Tools and Payments (field payment collection), and ROM Edge (budget estimating). Encircle AI serves as the unified AI engine powering multiple modules. The platform integrates with Xactimate for estimating workflows, Stripe for payments, and Ricoh THETA/FLIR cameras for enhanced capture. Trusted by 3,000+ restoration shops.
Differentiator
Problem solved
Functional benefit
Brands
- The Edge: A separate ROM (Rough Order of Magnitude) estimating tool for restoration professionals, designed to produce credible, defensible ROM estimates for budgeting, labor planning, and T&M projects.
Products and services
- Encircle Platform A unified cloud-native field documentation SaaS platform for restoration contractors and insurance professionals that captures photos, videos, notes and 360-degree imagery, and turns that data into carrier-ready reports, AI-powered IICRC-aligned scopes, water mitigation logs, floor plans, contents inventories, and integrated on-site payments via Stripe.
- The Edge (ROM Estimating) A standalone subscription product that produces credible, defensible Rough Order of Magnitude (ROM) estimates for restoration projects on-site in under an hour, using production and labor rates for budgeting and T&M projects.
- Encircle Public API A public REST API with a JavaScript SDK that gives secure, structured access to Encircle job data, allowing developers to push data into ERPs, sync claims into internal systems, trigger automation workflows, feed documentation into estimating or BI tools, and build proprietary dashboards.
Companies that use Encircle
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles4 records
Encircle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability10 records
Feature6 records
Encircle partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Ricoh Company, Ltd.coreStrategic partnership to integrate RICOH THETA 360-degree camera technology into the Encircle platform. Enables restoration contractors to capture immersive 360-degree room documentation using RICOH THETA cameras.
- Epic EstimatesminorEstimating software partner listed on Encircle's Partners page. Drives referral-based customer acquisition from Epic Estimates user base in the restoration industry.
- XactimatecorePrimary integration partner for industry-standard restoration estimating software. Deep integration enables seamless data flow between Encircle documentation and Xactimate estimates, driving adoption among Xactimate users.
- Claims DelegatesminorEstimating partner listed on Encircle's Partners page, serving the restoration and insurance claims ecosystem.
- QuickCheckminorEstimating partner listed on Encircle's Partners page for restoration industry referrals.
- Solutions For You (SFY)minorEstimating partner listed on Encircle's Partners page.
- Top Shelf EstimatesminorEstimating partner listed on Encircle's Partners page.
- Tim Farmer ConsultingminorEstimating partner/consultant listed on Encircle's Partners page.
- Total ContentzminorEstimating partner listed on Encircle's Partners page.
- Restoration Made SimpleminorEstimating partner listed on Encircle's Partners page.
- Fair LineminorEstimating partner listed on Encircle's Partners page.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Encircle competitors and assessment
Company assessmentBroad incumbents
- Xactware (CoreLogic/Verisk) — Xactimate: Maker of Xactimate, the de facto standard estimating platform in property restoration. Encircle's deepest integration partner and most strategically consequential relationship — comparable because both serve restoration contractors in the documentation-to-estimate workflow.
- ServiceTitan: Large field service management platform with modules for restoration-adjacent trades. Comparable in delivering CRM, job documentation, and back-office workflows to multi-location service operators.
- Procore Technologies: Broad construction management platform with project documentation and field collaboration. Adjacent incumbent relevant to Encircle's expansion into larger general contractors and insurance-driven rebuild workflows.
Direct peers
- AccuLynx: Vertical SaaS for roofing and restoration contractors combining CRM, job documentation, photo capture, and estimating. Direct functional overlap with Encircle in field documentation and claims workflow for restoration shops.
- JobNimbus: CRM and field operations platform for restoration, roofing, and construction contractors. Comparable to Encircle in serving SMB-to-mid-market restoration shops with job tracking, photo documentation, and insurance workflow tools.
- CompanyCam: Photo and video documentation app purpose-built for contractors, with location tagging and report sharing. Directly comparable in the field-photo-capture layer of the restoration workflow.
- Hover (Hover.to): 3D property capture and measurement platform for insurance and restoration. Comparable in the property-documentation and measurement-to-estimate workflow that Encircle addresses via Floor Plan and scoping modules.
- DASH Restoration Software: Purpose-built SaaS for property restoration contractors covering job management, documentation, and reporting. Direct vertical competitor to Encircle in the restoration segment.
- iRestore (by ContentsTrack): Inventory and contents management platform for the restoration and packout workflow. Overlaps directly with Encircle's Contents module.
- PSA (Property Solutions Acquisition): Restoration-specific practice management and job-costing software used by mitigation and reconstruction contractors. Comparable in targeting the same restoration vertical with operational back-office tooling.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Encircle social profiles
Digital presenceEncircle compliance and trust
Trust signalCompliance3 records
Encircle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Encircle leadership team
Management profileNumber of profiles
Profiles8 records
Encircle funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Encircle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Encircle
What does Encircle do?
Encircle is a cloud-native SaaS platform built for property restoration contractors and insurance claims professionals. It captures photos, videos, notes, 360-degree imagery and moisture readings in the field, then transforms that data into carrier-ready reports, AI-generated IICRC-aligned scopes, floor plans, water mitigation logs, contents inventories, ROM budgets and on-site payments. It also offers a public REST API and a separate subscription product, The Edge (ROM estimating).
Is Encircle a public or private company?
Encircle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Encircle founded?
Encircle was founded in 2012. It employs 51 to 100 people.
Where is Encircle based?
Encircle is headquartered in Kitchener, Canada, in the North America region.
How does Encircle make money?
Two revenue lines are on record. SaaS Subscription (Core Platform) is the primary driver. The others are the Edge (ROM Estimating) Subscription.
Who are Encircle's main competitors?
Broad incumbents on record are Xactware (CoreLogic/Verisk) — Xactimate, ServiceTitan and Procore Technologies. Direct peers are AccuLynx, JobNimbus, CompanyCam, Hover (Hover.to), DASH Restoration Software, iRestore (by ContentsTrack) and PSA (Property Solutions Acquisition).
Does Encircle have an API?
Yes. Encircle provides a public API that gives secure, structured access to job data including Jobs, Rooms, Media, Notes, Hydro data, Events, and Floor plan metadata. Developers can push job data into ERPs, sync claims into internal systems, trigger automation workflows, feed documentation into estimating or BI tools, build proprietary dashboards, and extend Encircle into enterprise workflows. The API is provided as-is, free of charge, for internal use in conjunction with Encircle services and accounts. Developer documentation is at encircleinc.github.io/public-api/?encircleUrl=https%3A//api.encircleapp.com/openapi_v3.json.