Visla

What Visla does

Visla is a private AI-powered video workflow platform headquartered in Palo Alto, California, founded in 2020. The company provides a unified end-to-end product spanning AI video generation, editing, recording, and team collaboration, targeting marketing, sales, training, customer success, product, HR, education, and enterprise use cases. Its core products include an AI Video Generator (text, script, PDF, PPT, URL, and media-to-video), an autonomous AI Video Agent, AI Director Mode for storyboard-based scene planning, AI Avatars with custom avatar creation and voice cloning, a Screen Step Recorder, and Workspaces/Teamspaces for collaborative editing and approval. Underlying capabilities are multimodal — text, image, video, audio — and the platform exposes a Video Creation API for enterprise integrations.

The technology stack is built on third-party foundation models, prominently Google Cloud's Veo 3, Imagen 4, and Gemini 2.5 for video, image, and multimodal generation, with additional API usage from OpenAI and Anthropic. Visla layers proprietary UX and orchestration on top, including AI Director Mode for cross-scene character and object consistency, and a stated policy of training AI without using customer content to address enterprise data privacy concerns. The company holds SOC 2 Type II compliance (audited by Prescient Security) and distributes via a web app, iOS and Android apps, and integrations with Slack, Zoom, Canva, Adobe Express, Zapier, and a ChatGPT GPT Store plugin.

Visla monetizes through a tiered subscription model: a free tier with 2,000 monthly credits, Pro at $18/month ($9/month annual), Business at $59/month (~$39/month annual), and a custom-priced Enterprise tier with SSO, dedicated account managers, unlimited custom avatars/voices, multiple brand kits, and API access. Additional flexible, non-expiring credits can be purchased on demand. Go-to-market is hybrid: product-led growth via self-serve signup on the free tier, paired with an enterprise sales motion for larger deployments. No parent company, subsidiaries, acquisitions, or institutional funding rounds beyond a 2020 TSVC event have been disclosed in the available data.

Name

Visla

Legal name

Visla, Inc.

Website

https://visla.us

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Visla is a private AI-powered video creation and editing platform that converts text, scripts, and media into finished videos for marketing, sales, training, education, and enterprise teams via a tiered subscription model.

Ownership category

akta.pro rank

Product category

AI Video Creation Platform

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Short-Form Video Creation, Editing & Templates Apps (MPACAHAE)

akta.pro secondary industries

Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC), Graphic Design & Visual Content Production (BPAFAIAC)

Keywords

• AI video generation
• Video editing software
• AI avatar creation
• Video collaboration platform
• AI content creation

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations, Others

Revenue model

1. Subscription Plans (Free, Pro, Business, Enterprise): Tiered subscription model with monthly and annual billing options. Free tier offers 2,000 credits/month. Paid tiers (Pro at $18/mo, Business at $59/mo) provide increasing credit allotments and feature access. Enterprise has custom pricing.
2. Flexible Credits: Additional credits purchasable on-demand for users who exceed their fixed monthly allotment. Credits never expire and can be used for AI video generation, avatar creation, and voice cloning operations.
3. Platform App Store Purchases: Premium features and subscriptions available through Apple App Store and Google Play Store with separate billing from website purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Visla is an AI-powered video workflow platform that enables users to create, edit, record, and collaborate on professional videos. Its core offering converts text, scripts, PDFs, PPTs, audio, images, and URLs into finished videos using generative AI, and includes AI avatars, voice cloning, scene-based editing, screen recording, and team workspaces. The platform is sold via tiered subscriptions (Free, Pro, Business, Enterprise) and offers an Enterprise Video Creation API.

Product overview

Visla is an AI-powered video workflow platform for business that provides a unified platform combining video creation, editing, recording, and collaboration tools. The core offering includes AI Video Generator (text/script/PDF/PPT to video), AI Video Editor, AI Avatar with voice cloning, Screen Step Recorder, and collaboration features (Workspaces, Teamspaces). The platform is offered across Free, Pro, Business, and Enterprise tiers, with Business and Enterprise unlocking advanced features like custom avatars (up to 3 or unlimited), custom voice cloning, brand kits, Getty Images access, 4K export, and API access.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Video Generator AI-powered video creation suite that converts text, scripts, ideas, existing footage, audio, images, PDF, PPT, and URLs into polished professional videos with AI narration, visuals, and transitions. Targets business teams and individual creators needing fast video output.
• AI Video Agent Autonomous AI agent that transforms ideas, scripts, files, or media into finished videos, handling the full production pipeline including narration, visuals, scenes, and transitions with minimal human intervention.
• AI Avatar AI-powered avatar system offering 100+ public AI Avatars or custom avatar creation from text descriptions, photos, or camera snapshots for personalized video narration across multiple languages.
• AI Voice Cloning Custom AI voice creation feature that clones user's voice for authentic, branded narration in videos. Supports up to 3 custom voices on Business and unlimited custom voices on Enterprise plans.
• AI Video Editor AI-powered video editing tool that trims, summarizes, and enhances footage automatically with seamless transitions, voiceovers, scene-based editing, and text-based editing capabilities.
• Screen Step Recorder AI-powered screen recording tool that captures every click, movement, and input, automatically organizing recordings into logical annotated steps with text overlays, arrows, narration, and background music for instructional and SOP videos.
• Workspaces & Teamspaces Collaborative environments for organizing footage, sharing feedback in real-time, and managing approvals across teams with role-based permissions, user access logs, co-editing, and dashboard analytics.
• Recording Suite Comprehensive recording tools including Screen Recording, Video Recording, Meeting Recording, Multi-Camera Recording, Teleprompter, and Phone as Webcam for capturing professional content.
• Video Maker GPT ChatGPT custom GPT that enables video creation directly within the ChatGPT platform using natural language prompts, with vision capabilities, web browsing, and image generation.

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability11 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core.

• ZoomcoreTechnology or Integration · 21 July 2025Zoom integration allows automatic importing of Zoom cloud recordings into Visla. Users can connect their Zoom account and automatically sync recordings to designated Visla workspaces for editing and repurposing.
• SlackcoreTechnology or Integration · 10 February 2025Slack integration enables seamless video sharing within Slack workspaces. Users can paste Visla video links directly into Slack channels for embedded playback, facilitating team collaboration and instant feedback on video content.
• Google CloudcoreTechnology or IntegrationVisla uses Google Cloud's generative AI models including Veo 3, Imagen 4, and Gemini 2.5 for content creation across video applications. Featured as a startup showcase partner demonstrating Google's AI model capabilities for content creation.
• ChatGPT (OpenAI)coreTechnology or IntegrationVisla Video Maker GPT available in ChatGPT's GPT Store allows users to create videos through conversational AI interface. Enhanced functionality includes vision capabilities, web browsing, and image generation compared to the previous plugin.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure provider for hosting all data on AWS in U.S. regions. Enterprise plans can choose other regions on request.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• HeyGen: AI video generation platform specializing in AI avatars and multilingual video creation. Directly competes with Visla's AI Avatar, AI Voice Cloning, and AI Video Generator offerings for business users.
• Synthesia: AI avatar video generation platform for enterprise training, marketing, and internal communications. Direct competitor to Visla in AI video creation with a comparable avatar-led value proposition and enterprise GTM.
• InVideo: AI video creation platform with text-to-video and template-based workflows for marketers and creators. Competes directly with Visla's text-to-video and template-driven video generation capabilities.
• Descript: AI-powered audio and video editing platform with text-based editing, transcription, and avatar features. Closely comparable to Visla's AI Video Editor, text-based editing, and transcription workflows.
• Lumen5: AI video creation platform that turns text content (blogs, articles, scripts) into social videos. Direct overlap with Visla's text-to-video and AI-powered marketing video workflows.
• Pictory: AI video creation tool that converts text, scripts, and long-form content into short branded videos. Comparable to Visla's script-to-video and AI Video Agent use cases for content marketing teams.
• Runway: Generative AI video creation and editing platform used by creators and enterprises. Competes with Visla on AI Video Generator and AI Video Editor capabilities, particularly for creative professionals.

Broad incumbents

• Canva: Design platform that has expanded into video creation with AI features. Canva is also a Visla integration partner but increasingly competes in the same SMB and marketing video creation category.
• Adobe: Creative software incumbent with Premiere Pro, Adobe Express, and Firefly generative AI. Adobe Express is a direct integration partner of Visla while also competing in the AI video creation space.

Emerging players

• Colossyan: AI avatar video platform focused on enterprise learning, training, and corporate communications. Overlaps with Visla's Training & Learning use cases and AI Avatar product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/visla_us
• YouTubeyoutube.com/@visla_us
• LinkedInlinkedin.com/company/visla-video

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visla