Netx
NetX is a privately held Digital Asset Management software and services company that provides an enterprise DAM platform — with AI-powered search, facial recognition, video transcription, and workflow automation — plus fully integrated professional services to organizations that manage large libraries of digital media, including museums, professional sports teams, fashion brands, retailers, and corporations.
- Company typePrivate
- Founded2004
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Netx does
NetX (legal entity: Netxposure LLC) is a privately held Digital Asset Management (DAM) software and services company headquartered in Portland, Oregon, with a European regional office in Berlin, Germany. Founded over 20 years ago (firmographics list 1996; company-history records 2004), NetX serves enterprise organizations that need to organize, search, and govern large libraries of digital media. The platform combines a core DAM system — supporting cloud and on-premise deployment — with AI-powered features (natural language AI-Powered Search, facial recognition, automated metadata tagging, video speech transcription/search), workflow automation, rights management, branded portals, and an Open API with Developer Toolkits.
The company's business model is anchored in annual/multi-year subscription licensing priced per authorized user, asset capacity, and scope of use, paired with a substantial professional services layer. The 2025 launch of DAM+ — a premium tier bundling the platform with Pro Services, Guided Onboarding, Turnkey Launch, and Full-Service DAM — repositions the offering around measurable customer outcomes rather than software-only delivery. NetX sells through direct enterprise field sales, an Authorized Reseller channel, and inside sales for mid-market accounts. The portfolio targets a broad vertical base spanning agencies, collegiate and professional sports, fashion/apparel, museums and galleries, higher education, manufacturing, construction, government, nonprofits, foundations, travel/DMOs, and corporations, with named customers including The Met, MoMA, Guggenheim, National Gallery of Art, Alvin Ailey, National WWII Museum, Amazon, HP, Intel, 7-Eleven, Home Depot, Levi's, Calvin Klein, Tommy Hilfiger, DKNY, and multiple professional sports franchises. NetX additionally operates the NetX Innovation Lab for R&D and the NetX Academy for customer training.
Netx firmographics
Firmographics- Name
- Netx
- Legal name
- Netxposure LLC
- Website
- https://netx.net
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NetX is a privately held Digital Asset Management software and services company that provides an enterprise DAM platform — with AI-powered search, facial recognition, video transcription, and workflow automation — plus fully integrated professional services to organizations that manage large libraries of digital media, including museums, professional sports teams, fashion brands, retailers, and corporations.
- Ownership category
- akta.pro rank
Netx industry classification
Industry- Product category
- Digital Asset Management
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Asset Management (DAM) (HDAEAGAE)
- akta.pro secondary industries
- Digital Asset Management (DAM) for Media/Creative (MPAHAGAB), Metadata Management & Cataloging (Taxonomy, Semantic Search, AI Tagging) (MPAHAGAG)
Keywords
Where Netx is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Netx business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscriptions: Subscription-based licensing model for software products with specified license terms. Subscriptions automatically renew for periods equal to initial subscription term unless cancelled. Supports per-user licensing with authorized user designations.
- Professional Services: Fully integrated professional services including Pro Services, Guided Onboarding, Turnkey Launch, and Full-Service DAM. Services include consulting, master plans, DAM audit, data migration, taxonomy development, digitization, metadata tagging, content curation, portal pages, integrations, AI model development/training, workflows and automation, and content monetization.
- Support and Maintenance: Support and maintenance services provided for products during paid support term. Includes access to new releases, bug fixes, patches, and major/minor releases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with custom pricing |
| Freemium | Pay-as-you-go | No-charge products available |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
Netx product offering
Product offeringCore offering
NetX develops and sells a Digital Asset Management (DAM) software platform that lets organizations upload, organize, search, share, and govern complex libraries of images, video, and other media using AI-powered search, facial recognition, automated metadata tagging, and workflow automation. The platform is offered as cloud or on-premise deployment and is sold primarily via annual enterprise subscriptions, with optional DAM+ bundled professional services (Pro Services, Guided Onboarding, Turnkey Launch, Full-Service DAM) for implementation and ongoing managed operations.
Product overview
NetX is a Digital Asset Management (DAM) platform provider offering a unified product portfolio centered on the core NetX DAM platform. The platform is complemented by a suite of over 50 integrated features including AI-powered search with facial recognition, video speech search, metadata tagging, workflow automation, branded portals, collaboration tools, and an Open API with Developer Toolkits. NetX also offers DAM+, a premium tier combining the software platform with fully integrated professional services (Pro Services, Guided Onboarding, Turnkey Launch, Full-Service DAM, and NetX Academy) to ensure customer outcomes. The company serves diverse industries including agencies, collegiate sports, construction, corporations, fashion, foundations, galleries, government, higher education, manufacturing, museums, nonprofits, private collections, professional sports, and travel/tourism.
Differentiator
Problem solved
Functional benefit
Brands
- DAM+: NetX's fully integrated professional services offering combined with their digital asset management platform.
- NetX Innovation Lab
Products and services
- NetX Digital Asset Management Platform
Quantifiable outcome
- Enterprise-grade performance even at scale with millions of assets or thousands of users
- +3 more outcomes
Companies that use Netx
Customer profileNamed customers29 records
Segments15 records
Ideal customer profiles1 record
Netx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration31 records
AI capability5 records
Feature8 records
Netx partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- AdobecoreIntegration partnerships with Adobe Creative Cloud applications including Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, and InCopy. Enables seamless asset workflow between Adobe creative tools and NetX DAM platform.
- MicrosoftcoreIntegrations with Microsoft Office suite including Excel, Outlook, Word, PowerPoint enabling asset management within Microsoft workflows.
- Google WorkspacecoreIntegrations with Google Workspace including Google Sheets, Slides, and Docs for asset management within Google workflows.
- ZapiercoreIntegration with Zapier enabling automated workflows between NetX and thousands of other applications without custom development.
- FigmacoreIntegration with Figma enabling design asset synchronization and management within the design workflow.
- WordPresscoreIntegration with WordPress enabling content management and asset publishing workflows.
- HootsuitecoreIntegration with Hootsuite for social media asset management and scheduling integration.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Netx competitors and assessment
Company assessmentDirect peers
- Widen (an Acquia company): Widen is an enterprise DAM and product information management platform serving brands with metadata management, video management, and creative workflows. It is a direct competitor to NetX, particularly for marketing teams managing large content libraries.
- Canto: Canto is a cloud-based Digital Asset Management vendor serving marketing teams with AI tagging, brand portals, and integrations with creative tools. It competes with NetX for similar mid-market and enterprise buyers and overlaps on AI tagging, branded portals, and creative-tool integrations.
- Bynder: Bynder is a leading cloud-native Digital Asset Management platform serving marketing and brand teams with AI-powered search, workflow automation, and a strong integration ecosystem. It is the most direct competitor to NetX in enterprise DAM, particularly for mid-market and enterprise marketing buyers.
- IntelligenceBank: IntelligenceBank is a DAM and marketing operations platform for brands and agencies with AI tagging, brand guidelines, and creative workflow tools. It overlaps with NetX on DAM core functionality and mid-market enterprise targeting.
- MediaValet: MediaValet is a cloud-native DAM platform serving enterprises with AI-powered search, brand portals, and creative workflow integrations. It is a direct NetX competitor focused on enterprise marketing and brand asset management.
- Brandfolder (Smartsheet/Brandfolder): Brandfolder is an enterprise DAM platform offering AI-powered asset tagging, analytics, and distribution tools for marketing and brand teams. It competes head-to-head with NetX for enterprise marketing and brand-management deployments.
- Aprimo: Aprimo is an enterprise Digital Asset Management and Marketing Operations platform with AI-driven asset management, workflow, and planning capabilities. It targets large enterprises and competes with NetX in marketing asset lifecycle and DAM use cases.
Emerging players
- Cloudinary: Cloudinary is a cloud-based media management and image/video transformation platform with AI-driven asset management, APIs, and developer-tool DNA. It is an adjacent competitor for technical buyer use cases where image/video optimization and APIs matter more than full DAM workflows.
Regional players
- Asset Bank: Asset Bank is a UK-based DAM vendor serving mid-market organizations with metadata management, workflow, and brand-portal capabilities. It is comparable to NetX on core DAM functionality and is a regional competitor primarily serving the UK and European markets where NetX also operates.
Broad incumbents
- Adobe Experience Manager Assets (Adobe AEM Assets): Adobe AEM Assets is the DAM component of Adobe's Experience Cloud, tightly integrated with Creative Cloud, Workfront, and other Adobe tools. It overlaps directly with NetX's creative-workflow integrations and is the broadest incumbent threat to NetX across enterprise marketing and creative teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Netx social profiles
Digital presenceNetx financial estimates
Financial estimateRevenue estimate
Valuation estimate
Netx leadership team
Management profileNumber of profiles
Profiles2 records
Netx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Netx M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Netx
What does Netx do?
NetX develops and sells a Digital Asset Management (DAM) software platform that lets organizations upload, organize, search, share, and govern complex libraries of images, video, and other media using AI-powered search, facial recognition, automated metadata tagging, and workflow automation. The platform is offered as cloud or on-premise deployment and is sold primarily via annual enterprise subscriptions, with optional DAM+ bundled professional services (Pro Services, Guided Onboarding, Turnkey Launch, Full-Service DAM) for implementation and ongoing managed operations.
Is Netx a public or private company?
Netx is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Netx founded?
Netx was founded in 2004. It employs 11 to 50 people.
Where is Netx based?
Netx is headquartered in Portland, United States, in the North America region.
How does Netx make money?
Three revenue lines are on record. Software Subscriptions are the primary driver. The others are professional Services and support and Maintenance.
Who are Netx's main competitors?
Direct peers on record are Widen (an Acquia company), Canto, Bynder, IntelligenceBank, MediaValet, Brandfolder (Smartsheet/Brandfolder) and Aprimo. Cloudinary is listed as an emerging player. Asset Bank is listed as a regional player. Adobe Experience Manager Assets (Adobe AEM Assets) is listed as a broad incumbent.
Does Netx have an API?
Yes. NetX offers an Open API that allows developers to build integrations and add-ons. The Customer Agreement (Section 12) references 'Developer Toolkits' including SDKs and APIs that enable customers to develop plugins, extensions, and add-ons that interoperate or integrate with the Products. Add-Ons developed using these toolkits can be distributed to third parties per Developer Toolkit guidelines.
What industry is Netx in?
Netx's product category is Digital Asset Management. Its primary akta.pro industry code is HDAEAGAE, Digital Asset Management (DAM), with a secondary code of MPAHAGAB, Digital Asset Management (DAM) for Media/Creative. Its NAICS code is 5132 and its SIC code is 7372.