Speedeon Data
Speedeon Data is a Cleveland-based data company that licenses consumer, mover, and life-event data covering 200M+ individuals and powers the AudienceMaker self-serve platform for audience modeling and activation across 190+ destinations, serving brands, agencies, and verticals including retail, insurance, financial services, and home services.
- Company typePrivate
- Founded2004
- HeadquartersCleveland, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Speedeon Data does
Speedeon Data is a privately held, Cleveland-based data and marketing solutions company founded in 2004 by Gerard Daher. The company aggregates and licenses consumer data covering more than 200 million individuals, 110 million households, and 30 million businesses across 1,000+ demographic, behavioral, and life-event attributes, with a particular specialty in new mover and life-event data refreshed daily. Its core platform, AudienceMaker, is a self-serve SaaS product that enables marketers to explore data, build predictive and lookalike models via a point-and-click interface, and activate audiences across 190+ destinations including Meta, Google, TikTok, The Trade Desk, HubSpot, and Snowflake. Complementary offerings include DATAWATCH (trigger-based data monitoring for moves, life events, and competitive switching), data hygiene and enrichment services, modeled digital audiences distributed through LiveRamp and Cadent marketplaces, and a full-service direct response agency for campaign execution.
The company monetizes through three primary streams: data licensing (consumer, mover, life event, and business data delivered as customized packages), AudienceMaker subscriptions (usage-based pricing with unlimited user seats for agencies), and professional services (modeling, analytics, direct response agency work, and cross-channel activation). Distribution combines enterprise field sales targeting performance marketers and brands, a self-serve PLG motion via AudienceMaker, and channel/marketplace partnerships (LiveRamp, Cadent, Growth Channel). Customer segmentation is vertical-led, with named enterprise relationships across insurance (GoHealth), retail and home goods (Williams Sonoma, Ace Hardware, Ollie's Bargain Outlet), sports/entertainment (FanDuel), and food/meal kits (HelloFresh), plus a dedicated agency sub-brand. Speedeon is SOC 2 Type 2 compliant and operates with no disclosed external funding, parent company, or acquisitions.
The technology stack combines AI and machine learning applied to deterministic consumer data, with the proprietary edge sitting in the dataset and identity-resolution rather than in novel model architectures. Productized ML capabilities include cloning, response, lifetime value, and lookalike models exposed through the AudienceMaker UI, plus automated event detection in DATAWATCH that delivers a claimed 30-day first-mover window on life-event triggers. The company competes in the consumer data and audience activation market against larger data brokers and platform-native audience tools, differentiating on data accuracy (Truthset-validated at up to 20% above competitors), daily refresh cadence, and breadth of activation destinations.
Speedeon Data firmographics
Firmographics- Name
- Speedeon Data
- Legal name
- Speedeon Data LLC
- Website
- https://speedeondata.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Speedeon Data is a Cleveland-based data company that licenses consumer, mover, and life-event data covering 200M+ individuals and powers the AudienceMaker self-serve platform for audience modeling and activation across 190+ destinations, serving brands, agencies, and verticals including retail, insurance, financial services, and home services.
- Ownership category
- akta.pro rank
Speedeon Data industry classification
Industry- Product category
- Marketing Data and Audience Analytics Platform
- NAICS
- Direct Mail Advertising (541860), Directory and Mailing List Publishers (51314), Computer Systems Design and Related Services (5415), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Direct Mail Advertising Services (7331), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)
- akta.pro secondary industries
- Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ)
Keywords
Where Speedeon Data is headquartered
LocationHeadquarters
- HQ city
- Cleveland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Speedeon Data business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Data Licensing: Licensing of consumer data including mover data, life event data, consumer data, and business data. Data is refreshed daily and delivered as customized packages with 1,000+ variables.
- AudienceMaker Platform Subscription: SaaS platform subscription with simple usage-based pricing aligned with agency business models. Includes unlimited user seats for agencies.
- Professional Services: Data experts and campaign managers provide end-to-end services including data hygiene and enrichment, modeling and analytics, direct response agency services, and cross-channel activation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Usage-based pricing for agencies |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Speedeon Data product offering
Product offeringCore offering
Speedeon Data operates a B2B data and audience platform, anchored by its AudienceMaker self-serve SaaS product, which aggregates and verifies consumer, mover, life event, and business data covering more than 200 million individuals, 110 million households, and 30 million businesses. Marketers use the platform to build predictive models via point-and-click tooling and activate audiences across 190+ destinations including DSPs, social, CTV, email, direct mail, and clean rooms. Complementary offerings include DATAWATCH trigger monitoring, specialized data products, modeling and analytics services, data hygiene and enrichment, and end-to-end direct response agency execution.
Product overview
Speedeon Data is a data and marketing solutions company offering a platform-plus-services architecture centered on AudienceMaker, a self-serve audience platform that enables data exploration, predictive model building, and cross-channel activation across 190+ destinations. The product portfolio includes specialized data offerings (Consumer Data, Mover Data, Life Event Data, Business Data, Digital Audiences), analytics services (Modeling & Analytics), data quality services (Data Hygiene & Enrichment, Data Monitoring via DATAWATCH), and campaign execution services (Direct Response Agency, Cross-Channel Activation, Data Licensing). AudienceMaker serves as the core platform for building and activating audiences, while DATAWATCH provides real-time data monitoring for trigger-based marketing. The company tracks over 200 million individuals, 110 million households, and 30 million businesses, and serves industries including retail, financial services, insurance, home services, and agencies.
Differentiator
Problem solved
Functional benefit
Brands
- AudienceMaker: Self-serve audience platform for marketers to explore data, build and model custom audiences, and activate them across 190+ destinations.
- DATAWATCH
Products and services
- AudienceMaker
Quantifiable outcome
- Clients beat competitors to market by up to 30 days for life-event triggers
- +2 more outcomes
Companies that use Speedeon Data
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
Speedeon Data technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability4 records
Feature5 records
Speedeon Data partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Growth ChannelcorePartnership announced February 10, 2026, enabling advertisers to activate Speedeon audience data directly within Growth Channel's programmatic advertising platform. The integration allows agencies and brands to apply high-quality consumer and predictive audiences to programmatic buys across display, video, connected TV, audio, and mobile channels without additional onboarding or manual workflows. Both companies stated that the partnership reduces friction and enables faster campaign activation while maintaining consistent audience strategies across touchpoints. Growth Channel users also have access to the Speedeon Audience Desk - a team of data experts who can help identify best audiences, design test strategies, build custom segments, and optimize performance.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Speedeon Data competitors and assessment
Company assessmentDirect peers
- Alliant: Cooperative database and audience targeting provider with extensive consumer attributes. Competes for agency and brand demand for premium consumer audiences with a similar attribute-rich data model.
- AnalyticsIQ: Predictive consumer data provider specializing in B2C and B2B audience attributes and modeled segments. Closely comparable product offering in predictive modeling and audience data licensing.
- Stirista: Mid-market consumer data and audience activation provider of similar size and product breadth (data licensing, modeling, omnichannel activation). Closely comparable business model and customer profile to Speedeon.
- LiveRamp: Data collaboration platform with a major data marketplace (RampID). Speedeon lists audiences on the LiveRamp marketplace and competes head-to-head for identity resolution and cross-channel activation spend.
- Adstra: Identity resolution and consumer data provider offering B2C data, identity, and onboarding. Competes for the same brand and agency customers seeking identity-enabled audience activation.
Broad incumbents
- Oracle Advertising: Oracle's data, identity, and measurement products (formerly DataLogix/Grapeshot). Competes in B2C audience data and identity resolution with substantially larger technology and capital resources.
- Experian Marketing Services: Consumer data and audience targeting division of Experian with extensive credit-derived attributes. Competes for the same financial services and DTC customers with deeper consumer credit data assets.
- Epsilon (Publicis): Large data-driven marketing unit within Publicis offering consumer data, identity, and campaign execution. Competes for the same performance marketing and agency customers but with substantially broader portfolio and scale.
- Merkle (Dentsu): Data and CRM-driven marketing services provider within Dentsu, offering data, analytics, and customer engagement. Overlaps with Speedeon's audience modeling and direct response agency services.
Emerging players
- PebblePost: Programmatic direct mail platform that pairs mover/life-event signals with household-level mail activation. Direct competitor in Speedeon's direct mail and mover marketing use cases.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Speedeon Data social profiles
Digital presenceSpeedeon Data compliance and trust
Trust signalCompliance1 record
Speedeon Data financial estimates
Financial estimateRevenue estimate
Valuation estimate
Speedeon Data leadership team
Management profileNumber of profiles
Profiles4 records
Speedeon Data funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Speedeon Data M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Speedeon Data
What does Speedeon Data do?
Speedeon Data operates a B2B data and audience platform, anchored by its AudienceMaker self-serve SaaS product, which aggregates and verifies consumer, mover, life event, and business data covering more than 200 million individuals, 110 million households, and 30 million businesses. Marketers use the platform to build predictive models via point-and-click tooling and activate audiences across 190+ destinations including DSPs, social, CTV, email, direct mail, and clean rooms. Complementary offerings include DATAWATCH trigger monitoring, specialized data products, modeling and analytics services, data hygiene and enrichment, and end-to-end direct response agency execution.
Is Speedeon Data a public or private company?
Speedeon Data is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Speedeon Data founded?
Speedeon Data was founded in 2004. It employs 11 to 50 people.
Where is Speedeon Data based?
Speedeon Data is headquartered in Cleveland, United States, in the North America region.
How does Speedeon Data make money?
Three revenue lines are on record. Data Licensing is the primary driver. The others are audienceMaker Platform Subscription and professional Services.
Who are Speedeon Data's main competitors?
Direct peers on record are Alliant, AnalyticsIQ, Stirista, LiveRamp and Adstra. Broad incumbents are Oracle Advertising, Experian Marketing Services, Epsilon (Publicis) and Merkle (Dentsu). PebblePost is listed as an emerging player.
Does Speedeon Data have an API?
No public API is recorded for Speedeon Data.
What industry is Speedeon Data in?
Speedeon Data's product category is Marketing Data and Audience Analytics Platform. Its primary akta.pro industry code is BPAFAKAF, Marketing Database & Contact Data Providers (B2B/B2C Lists), with a secondary code of MPAAAIAK, Direct Response & Database Marketing (Mailing Lists, Data Hygiene). Its NAICS code is 541860 and its SIC code is 7331.