Dataviva

What Dataviva does

Dataviva is a Live Planning and Execution SaaS platform that connects strategic decision intelligence with operational action in a continuously updated, event-driven system. Founded in 2020 by Costas Malamas (previously co-founder of Veltio, the largest Oracle Retail Planning consultancy), the company serves more than 100 large retailers and manufacturers across 15+ verticals including fashion, grocery, pharmacy, travel retail, electronics, cosmetics, footwear, and health and beauty. Named customers include Harding+ (cruise retail, 90+ ships), Sainsbury's-Argos (UK, 1,500+ stores), Rigla and 36.6 (Eastern European pharmacy chains with 2,000+ stores each), Yves Rocher, ATB, Okey, Ostin, Zenden, Toast, and Smyk.

The platform is built on a service-oriented, event-driven, cloud-native architecture (Azure, AWS, Google Cloud Platform) and is organized around four modular solution suites: Demand Forecasting (with demand-pattern recognition that selects the right method per item, location, and channel regardless of sales history); Supply Chain (automated replenishment, strategy optimization, autonomous inventory optimization, capacity optimization, monitoring); Price and Promotion (rule-based automation, optimization, promotion planning, markdown optimization); and Merchandise and Assortment (MFP, assortment planning and optimization, allocation, automated size curves, store clustering). A newer Inbound Planning and Execution module launched in November 2025 extends the platform into automated purchase order creation. The system integrates with existing ERP, order management, and POS systems via REST and JDBC, positioning itself as a layer on top rather than a rip-and-replace.

Dataviva generates revenue through enterprise SaaS subscriptions on multi-year contracts, professional services delivered via the global partner network (and soon via Veltio, rebranded as Dataviva Professional Services following the Q4 2025 merger), and success-fee based structures tied to measurable outcomes. Go-to-market is direct enterprise field sales supported by major industry events (NRF, Retail Technology Show), a website demo-request funnel, and regional implementation partners across the US, Europe, the Middle East, Asia, and Australia. The company maintains a US headquarters in Atlanta and an engineering hub in Thessaloniki, Greece.

Name

Dataviva

Legal name

Dataviva

Website

https://dataviva.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Dataviva provides a Live Planning and Execution SaaS platform with built-in AI for retail planning, supply chain, price and promotion, and assortment optimization. The company serves more than 100 large retailers and manufacturers across 15+ verticals globally, integrating with existing ERP systems.

Ownership category

akta.pro rank

Product category

Retail Planning and Execution Software

NAICS

Software Publishers (5132), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Data Platform (Unified Data & Analytics) Suites (HDAEABAD)

Keywords

• Retail planning software
• Demand forecasting
• Inventory optimization
• Price optimization
• Supply chain analytics

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Licensing: Subscription-based licensing of modular planning and execution solutions. Deploy one capability to solve specific pain points, or combine multiple modules into an end-to-end flow.
2. Professional Services: Implementation, consulting, and change management services. Following Veltio merger in Q4 2025, these will be delivered through Dataviva Professional Services.
3. Success-Fee Based Structures: Outcome-based pricing where some contracts are structured around measurable results and business outcomes delivered.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Dataviva offers a Live Planning and Execution SaaS platform that combines strategic decision intelligence with operational action for large retailers and manufacturers. The platform features four modular solution suites—Demand Forecasting, Supply Chain, Price & Promotion, and Merchandise & Assortment—built on event-driven, service-oriented architecture with built-in AI/ML capabilities for demand-pattern recognition, autonomous inventory optimization, price optimization, and assortment planning.

Product overview

Dataviva is a Live Planning and Execution platform that combines strategic decision intelligence with operational action in a continuously updated, event-driven system. The platform operates as a modular architecture with four core solution suites: Demand Forecasting (supporting new products, promotions, and assortment changes through ML-based demand pattern recognition); Supply Chain (integrating Order Management with Planning and Execution including Automated Replenishment, Strategy Optimization, Autonomous Inventory Optimization, Capacity Optimization, and Supply Chain Monitoring); Price & Promotion (combining Price Automation, Price Optimization, Promotion Planning, and Markdown Optimization); and Merchandise & Assortment (encompassing Merchandise Financial Planning, Assortment Planning, Order Planning & Execution, Assortment Optimization, Allocation Planning & Execution, Automated Size Curves, and Store Clustering). The platform is built on service-oriented, event-driven architecture supporting REST and JDBC integration with modular deployment options on cloud, on-prem, or private cloud environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Demand Forecasting AI/ML-based demand forecasting solution using demand-pattern recognition to select the right forecasting method per item, location, and channel. Handles launches, promotions, re-ranging, sparse history, and short lifecycles for retailers and manufacturers.
• Supply Chain Supply chain planning and execution suite combining forecasting, optimization, automated replenishment, strategy optimization, autonomous inventory optimization, capacity optimization, and supply chain monitoring for retailers and manufacturers.
• Price & Promotion Pricing and promotion management solution combining rule-based pricing automation, price optimization, promotion planning, and markdown optimization for retailers.
• Merchandise & Assortment Merchandise and assortment planning suite combining merchandise financial planning, assortment planning, order planning, allocation, assortment optimization, store clustering, and automated size curves for retailers.
• Live Planning Platform Core event-driven, service-oriented platform that keeps plans continuously aligned across people, data, and AI models, supporting modular deployment on cloud, on-prem, or private cloud environments.
• Inbound Planning & Execution Creates ready-to-execute purchase orders that account for demand forecasts, net inventory positions, transportation, packaging, and supplier capacity limits, targeting enterprise buyer teams.

Quantifiable outcome

• 50% reduction in decision time
• +7 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability14 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• VeltiocoreStrategic or Co-development PartnerLeading retail planning and optimization consultancy merging into Dataviva in Q4 2025. Veltio transforms into Dataviva Professional Services. Two decades of consulting excellence in demand forecasting, assortment planning, and supply-chain planning. Combined organization delivers strategy, technology, deployment, change management, and continuous improvement.
• MicrosoftcoreTechnology or IntegrationCloud infrastructure partner providing Azure platform for Dataviva SaaS solutions. Technology integration for enterprise cloud capabilities.
• AzurecoreTechnology or IntegrationPrimary cloud platform hosting Dataviva's real-time planning and execution platform.
• YwisminorImplementation/ SI/ Consulting PartnerIT Consultancy focused on Innovation, IT transformation and SCM serving Eastern Europe and Middle East markets.
• PronosminorImplementation/ SI/ Consulting PartnerRetail IT Consultancy specializing in Strategy, Process, Data and Technology for Central Europe and US markets.
• RelantominorImplementation/ SI/ Consulting PartnerIT consulting experts in AI-enabled Integrated Planning, Forecasting & Digital Innovation serving North America.
• Mulberry GroupminorImplementation/ SI/ Consulting PartnerTechnology Consultancy focusing on Retail, CPG and Supply Chain organizations serving Australia & Asia markets.
• DemandtexminorImplementation/ SI/ Consulting PartnerSupply Chain IT Consultancy for Retail & FMCG Industries serving North America, Europe, Middle East & Africa.
• Forti6minorImplementation/ SI/ Consulting PartnerBusiness Consultancy specializing in digital transformation of Retail and CPG organizations in France.

Scale indicators10 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Blue Yonder: Direct competitor in retail planning and supply chain optimization, offering demand forecasting, replenishment, assortment, and pricing solutions to large global retailers and manufacturers. Most analogous end-to-end rival in Dataviva's category.
• RELEX Solutions: Direct competitor providing AI-driven demand forecasting, replenishment, and merchandise planning for retailers and FMCG companies. Closely comparable in vertical focus (grocery, fashion, pharmacy) and AI-native architecture.
• o9 Solutions: Direct competitor offering an AI-powered integrated planning platform (demand, supply, inventory, S&OP) for retailers and manufacturers. Comparable in event-driven, real-time platform positioning and enterprise customer base.
• Kinaxis: Direct competitor providing concurrent supply chain planning and demand management. Comparable in serving large enterprise retailers/manufacturers with real-time planning capabilities.
• ToolsGroup: Direct competitor offering AI-driven demand forecasting, inventory optimization, and replenishment for retailers and manufacturers. Comparable in statistical/ML forecasting differentiation and modular deployment.
• Slimstock: Direct competitor specializing in inventory optimization and demand forecasting for mid-market and large retailers, especially in EMEA. Comparable in targeting fashion, grocery, and pharmacy retailers with similar pain points.

Broad incumbents

• SAP: Broad incumbent with SAP IBP (Integrated Business Planning) covering demand, supply, inventory, and S&OP for retailers and manufacturers. Dataviva frequently deploys alongside SAP/ERP, positioning both as complementary and competitive.
• Oracle: Broad incumbent with Oracle Retail Planning and Optimization Suite. Dataviva's founder previously ran the largest Oracle Retail Planning consultancy (Veltio); Oracle's installed base is both a competitive threat and a migration pipeline.
• Manhattan Associates: Broad incumbent offering inventory, allocation, replenishment, and planning solutions for retail and supply chain. Comparable in addressing large retailers needing integrated planning and execution, but with broader WMS/OMS portfolio.

Emerging players

• Relex Solutions (regional reference) / Board International: Emerging player offering unified planning (demand, supply, S&FP, assortment) on a low-code platform. Comparable as a modern, AI-enabled planning alternative for retailers and CPG companies evaluating rip-and-replace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dataviva_com
• LinkedInlinkedin.com/company/dataviva
• Facebookfacebook.com/datavivacom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dataviva