What Accountfully does

Accountfully, founded in 2012 and headquartered in Charleston, United States, is an outsourced financial services firm that delivers a fully remote, fractional accounting department to small and mid-sized businesses and nonprofits. The company has been acquired by and rebranded to BELAY, integrating its services into BELAY's broader assistant and financial solutions portfolio. Its offering comprises eight service modules — bookkeeping, full-service accounting teams, full-service payroll, tax services, fractional controller, fractional CFO, accounting clerks, and inventory consulting — delivered by U.S.-based financial professionals through cloud-based systems integrated with QuickBooks Online, Xero, and Cin7 Core.

The firm's core technology approach is an integration-and-orchestration layer rather than proprietary accounting software: experts operate inside the client's existing platforms, supplemented by add-on consulting such as Cin7 Core inventory system implementation. A curated talent pool (top 3% acceptance rate) and a 93% first-match success rate underpin the matching service, with a Right-Fit Guarantee providing free rematch. AI is referenced as a complement to human expertise, though no proprietary AI product or model is disclosed.

The revenue model is primarily subscription-based, with flat monthly fees billed across fractional engagement tiers (bookkeeping through fractional CFO) and month-to-month contracts that scale with client complexity. Customer acquisition is sales-led via direct website engagement, content marketing (blog, podcast, client success stories), industry-specific landing pages spanning 12+ verticals (churches, SaaS, CPG, food & beverage, healthcare, legal, nonprofit, real estate), and community partnerships (Startup CPG, Foodbevy, Predictable Profits, Boundless). The company has matched 25,000+ leaders across 50+ industries cumulatively, with the SMB segment as the primary customer base.

Name

Accountfully

Legal name

BELAY

Website

https://accountfully.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Accountfully (rebranded to BELAY post-acquisition) is a U.S.-based outsourced accounting firm delivering fractional bookkeeping, payroll, tax, controller, and CFO services to small and mid-sized businesses and nonprofits across 50+ industries, integrated with QuickBooks Online, Xero, and Cin7 Core.

Ownership category

akta.pro rank

Product category

Outsourced Accounting Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Payroll Services (541214)

SIC

Finance Services (6199)

akta.pro primary industry

Accounts Receivable (Invoicing, Cash Application, Deductions) (BPAAAGAB)

akta.pro secondary industry

Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ)

Keywords

• Outsourced accounting services
• Fractional CFO services
• Bookkeeping services
• Payroll processing
• Tax preparation services

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Managed Financial Services Subscription: Monthly subscription-based financial support services including bookkeeping, payroll, tax services, fractional controller, and fractional CFO. Delivered by U.S.-based professionals on a fractional basis with a flat monthly fee model.
2. Professional Services: Additional professional services including inventory consulting, system setup and implementation (e.g., Cin7 Core), and advisory services billed as part of comprehensive packages or add-on engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Accountfully provides fully outsourced accounting and financial department services to small and mid-sized businesses, nonprofits, and product-based companies. Services are delivered by U.S.-based vetted financial professionals on a fractional, remote basis and include bookkeeping, full-service accounting teams, payroll processing, tax preparation and advisory, fractional controller, fractional CFO, accounting clerks, and inventory consulting (including Cin7 Core implementation). Engagement is structured as a flat monthly subscription with month-to-month flexibility and no long-term contracts.

Product overview

BELAY (formerly Accountfully) offers a unified suite of outsourced financial solutions delivered as professional services. The portfolio spans eight distinct service modules: Bookkeeping (ongoing record maintenance), Full-Service Accounting Team (custom financial teams), Full-Service Payroll (processing and tax filings), Tax Services (preparation and advisory), Fractional Controller (senior oversight), Fractional CFO (strategic leadership), Accounting Clerks (transaction processing), and Inventory Consulting (system implementation and forecasting). These services are designed to scale with client needs, combining U.S.-based expertise with flexible fractional engagement models to replace or supplement in-house finance departments.

Differentiator

Problem solved

Functional benefit

Products and services

• Bookkeeping Ongoing bookkeeping service that maintains clean, accurate books closed on time every month; delivered by U.S.-based financial professionals for businesses and nonprofits.
• Full-Service Accounting Team Custom outsourced financial teams for high-growth and multi-entity businesses, providing dedicated accounting support tailored to operational complexity.
• Full-Service Payroll End-to-end payroll processing including direct deposits, tax filings, and reporting handled for the client.
• Tax Services Corporate, personal, and quarterly tax preparation, filing, and advisory services with proactive tax planning for businesses and individuals.
• Fractional Controller Senior-level financial oversight, accuracy, and process management delivered on a fractional basis without full-time employment costs.
• Fractional CFO Executive-level financial strategy including strategic planning, forecasting, budgeting, and capital insights delivered on a fractional basis.
• Accounting Clerks Day-to-day transactional accounting including accounts payable and receivable, data entry, and account reconciliation.
• Inventory Consulting COGS, restocking, and forecasting services for product-based businesses, including inventory management system setup and implementation (notably Cin7 Core).

Quantifiable outcome

• 93% first-match success rate
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Four partnerships are on record, tiered minor.

• BoundlessminorGTM or Marketing PartnerPartner logo displayed on BELAY's Accountfully landing page as part of the 'We Are Proud To Partner With' section. Nature of partnership not explicitly detailed.
• FoodbevyminorGTM or Marketing PartnerPartner logo displayed on BELAY's Accountfully landing page as part of the 'We Are Proud To Partner With' section. Foodbevy is a community platform for food and beverage entrepreneurs.
• Predictable ProfitsminorGTM or Marketing PartnerPartner logo displayed on BELAY's Accountfully landing page as part of the 'We Are Proud To Partner With' section. Nature of partnership not explicitly detailed.
• Startup CPGminorGTM or Marketing PartnerPartner logo displayed on BELAY's Accountfully landing page as part of the 'We Are Proud To Partner With' section. Startup CPG is a community for consumer packaged goods companies.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pilot: Pilot provides outsourced bookkeeping, accounting, and CFO services to startups and SMBs on a subscription basis — directly comparable to Accountfully's full-service accounting team, fractional controller/CFO, and bookkeeping offerings for the same growth-stage customer base.
• inDinero: inDinero offers outsourced accounting, tax, and CFO services to growth-stage and mid-market companies — directly comparable to Accountfully's full outsourced accounting department, including bookkeeping, controller, and CFO tiers.
• Kruze Consulting: Kruze Consulting provides bookkeeping, tax, and CFO services to venture-backed startups — closely comparable to Accountfully's SaaS and high-growth business vertical, with overlapping fractional controller/CFO and tax preparation offerings.
• Bookkeeper360: Bookkeeper360 delivers bookkeeping, payroll, tax, and advisory services to SMBs and growing businesses on a subscription model — directly comparable across the bookkeeping, full-service accounting, payroll, and fractional CFO modules.
• Collective: Collective provides an all-in-one financial services platform (accounting, bookkeeping, tax, CFO advisory) for SMBs, freelancers, and startups — directly comparable to Accountfully's full outsourced finance function delivered on a flat monthly fee.
• 1-800Accountant: 1-800Accountant offers outsourced accounting, tax preparation, bookkeeping, and payroll services to SMBs and individuals — directly comparable to Accountfully's bookkeeping, tax, payroll, and accounting clerk offerings for the same SMB segment.
• Xendoo: Xendoo provides cloud-based bookkeeping, accounting, and tax services to SMBs on a monthly subscription — directly comparable to Accountfully's subscription-based bookkeeping, full-service accounting, and tax service modules.
• Finvisor: Finvisor provides outsourced bookkeeping, controller, and CFO services for SMBs and startups on a fractional basis — directly comparable to Accountfully's fractional controller/CFO and bookkeeping stack for growing businesses.

Emerging players

• Botkeeper: Botkeeper combines AI/automation with human accountants to deliver bookkeeping at lower price points for SMBs and accounting firms — an emerging AI-led competitor to Accountfully's human-heavy, automation-augmented delivery model.
• Bench: Bench historically offered SMB bookkeeping with dedicated bookkeepers and software — a direct historical competitor to Accountfully's SMB bookkeeping and accounting service, now repositioning around advisory/AI tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Accountfully

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Accountfully