What Grantify does

Grantify is an AI-powered grant discovery and application platform that helps UK and US startups and small-to-medium enterprises secure non-dilutive government funding. Founded in 2019 and headquartered in London, the company operates an AI matching platform that analyses a business's profile against hundreds of funding programmes from government agencies, foundations, and private institutions, returning ranked grant matches and eligibility fit scores. The platform is built around a self-serve user journey (create profile, see ranked matches, build application) augmented by a human-in-the-loop consultancy layer of in-house Funding Experts who review applications and provide quality feedback. Underlying technology comprises a recommendation engine for grant matching, a generative AI Writing Toolkit that structures applications into guided questions, and knowledge retrieval from premium data sources including Statista Enterprise. The core product is the Funding Discovery Platform at app.funding-service.grantify.io, with add-on modules for EIC Accelerator, Innovate UK Innovation Loans, SBIR/STTR, and a Deep Dive Grant Report.

Revenue is generated primarily through custom consultancy pricing tied to grant complexity, billed on a multi-year contract basis, with no publicly disclosed pricing tiers. Grantify serves a horizontal base of UK SMEs and innovators as its primary segment, with a secondary US segment targeting SBIR/STTR applicants. Distribution is digital-first via dedicated UK and US websites plus inside-sales consultancy, supported by content marketing and partnerships with the UK Export Academy, HubSpot, Zendesk, and Tide. The company reports 650+ startups funded and over £200M in client funding secured since founding, with 125,000+ grant applicants processed, 4.4/5 Trustpilot rating from 346 reviews, B Corp certification, and 46th ranking on The Sunday Times 100 Fastest-Growing Private Companies. In October 2024 Grantify secured undisclosed growth investment from Farview Equity Partners, intended to accelerate product and geographic expansion.

Name

Grantify

Legal name

Grantify Ltd.

Website

https://grantify.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Grantify is an AI-powered platform that helps UK and US startups and SMEs discover and secure non-dilutive government grant funding by combining AI matching and writing tools with in-house funding expert review.

Ownership category

akta.pro rank

Product category

Grant Funding Technology

NAICS

Grantmaking and Giving Services (81321), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments) (FSAAABAH)

akta.pro secondary industries

Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB), Research & Science Grantmaking Foundations (BPAGAKAI)

Keywords

• Grant discovery platform
• AI funding matching
• Government grant advisory
• Non-dilutive funding
• Innovation funding services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Grant Consultancy Services: Grantify charges consultancy fees for application support services. The cost varies depending on the complexity of the grant being applied for. The company does not publicly list specific pricing tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Grantify operates an AI-powered grant discovery and application platform that matches UK and US startups and SMEs to relevant government grants and non-dilutive funding opportunities, ranks them by eligibility fit, and guides users through application creation. The platform is augmented by human-in-the-loop expert consultancy that provides application review and quality assurance for high-stakes funding applications such as Innovate UK Smart Grants, EIC Accelerator, and US SBIR/STTR programs.

Product overview

Grantify is an AI-powered grant discovery and application platform for UK and US startups and SMEs. The core offering is the Funding Discovery Platform — an online service that uses an advanced matching algorithm to analyse a business's profile against hundreds of grant programmes, returning ranked matches and eligibility scores. The platform is augmented by a suite of AI writing tools (AI Writing Toolkit) that guide users through grant drafting using model answers and structured questions, a Comprehensive Funding Database aggregating programmes from government agencies, foundations, and private institutions, and a 90-Second Eligibility Quiz for instant funding potential assessment. Human expert support (Funding Expert Support) provides in-house review, feedback, and quality checks on applications. For specific funding streams, Grantify offers dedicated services: EIC Accelerator Grant Service for EU/UK startups seeking up to €2.55M, Innovate UK Loan Service for below-market rate late-stage R&D loans, and SBIR/STTR Grant Funding Service for US federal grants. A Deep Dive Grant Report offers a tailored top-3 funding analysis delivered within one week. Together, these form a platform-plus-specialist-module architecture targeting SMEs at various funding stages across UK and US markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Grantify Funding Discovery Platform Core AI-powered platform that scans live grant databases, ranks funding opportunities by eligibility fit, and generates application drafts for UK and US startups and SMEs pursuing non-dilutive government grants.
• Funding Expert Support Paid consultancy service where specialist funding experts review, refine, and provide quality assurance on grant applications drafted by the platform or by clients themselves.
• 90-Second Eligibility Quiz Free online assessment tool that quickly determines a startup or SME's eligibility for grant funding opportunities, serving as a low-friction entry point into Grantify's paid services.
• EIC Accelerator Grant Service Specialized service for deep-tech, medtech, and life sciences startups applying to the European Innovation Council (EIC) Accelerator, combining AI-driven matching with expert consultancy.
• Innovate UK Loan Service Specialized service supporting UK-based SMEs applying for Innovate UK Loans, providing AI-assisted application drafting and expert review tailored to the Innovate UK loan criteria.
• SBIR/STTR Grant Funding Service Specialized US service for small businesses applying for Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) federal R&D grants, providing AI matching and expert consultancy support.
• Deep Dive Grant Report Paid detailed report providing in-depth analysis of specific grant opportunities, including eligibility breakdown, application strategy, and funding landscape for individual clients.
• Funding Strategy Session One-on-one strategic advisory session with senior funding experts to map a client's grant funding pathway, prioritize opportunities, and develop an application strategy.

Quantifiable outcome

• 72% of recent Innovate UK Smart Grant winners used Grantify
• +6 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• HubSpotminorGTM or Marketing PartnerContent partnership demonstrating practical ways for startups to build commercial momentum and lay the foundation for their go-to-market strategy during R&D phases.
• UK Export AcademyminorGTM or Marketing PartnerPartnership with UK Export Academy where Grantify's Non-Executive Chairman Gordon Brown and Lead Funding Consultant Hatti Whitman presented an insider's guide to grant funding via webinar.
• ZendeskminorGTM or Marketing PartnerContent partnership exploring the importance of social and community impact for startups and how customer experience tools can fuel purpose-driven growth.
• TideminorGTM or Marketing PartnerPartnership providing content on business registration, savings accounts, and their impact on startup grant eligibility.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Crunchbase: Global incumbent in startup and funding data, with broad coverage of investment and grant activity; relevant as a competitive alternative for funding intelligence, though not a specialist grant-application platform.

Emerging players

• Hatch: UK-based platform helping SMEs and startups discover and access innovation funding opportunities, with overlapping use cases in grant discovery and application support for UK SMEs.
• Beauhurst: UK platform tracking startup funding and growth, providing data on private investment and grants; complementary to Grantify as a funding-discovery and intelligence resource.

Direct peers

• GovGrant: UK R&D tax credit and grant funding consultancy supporting SMEs with government innovation schemes, addressing an overlapping customer profile and use cases.
• Catalyze: US-based consultancy providing SBIR/STTR grant funding support and commercialisation services, directly comparable to Grantify's newly launched US SBIR/STTR offering.
• BBCetc (BBC Entrepreneurial Training & Consulting): US firm providing SBIR/STTR proposal development and commercialisation support, with a comparable specialty in federal small business grant advisory and application services.
• ForrestBrown: UK specialist in R&D tax credits and grant funding advisory for SMEs, with overlapping service offerings around government innovation funding claims.
• TBAT Innovation: UK innovation funding consultancy offering grant application support, R&D tax credits, and innovation loans to SMEs — directly overlapping with Grantify's UK service stack.
• GrantTree: UK-based R&D grant and tax credit consultancy that helps startups secure Innovate UK and similar non-dilutive funding, competing head-to-head with Grantify on UK SME grant advisory services.

Others

• F6S: Global startup community and deals platform surfacing grants, accelerator applications, and startup programmes; overlaps with Grantify in connecting startups to non-dilutive funding opportunities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/grantifyofficial
• LinkedInlinkedin.com/company/grantify
• Instagraminstagram.com/grantify_insta
• Xx.com/Grantify_UK

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grantify