What Guardian Roofing does

Guardian Roofing is a Pacific Northwest residential and light-commercial exterior services contractor founded in 2005 and headquartered in Auburn, Washington. The company delivers roof replacement, roof repair, roof cleaning and maintenance, storm damage restoration, gutter installation and repair (including its branded K-Guard seamless gutter system), attic insulation and air sealing, skylights and solar tubes (via Velux), and chimney services, operating across four offices in Auburn WA, Everett WA, Wilsonville OR, and Portland OR. It serves homeowners as its primary customer, with secondary exposure to commercial properties and HOA/property management accounts, and holds elite manufacturer certifications including Owens Corning Platinum Preferred Contractor (enabling 50-year warranties) and GAF Elite Certified Contractor.

The company's service delivery is sales-led, relying on licensed field professionals who perform on-site inspections, including a proprietary 17-point digital roof analysis bundled with every repair, and produce quote-based proposals. Distribution is regional and direct-to-consumer, acquired through the company website, online booking, a 24/7 answering service on an 877 number, local SEO across dozens of PNW service areas, third-party review platforms (Google, HomeAdvisor, Yelp, Angie's List, GuildQuality), and community outreach via the Guardian HALO Project, a charitable initiative launched in 2018 by Lori Swanson that donates free roofs to families in hardship with support from Owens Corning and Velux.

Guardian Roofing generates revenue primarily through one-time project-based contracts: full roof replacements (asphalt, cedar shake, metal, tile, flat), repair jobs, gutter projects, and attic insulation work, supplemented by a customer financing partnership with Upgrade that increases average ticket affordability. Pricing is not publicly disclosed and is quote-based, with free roof, gutter, or attic inspections as the lead-generation offer. The company is an independently owned LLC with no disclosed institutional investors, no parent company, and no subsidiaries, and its revenue is not publicly disclosed.

Name

Guardian Roofing

Legal name

Guardian Roofing LLC

Website

https://guardianhome.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Guardian Roofing is a Pacific Northwest exterior services contractor founded in 2005, delivering roof replacement, repair, gutters, and attic insulation to homeowners and light-commercial customers across Washington and Oregon from four regional offices.

Ownership category

akta.pro rank

Product category

Residential Roofing Services

NAICS

Roofing Contractors (238160)

SIC

Asphalt Paving & Roofing Materials (2950), Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Roof Inspection, Preventive Maintenance & Tune-Ups (HSAGAKAH), Skylight Replacement (HSAPAJAD), Roof Ventilation & Attic Venting Upgrades (HSAPAKAI)

Keywords

• Residential roofing services
• Roof repair replacement
• Gutter installation
• Attic insulation
• Storm damage restoration

Headquarters

HQ city

Auburn

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Roof Replacement Services: One-time project-based revenue from full roof replacement installations using premium materials including asphalt shingles, cedar shake, metal roofing, tile roofing, and flat roofing options. Revenue is generated through direct customer payment, with financing options available through Upgrade partnership.
2. Roof Repair Services: One-time service revenue from repair work including leak fixes, storm damage repairs, maintenance, and emergency response. Includes 17-point digital roof analysis and Guardian Workmanship Warranty backing.
3. Gutter Installation and Repair: Project-based revenue from gutter installation and repair services, including K-Guard seamless gutters and gutter guards.
4. Attic Insulation Services: Service revenue from attic insulation, air sealing, and moisture control services to improve home energy efficiency.
5. Financing Partnership: Partnered with Upgrade to offer financing options to customers, generating revenue through customer financing applications and potentially referral arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Guardian Roofing provides full-service residential and commercial roofing solutions, including roof replacement (asphalt shingles, cedar shake, metal, tile, flat roofing), roof repair, maintenance, storm damage restoration, chimney services, and skylight installation. The company also installs and repairs gutters (including the proprietary K-Guard seamless gutter system) and offers attic insulation and air sealing services to improve home energy efficiency. Every repair includes a proprietary 17-point digital roof analysis, and all work is backed by a workmanship warranty.

Product overview

Guardian Roofing operates as a comprehensive home exterior services company offering roofing, gutters, and insulation solutions across the Pacific Northwest. The core product portfolio centers on two primary service lines: Roof Replacement and Roof Repair, supported by detailed Roof Inspections using a proprietary 17-point digital roof analysis system. Their roofing services encompass multiple roof type sub-brands including Asphalt Shingles, Cedar Shake & Wood Shingles, Flat Roofing, Metal Roofing (with Isaiah Metal Roofing and Nu-Ray Metal Roofing as named sub-brands), and Tile Roofing. They extend their services to Chimneys, Commercial Roofing, and HOAs & Property Management. The gutter product line includes K-Guard Seamless Gutters (their branded seamless system), Fascia Gutters, Gutter Guards, and Gutter Dome. Their attic services feature Attic Insulation and Attic Cleaning, complemented by Skylights & Solar Tubes (in partnership with Velux). The company backs all work with the Guardian Protection Plan and Guardian Workmanship Warranty. Additionally, the HALO Project is a charitable initiative providing free roofs to families in need since 2018. Services are delivered through certifications with Owens Corning (Platinum Preferred Contractor offering 50-year warranties) and GAF, with offerings financed through a partnership with Upgrade.

Differentiator

Problem solved

Functional benefit

Products and services

• Roof Replacement Expert roof installation using premium materials (asphalt shingles, cedar shake, metal, tile, and flat roofing) for residential and commercial customers seeking lasting protection and curb appeal. Includes options backed by Owens Corning and GAF manufacturer certifications.
• Roof Repair

Quantifiable outcome

• Free roof, gutter, or attic inspection available (offer expires July 31, 2026)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• VeluxminorStrategic or Co-development Partner · 1 January 2018Velux skylight manufacturer partners with Guardian Roofing's HALO Project initiative to provide free skylights and roofing solutions for families in financial hardship. Supports community giving program.
• Owens CorningcoreTechnology or IntegrationPlatinum Preferred Contractor status with Owens Corning enables Guardian Roofing to offer customers industry-leading 50-year warranties on roof installations. Owens Corning provides premium roofing materials and certification programs that validate contractor quality and expertise.
• GAFcoreTechnology or IntegrationElite GAF certified contractor status provides access to GAF roofing materials and enables Guardian to offer enhanced warranty options backed by one of the largest roofing manufacturers. Certification requires meeting quality and professionalism standards.
• PicklesminorStrategic or Co-development PartnerCommunity partnership with Pickles organization supporting local community initiatives and outreach programs.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DaBella: DaBella is a national residential home exterior services company offering roofing, siding, windows, and gutters directly to homeowners — closely comparable to Guardian Roofing's residential, sales-led, multi-product exterior services model.
• Power Home Remodeling: Power Home Remodeling is a large direct-to-homeowner exterior remodeling company specializing in roofing, siding, and windows, with a similar consultative, sales-led GTM motion and warranty-backed positioning to Guardian Roofing.
• Aspen Contracting: Aspen Contracting is one of the largest privately held roofing, siding, and gutter contractors in the U.S., comparable to Guardian Roofing as a multi-state residential roofing services provider with warranty-backed offerings.
• Bone Dry Roofing: Bone Dry Roofing is a regional residential and commercial roofing contractor with multiple offices, similar to Guardian Roofing in operating a multi-location, locally branded roofing services business with inspection-led sales.
• LeafFilter Gutter Protection: LeafFilter is a leading direct-to-consumer gutter protection and gutter services brand. It is comparable to Guardian Roofing's gutter line as a sales-led, homeowner-focused exterior services business with proprietary product (K-Guard) and a similar consultative in-home selling motion.
• Window Nation: Window Nation is a direct-to-homeowner exterior remodeling company with a sales-led motion across multiple product lines. It is comparable to Guardian Roofing in customer base (homeowners), GTM (in-home/consultative), and emphasis on warranty-backed installations.
• Larry Haight's Residential Roofing: Larry Haight's Residential Roofing is a long-established Pacific Northwest roofing contractor serving Washington and Oregon. It is a direct regional peer to Guardian Roofing in geographic footprint, service mix, and homeowner target segment.

Broad incumbents

• Roofing Corp of America: Roofing Corp of America is a multi-brand roofing platform consolidating regional residential and commercial roofing contractors. It is comparable to Guardian Roofing as a regional roofing services operator and represents a potential acquirer or strategic peer in the consolidating PNW roofing market.
• Tecta America: Tecta America is the largest U.S. commercial roofing services company. It is comparable as a broad roofing services incumbent and provides a reference point for Guardian Roofing's commercial roofing and HOA/property management segments.

Regional players

• Lifetime Roofing: Lifetime Roofing is a Pacific Northwest residential roofing contractor offering replacement, repair, and gutters. It competes with Guardian Roofing in the same Seattle/PNW market on a similar product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GuardianRoofSea
• Facebookfacebook.com/1498876233751494
• LinkedInlinkedin.com/company/guardianroofing

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guardian Roofing