Pursuit
Pursuit Markets Inc. is an AI-powered SLED (State, Local, and Education) intelligence platform that ingests public-sector meeting, document, and FOIA data to surface buying signals for B2B software vendors selling to government agencies in the US and Canada.
- Company typePrivate
- Founded2023
- HeadquartersAnn Arbor, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Pursuit does
Pursuit Markets Inc., founded in 2023 and headquartered in Ann Arbor, Michigan, operates an AI-driven intelligence platform targeting the SLED (State, Local, and Education) public-sector market in the United States and Canada. The company ingests and processes multimodal public-sector data — including government meeting video and audio, official documents, and FOIA disclosures — and applies machine learning models to extract buying signals, propensity scores, RFP bias, and engagement opportunities for vendors selling into government. The platform is built around a multi-source ingestion engine, a FOIA processing pipeline, and propensity/lead scoring models trained on a proprietary SLED data corpus that the company reports covers more than 170,000 SLED entities, 5.9 million contacts, and approximately 2.5 million documents processed per month.
Pursuit sells through three product lines: a Data Infrastructure layer priced on data consumption, a per-seat Workspace product for revenue teams, and a Channel Partner product priced on performance. Distribution is enabled by a Chrome extension and integrations with more than 20 CRM, sales engagement, and marketing tools. The platform is SOC 2 Type II certified, exposes an MCP server, and ships release cadences (Winter 2026 adding Canada, Summer 2026 introducing agentic workflows and a Play Builder) that extend the product from signal delivery into agentic execution. Named customers include CentralSquare, OpenGov, Tyler Technologies, Flock Safety, Datadog, Qualtrics, Skydio, Mark43, Polco, Polimorphic, Forerunner, First Due, Spring Health, Neogov, SchoolMint, Clariti, Gravity, and Peregrine — predominantly B2B software and technology vendors with go-to-market motions into government.
The commercial posture is anchored by a $1M guarantee that commits the platform to delivering $1 million in SLED pipeline to a customer within 90 days, effectively repricing the category on delivered outcome rather than seat or data consumption. Pursuit has raised $25.5 million in total funding, with a $22 million Series A closed in May 2026, and operates with a team of 1–10 employees as of the most recent disclosure.
Pursuit firmographics
Firmographics- Name
- Pursuit
- Legal name
- Pursuit Markets Inc.
- Website
- https://pursuit.us
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pursuit Markets Inc. is an AI-powered SLED (State, Local, and Education) intelligence platform that ingests public-sector meeting, document, and FOIA data to surface buying signals for B2B software vendors selling to government agencies in the US and Canada.
- Ownership category
- akta.pro rank
Pursuit industry classification
Industry- Product category
- Public Sector / SLED Intelligence Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- E-Procurement & Spend Analytics (BPAIAEAI)
Keywords
Where Pursuit is headquartered
LocationHeadquarters
- HQ city
- Ann Arbor
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pursuit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Data Infrastructure (Consumption-Based): Pay for the data consumed — entities enriched, contacts verified, signals ingested. Designed for RevOps teams that want clean public-sector data flowing bi-directionally into Salesforce or HubSpot.
- Workspace (User-Based Subscription): Per-user subscription for sales reps and leaders covering Chrome extension, daily signal email, Slack bot, customizable alerts, and access to Pursuit's intelligence feed.
- Channel Partner / Reseller (Performance / Take-Rate): Pursuit registers as a reseller in the partner's channel program and gets paid a margin split when deals close. Transactional, pay-for-performance model with no upfront fees or monthly retainers.
- Enterprise Services & FOIAs: Per the Master Services Agreement, custom FOIA requests and other services can be invoiced; fees are paid in advance per Order Form and are non-refundable.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Data Infrastructure — consumption-based credits for entity enrichment, contact verification, and signal ingestion. |
| Per seat | Annual | Workspace — user-based subscription for sales reps and leaders. |
| Transaction based/ take rate | Outcome based/ performace | Channel Partner — performance-based reseller fees on closed deals. |
| Outcome Based/ Performance | Pay-as-you-go | $1M in SLED Opportunities Guarantee |
Go-to-market motion1 record
Pursuit product offering
Product offeringCore offering
Pursuit sells a cloud-based AI/ML-powered SLED (State, Local, and Education) intelligence platform that ingests primary public-sector sources — including thousands of public meeting videos, government documents, and FOIA records — and converts them into pre-RFP buying signals, enriched accounts, verified contacts, and propensity scores delivered into customer CRMs and engagement tools. It is sold to B2B software vendors and channel partners who sell into U.S. state, local, and education government agencies, with three commercial motions: consumption-based Data Infrastructure, per-seat Workspace, and outcome-based Channel Partner services.
Differentiator
Problem solved
Functional benefit
Brands
- Pursuit Data Infrastructure: Consumption-based public sector data infrastructure product with 110K+ entities, bi-directional Salesforce/HubSpot sync, signal delivery, and full API access for RevOps, SalesOps, and MarketingOps teams.
- Pursuit Workspace
- Pursuit Channel Partner
- Pursuit Chrome Extension
Products and services
- Data Infrastructure Consumption-based public-sector data backbone covering 170K+ SLED entities, providing bi-directional CRM sync (Salesforce, HubSpot, Microsoft Dynamics), account scoring, contact verification, FOIA intelligence, and AI-verified enrichment for RevOps, SalesOps, and MarketingOps teams at B2B software vendors.
- Workspace User-based AI research product for sales leaders, AEs, BDRs, and CSMs that combines a Chrome extension, daily signal emails, a Slack bot, customizable alerts, Radar inbox, and Pipeline Mode to prioritize public-sector accounts and personalize outreach.
- Channel Partner AI-native reseller program in which Pursuit registers as a reseller in the partner's channel program and acts as an outsourced SLED demand-generation engine — identifying accounts, generating personalized multi-channel outbound, booking meetings, and earning a take-rate only when deals close.
- Chrome Extension Browser extension distributed via the Chrome Web Store that automatically detects the public-sector entity being viewed and surfaces contacts, incumbents, and signal data with one-click sync to the customer's CRM.
- Integrations Connectivity layer with 30+ native integrations (Salesforce, HubSpot, Microsoft Dynamics, Outreach, Salesloft, Marketo, Pardot, LinkedIn Ads, Gainsight, ChurnZero, Totango, Slack, MS Teams, Email, Tableau, Looker, Power BI, Snowflake, Zapier, Make, n8n, Tray.io, Webhooks, Okta, Azure AD, Google Workspace SSO, SCIM, Google Sheets, Salesloft, Groove, Nooks, Orum, Instantly) plus a public API and an MCP Server for AI-tool connectivity.
- RFP Go-no-go / RFP Bias Radar Standalone AI analyst tool that ingests uploaded RFP PDFs or descriptions, scores bias against incumbent vendors, flags disqualifying requirements, and provides actionable response guidance plus a follow-up chat to plan response strategy.
- $1M SLED Opportunity Guarantee Outcome-based commercial program in which Pursuit commits to surface $1M in qualified SLED opportunities within 90 days of first credit purchase or refund every dollar paid (capped at $1M), with four strict criteria per opportunity.
Companies that use Pursuit
Customer profileIdeal customer profiles2 records
Pursuit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration34 records
AI capability16 records
Feature8 records
Pursuit partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights6 records
Pursuit competitors and assessment
Company assessmentDirect peers
- PlanetBids: PlanetBids operates vendor and bid-management software for government agencies, overlapping with Pursuit's coverage of public-sector procurement opportunities.
- Swell: Swell (formerly CityBase) is a public-sector customer experience and payments platform that, like Pursuit, sells into state and local government buyers and overlaps on government workflow intelligence.
- GovWin (Deltek): Deltek's GovWin is the incumbent SLED and federal contracting intelligence platform, tracking opportunities, agencies, and contacts. It is the most directly comparable product to Pursuit Data Infrastructure on the SLED intelligence side.
- Granicus: Granicus is a large public-sector SaaS provider for communications, meeting management, and citizen engagement, and a Pursuit customer (Granicus case study). It overlaps Pursuit on public-meeting context and government workflow intelligence.
- OpenGov: OpenGov sells ERP and budgeting software to state and local governments and is itself a Pursuit customer. Pursuit's lead investor is OpenGov co-founder Mike Rosengarten, and the two compete and partner around the SLED vendor ecosystem.
- Periscope Holdings (BidPrime): Periscope/BidPrime aggregates public-sector bid opportunities across agencies and is an emerging direct competitor in the procurement intelligence space Pursuit targets.
Broad incumbents
- ZoomInfo: ZoomInfo is the dominant B2B contact and intent data vendor and has been extending into public sector. It is a broader incumbent offering some of the same account, contact, and buying-signal capabilities Pursuit provides, but as part of a much larger portfolio.
- Apollo (Apollo.io): Apollo offers B2B contact data and sales engagement tooling that increasingly competes for RevOps budgets, with some public-sector coverage. It is a broader incumbent overlapping Pursuit on data enrichment and intent.
- eRepublic / Governing: eRepublic operates Governing, Government Technology, and related media, research, and events businesses targeting the SLED market. It is a broader incumbent with intelligence, content, and event products adjacent to Pursuit's platform.
Emerging players
- MarketSurfer: MarketSurfer is an emerging AI-driven platform that ingests public-sector signals (RFPs, awards, budgets) to surface vendor opportunities, partially overlapping Pursuit's pre-RFP signal intelligence use case.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Pursuit social profiles
Digital presencePursuit compliance and trust
Trust signalCompliance1 record
Pursuit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pursuit leadership team
Management profileNumber of profiles
Profiles2 records
Pursuit funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pursuit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pursuit
What does Pursuit do?
Pursuit sells a cloud-based AI/ML-powered SLED (State, Local, and Education) intelligence platform that ingests primary public-sector sources — including thousands of public meeting videos, government documents, and FOIA records — and converts them into pre-RFP buying signals, enriched accounts, verified contacts, and propensity scores delivered into customer CRMs and engagement tools. It is sold to B2B software vendors and channel partners who sell into U.S. state, local, and education government agencies, with three commercial motions: consumption-based Data Infrastructure, per-seat Workspace, and outcome-based Channel Partner services.
Is Pursuit a public or private company?
Pursuit is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pursuit founded?
Pursuit was founded in 2023. It employs 11 to 50 people.
Where is Pursuit based?
Pursuit is headquartered in Ann Arbor, United States, in the North America region.
How does Pursuit make money?
Four revenue lines are on record. Data Infrastructure (Consumption-Based) is the primary driver. The others are workspace (User-Based Subscription), channel Partner / Reseller (Performance / Take-Rate) and enterprise Services & FOIAs.
Who are Pursuit's main competitors?
Direct peers on record are PlanetBids, Swell, GovWin (Deltek), Granicus, OpenGov and Periscope Holdings (BidPrime). Broad incumbents are ZoomInfo, Apollo (Apollo.io) and eRepublic / Governing. MarketSurfer is listed as an emerging player.
Does Pursuit have an API?
Yes. Pursuit exposes a public-facing API along with native OAuth 2.0 integrations and webhooks that let developers and customer GTM stacks pull Pursuit intelligence (accounts, contacts, signals, entities) into custom workflows and external tools. The MCP Server connects Pursuit's intelligence directly to AI tools so teams can search accounts, pull live procurement signals, and ask natural language questions within existing workflows. No formal documentation URL, SDK language, or rate-limit details are published.
What industry is Pursuit in?
Pursuit's product category is Public Sector / SLED Intelligence Software. Its primary akta.pro industry code is BPAIAEAI, E-Procurement & Spend Analytics. Its NAICS code is 5132 and its SIC code is 7372.