Olorama Technology

What Olorama Technology does

Olorama Technology is a Valencia, Spain-based private company founded in 2013 that designs and sells professional digital scent hardware and consumables. Its core product is a patented Compact Scent Generator capable of holding and emitting up to 10 ultra-realistic scents simultaneously using cold-diffusion technology (no heating) that preserves chemical integrity. Devices are controlled via API, DMX, voice recognition, and Unity/Unreal Engine SDKs, and are CE-certified with REACH-compliant scent formulations.

The company sells hardware directly to consumers and enterprises through olorama.com (Compact Scent Generator at €2,899, Professional 20-Scents Generator at €5,219, VR Pack, and €799 perpetual Scent Manager software) and generates recurring revenue from consumable scent cartridges sold in minimum 10-unit packs at €35-45 per unit. The scent catalog exceeds 200 SKUs across Nature, Food, Creative, Action, and Combustion categories. Named enterprise customers include Lâncome (L'Oréal), Harrods, IBM, Daimler, Givaudan, Gas Natural Fenosa, and Securitas.

Go-to-market combines self-serve e-commerce for SMBs and individuals, direct enterprise sales for custom deployments, and a new consumer channel through Apple TV Home Cinema integration (launched February 2026) that enables automated scent synchronization with Disney+, HBO, and Netflix streaming content. The company operates with 1-10 employees, has received a single disclosed funding round of approximately $132K in 2013, and serves customers across 4 continents with stated intent to expand into Africa.

Name

Olorama Technology

Legal name

Olorama Technology

Website

https://olorama.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Olorama Technology is a Valencia, Spain-based company that designs and sells patented professional digital scent generators and consumable scent cartridges, serving VR developers, 4D cinema operators, event marketers, and enterprise brands seeking olfactory-enhanced immersive experiences across 4 continents.

Ownership category

akta.pro rank

Product category

Digital Scent Hardware

NAICS

Audio and Video Equipment Manufacturing (334310)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI)

akta.pro secondary industries

Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Niche & Artisan Fragrance (CRABADAH)

Keywords

• Digital scent technology
• Olfactory hardware devices
• VR scent solutions
• 4D cinema scents
• Scent marketing technology

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales - Scent Generators: Sale of professional scent generator devices including the Compact Scent Generator (10 scents) at €2,899 and the Professional 20-Scents Generator at €5,219. One-time hardware purchase with optional expansion by adding more devices.
2. Scent Cartridge Sales: Recurring sales of scent cartridges in packs of 10 units. Nature and Food scents priced at €35/unit, Action scents at €45/unit. Customers need to replenish cartridges as they are consumed.
3. Software Licensing: Sale of Olorama Scent Manager customization software at €799 with perpetual single-payment license including updates and technical support. Professional software for synchronizing scents with video content.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Olorama Technology designs, manufactures, and sells professional digital scent hardware (Compact Scent Generators holding up to 10 scents each, expandable to 20 via dual units) and consumable scent cartridges across 200+ scents. It bundles this hardware with proprietary control software (Scent Manager), developer SDKs/APIs (Unity/Unreal/DMX), and integration packages for VR, 4D cinema, events, and training applications, including a Home Cinema experience synchronized to Apple TV streaming content.

Product overview

Olorama Technology offers a modular digital scent technology platform centered on its patented Professional Scent Generator device, which serves as the core hardware component capable of delivering up to 10 different scents simultaneously through cold-technology diffusion. The system is expandable by adding more devices for additional scents. The product portfolio includes the Compact Scent Generator (10 scents, €2,899) as the primary hardware, the Professional 20-Scents Generator (€5,219) for larger configurations, the VR Pack (bundled with 360° video content and interactive experiences for €2,899+), and the Scent Manager Software (€799) for programming scent sequences. Complementary scent packs are available across five collections: Food Scents, Nature Scents, Creative Scents, Action Scents, and Burnt/Combustion Scents (€35-45/unit). The platform supports control via API, DMX, voice activation, and integration with Unity/Unreal game engines. A notable recent addition is the Home Cinema feature with Apple TV integration for real-time scent synchronization with streaming content from Disney+, HBO, and Netflix. The company claims a catalog of over 200 different scents.

Differentiator

Problem solved

Functional benefit

Products and services

• Compact Scent Generator (10-Scents Professional Scent Generator) Professional patented scent synthesizer device holding up to 10 different scents per unit with cold-diffusion (no heating), 15 m² coverage, rapid silent fan diffusion, CE certified, with up to 1,000 activations per charge and 24/7 operation. Controlled via API (UDP), DMX, voice recognition, and Unity/Unreal SDKs for VR, 4D cinema, events, training, and interactive installations.
• Professional 20-Scents Generator Configuration of two compact scent generators combined to deliver 20 simultaneous scents for larger installations requiring expanded scent variety.
• VR Pack (Virtual Reality Pack) Complete VR experience kit including a compact 10-scent generator, 360° video with synchronized scents, an interactive 'prepare your breakfast' experience, professional software, and SDK. Compatible with Oculus Go, Quest, Samsung Gear VR, Rift, HTC Vive, and Idealens. Delivered in 2 days (Spain) and 7 days (rest of world).
• Olorama Scent Manager Software Professional customization software for programming scent sequences synchronized to video, with timeline-based workflow, real-time preview, and support for MP4, AVI, MKV formats on Windows 10/11. Sold as a perpetual single-payment license including updates and technical support.
• Food Scents Collection of 20+ food and beverage scent cartridges including waffles, chocolate, apples, bread, bacon, cheese, vanilla, and honey. Priced at €35/unit with a 10-unit minimum order, REACH compliant, designed for VR food experiences, retail scent marketing, and culinary applications.
• Scents of Nature Nature-inspired scent cartridges including freshly cut grass, damp soil, roses, lavender, pines, and jasmine for replicating natural environments in VR and immersive experiences. Priced at €35/unit with 10-unit minimum order.
• Creative Scents Eclectic scent cartridge kit of 20+ creative aromas including beach, women's and men's perfumes, coffee, mint, leather, spa, rum, and paint for marketing agencies, escape rooms, and artists. REACH compliant.
• Action Scents Action scene scent cartridges including blood, fire, gunfire/gunpowder, burnt tire, burnt plastic, gasoline, diesel, rain, and forest for 4D cinema, VR experiences, and driving/flight simulators. Priced at €45/unit with 10-unit minimum.
• Scent Kit: Exclusive Burnt & Combustion Smells Hyper-realistic combustion scent cartridges based on extracts of real combustion gases, including burnt tyre/rubber, gunfire, aviation gas, and burnt car oil. Designed for military training, risk simulators, and PTSD exposure therapy, where the company states it is the only manufacturer capable of stabilizing these scents. Priced at €45/unit with 10-unit minimum.
• Home Cinema with Apple TV Home entertainment system that integrates Olorama's scent technology with Apple TV to deliver real-time scent synchronization with movies and series from Disney+, HBO, and Netflix. Automatically detects the content being played and activates corresponding scents. Initial catalog of 30 compatible titles across action, adventure, family, and epic fantasy genres.

Quantifiable outcome

• 80% of what we perceive as 'taste' is actually smell - demonstrating the powerful impact of olfactory cues on perception
• +4 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• ApplecoreTechnology or Integration · 24 February 2026Integration of Olorama's scent synchronization technology with Apple TV, enabling real-time scent playback synchronized with movies and series. Works with streaming platforms including Disney+, HBO, and Netflix through the Apple TV player.
• Disney+coreTechnology or IntegrationDisney+ content is compatible with Olorama's Apple TV home cinema feature, allowing scents to synchronize automatically with films, series, and documentaries on the streaming platform.
• HBOcoreTechnology or IntegrationHBO content is compatible with Olorama's Apple TV home cinema feature, allowing scents to synchronize automatically with content on the streaming platform.
• NetflixcoreTechnology or IntegrationNetflix content is compatible with Olorama's Apple TV home cinema feature, allowing scents to synchronize automatically with films, series, and documentaries on the streaming platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ScentAir: ScentAir is a global leader in scent marketing and scent-diffusion systems for retail, hospitality, and commercial environments. It directly competes with Olorama's commercial scent-delivery hardware and recurring cartridge business, serving the same enterprise channel.
• Air Aroma: Air Aroma designs and manufactures scent-diffusion and scent-marketing systems used by luxury retail, hospitality, and events brands globally. It competes with Olorama's professional scent-diffusion hardware and custom scent libraries in overlapping B2B segments.
• Prolitec: Prolitec develops commercial ambient-scenting technology using proprietary diffusion and consumable fragrance cartridges. Like Olorama, it sells hardware plus a recurring cartridge stream to enterprise customers in retail, hospitality, and commercial real estate.
• Vapor Communications (now Scent+ / Cents): Vapor Communications (rebranded Scent+) developed digital scent technology for consumer and media applications, including scent-enabled mobile and messaging experiences. It is one of the closest historical direct competitors to Olorama in digital, app-controlled scent delivery.

Broad incumbents

• Mood Media: Mood Media is a global in-store media company offering scent marketing alongside music, video, and digital signage for retail and hospitality chains. It competes with Olorama at the experiential-marketing use-case level but as part of a much broader portfolio.
• Alpha MOS: Alpha MOS manufactures electronic nose and sensory analysis instruments used in food, beverage, cosmetics, and packaging quality control. It is comparable to Olorama as a player in the broader digital olfaction space, though focused on sensing rather than diffusion.
• 4DX (CJ 4DPLEX): CJ 4DPLEX's 4DX is the leading 4D cinema format combining motion, weather, and scent effects in movie theaters worldwide. It competes with Olorama's cinema-synchronization use case at the 4D-cinema operator level, but at significantly larger scale and with broader sensory channels.

Emerging players

• Feelreal: Feelreal builds scent mask / VR olfactory accessories designed for immersive VR experiences, similar to Olorama's VR Pack use case. It overlaps at the consumer/VR-olfactory interface but with a different form factor (wearable mask vs. room diffusion).
• Aryballe: Aryballe develops digital olfaction sensors and 'electronic nose' technology for odor detection and analysis. While it sits on the sensing side rather than scent-emission side, it is comparable to Olorama as a peer digital-olfaction technology company with similar enterprise applications.

Regional players

• ScentSationals: ScentSationals is a North American consumer home-fragrance and plug-in scent-diffusion brand. It is comparable to Olorama's home-fragrance diffuser category but operates as a mass-market consumer goods company rather than a professional AV-integrated technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/olorama
• YouTubevimeo.com/olorama
• Facebookfacebook.com/1468265890075944
• LinkedInlinkedin.com/company/5236797
• Instagraminstagram.com/olorama_tech

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olorama Technology